Be Google-tastic for PA CE

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  • Not sure where to start? Check YOUR Google Dashboard!
  • Not sure where to start? Check YOUR Google Dashboard!
  • One problem … who has time to Google themselves everyday? Who would actually remember? Enter Google Alerts …
  • Make Gmail your online Outlook!

Transcript

  • 1. -tastic Stefanie A. Hahnhttp://www.stefaniehahn.net/google-tastic © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 2. Google’s NEW Privacy PolicyEffective March 1st, 2012 … is taking some heat. Tosee the policy, go here: www.google.com/policies © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 3. Google’s NEW Privacy PolicyThe new web is about transparency and Googlewants to share their new all-inclusive policy … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 4. Google’s NEW Privacy PolicyFor more on staying safe online (including on Google), check out:www.google.com/goodtoknow © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 5. Check Your Google Dashboard © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 6. www.google.com/dashboard I cannot stress enough that YOU must know what you are sharing online. You CAN control your data – please take the steps to do so … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 7. Now, let’s get -tasticGoogle has a TON to offer you. Evenbetter, Google has a ton to offer you ... © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 8. FOR FREE!One little word >>> more!Click the drop-down … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 9. More > Even MoreThen, click on even more >>> © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 10. © Stefanie A. Hahn |www.StefanieHahn.net | February 2012
  • 11. What We Will Cover Today … Google Alerts Google Social Search Gmail Picasa/Picnik Google Calendar Google Reader Google Voice Google Docs Google Mobilizer Google + and Google +1’s Google Places Mobile Apps © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 12. Look for the Gear!To access the settings now in almost any Googleservice, locate and click on the GEAR – usually tothe top-right of your browser screen! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 13. google.com/alertsGOOGLE ALERTS © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 14. Google AlertsWhen was the last time you googled yourself?Googling yourself is an important step inmanaging your online reputation these days. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 15. Google AlertsFind out wheneveryour search term isposted on the web– an awesome wayto manage youronline presence.google.com/alerts © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 16. Google AlertsGet a preview of your results as you set the alert! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 17. Google AlertsThis is an example of the email from Googlewith your alert information. I can see wheremy name came up and click the link to viewthe post. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 18. Google AlertsGoogle Alerts for your name, your brand, yourlisting address and anything else you want tokeep track of on the web. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 19. www.google.comSEARCH PLUS YOUR WORLD © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 20. Google Search plus Your World You do a Google search as you normally would, but now, you get results from your circles on Google+ … IF you are a Google+ user! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 21. Google Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 22. Google Search plus Your World © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 23. mail.google.comGMAIL © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 24. GmailWhy I heart Gmail:1. Labels – the new web’s version of a folder2. Filters – make sorting your inbox easy3. Conversation View – ahhh togetherness4. Multiple Signatures – for multiple accts5. Contacts – manage with ease6. LABS – super cool and handy © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 25. Gmail - LabelsLabels are just the first step to creating InboxZen with Gmail. Try filters, stars, priorityinbox, the bulk folder and archiving too! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 26. Gmail - LabelsCreate, nest and color your labels! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 27. Gmail - LabelsMake Gmail your online Outlook! An emailmight not fit perfectly into one folder. Labelit with as many Google labels as you need!Emails can be filtered to have a labelautomatically applied. Use the flags forimportance. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 28. Gmail - Filters Creating email filters is a great way to manage your inbox. Click on the gear > Settings > Filters and Create a new filter! Notice the smart filters that are automatically set up with my SmartLabels.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 29. Gmail - Filters You can filter by: o From (any emails from this person or alias) o To (great for people with multiple accounts – s.hahn gets a CBH label, yahoo another) o Subject o Has the words (YPN, addresses) o Doesn’t have (yep) Click Search (to see what you get) Click Create filter with this search >>© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 30. Gmail - Filters Once you decide WHAT to filter, you have to tell Gmail what to do with it – that happens here. Select the options you want – I use “Apply the label” often. You can create the label on the fly too (here) in case you didn’t think of that in advance. Click Create filter AND decide if you want to apply the filter to any other messages that fit the criteria (old messages).© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 31. Gmail - Conversation View Conversation View keeps an email string together – even when others are added or taken off of the string. You can turn this on or off under the GEAR > Settings > General > Conversation View © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 32. Gmail - Multiple SignaturesI have 5 different accounts that forward into my Gmailinbox. I respond out as if I were answering from eachdifferent account.So if you sent me an email atstefanie@stefaniehahn.com – my return email to youwould have that same address, even though I amanswering you from within my Gmail inbox.Additionally, I can have signatures for ALL of mydifferent email addresses! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 33. Gmail - Multiple Signatures © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 34. Gmail - Multiple SignaturesMy thoughts on photos in your email signature …Consider that many people are reading your email ontheir mobile device.Be aware that many email services (Gmail included)block photos in your email by default – the user canallow photos in a setting change.Formatting is a challenge – every service, everydevice, every user might see your email differentlythan you intended (sizes, position, etc.) © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 35. Gmail - ContactsGmail is NOT a contactmanagement system.However, they have some greattools for working with yourcontacts!Take the time to set up Groups –they come in handy across otherGoogle tools that you use.