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Be Google-tastic (LVAR CE)


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LVAR CE Course Slides

LVAR CE Course Slides

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  • One problem … who has time to Google themselves everyday? Who would actually remember? Enter Google Alerts …
  • Make Gmail your online Outlook!
  • While Facebook took two years (plus two years at a limited-access level) to reach the 100 million-user mark, Google+ did it in seven months.
  • Not sure where to start? Check YOUR Google Dashboard!
  • Not sure where to start? Check YOUR Google Dashboard!
  • So let’s say I want to Manage my Chat History …
  • Transcript

    • 1. Stefanie A. Hahn -tastic © Stefanie Hahn | | May 2012
    • 2. Be Google-tastic GoalsMy goal with this CE course is to show you howyou can use many of the free tools from Googlein your real estate business every day.Each tool has been selected because it can beuseful to you and your business. I don’t expectyou to jump in and use each one, but I would liketo show you the possibilities. © Stefanie Hahn | | May 2012
    • 3. Google has a TON to offer you … FOR FREE!One little word >>> more!Click the drop-down … © Stefanie Hahn | | May 2012
    • 4. More > Even MoreThen, click on even more >>> © Stefanie Hahn | | May 2012
    • 5. What We Will Cover Today … Google Alerts Gmail Google Calendar Google Reader Google Voice Google Drive Picasa Google+ Google +1’s Search Plus Your World Mobilizer Google Mobile Google Dashboard © Stefanie Hahn | | May 2012
    • 6. Look for the Gear!To access the settings now in almost any Googleservice, locate and click on the GEAR – usually tothe top-right of your browser screen! © Stefanie Hahn | | May 2012
    • 7. ALERTS © Stefanie Hahn | | May 2012
    • 8. Why Google Alerts?Google Alerts will alert you whenever your search term is posted on the internet. © Stefanie Hahn | | May 2012
    • 9. Google AlertsWhen was the last time you googled yourself?Googling yourself is an important step inmanaging your online reputation these days. © Stefanie Hahn | | May 2012
    • 10. Google AlertsFind out wheneveryour search term isposted on the web– an awesome wayto manage youronline © Stefanie Hahn | | May 2012
    • 11. Google AlertsGet a preview of your results as you set the alert! © Stefanie Hahn | | May 2012
    • 12. Google AlertsThis is an example of the email from Googlewith your alert information. I can see wheremy name came up and click the link to viewthe post. © Stefanie Hahn | | May 2012
    • 13. Google AlertsGoogle Alerts allow you to monitor the web forthe content that you care about … © Stefanie Hahn | | May 2012
    • 14. Google AlertsGoogle Alerts will alert you whenever yoursearch term is posted on the internet. Useful formanaging your online presence. Find it: term ideas: Your name Your name misspelled Your brand, company, competitors Listing address(es) Niches (green building, 55+, etc.) © Stefanie Hahn | | May 2012
    • 15. © Stefanie Hahn | | May 2012
    • 16. Why Gmail? Why I heart Gmail:Labels – the new web’s version of a folder Filters – make sorting your inbox easy Conversation View – ahhh togetherness Multiple Signatures – for multiple accts Contacts – manage with ease LABS – super cool and handy © Stefanie Hahn | | May 2012
    • 17. Gmail - LabelsLabels are just the first step to creating InboxZen with Gmail. Try filters, stars, priority inbox,the bulk folder and archiving too! © Stefanie Hahn | | May 2012
    • 18. Gmail – Labels Labels are the new web’s version of a folder. Not every email fits perfectly into one folder. Now, you can label emails to fit how you work. Additionally, you can set up filters to automatically label your email. © Stefanie Hahn | | May 2012
    • 19. Gmail - LabelsCreate, nest and color yourlabels! © Stefanie Hahn | | May 2012
