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The Public Perception of the Animal Rights Movement

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For my Research Communication course at the University of West Florida I used this power point along with a hard copy Research Portfolio

For my Research Communication course at the University of West Florida I used this power point along with a hard copy Research Portfolio

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  • 1. The Public Perception of the Animal Rights Movement
    Savannah Hayes e’Silva
  • 2. Why is it Important?
    Humanity is evolving
    Animal rights organizations:
    WSPA
    ASPCA
    PETA
    The result of this research would be of interest to any company or corporation that manufactures, exploits, breeds, cares for, protects or exhibits animals or their byproducts, as well as any company that educates the public about animals.
  • 3. Background
    Early 1600s- Massachusetts Bay Colony “Body of Liberties”
    1789- Jeremy Bentham’s dissertation, An Introduction to the Principles of Morals and Legislation
    “The question is not, can they reason? Nor, Can they talk? But, Can they suffer?”
    1822- Martins Act
  • 4. Background
    1809- A group was founded with the purpose of the suppressing and preventing wanton cruelty to brute animals
    1824- SPCA
    The SPCA England Branch successfully lobbied to revise Martins Act four times
    1840- These accomplishments caught the eye of Queen Victoria
    Changed their name to the RSPCA
  • 5. Background
    1820s- The English animal rights movement reached the United States
    Laws stating unprovoked cruelty to animals was a misdemeanor punishable by a small fine or a few days in jail
    1828-New York
    1835- Massachusetts
    April 1866- ASPCA was founded
    Provide effective means for the prevention of cruelty to animals throughout the United States
    1879- ASPCA had prosecuted 6,000 people for cruelty to animals and just nine years later that number doubled
  • 6. Background
    1975- Peter Singer’s book Animal Liberation.
    Singer declared that all animals are considered equal
    1979- Animal Legal Defense Fund was founded by attorneys
    Purpose of protecting the lives of animals through the legal system in the emerging field of animal law
  • 7. Background
    1980- PETA was founded by Ingrid Newkirk
    PETA focuses on four major areas of animal cruelty:
    Factory faming
    Laboratory testing
    Clothing trade
    Entertainment business.
    The organization has made major strides in the movement towards a cruelty-free society
  • 8. Background
    1981- WSPA was a merge of two different international organizations
    WSPA helped to bring all of the animal rights and animal welfare organizations from around the globe together
    850 organization memberships in 150 countries
    The only animal welfare organization that the United Nations and the Council of Europe consult with
  • 9. Background
  • 10. Focus Group
    I will recruit participants at local grocery stores
    The focus group will be comprised of men and women between the ages of 25-40, from several different ethnicities
    Incentives
    Spay/neuter voucher from a local veterinarian, for those with animal companions
    $40 donation to a charity of your choice in your name
  • 11. Warm-Up Questions
    What is the first thing you think of when you hear the phrase animal rights?
    Are you in any way affiliated with any animal rights organizations?
  • 12. Detail Questions
    Do you think animals deserve rights?
    I’m going to name five animal rights issues, what issue most concerns you and why?
    • Factory farming
    • 13. Animal experimentation/vivisection
    • 14. Fur use
    • 15. Over breeding/spay and neutering
    • 16. Property status of animals
    I’m going to name three animal rights organizations, what is the first thing that comes to mind about each organization?
    If you are not involved with animal rights or any animal rights organizations, is there something that would motivate you to get involved?
    Do you think extremist groups are putting the animal rights movement in a bad light?
  • 19. Wrap-Up Questions
    How could the public perception of animal rights be improved?
    After hearing everything that you did in this focus group, has your perception changed?
    What do you think will happen with animal rights in the future?
  • 20. Survey
    I will recruit participants at local grocery stores
    The focus group will be comprised of men and women between the ages of 25-40, from several different ethnicities
    Incentives
    Spay/neuter voucher from a local veterinarian, for those with animal companions
    $40 donation to a charity of your choice in your name
  • 21. Demographic Questions
    Please indicate your age by filling in the appropriate bubble:
    O 19 or younger O 50-59
    O 20-29 O 60 or older
    O 30-39 O I prefer not to answer
    O 40-49
    Please indicate your gender:
    O Male
    O Female
    O I prefer not to answer
    Please indicate your race:
    O African American O Native American
    O Asian/Pacific Islander O White/Caucasian
    O Latino O I prefer not to answer
    O Multiracial
  • 22. Psychographic Questions
    Please indicate your level of education:
    O Less than high school O College graduate
    O High school O Graduate degree
    O Some college O I prefer not to answer
    Please indicate your income:
    O Less than $20,000 O $50,000 to $59,999
    O $20,000 to $29,999 O $60,000 to $69,999
    O $30,000 to $39,999 O $70,000 or higher
    O $40,000 to $49,999 O I prefer not to answer
    Please indicate your place of residence:
    O Urban
    O Suburban
    O Rural
    O I prefer not to answer
  • 23. Psychographic Questions
    Please indicate the status of your residence:
    O Own home
    O Rent
    O I prefer not to answer
    Please indicate your marital status:
    O Single with no children
    O Single with children
    O Married with no children
    O Married with children
    Please indicate whether or not you are a pet owner:
    O Yes
    O No
    O Not currently, but was previously
    O Not currently, but plan to be in the near future
    O I prefer not to answer
  • 24. Substantive Questions
    Rank the following animal rights issues in order of most important to least important; 1 being the most important and 5 being the least important:
    _____ Factory farming
    _____ Animal experimentation/vivisection
    _____ Fur use
    _____ Over breeding/spay and neutering
    _____ Property status of animals
    Please indicate if you are a member of the following groups (circle all that apply):
    O American Society for the Prevention of Cruelty to Animals
    O People for the Ethical Treatment of Animals
    O World Society for the Protection for Animals
    O The Humane Society
    O Best Friends Animal Society
    O The National Anti-Vivisection Society
    O The World Wildlife Federation
    O Other
  • 25. Substantive Questions
    Do you consider yourself any of the following? If not, please leave blank
    o Pescitarian
    o Vegetarian
    o Vegan
    Animals do not experience the same amount of pain as humans.
    There is nothing wrong with eating veal.
    Zoos are ethically responsible.
    There is nothing morally wrong with hunting.
    Animals should have rights guaranteed to them in the U.S. Constitution.
    If you would like to clarify any answers to any of the above questions, you may do so here.
    Questions 13 through 17 are on a Likert Scale with the choices being: Strongly agree, somewhat agree, no opinion, somewhat disagree and strongly disagree
  • 26. Questions?