The deep purple givesthe album a moreserious and moremelancholy feel. This isbecause the album hasa more mellow feel toit. Silver Side Up (theprevious album) had aheavier feel to it butThe Long Road is a bitmellower.
There is a lot of black onthe digipak. The bandwears black, this image isblack, some of the font isblack. Nickelback are an‘alternative’ band and astereotype of their genreis to have a lot of black.
This font is the band logo. It stands out, because it is inblock capitals and contrasts the background. The bandwould want it to stand out so that it is easilyrecognisable, so that people will know they have a newalbum out and buy it.
This font looks like a scribble that Chad Kroeger wouldhave made when he was writing the lyrics. This makesthe album seem more personal and the band morehuman, because it shows that the album progressedfrom scribbles to what you see in the digipak, and wasthe work of a person.
There are two images of theband on the digipak. BecauseNickelback had only recentlygained fame, they would stillwant to get their faces outthere so that people wouldrecognise them.
This bridge stretches a longIt looks like a way, across “thesunrise in the long road”.sky, possiblysymbolising the The “long road”new era or “new could representday” for touring and theNickelback hardships of it, asfollowing their lyrics to Feelingchart success Way Too Damnwith Silver Side Good feature thisUp. theme.
These paintpots couldrepresent the band startingafresh with this album. Thepaint is black, so they couldbe symbolically blacking outtheir other albums so theycan start something new.