    • 20. Gmail - LabelsMake Gmail your online Outlook! Anemail might not fit perfectly into onefolder. Label it with as many Googlelabels as you need! Emails can befiltered to have a label automaticallyapplied. Use the flags for importance. © Stefanie Hahn | | May 2012
    • 21. Gmail - Filters Creating email filters is a great way to manage your inbox. Click on the gear > Settings > Filters and Create a new filter! Notice the smart filters that are automatically set up with my SmartLabels. © Stefanie Hahn | | May 2012
    • 22. Gmail - Filters You can filter by: o From (any emails from this person or alias) o To (great for people with multiple accounts – s.hahn gets a CBH label, yahoo another) o Subject o Has the words (YPN, addresses) o Doesn’t have (yep) Click Search (to see what you get) Click Create filter with this search © Stefanie Hahn | | May 2012
    • 23. Gmail - Filters Once you decide WHAT to filter, you have to tell Gmail what to do with it – that happens here. Select the options you want – I use “Apply the label” often. You can create the label on the fly too (here) in case you didn’t think of that in advance. Click Create filter AND decide if you want to apply the filter to any other messages that fit the criteria (old messages). © Stefanie Hahn | | May 2012
    • 24. Gmail - Conversation View Conversation View keeps an email string together – even when others are added or taken off of the string. You can turn this on or off under the GEAR > Settings > General > Conversation View © Stefanie Hahn | | May 2012
    • 25. Gmail - Multiple Signatures I have 5 different accounts that forward into my Gmail inbox. I respond out as if I were answering from each different account. So if you sent me an email at – my return email to you would have that same address, even though I am answering you from within my Gmail inbox. Additionally, I can have signatures for ALL of my different email addresses! © Stefanie Hahn | | May 2012
    • 26. Gmail - Multiple Signatures © Stefanie Hahn | | May 2012
    • 27. Gmail - Multiple Signatures My thoughts on photos in your email signature … Consider that many people are reading your email on their mobile device. Be aware that many email services (Gmail included) block photos in your email by default – the user can allow photos in a setting change. Formatting is a challenge – every service, every device, every user might see your email differently than you intended (sizes, position, etc.) © Stefanie Hahn | | May 2012
    • 28. Gmail - Contacts Gmail is NOT a contact management system. However, they have some great tools for working with your contacts! Take the time to set up Groups – they come in handy across other Google tools that you use. © Stefanie Hahn | | May 2012
    • 29. Gmail - ContactsTo create a group …Click on Contacts and then New Group in the left navOR …Click the little man with a +Type in a group nameClick Add © Stefanie Hahn | | May 2012
    • 30. Gmail - ContactsTo view a group, click on My Contactsand then the group name. Fromhere, you can add to the group! ClickMore for additional options … © Stefanie Hahn | | May 2012
    • 31. Gmail - Contacts When I pull up a contact record, I can see the groups that I have that person in, some basic info – including custom fields if I want them and recent conversations. Photos will only come up for contacts if you or the contact adds the pic. © Stefanie Hahn | | May 2012
    • 32. Gmail - Contacts When you click Add, you see this menu, filled with tons of additional fields that you can add to a contact record as you need them! Plus create your own custom field. © Stefanie Hahn | | May 2012
    • 33. Gmail - LabsI heart GMail labs. Tons of fun and helpful tweaksto help you achieve Inbox Zen. Go to the gear >click Settings > Labs* © Stefanie Hahn | | May 2012
    • 34. Gmail - LabsGMail Labs I Use: Authentication Icon  Refresh POP Accounts Canned Responses  Send and Archive Text Styling  Signature Tweaks Filter Import/Export  Smart Labels Previews (Maps, Docs,  Undo Send Voice, Flickr, Yelp)  Unread Message Icon Insert Images Mark As Read Just to name a few … explore Nested Labels labs!!! Preview Pane © Stefanie Hahn | | May 2012
