Beyond Print Pp Part 2

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  • Beyond Print Pp Part 2

    1. 1. Get Social
    2. 2. Stefanie Ainge Hahn – Rev. 11/2008 SAH Wikipedia: Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Social media can take many different forms, including Internet forums , blogs , wikis , podcasts , pictures and video .
    3. 3. Stefanie Ainge Hahn – Rev. 11/2008 SAH
    4. 4. Stefanie Ainge Hahn – Rev. 11/2008 SAH I want you to embrace social networking and use it to your advantage in business and life. However, you must keep in mind that whatever you put online will be searchable and accessible to anyone on the web. That being said, DO NOT FEAR social networking, just be cautious with your words and respectful with your photos and videos.
    5. 5. Stefanie Ainge Hahn – Rev. 11/2008 SAH <ul><li>LinkedIn.com </li></ul><ul><li>Facebook.com </li></ul>
    6. 6. Stefanie Ainge Hahn – Rev. 11/2008 SAH 1995 1997 2002
    7. 7. There were over 50 social networking sites using the Circle of Friends in 2005 when one such online community, MySpace, was getting more page views than Google . It is estimated that combined there are now over 500 social networking sites using these existing and emerging social networking models. Stefanie Ainge Hahn – Rev. 11/2008 SAH
    8. 8. <ul><li>In these communities, an initial set of founders sends out messages inviting members of their own personal networks to join the site. </li></ul><ul><li>New members repeat the process, growing the total number of members and links in the network. </li></ul><ul><li>Sites then offer features such as automatic address book updates, viewable profiles, the ability to form new links through &quot;introduction services,&quot; and other forms of online social connections. </li></ul><ul><li>Social networks can also be organized around business connections, as in the case of LinkedIn . </li></ul>Stefanie Ainge Hahn – Rev. 11/2008 SAH
    9. 9. Stefanie Ainge Hahn – Rev. 11/2008 SAH Your LinkedIn Profile will look and feel like a resume . This is your web 2.0 resume. Add your schools, former jobs, groups and associations and start connecting with past clients, vendors and other agents. When you have a profile on LinkedIn, you can quickly and easily send your profile in PDF form to anyone!
    10. 10. Stefanie Ainge Hahn – Rev. 11/2008 SAH
    11. 11. Stefanie Ainge Hahn – Rev. 11/2008 SAH
    12. 12. Stefanie Ainge Hahn – Rev. 11/2008 SAH TRUST ME when I say that folks are googling your name ... potential customers, other agents with a referral, etc. If you have a LinkedIn profile with a customized URL (an easy and FREE step in LinkedIn) – when someone googles your name, your LinkedIn Profile will usually be #1 or #2 in the results.
    13. 13. Stefanie Ainge Hahn – Rev. 11/2008 SAH I believe that social networking sites like LinkedIn and Facebook are the new “contact management systems”. When you link up with your sphere of influence on LinkedIn, if something changes with their contact information, they will make for YOU. Let’s take a look ...
    14. 14. Stefanie Ainge Hahn – Rev. 11/2008 SAH When you are connected with someone on LinkedIn, if they have a phone # change or an email change, you are alerted on your homepage and the contact is updating their information – not you! Never lose touch with folks in your sphere of influence again!!!
    15. 15. - Go to: www.linkedin.com - In the Join LinkedIn Today box – type your first name, last name & email address - Click continue Stefanie Hahn [email_address] Stefanie Ainge Hahn – Rev. 11/2008 SAH
    16. 16. Be sure to include : - Your current contact information - Employment History (position and company) - Schools (College, Graduate School, etc.) - Groups and Associations Stefanie Ainge Hahn – Rev. 11/2008 SAH
    17. 17. Add Connections: - On the left sidebar menu of the main LinkedIn page, click Connections - Click Add Connections Skippy Magee [email_address] Stefanie Ainge Hahn – Rev. 11/2008 SAH
    18. 18. Stefanie Ainge Hahn – Rev. 11/2008 SAH LinkedIn can help you GROW your sphere of influence, keep in touch with your sphere of influence and it will serve as a gentle reminder to all of your connections that you are still in Real Estate.
