Font I used the same fonts in both thedigipak and poster because I feltthat font for the artist name couldbecome their logo if they were tomake future albums.The fonts are also the same (aswell as the same colour) becauseit links the two, increasing thechance that the target audiencewill recognise it.I chose the pink font across bothproducts to promote the band asgirly, as our target audience is 15-25 year old females.
ImageI used the same image on the poster as on one of the slides for my digipak. Idid this so that the band’s image would be memorable to the target audience,and they would recognise our faces when they saw it on the digipak, as theywould have seen it on the poster.
Doodles.I included the doodles in both digipak and poster because I felt thatthey were effective in portraying the band as quirky, young and withpersonality. It’s also recognisable, so they would be more likely toremember it.
Ben.We included Ben in our music video as the “monster”. I decided to alsoput him in my digipak because I thought the recurrence of character inthe digipak would trigger the target audience’s memory of the musicvideo and (hopefully) how much they enjoyed it, so they’d want to buythe digipak.