    • 35. Why Gmail?Find it: can function as your all-in-one emailinbox. Import your different email accounts &respond out from each individual address. Labels – the new web’s version of a folder Filters – make sorting your inbox easy Conversation View – ahhh togetherness Multiple Signatures – for multiple accts Contacts – manage with ease LABS – fun and handy © Stefanie Hahn | | May 2012
    • 36. CALENDAR © Stefanie Hahn | | May 2012
    • 37. Google CalendarSo handy, you will wonder how you everlived without it.1. Share your schedule2. Access everywhere3. Handy reminders in many formats4. Send invites & track RSVPs5. Sync with desktop apps6. Offline component7. Create to-do lists that tie in © Stefanie Hahn | | May 2012
    • 38. Google CalendarLoad your own calendar up with events and tasks, add a anothercalendar for your significant other, kids, office, groups, whatever!Layer the calendars for the whole picture or just view certain ones.Add a task with to-do items, color-code everything & share away! © Stefanie Hahn | | May 2012
    • 39. Google CalendarThe GENERAL tab has basic layout and feel settings.The CALENDARS tab will allow you to add calendars (to youraccount) and hook up with public and friend calendars.Use the MOBILE tab to set-up text alert # and mobile settings.Check out the LABS tab for fun and helpful calendar extras. © Stefanie Hahn | | May 2012
    • 40. Google CalendarCreate New – click to add a new calendar itemSee Month – view month, skip back or aheadYour Calendars – click to turn calendars on/offOther Calendars – view shared & public too © Stefanie Hahn | | May 2012
    • 41. 1 Google Calendar – Create New Click on CALENDARS to manage your calendars, click Create New Calendar to create another calendar on your account.2 Create calendars for your work, family and groups off one Gmail account. © Stefanie Hahn | | May 2012
    • 42. Google Calendar - SharingSharing calendars is easy peasy! Click Sharing on a specific calendar andthen add the person you want to share with by email address. Decide onPermission Settings and click Add Person (you can always removesomeone). Click Save! 1 2 3 © Stefanie Hahn | | May 2012
    • 43. Calendar – Reminders & Invites You can set up multiple reminders for one event via email, SMS or pop-up for minutes, hours, days and weeks. Add Guests to events by typing in their email address and clicking Add. Guests will appear in a list below the Add box. You can email guests, suggest times and set permissions for guests here. © Stefanie Hahn | | May 2012
    • 44. Google CalendarIf you are showing your Task List (listed undercalendars) – the Task List appears on the right-sideof your calendar. © Stefanie Hahn | | May 2012
    • 45. Google CalendarTasksWhen you check items off they are alsochecked off on your calendar. © Stefanie Hahn | | May 2012
    • 46. Google CalendarClicking on Actions will give you a littlemenu that pops up with all sorts of items. Click + to add a task Click to delete Click on to switch between your task lists © Stefanie Hahn | | May 2012
    • 47. Google CalendarGoogle Calendar is a great way for a busy real estateagent to manage work and everything else going on ...Find it:Layer multiple calendars (color-coded)Get your daily agenda via email every morningGet event reminders via textEasily invite/add people to eventsAllow others to schedule meetings with youGet stuff done (with to-do lists) © Stefanie Hahn | | May 2012
    • 48. READER © Stefanie Hahn | | May 2012
    • 49. Google ReaderReal estate changes daily – we need to stay ontop of our markets, the financials andtechnology.Google Reader can help aggregate all of yourfavorite blogs into one “inbox” of sorts – withall of the latest from your favs. © Stefanie Hahn | | May 2012
    • 50. Google Reader Look for the orange box with the waves on your favorite sites and click Posts! Select +Google as your reader (just one click) and it’s that simple to add to your Reader feed! © Stefanie Hahn | | May 2012