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 36. Gmail - ContactsTo create a group …Click on Contacts and then New Group in the left navOR …Click the little man with a +Type in a group nameClick Add © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 37. Gmail - ContactsTo view a group, click on My Contactsand then the group name. Fromhere, you can add to the group! ClickMore for additional options … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 38. Gmail - Contacts When I pull up a contact record, I can see the groups that I have that person in, some basic info – including custom fields if I want them and recent conversations. Photos will only come up for contacts if you or the contact adds the pic.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 39. Gmail - Contacts When you click Add, you see this menu, filled with tons of additional fields that you can add to a contact record as you need them! Plus create your own custom field.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 40. Gmail - LabsI heart GMail labs. Tons of fun and helpful tweaksto help you achieve Inbox Zen. Go to the gear >click Settings > Labs* © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 41. Gmail - LabsCanned Responses Labels/NestedDont Forget Bob! Send and ArchiveGot the Right Bob? Undo SendGoogle Voice Player Mail Goggles © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 42. Gmail - LabsGMail Labs I Use: Authentication Icon  Refresh POP Accounts Canned Responses  Send and Archive Text Styling  Signature Tweaks Filter Import/Export  Smart Labels Previews (Maps, Docs,  Undo Send Voice, Flickr, Yelp)  Unread Message Icon Insert Images Mark As Read Just to name a few … explore Nested Labels labs!!! Preview Pane © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 43. Two-Part Photo Editing with a TwistPICASA & PICNIK © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 44. Picasa© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 45. Picasa The Picasa software has some decent photo editing tools, tuning and effects. Plus Geo-Tag, create Collages, and upload to web albums from here. Try the I’m Feeling Lucky button for fast editing.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 46. PicasaYou can use a Picasa web album to create avirtual tour complete withtransitions, captions and music with just a fewclicks! Welcome to 666 Mockingbird Lane © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 47. Picasa© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 48. Picnik© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 49. PicnikPicnik is one of my favorite tools inthe Google arsenal. Let’s dive in …© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 50. PicnikIt’s like Photoshop but FREE (mostly)You will LOVE Picnik.For all that it can do …For the simplicity …For the results!Whiten teeth, fix a stray hair, brighteneyes, get a tan and of course … insta-thin! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 51. Picnik© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 52. calendar.google.comGOOGLE CALENDAR © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 53. Google Calendar© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 54. Google Calendar Click to change calendar view! Click on a calendar name to turn visibility on/off. Even add calendars you don’t personally administer (public calendars or friends calendars)Google Calendar R-O-C-K-S. Truly. Load your own calendar up withevents and tasks, add a another calendar for your significantother, kids, office, groups, whatever! Layer the calendars for thewhole picture or just view certain ones. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 55. Google CalendarClick on a calendar name to make it display. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 56. Google CalendarCalendar Coolness …- Layer multiple calendars (color-coded)- Get your daily agenda via email every morning- Get event reminders via text- Easily invite/add people to events- Allow others to schedule meetings with you © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 57. Google CalendarThe GENERAL tab has basic layout and feel settings.The CALENDARS tab will allow you to add calendars (to youraccount) and hook up with public and friend calendars.Use the MOBILE tab to set-up text alert # and mobile settings.Check out the LABS tab for fun and helpful calendar extras. © Stefanie Hahn | www.StefanieHahn.net | February 2012
  • 58. Google CalendarClick on CALENDARS to manage your calendars, click Create NewCalendar to create another calendar on your account. Share yourcalendars with others using the SHARING options on each of yourcalendars. © Stefanie Hahn | www.StefanieHahn.net | February 2012
  • 59. Google CalendarSharing calendars is easy peasy! Click Sharing on a specific calendar (Iused CBH) and then add the person you want to share with by emailaddress. Decide on Permission Settings and click Add Person (you canalways remove someone). Click Save! © Stefanie Hahn | www.StefanieHahn.net | February 2012
  • 60. Read MoreGOOGLE READER © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 61. Google ReaderReal estate changes daily – we need to stay ontop of our markets, the financials andtechnology.Google Reader can help aggregate all of yourfavorite blogs into one “inbox” of sorts – withall of the latest from your favs. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 62. Google Reader Look for the orange box with the waves on your favorite sites and click Posts! Select +Google as your reader (just one click) and it’s that simple to add to your Reader feed!© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 63. Google Reader© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 64. Sites in my Google Reader My sites … my company and brand blogs Tech Savvy Agent Agent Genius Inman (News and Next) PAR Just Listed YPN Lounge REALTORS Property Resource © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 65. Your New AssistantGOOGLE VOICE © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 66. Google Voice Sign up, pick a phone number, set up your voicemail (s) and you are ready to go! - Use one number for everyone - Get your voicemail online, or by email or text message - Yes, you can still listen to VM’s© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 67. Google Voice Manage 1 Phone Line Manage SeveralYou’re a modern gal, you don’t You have been in the businesshave a landline at home and for years, you have an officeyou spend much of your day line, a home office line, youron the road … giving out your home phone, cell phone andcell phone to clients and otheragents feels invasive since it’s your car even has it’s own line.the same number your friends Too many voicemails toand family call you on too. manage and you want- Use your GV# to receive simplicity! calls and call out - Forward your lines to 1 GV #- Use groups to manage - Create custom recordings- Read your voicemail - Respond by email © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 68. Google Voice© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 69. Google Voice Click on the GEAR to access your Google Voice settings – the 1st step is picking a Google #.