Be Google-tastic -- Coldwell Banker #GenBlue Rally
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Be Google-tastic -- Coldwell Banker #GenBlue Rally in ACNJ on September 27, 2012

Be Google-tastic -- Coldwell Banker #GenBlue Rally in ACNJ on September 27, 2012

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  • Write your questions down as we go and I will make sure I get to everyone at the end.
  • Sign in for personalized access – see your history, applications (like mail, docs, calendar), plus voice search and super-fun > Google Goggles!
  • Make Gmail your online Outlook!
  • While Facebook took two years (plus two years at a limited-access level) to reach the 100 million-user mark, Google+ did it in seven months.
  • Your Google+ profile is your *old* Google profile …
  • Let’s go thru this page a bit and show you what’s here ….
  • Circle Trickiness … if you’ve been using Google for awhile and you have contact groups set up, the newer Circles will feel a bit odd and probably have a lot of duplicates. It will be interesting to see how Google handles Circles going forward.
  • Before you could post on Facebook publicly, you could post here publicly and even target your posts … add photos, videos, links and geo-tag as well.
  • What will YOU do with Google Hangouts???
  • 92% trust peer reviews …. 14% trust print ads
  • Not sure where to start? Check YOUR Google Dashboard!
  • So let’s say I want to Manage my Chat History …

Be Google-tastic -- Coldwell Banker #GenBlue Rally Be Google-tastic -- Coldwell Banker #GenBlue Rally Presentation Transcript

  • Stefanie Hahn www.stefaniehahn.net/google-tasticBe -tastic © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • What We Will Cover Today … Google Mobile Google Alerts Gmail Google Calendar Google Voice Google Drive Google+ Google +1’s Search Plus Your World Google Dashboard © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • m.google.comGOOGLE MOBILE APPS © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Get Your Google To Go …On your phone, open a browser window and type: m.google.com Yes, even if you have an iPhone. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • iPad Users Grab the free Google app from the App Store to have all of your Google favorites at your fingertips …© Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Mobile UsersSign in forpersonal results –get your history,applications, voicesearch and GoogleGoggles! © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • What are Google Goggles?Currently, just an app … but soon much more!Scan QRcodes,businesscards andother text. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Goggles SOON © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Goggles SOON © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Mobile Many of us work across platforms. We have a PC and/or laptop, an iPad and an iPhone or Android. The mobile app from Google justworks so easily – get your data, email, calendar, social and more right there on any device.Find it: Grab the FREE Google app or go tom.google.com on your phone’s browser © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • alerts.google.comGOOGLE ALERTS © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Why Google Alerts?Google Alerts will alert you whenever your search term is posted on the internet. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google AlertsDetermine yoursearch query, result 1type, how often,how many andwhere you wantyour alerts to go –and click CREATEALERT. 2google.com/alerts © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google AlertsThis is an example of the email from Googlewith your alert information. I can see wheremy name came up and click the link to viewthe post. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google AlertsGoogle Alerts will alert you whenever yoursearch term is posted on the internet. Useful formanaging your online presence. Find it: alerts.google.comSearch term ideas: Your name (and variations of your name) Your name misspelled Your brand, company, competitors Listing address(es) Niches (green building, 55+, etc.) © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • mail.google.comGMAIL © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Why Gmail? Why I heart Gmail:Labels – the new web’s version of a folder Filters – make sorting your inbox easy Conversation View – ahhh togetherness Multiple Signatures – for multiple accts LABS – fun and handy © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - LabelsMake Gmail your online Outlook! Anemail might not fit perfectly into onefolder. Label it with as many Googlelabels as you need! Emails can befiltered to have a label automaticallyapplied. Use the flags for importance.© Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail – Labels Labels are the new web’s version of a folder. Not every email fits perfectly into one folder. Now, you can label emails to fit how you work. Additionally, you can set up filters to automatically label your email.© Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - Labels 1 2 3Create, nest and color yourlabels! © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - Filters Creating email filters is a great way to manage your inbox. Click on the gear > Settings > Filters and Create a new filter! Notice the smart filters that are automatically set up with my SmartLabels. 1© Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - Filters 2 You can filter by: o From (any emails from this person or alias) o To (great for people with multiple accounts – s.hahn gets a CBH label, yahoo another) o Subject o Has the words (YPN, addresses) o Doesn’t have (yep)3 Click Search (to see what you get) Click Create filter with this search © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - Filters Once you decide WHAT to filter, you have to tell Gmail what to do with it – that happens here. 4 Select the options you want – I use “Apply the label” often. You can create the label on the fly too (here) in case you didn’t think of that in advance. Click Create filter AND decide if you want to apply the filter to any other messages that fit the criteria (old messages).5 © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - Conversation View Conversation View keeps an email string together – even when others are added or taken off of the string. You can turn this on or off under the GEAR > Settings > General > Conversation View © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - Multiple Signatures I have 5 different accounts that forward into my Gmail inbox. I respond out as if I were answering from each different account. So if you sent me an email at stefanie@stefaniehahn.com – my return email to you would have that same address, even though I am answering you from within my Gmail inbox. Go to Settings > General tab (1st tab) and you will find the signature set-up toward the bottom of the page. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - Multiple Signatures © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - LabsI heart GMail labs. Tons of fun and helpful tweaksto help you achieve Inbox Zen. Go to the gear >click Settings > Labs* © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Gmail - LabsGMail Labs I Use: Authentication Icon  Refresh POP Accounts Canned Responses  Send and Archive Previews (Maps,  Signature Tweaks Docs,  Smart Labels Voice, Flickr, Yelp)  Undo Send Insert Images  Unread Message Icon Mark As Read Nested Labels Just to name a few … Preview Pane explore labs!!! © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Why Gmail?Find it: mail.google.comGmail can function as your all-in-one emailinbox. Import your different email accounts &respond out from each individual address. Labels – the new web’s version of a folder Filters – make sorting your inbox easy Conversation View – ahhh togetherness Multiple Signatures – for multiple accts LABS – fun and handy © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • calendar.google.comGOOGLE CALENDAR © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google CalendarSo handy, you will wonder how you everlived without it.1. Use multiple calendars2. Share your schedule3. Handy reminders in many formats4. Send invites & track RSVPs5. Offline component6. Create to-do lists that tie in © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google CalendarLoad your own calendar up with events and tasks, add aanother calendar for your significant other, kids, office,groups, whatever! Layer the calendars for the wholepicture or just view certain ones. Add a task with to-doitems, color-code everything & share away! © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google CalendarThe GENERAL tab has basic layout and feel settings.The CALENDARS tab will allow you to add calendars (to youraccount) and hook up with public and friend calendars.Use the MOBILE tab to set-up text alert # and mobile settings.Check out the LABS tab for fun and helpful calendar extras. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • 1 Google Calendar – Create New Click on CALENDARS to manage your calendars, click Create New Calendar to create another calendar on your account.2 Create calendars for your work, family and groups off one Gmail account. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Calendar - SharingClick Sharing on a specific calendar and then add the person youwant to share with by email address. Decide on Permission Settingsand click Add Person (you can always remove someone). Click Save! 1 2 3 © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google CalendarIf you are showing your Task List (listed undercalendars) – the Task List appears on the right-sideof your calendar. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google CalendarTasksWhen you check items off they are alsochecked off on your calendar. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google CalendarGoogle Calendar is a great way for a busy real estateagent to manage work and everything else going on ...Find it: calendar.google.comLayer multiple calendars (color-coded)Get your daily agenda via email every morningGet event reminders via textEasily invite/add people to eventsAllow others to schedule meetings with youGet stuff done (with to-do lists) © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • voice.google.comGOOGLE VOICE © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google VoiceReasons to Try Google Voice:1. Save text transcriptions of important voicemails2. Listen in on voicemails & pick up after screening3. Personalized greetings for 1 contact or a group4. Voicemail transcription let’s you read voicemails5. FREE :)Google Voice is not a phone service and not avoicemail service … it is a way to better manage yourvoicemail. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Voice Before getting started with Google Voice, you can do a bit of research. If you are a Sprint customer – your phone may already have Google Voice installed. http://bit.ly/gvaccts© Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Voice Manage 1 Phone Line Manage SeveralYou’re a new Realtor®, you You have been in the businessdon’t have a landline at home for years, you have an officeand you spend much of your line, a home office line, yourday on the road … giving out home phone, cell phone andyour cell phone to clients & your car even has it’s own line.other agents feels invasive since Too many voicemails toit’s the same number your manage and you wantfriends & family call you on too. simplicity!