    • 51. Google ReaderOnce you have your feeds set up, try Google Reader on your phoneor iPad – it’s perfect catch-up reading when you have a fewunexpected minutes in your day. © Stefanie Hahn | | May 2012
    • 52. Sites in my Google Reader My sites … my company and brand blogs Tech Savvy Agent Agent Genius Inman Next PAR Just Listed YPN Lounge REALTORS Property Resource © Stefanie Hahn | | May 2012
    • 53. Google ReaderNow more than ever, news moves fast and asRealtors® we need to be knowledgeable on allfacets of our business. Use Google Reader tohelp you manage all of the news andinformation you need to consume on a dailybasis.Find it: © Stefanie Hahn | | May 2012
    • 54. VOICE © Stefanie Hahn | | May 2012
    • 55. Google VoiceReasons to Try Google Voice:1. Number porting (change carriers, same number)2. Listen in on voicemails & pick up after screening3. Personalized greetings for 1 contact or a group4. Voicemail transcription let’s you read voicemails5. FREE :) © Stefanie Hahn | | May 2012
    • 56. Google Voice Before getting started with Google Voice, you can do a bit of research. If you are a Sprint customer – your phone may already have Google Voice installed. © Stefanie Hahn | | May 2012
    • 57. Google Voice Basics © Stefanie Hahn | | May 2012
    • 58. Google Voice Manage 1 Phone Line Manage SeveralYou’re a new Realtor®, you You have been in the businessdon’t have a landline at home for years, you have an officeand you spend much of your line, a home office line, yourday on the road … giving out home phone, cell phone andyour cell phone to clients & your car even has it’s own line.other agents feels invasive since Too many voicemails toit’s the same number your manage and you wantfriends & family call you on too. simplicity!- Use your GV# to receive calls - Forward your lines to 1 GV # and call out - Create custom recordings- Use groups to manage - Screen calls- Read your voicemail © Stefanie Hahn | | May 2012
    • 59. Google VoiceSign up, pick a phone number, setup your voicemail (s) and you areready to go!- Use one number for everyone- Get your voicemail online, or by email or text message- Yes, you can still listen to VM’s © Stefanie Hahn | | May 2012
    • 60. Google Voice © Stefanie Hahn | | May 2012
    • 61. Google Voice Click on the GEAR to access your Google Voice settings – the 1st step is picking a Google #. © Stefanie Hahn | | May 2012
    • 62. Google Voice Initial Google Voice set-up happens here, but you can manage it mostly from your phone app going forward. © Stefanie Hahn | | May 2012
    • 63. Google Voice Of course, you can still listen to a message, but you can also read it (via email or text). Call or Text back and more > click the drop-down arrow to see all of your options! © Stefanie Hahn | | May 2012
    • 64. Google VoiceGoogle Voice is a great voicemail option for theprofessional who is always on the go … grab yourGoogle Voice # today and get started!Find it: Number porting (change carriers, same number) Listen in on voicemails & pick up after screening Personalized greetings for 1 contact or a group Voicemail transcription let’s you read voicemails © Stefanie Hahn | | May 2012
    • 65. DRIVE © Stefanie Hahn | | May 2012
    • 66. Google DriveReasons to consider Google Drive:- Share docs/folders in real-time- Live collaboration within shared docs- Edit between MS Office seamlessly- Google templates/themes- Drive folder right on your desktop Google Drive just works with real estate …store essential forms keep your listing track leads presentation in the cloud share marketing plans less printing/more sharing with sellers © Stefanie Hahn | | May 2012
    • 67. Google Docs© Stefanie Hahn | | May 2012
    • 68. Google Docs DriveStop paying for Microsoft Office – you don’t need it! © Stefanie Hahn | | May 2012