    19. 19. <ul><li>BE GOOGLE-TASTIC – control your online presence and get to the top of the heap in Google. Use LinkedIn as your Web 2.0 resume (complete with recommendations). </li></ul><ul><li>MANAGE YOUR CONTACTS – connect with your sphere of influence, past and current clients, vendors and more. Reconnect with those you have lost touch with and start marketing to them! </li></ul><ul><li>SHOW THEM that you are still in Real Estate – LinkedIn can serve as a gentle reminder to all of your connections that you are still working in real estate and ready to help! </li></ul>Stefanie Ainge Hahn – Rev. 11/2008 SAH
    20. 20. Blended networking is an approach to social networking that combines both offline elements (face-to-face events) and online elements . Facebook was originally designed to mirror a college community , though it has since expanded its scope to include high school, job-related, and regional networks. The newest social networks on the Internet are becoming more focused on niches such as travel, art, tennis, football (soccer), golf, cars, dog owners, and even cosmetic surgery. Some corporations are working to retain customers through social networks by establishing online user communities. Stefanie Ainge Hahn – Rev. 11/2008 SAH
    21. 21. Stefanie Ainge Hahn – Rev. 11/2008 SAH Get the skinny on the founder of Facebook
    22. 22. Stefanie Ainge Hahn – Rev. 11/2008 SAH <ul><li>Get started at www.facebook.com </li></ul><ul><li>Type in your Full Name </li></ul><ul><li>Type in your email address </li></ul><ul><li>Type in a password </li></ul><ul><li>Select Gender </li></ul><ul><li>Enter Birthday </li></ul><ul><li>Click Sign Up </li></ul>
    23. 23. Stefanie Ainge Hahn – Rev. 11/2008 SAH Set up your Facebook Profile Now that you’ve created your account, it’s time to set up your profile. Your profile is what friends and family will see about you on Facebook. It reflects all the things they know about you in real life, and anything else you want to tell them about yourself. Your Facebook profile is not about altering who you are but rather representing yourself. What information best expresses who you are? Start with the basics To edit your profile at any time, click on the “Edit Information” link at the upper right corner of your Basic Info or click on the “edit” icons on the upper right corner of each of your profile fields. Each profile information section represents what people will see when they arrive at your profile. Start by filling out the info that will help people identify you—Basic, Education, Work, and Picture.
    24. 24. Stefanie Ainge Hahn – Rev. 11/2008 SAH Main Menu (blue bar) Clicking on the word, “facebook” or Home will take you to the main or homepage of Facebook. Clicking on Profile will take you to your facebook profile. Clicking on Friends will show you all of your friends. Clicking on Inbox will allow you to view, send and receive email through Facebook. Clicking on your name will also take you to your profile. Clicking on Settings will take you to the profile and privacy settings (more on this later). Below the blue menu bar ... Click on your photo to go to your profile. Type in the “what are you doing now” box to update your status (built-in micro-blogging)!!! Each tab is a different feed: News Feed – tells you anything new and notable within your network Status Updates – see everyone in your networks answer to “what are you doing now”. Photos – Facebook is the LARGEST photo sharing website online (more photos are uploaded here than anywhere else online) ... see photos that your friends have recently uploaded here Posted Items – see what items your friends are posting (videos, blogs, NEW LISTINGS) Live Feed - will show you all of the above together ...
    25. 25. Stefanie Ainge Hahn – Rev. 11/2008 SAH Your Profile: A whole new set of tabs! Plus ... Update your status Share a link Add Photos Your “ wall ” tab is the default tab. Just under your photo – View Photos of Me will show any photos you are tagged in – only your friends can tag you in a photo. You can remove a tag at any time. Click Edit My Profile to edit your profile information. A snapshot of your information and a snapshot of your friends appear below.
    26. 26. Stefanie Ainge Hahn – Rev. 11/2008 SAH Info Tab: Click Edit Information to edit everything at once or Click “ Edit ” in any of the sections to change your information at any time.
    27. 27. Stefanie Ainge Hahn – Rev. 11/2008 SAH Photos Tab Any photos you are tagged in will appear at the top. Your Photo Albums will appear just beneath. Control who sees your photos HERE – click Album Privacy Click Create a Photo Album to add photos. Your friends can comment on your photos. Click View Comments see what they have said.
    28. 28. Stefanie Ainge Hahn – Rev. 11/2008 SAH Posted Items Under the Posted Items you will see all of the items that your friends have posted – videos, news stories, blog posts and more.
    29. 29. Stefanie Ainge Hahn – Rev. 11/2008 SAH Live Feed The Live Feed will show you everything that you friends are doing on Facebook.
    30. 30. Stefanie Ainge Hahn – Rev. 11/2008 SAH <ul><li>The menu across the bottom Facebook – you have another menu. </li></ul><ul><li>Photos </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>Plus any other applications you put here </li></ul>To the right of the main page is the Applications menu. Click Edit to add/change/view your applications.
    31. 31. Stefanie Ainge Hahn – Rev. 11/2008 SAH What are they and why do I need them? Facebook Applications are * mostly * for fun and you don’t * need * any of them ... here are a few examples:
    32. 32. Stefanie Ainge Hahn – Rev. 11/2008 SAH If you wouldn’t want your mother to see it, don’t post it on Facebook! This rule also applies to your spouse, children, boss, etc. That line that has always existed between your work life and your personal life is getting blurrier by the day ... remember The Mother Rule .
    33. 33. Stefanie Ainge Hahn – Rev. 11/2008 SAH Because you may not want to share everything with everyone, it’s a good idea to visit the “Settings” on your profile. - Click on Settings - Click on Privacy Settings
    34. 34. Stefanie Ainge Hahn – Rev. 11/2008 SAH Basic Privacy Settings Click Profile under Privacy to reach this page – where you can control who will see what information. Click Edit Custom Settings to lock out a specific person or group of people from seeing that section of information on your profile. Always Save Changes!
    35. 35. Stefanie Ainge Hahn – Rev. 11/2008 SAH Contact Info Privacy Use the drop-down to select who will see each piece of information. Very cool feature – “See how a friend sees your profile” – click this to view your profile from a Facebook friend’s perspective! Always Save Changes!