- Use your GV# to receive calls - Forward your lines to 1 GV # and call out - Create custom recordings- Use groups to manage - Screen calls- Read your voicemail © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Voice Click on the GEAR to access your Google Voice settings – the 1st step is picking a Google #. Initial Google Voice set-up happens here, but you can manage it mostly from your phone app going forward.© Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google VoiceGoogle Voice is a great voicemail option for theprofessional who is always on the go … grab yourGoogle Voice # today and get started!Find it: voice.google.com Save the text transcription of important voicemails Listen in on voicemails & pick up after screening Personalized greetings for 1 contact or a group Voicemail transcription let’s you read voicemails © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • drive.google.comGOOGLE DRIVE © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google DriveReasons to consider Google Drive:- Share docs/folders in real-time- Live collaboration within shared docs- Edit between MS Office seamlessly- Google templates/themes- Drive folder right on your desktop Google Drive just works with real estate …store essential forms keep your listing track leads presentation in the cloud share marketing plans less printing/more sharing with sellers © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Docs© Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Docs DriveStop paying for Microsoft Office – you don’t need it! © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Drive Basics Click on My Drive to see all of your folders. Click on To create a NEW folder on your Drive © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Drive - Menu Create Menu <<<<<<<<<<< Upload Menu >>>>>>>>>>>> © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Drive – New DocClick on CreateClick on the document type you wantYour doc will open in a new window© Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Drive – Sharing Out Click on Share in your document to collaborate LIVE! Just add the person by email address and click Done. Once you’ve added an email address, decide what you want that person to be able to do with the doc. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Drive – Live CollaborationGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the documentitself OR you can chat off to the side. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Drive – Everywhere Google Docs, now Drive has always been cloud storage, but Google has made the save and upload process much faster by allowing you to Download Google Drive – which puts a folder on your desktop and will sync whatever you tell it to during initial set- up. Also, throw new items into Google Drive to make them available in the cloud. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google Drive AppThe Google Drive app will let youcreate a new folder, doc orspreadsheet. Plus take a photo toscan something directly to your drive. (c) Stefanie Hahn | www.StefanieHahn.net | Sept 2012 | #race2x | @sahahn
  • Google DriveStop paying for Microsoft Office. You really don’t need it.Impress your consumers with your cloud productivity andsave time, printing costs and hassle with Google Drive.Find it: drive.google.com Share docs/folders in real-time Live collaboration within shared docs Edit between MS Office seamlessly Google templates/themes Drive folder right on your desktop & app in your pocket © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • plus.google.comGOOGLE+ © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Why Google+ ?You may be thinking … “not another socialnetwork”! But you might want to reconsiderafter we talk about Google +1’s and Search PlusYour World – both of which factor into yoursearch engine optimization and make for greatGoogle juice.Google+ personal profiles and pages are worthyour real estate time! © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google+ Statistics Official launch: September 2011 170 million users *projected 400 m by end of 2012Google+ is not a Facebook killer. The sharingactivity on Google+ does not compete withTwitter. However, I find that *some* parts ofGoogle+ are truly worth your time.Over 40% of marketers report that Google+ is "useful tocritical" for their business. (HubSpot 2012 State ofInbound Marketing Report) © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • profiles.google.com/stefanieaingehahn © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google+ Homepage © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google+ CirclesGoogle+ believe that “Circles” are the better way tomanage who you connect and share with online. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • How to PostSharing updateson Google+ canbe targeted tospecific circles orshared publicly.Share text, links,location, photosand video andthen select whoshould see it. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google+ Hangouts One of the coolest Google+ features are Hangouts. You can “hangout” online and video chat with your clients, team and sphere. The will.i.am hangout was the 1st publicly broadcast hangout – 9/21/11 © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google+ HangoutsYou can hangout with 9other people at one time.Nice FREE meetingalternative :)Share videos, docs, notesand more!Tip: For private hangouts,create a Google Circle ofthe people you want tohangout with online. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google+ HangoutsGoogle+ Hangouts are easy to start Check your mic (and your hair) and then decide who you want to hangout with … by default, your circles will appear here. Click Hang out to start! © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google+ Hangouts Once you are hanging out – you can invite more, chat via IM, watch a YouTube video, record a video, mute mics and more … check the Settings button for more! (c) Stefanie Hahn | www.StefanieHahn.net | Sept 2012 | #race2x | @sahahn