    • 69. Google Drive Basics Your Docs “collections” have now become your Drive “files” (yey!) Click on My Drive to see all of your folders. Click on To create a NEW folder on your Drive © Stefanie Hahn | | May 2012
    • 70. Google Drive – Shared w/MeClick on “Shared with me” to access files that others have sharedwith you. You will get an email with a link anytime someoneshares a drive file or folder with you. © Stefanie Hahn | | May 2012
    • 71. Google Drive - Menu Create Menu <<<<<<<<<<< Upload Menu >>>>>>>>>>>> Let’s create a new document © Stefanie Hahn | | May 2012
    • 72. Google Drive – Sharing Out Click on Create, click on Document Click on Share in your document to collaborate LIVE! Just add the person by email address and click Done. © Stefanie Hahn | | May 2012
    • 73. Google Drive – Live CollaborationGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the documentitself OR you can chat off to the side. © Stefanie Hahn | | May 2012
    • 74. Google Drive – Everywhere Google Docs, now Drive has always been cloud storage, but Google has made the save and upload process much faster by allowing you to Download Google Drive – which puts a folder on your desktop and will sync whatever you tell it to during initial set- up. Also, throw new items into Google Drive to make them available in the cloud. © Stefanie Hahn | | May 2012
    • 75. Google Drive - Templates Love the Microsoft template gallery? Google has one too. Click on Create Click From Template © Stefanie Hahn | | May 2012
    • 76. Google Drive © Stefanie Hahn | | May 2012
    • 77. Google DriveStop paying for Microsoft Office. You really don’t needit. Impress your consumers with your cloudproductivity and save time, printing costs and hasslewith Google Drive.Find it: Share docs/folders in real-time Live collaboration within shared docs Edit between MS Office seamlessly Google templates/themes Drive folder right on your desktop © Stefanie Hahn | | May 2012
    • 78. © Stefanie Hahn | | May 2012
    • 79. PicasaPicasa is free and easy to use photo editing andstorage. Import your photos from your cameracard, edit in Picasa and upload to Google+. You can create virtual tours AND share Google+ albums with a link. © Stefanie Hahn | | May 2012
    • 80. Picasa© Stefanie Hahn | | May 2012
    • 81. Picasa - Editing The Picasa software has some decent photo editing tools, tuning and effects. Plus Geo-Tag, create Collages, and upload to Google+ from here. Try the I’m Feeling Lucky button for fast editing. © Stefanie Hahn | | May 2012
    • 82. Picasa - Folders I don’t love the way Picasa grabs every photo automatically here – even the ones that I think I’ve deleted. However, it has come in handy when I need to find something that I’ve deleted everywhere else. © Stefanie Hahn | | May 2012
    • 83. Picasa – Web Albums Once you’ve edited your photo … You can tag, share, email, print or export to another program. © Stefanie Hahn | | May 2012
    • 84. Picasa –Virtual ToursYou can use a Picasa album to create a virtual tour complete withtransitions, captions and music with just a few clicks! In Picasa,each folder will have these controls [in blue box]. © Stefanie Hahn | | May 2012
    • 85. Picasa – Virtual Tours Import your listing photos into Picasa (it’s easier if all of the photos are in one folder) In your Picasa Library Click on the folder Click on Create Movie © Stefanie Hahn | | May 2012
    • 86. Picasa – Virtual Tours Load an audio track (watch your copyrights!!!) A few places you can find royalty free music clips: Select your Transition Style Select Slide Duration on the slider Select Overlap Use drop-down to select Dimensions Click on the Slide tab (top) … © Stefanie Hahn | | May 2012
    • 87. Picasa – Virtual Tours Select Font, Size and Style … Select a text and background colors Use the drop-down to grab a template Type in your intro Click Create Movie © Stefanie Hahn | | May 2012
    • 88. Picasa – Virtual Tours Watch your video Edit as needed Upload and Export!The export functionallows you to savethe video file so youcan share it andupload it placesother than YouTube. © Stefanie Hahn | | May 2012
