Age• We gave our initial research questionnaire to a range of ages, but the people that gave the most positive response were those aged 15-25.• Therefore, this was the age group we targeted.• The friendship element of our opening would appeal to that age group, because it is something they can relate to.• Teenage years are often a time of wanting to try new things, stand out and be different, and having somebody of that age group in our film do a ritual would appeal to that age group because they’re exciting and different.• Another thing that age group can identify with is Jess’s work books in her conversation with Hannah. They would be able to relate to her because they themselves have work and school.
Gender• In both our initial research and final questionnaire, females gave us the most positive response. Because of the response in the first questionnaire, and due to all of our group being female, we made females the target audience.• We thought the idea of friendship in our film would especially appeal to females, especially the ones within our identified age group, because friendship is the entire world to them and any slight drama is the end of life as they know it. The whole Esther intruding the group thing is also something girls can relate to, because this kind of bitchiness is often associated with them.
• Something else that would appeal to females of our identified age group is the all-female, teenaged cast.• The audience would see the cast as identifiable and relatable, because they are like them.