  • If the Muppets can do it … © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Lots of Possibilities … © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Why Google+ ? I know, another social networking profile.Another business page. But this is Google – andGoogle is still the most trafficked search engine.Consider starting a Google+ profile and/or page and begin engaging this new audience.Take advantage of Google +1’s and SPYW toleverage your presence on the web.Find it: plus.google.com © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • www.google.com/+1/buttonGOOGLE +1’S © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google +1’sThink of Google +1’s as social bookmarking. Yourthumbs up endorsement of something you find onthe web. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google +1’sWebsites using the +1 button generate 3.5xthe Google+ visits than sites without thebutton and accounted for .22% of referraltraffic. (via HubSpot) www.google.com/+1/button © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google +1’s – Part of Profile © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google +1 Button on Site © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google +1 Button on Blog You will find the Google +1 button on websites, blogs, blog posts, Google search results and more. If you manage your own site or blog, you can add it easily. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google +1’sThink of Google +1’s as social bookmarking. Yourthumbs up endorsement of something you find onthe web.We trust content that is endorsed by ourconnections (whether we should or not) – similarto how we trust peer reviews more thanadvertisements. Google +1’s are an endorsementof your content.Find it: www.google.com/+1/button © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • www.google.comSEARCH PLUS YOUR WORLD © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Search plus Your WorldSocial Search is HERE. Google’s SPYW justserves social search to you on a lovely littleplate – right at the top of your results. Whyis SPYW so important?We trust our connections – if I see that DavidMarine has written about something I amGoogling, I am way more likely to click on hislink in my personal results than wade throughthe rest of my results. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Search plus Your World You do a Google search as you normally would, but now, you get results from your circles on Google+ … IF you are a Google+ user! © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Search plus Your World © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google SPYW & SEOGoogle SPYW is known as social search. Socialsearch works because we believe our friends.We trust product reviews from our peers morethan from an advertisement.Social search has already changed the way wesearch whether you realize it or not. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Search plus Your WorldJust another reason to check out Google+,start using the Google +1 button and takeadvantage of the social search.Find it: www.google.com (when you are aGoogle+ user) © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • google.com/dashboardGOOGLE DASHBOARD © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google DashboardWhat you find in your Google Dashboard mightamaze you or scare you – but YOU SHOULDknow what you are putting out into the world.You can control what you share on the web, butyou have to be smart about it. Use thedashboard to tighten up and feel comfortablewith your online data. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • www.google.com/dashboard I cannot stress enough that YOU must know what you are sharing online. You CAN control your data – please take the steps to do so … © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • A Closer LookLet’s look at Gmail … focus on the contents in theblue box. Manage your chat history, HTTPS(secure browsing) or ALL Gmail settings. See thenew privacy policy or get help! © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Get ControlWhen I click on Manage Chat Settings – I am taken therewith one click. Awesome. Make your changes. Save. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Google DashboardFind it: google.com/dashboard Be aware of what you share so you can feelconfident using around these programs on your pc’s and smartphones. When in doubt, don’t post it. Use the Mother Rule (or the Spouse Rule, Kid Rule, etc.) when posting/sharing/forwarding/uploading … © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • WHEW!!! Let’s See that List Again! Google Mobile Google Alerts Gmail Google Calendar Google Voice Google Drive Google+ Google +1’s Search Plus Your World Google Dashboard © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Be Google-tastic GoalsMy goal with this course is to show you how youcan use many of the free tools from Google inyour real estate business every day.Each tool has been selected because it can beuseful to you and your business. I don’t expectyou to jump in and use each one, but I hope Ishowed you the possibilities. © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn
  • Thank You!For slides and video fromtoday’s class, go to:http://www.stefaniehahn.net/google-tastic Stefanie A. Hahn stefanie@stefaniehahn.com © Stefanie Hahn | www.StefanieHahn.com | September 2012 | @sahahn