    • 89. PicasaFind it: Picasa for: Photo editing Photo storage/folders Web Albums Easy Virtual Tours © Stefanie Hahn | | May 2012
    • 90. © Stefanie Hahn | | May 2012
    • 91. Why Google+ ?You may be thinking … “not another socialnetwork”! But you might want to reconsiderafter we talk about Google +1’s and Search PlusYour World – both of which factor into yoursearch engine optimization and make for greatGoogle juice.Google+ personal profiles and pages are worthyour real estate time! © Stefanie Hahn | | May 2012
    • 92. Google+ Statistics Official launch: September 2011 170 million users *projected 400 m by end of 2012 Male dominated ~ 63% Draws a younger audience than FB Top employers – Google, Apple, Microsoft in top 5Over 40% of marketers report that Google+ is "useful tocritical" for their business. (HubSpot 2012 State ofInbound Marketing Report) © Stefanie Hahn | | May 2012
    • 93. © Stefanie Hahn | | May 2012
    • 94. © Stefanie Hahn | | May 2012
    • 95. Google+ Main Menu (Left) Home = Your newsfeed from all circles You Circles = Friend lists (Biz, Family, Friends) Pages = Business Pages Photos = Yours + Others More = games, extras © Stefanie Hahn | | May 2012
    • 96. Google+ Homepage © Stefanie Hahn | | May 2012
    • 97. Google+ Getting AroundClick View As … to see what and how you are sharingwith others and publiclyClick Edit Profile to change your information listed hereUse the page navigation (red box) to see more … © Stefanie Hahn | | May 2012
    • 98. Your Google+ Profile > Posts Users can +1, share or start a hangout about your post. +1’s are the “like” Sharing will post on their page. © Stefanie Hahn | | May 2012
    • 99. Your Google+ Profile > About © Stefanie Hahn | | May 2012
    • 100. Your Google+ Profile > Photos © Stefanie Hahn | | May 2012
    • 101. Your Google+ Profile > +1’s © Stefanie Hahn | | May 2012
    • 102. Google+ Newsfeed At first glance, the layout appears Facebook-esque with a few terminology changes. Click More to see ALL of your circles. © Stefanie Hahn | | May 2012
    • 103. Google+ CirclesGoogle+ believe that “Circles” are the better way tomanage who you connect and share with online. © Stefanie Hahn | | May 2012
    • 104. How to PostSharing updateson Google+ canbe targeted tospecific circles orshared publicly.Share text, links,location, photosand video andthen select whoshould see it. © Stefanie Hahn | | May 2012
    • 105. Google+ Hangouts One of the coolest Google+ features are Hangouts. You can “hangout” online and video chat with your clients, team and sphere. © Stefanie Hahn | | May 2012
    • 106. Google+ HangoutsYou can hangout with9 other people at onetime.Nice FREE meetingalternative :)Share videos, docs,notes and more! © Stefanie Hahn | | May 2012
    • 107. Google+ HangoutsGoogle+ Hangouts are easy to start Check your mic (and your hair) and then decide who you want to hangout with … by default, your circles will appear here. Click Hang out to start! © Stefanie Hahn | | May 2012
    • 108. Google+ HangoutsOnce you are hanging out – you can invite more, chat viaIM, watch a YouTube video, record a video, mute micsand more … check the Settings button for more! © Stefanie Hahn | | May 2012
    • 109. Google+ Hangouts © Stefanie Hahn | | May 2012
    • 110. Why Google+ ? I know, another social networking profile.Another business page. But this is Google – andGoogle is still the most trafficked search engine.Consider starting a Google+ profile and/or page and begin engaging this new audience.Take advantage of Google +1’s and SPYW toleverage your presence on the web.Find it: © Stefanie Hahn | | May 2012
    • 111. +1’S © Stefanie Hahn | | May 2012
    • 112. Google +1’sThink of Google +1’s as social bookmarking. Yourthumbs up endorsement of something you find onthe web. © Stefanie Hahn | | May 2012
    • 113. Google +1’sWebsites using the +1 button generate 3.5xthe Google+ visits than sites without thebutton and accounted for .22% of referraltraffic. (via HubSpot) © Stefanie Hahn | | May 2012