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 70. Google Voice Initial Google Voice set-up happens here, but you can manage it mostly from your phone app going forward.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 71. Google Voice Of course, you can still listen to a message, but you can also read it (via email or text). Call or Text back and more > click the drop-down arrow to see all of your options!© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 72. docs.google.com/demoGOOGLE DOCS © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 73. Google DocsStop paying for Microsoft Office – you don’t need it! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 74. Google DocsGoogle Docs does more than you think – createWord, Excel, PowerPoint, Drawings & Forms here! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 75. Google DocsReasons to consider Google Docs:- Share docs/folders in real-time- Live collaboration within shared docs- Edit between MS Office seamlessly- Online back-up of your files- Google templates/themes- New offline component- Save cash!!! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 76. Google Docs You will fall in love with Google Docs … Create a new doc or upload existing docs, keep collections (or folders of like content), collaborate LIVE and work in the cloud!© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 77. Google Docs Create Word, Excel, PowerP oint, Forms, Drawing s and more! Upload existing MS Office documents too!© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 78. Google DocsCreate Menu<<<<<<<<<<<Upload Menu>>>>>>>>>>>>Let’s create anew document © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 79. Google DocsClick on Create, click on DocumentClick on Share to collaborate LIVE! Just add theperson by email address and click Done. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 80. Google Docs© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 81. Google DocsGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the document itself ORyou can chat off to the side. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 82. google.com/YOUGOOGLE+ © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 83. Profiles & Google+Your Google Profile is used to identify you across the webon the various Google tools that you use everyday. Withthe launch of Google+, your profile has become the firststep in getting started with this social networking tool. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 84. https://profiles.google.com/stefanieaingehahn © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 85. Google+Google+ is a new social networking site – officiallylaunching to the public in September 2011. Google+has a fairly simple design and many similarities toboth Facebook and Twitter. Google+ launched a fewmonths ago in beta so don’t be surprised to see aflourishing community there already. Access Google+ (and your other Google favs) right from Gmail. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 86. Google+At first glance, the layout appears Facebook-esque with a few terminology changes. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 87. Google+Google+ believe that “Circles” are the better way tomanage who you connect and share with online. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 88. Google+Sharing updateson Google+ canbe targeted tospecific circles orshared publicly.Sharetext, links, location, photos andvideo and thenselect whoshould see it. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 89. Google+ One of the coolest Google+ features are Hangouts. You can “hangout” online and video chat with your friends.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 90. Ranking ContentGOOGLE +1’S © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 91. Google +1© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 92. Google +1’s© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 93. Google +1’s© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 94. Google +1’s You will find the Google +1 button on websites, blog s, blog posts, Google search results and more. If you manage your own site or blog, you can add it easily.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 95. Be Mobile-FriendlyGOOGLE MOBILIZER © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 96. Google Mobilizerhttp://www.google.com/gwt/n © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 97. Google MobilizerDo you use the internet onyour phone? Yourconsumers are too!Using QR codes in yourmarketing?Send them to a MOBILE-friendly site! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 98. Google Mobilizerhttp://www.google.com/gwt/n © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 99. Google Mobilizer Use the new mobilized link in your address bar for your QR codes and other mobile marketing.© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 100. places.google.comGOOGLE PLACES © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 101. Google PlacesYou can rate, share and get YOUR own businessfound on Google Places. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 102. Google Places – Rating Places © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 103. Google Places – Add Your Place! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 104. m.google.comGOOGLE MOBILE APPS © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 105. Must Have Google Mobile Apps © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 106. Maps for MobileWhat do you get?Navigation3D MapsOffline ReliabilityPlace PagesMy LocationCompass ModeTrafficStreet View © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 107. Maps for Mobile Get turn-by-turn navigation, street name announcements and arrival times!© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 108. More Fun Than You Can StandGOOGLE GOGGLES © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 109. Google Goggles© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 110. Google Goggles© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 111. Let’s See that List Again … Google Alerts Google Social Search Gmail Picasa/Picnik Google Calendar Google Reader Google Voice Google Docs Google Mobilizer Google + Google Places Mobile Apps © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
  • 112. Thank You!For slides and video fromtoday’s class, go to:www.stefaniehahn.net Stefanie A. Hahn stefanie@stefaniehahn.com © Stefanie A. Hahn | www.StefanieHahn.net | February 2012