    36. 36. Stefanie Ainge Hahn – Rev. 11/2008 SAH <ul><li>Facebook allows you to group your FB friends for easier management. </li></ul><ul><li>Click Friends </li></ul><ul><li>Make a New List or </li></ul><ul><li>Add to existing list </li></ul><ul><li>Click Select Multiple </li></ul><ul><li>to add several </li></ul><ul><li>people at once to </li></ul><ul><li>one group </li></ul><ul><li>- Click Save List </li></ul><ul><li>In the privacy section, you can lock-down certain groups (like your limited profile). </li></ul>
    37. 37. Stefanie Ainge Hahn – Rev. 11/2008 SAH <ul><li>Start Adding Friends </li></ul><ul><li>There are several ways to Add Friends on Facebook. </li></ul><ul><li>Check your webmail contacts </li></ul><ul><li>Discover people you may know (Facebook will ask you if you know certain people based on existing connections and your information). </li></ul><ul><li>Search for former schoolmates </li></ul><ul><li>Find people that you IM </li></ul><ul><li>Search by company </li></ul><ul><li>Search by name </li></ul><ul><li>You should only add people you know. Remember, if you have a friend request from someone you do not know or do not wish to be friends with, you can always click “Ignore”. </li></ul>
    38. 38. Stefanie Ainge Hahn – Rev. 11/2008 SAH <ul><li>Status Updates – Let your network know what real estate activities you are currently involved in. </li></ul><ul><li>2. Share Links – Share links to your listings, virtual tours and more. </li></ul><ul><li>3. Photo Albums – Create a Photo Album for each listing you have and post them on Facebook. You can share the photos with friends and even people that are not on Facebook! </li></ul>
    39. 39. Stefanie Ainge Hahn – Rev. 11/2008 SAH <ul><li>Status Updates – Let your network know what real estate activities you are currently involved in. Note – you can also use the status updates on LinkedIn. </li></ul>
    40. 40. Stefanie Ainge Hahn – Rev. 11/2008 SAH 2. Share Links – Share links to your listings, virtual tours and more. Use the Post option to let your Facebook friends know about a new listing, price changes, or even an update to your personal website. You can post the URL for your listing fairly easily. If you are using Postlets, Realtor.com or even your microsite, each listing has it's own unique URL if you drill down far enough. A link to your virtual tour is simple to add as well in this section.
    41. 41. Stefanie Ainge Hahn – Rev. 11/2008 SAH Create a separate Photo Album for each listing you have - use the Photos tab, create a new Album and name it the property address. Upload your property photos and include info about the home in the album information. You even have the option to share the album with folks that are not on Facebook! 3. Photo Albums – Create a Photo Album for each listing you have and post them on Facebook.
    42. 42. Stefanie Ainge Hahn – Rev. 11/2008 SAH
    43. 43. Stefanie Ainge Hahn – Rev. 11/2008 SAH If LinkedIn and Facebook don’t interest you, there are more than 500 social networks online – check some of these out ... Friendster, Catster, Dogster.
    44. 44. Stefanie Ainge Hahn – Rev. 11/2008 SAH <ul><li>A few more to consider ... </li></ul><ul><li>Sketchfu – GREAT stress reliever – draw something (w/your mouse) and share it </li></ul><ul><li>MeetUp – one of my FAVS, meet people online, then in real life </li></ul><ul><li>Active Rain – Social Network for real estate agents! </li></ul><ul><li>43 Things – set a goal, share your progress and make some friends along the way </li></ul>
    45. 45. Coldwell Banker became the first national real estate brand to market a listing in the 3-D virtual world of Second Life. This initiative affords SecondLife.com users anywhere in the world access to virtually tour a $3.1 million listing in Mercer Island, Washington. Consumers are demanding more and more photos of listings, access to video tours and craving as much as real estate firms and sales associate can provide in the up front portion of the home buying and selling process. This Second Life effort allows the brand to understand how a 3-D application will be accepted by an emerging tech-savvy consumer. Social Networking in a virtual world. Stefanie Ainge Hahn – Rev. 11/2008 SAH
    46. 46. Stefanie Ainge Hahn – Rev. 11/2008 SAH For The Office fans, Dwayne on Second Life
    47. 47. Stefanie Ainge Hahn – Rev. 11/2008 SAH <ul><li>It’s WORTH mentioning again - Social Networking is FREE ! </li></ul><ul><li>Social Networking is FUN ! </li></ul><ul><li>Share your listings with your Social Network! </li></ul><ul><li>Social Networking allows you to easily connect with others in a meaningful way . </li></ul><ul><li>Social Networking can help you keep in touch with your sphere of influence. </li></ul><ul><li>Social Networking can help you GROW your sphere of influence. </li></ul><ul><li>Social Networking will allow you to keep your sphere of influence contact information up to date . </li></ul><ul><li>Social Networking will give you a presence on the web. </li></ul><ul><li>Social Networking can help your search engine optimization for your website or blog. </li></ul><ul><li>Social Networking is FREE ! </li></ul>

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