    • 114. Google +1’s – Part of Profile © Stefanie Hahn | | May 2012
    • 115. Google +1 Button on Site © Stefanie Hahn | | May 2012
    • 116. Google +1 Button on Blog You will find the Google +1 button on websites, blogs, blog posts, Google search results and more. If you manage your own site or blog, you can add it easily. © Stefanie Hahn | | May 2012
    • 117. Google +1’sThink of Google +1’s as social bookmarking. Yourthumbs up endorsement of something you find onthe web.We trust content that is endorsed by ourconnections (whether we should or not) – similarto how we trust peer reviews more thanadvertisements. Google +1’s are an endorsementof your content.Find it: © Stefanie Hahn | | May 2012
    • 118. PLUS YOUR WORLD © Stefanie Hahn | | May 2012
    • 119. Search plus Your WorldSocial Search is HERE. Google’s SPYW justserves social search to you on a lovely littleplate – right at the top of your results. Whyis SPYW so important?We trust our connections – if I see that ChrisSmith has written about something I amGoogling, I am way more likely to click on hislink in my personal results than wade throughthe rest of my results. © Stefanie Hahn | | May 2012
    • 120. Search plus Your World © Stefanie Hahn | | May 2012
    • 121. Search plus Your World You do a Google search as you normally would, but now, you get results from your circles on Google+ … IF you are a Google+ user! © Stefanie Hahn | | May 2012
    • 122. Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. © Stefanie Hahn | | May 2012
    • 123. Search plus Your World © Stefanie Hahn | | May 2012
    • 124. Google SPYW & SEOGoogle SPYW is known as social search. Socialsearch works because we believe our friends.We trust product reviews from our peers morethan from an advertisement.Social search has already changed the way wesearch whether you realize it or not. © Stefanie Hahn | | May 2012
    • 125. Search plus Your WorldJust another reason to check out Google+,start using the Google +1 button and takeadvantage of the social search.Find it: (when you are aGoogle+ user) © Stefanie Hahn | | May 2012
    • 126. MOBILIZER © Stefanie Hahn | | May 2012
    • 127. Google MobilizerIf you don’t alreadyhave a website withresponsive design orsome type of mobileversion of yourwebsite, consider theGoogle Mobilizer. © Stefanie Hahn | | May 2012
    • 128. Google Mobilizer © Stefanie Hahn | | May 2012
    • 129. Google MobilizerDo you use the internet onyour phone? Your consumersare too!Using QR codes in yourmarketing?Send them to a MOBILE-friendly site! © Stefanie Hahn | | May 2012
    • 130. Google Mobilizer © Stefanie Hahn | | May 2012
    • 131. Google Mobilizer Use the new mobilized link in your address bar for your QR codes and other mobile marketing. © Stefanie Hahn | | May 2012
    • 132. Google MobilizerObviously, Google Mobilizer is not a long-termsolution, but it’s great in a pinch!If you don’t already have a website withresponsive design or some type of mobileversion of your website, consider the GoogleMobilizer.Find it: © Stefanie Hahn | | May 2012
    • 133. goo.glGOOGLE URL SHRTNR © Stefanie Hahn | | May 2012
    • 134. URL ShortenerYes – Google can do that too. While not onthe official list of tools (neither is themobilizer) you can access it by typing > goo.glin your browser address bar.Using for your URL shortener will giveyou the short URL, plus a QR code, basic clickcounts and a bit of traffic information. © Stefanie Hahn | | May 2012
    • 135. URL ShortenerType in your browser address bar …Type (or paste) in your long URL and clickShorten © Stefanie Hahn | | May 2012
    • 136. URL ShortenerYour shortened link will be on the right, alreadyhighlighted for you to copy. Just below that, you willany of the URL’s you have shortened with (longand short versions), creation date, # of clicks andDetails. Click Details for more Google goodness! © Stefanie Hahn | | May 2012
    • 137. URL ShortenerClicking on details will give you a QR code and afew basic stats on your link – click counts, trafficsources, referrers and basic visitor profiles too! © Stefanie Hahn | | May 2012
    • 138. Why ?Using for your URL shortener will giveyou the short URL, plus a QR code, basic clickcounts and a bit of traffic information.Find it: © Stefanie Hahn | | May 2012
    • 139. MOBILE APPS © Stefanie Hahn | | May 2012
    • 140. Get Your Google To Go …On your phone, open a browser window and type: Yes, even if you have an iPhone. © Stefanie Hahn | | May 2012
    • 141. iPad UsersGrab the free Google app from theApp Store to have all of yourGoogle favorites at your fingertips… © Stefanie Hahn | | May 2012
    • 142. Mobile UsersSign in forpersonal results –get your history,applications, voicesearch and GoogleGoggles! © Stefanie Hahn | | May 2012
    • 143. What are Google Goggles? © Stefanie Hahn | | May 2012
    • 144. Google Goggles NOW © Stefanie Hahn | | May 2012
    • 145. Google Goggles SOON © Stefanie Hahn | | May 2012
    • 146. Maps for MobileWhat do youget?Navigation3D MapsOfflineReliabilityPlace PagesMy LocationCompass ModeTrafficStreet View © Stefanie Hahn | | May 2012
    • 147. Maps for Mobile Get turn-by-turn navigation, street name announcements and arrival times! © Stefanie Hahn | | May 2012
    • 148. Google Mobile Many of us work across platforms. We have a PC and/or laptop, an iPad and an iPhone or Android. The mobile app from Google justworks so easily – get your data, email, calendar, social and more right there on any device.Find it: © Stefanie Hahn | | May 2012
    • 149. DASHBOARD © Stefanie Hahn | | May 2012
    • 150. Google DashboardWhat you find in your Google Dashboard mightamaze you or scare you – but YOU SHOULDknow what you are putting out into the world.You can control what you share on the web, butyou have to be smart about it. Use thedashboard to tighten up and feel comfortablewith your online data. © Stefanie Hahn | | May 2012
    • 151. Check Your Google Dashboard © Stefanie Hahn | | May 2012
    • 152. I cannot stress enough that YOU must know what you are sharing online. You CAN control your data – please take the steps to do so … © Stefanie Hahn | | May 2012
    • 153. A Closer LookLet’s look at Gmail … focus on the contents in theblue box. Manage your chat history, HTTPS(secure browsing) or ALL Gmail settings. See thenew privacy policy or get help! © Stefanie Hahn | | May 2012
    • 154. Get ControlWhen I click on Manage Chat Settings – I am taken therewith one click. Awesome. Make your changes. Save. © Stefanie Hahn | | May 2012
    • 155. Google DashboardFind it: Be aware of what you share so you can feelconfident using around these programs on your pc’s and smartphones. When in doubt, don’t post it. Use the Mother Rule (or the Spouse Rule, Kid Rule, etc.) when posting/sharing/forwarding/uploading … © Stefanie Hahn | | May 2012
    • 156. Google’s NEW Privacy PolicyEffective March 1st, 2012 … is taking some heat. To see the policy,go here: The new web is about transparency and Google wants to share their new all-inclusive policy … © Stefanie Hahn | | May 2012
    • 157. Google’s NEW Privacy PolicyFor more on staying safe online (including on Google), check © Stefanie Hahn | | May 2012
    • 158. WHEW!!! Let’s See that List Again! Google Alerts Gmail Google Calendar Google Reader Google Voice Google Drive Picasa Google+ Google +1’s Search Plus Your World Mobilizer Google Mobile Google Dashboard © Stefanie Hahn | | May 2012
    • 159. Be Google-tastic GoalsMy goal with this CE course is to show you howyou can use many of the free tools from Googlein your real estate business every day.Each tool has been selected because it can beuseful to you and your business. I don’t expectyou to jump in and use each one, but I wouldlike to show you the possibilities. © Stefanie Hahn | | May 2012
    • 160. Thank You!For slides and video fromtoday’s class, go to: Stefanie A. Hahn © Stefanie Hahn | | May 2012