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Amjad bhatti.ppt

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tourism in pakistan over the years

tourism in pakistan over the years

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  • very comprehensive effort i presenting covering all the aspect however this industry can not b revived by addressing one component at one time rather it should be pushed like a movement so that it may not end up like half hearted efforts as in the past
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    Amjad bhatti.ppt Amjad bhatti.ppt Presentation Transcript

    • TOURISM AS ECONOMIC FORCE MULTIPLIER
    • AIM
      • TO HIGHLIGHT THE ECONOMICAL POTENTIAL OF TOURISM INDUSTRY OF PAKISTAN
    • SEQUENCE
      • Introduction
      • Aim
      • Pakistan tourism industry and its activities
      • Statistics of tourists coming to Pakistan
      • Factors affecting tourism industry
      • Prospects and strategy of tourism industry for Pakistan
      • Recommendations
      • Conclusion
      • Questions & ans
    • HISTORY OF PAKISTAN TOURISM
      • Member of UNWTO in September 1949
      • Initially Pakistan Railways was responsible for tourism matter
      • In 1956 , transferred to Communications and Transport Division
      • In June 1960, was named as Bureau of Tourism
      • In 1964, was placed under control of CAA and Tourism
      • PTDC was set up in In March 1970
      • In September, 2004 it was given status of Ministry of Tourism
    • VISION OF MINISTRY OF TOURISM
        • To promote and develop tourism by providing
          • Accommodation
          • Food
          • Entertainment/amusement
          • Public amenities
        • To exploit great potential of our cultural, scenic & religious tourism to;
          • Create employment
          • Generate revenues
          • Reduce poverty
          • Bring equitable distribution of benefits
    • MAJOR ACHIEVEMENTS
      • Development of Patriata sky ride project & road side service areas
      • Mona Bao train for Indian tourists
      • Intercity luxury bus service
      • Adventure package tours, city towers etc
      • Launched website for online communication
    • TOURISM AS ECONOMICAL FORCE
      • It includes potential tourist spots:
        • Various Museums of Pakistan
        • Various national parks of Pakistan
        • Other historical places
        • Small scale industries
        • Tourist spots in Northern areas
    • NATIONAL MUSEUM OF PAKISTAN
      • Established in 1950 in Frere Hall Building at Karachi
      • 11 galleries in museum including Quranic Gallery
      • Ancient collections include;
        • Indus Valley Civilization Artifacts
        • Gandhara arts
        • Islamic art
        • Paintings
        • Ancient Coins
    • LAHORE MUSEUM
      • Established in 1894
      • A Mughal style building
      • Fine collection of;
        • Specimens of Mughal and Sikh doorways
        • Wood work
        • Musical instruments
        • Ancient jewellery
        • Textile, pottery, and armory
    • TAXILA MUSEUM
      • Located on GT. Road to Peshawar
      • Famous work of Gandhara art
      • Sites are dating back to 600BC to 500BC
      • Depicts ancient Taxila
    • PESHAWAR MUSEUM
      • Originally called Victoria Memorial Hall
      • Built in1906-07 in the memory of Queen Victoria
      • Amalgamated design of British and Mughal art
      • Largest antiques collection in the world
      • Its preserves are;
        • 14,101 items of Gandhara art
        • Coins, dresses, manuscripts, weapons, jewellery, painting of Mughal era etc
      • Greco-Buddhist art collection is 4247 pieces
    • LOK VERSA MUSEUM AND HERITAGE LIBRARY
      • Located near Shakarparian Hills
      • Preserves;
        • living folk and traditional culture of Pakistan
        • Jewellery
        • wood work
        • Metal work, ivory and bone work
    • HINGOL NATIONAL PARK
      • Covers about 1,650 km²
      • Largest of National Parks of Pakistan
      • Lies on the Makran coast in Balochistan
      • Firstly declared reserved in 1988
    • KIRTHAR NATIONAL PARK
      • 2nd biggest National Park
      • Habitate for;
        • 5,000 wild goats
        • About 150 chinkara
        • Ibexes are 13,155
      • Reptiles include;
        • Rock python
        • Sindh cobra
        • Royal rat snake etc
    • KHUNJERAB NATIONAL PARK
      • One of highest altitude parks
      • Animal species are;
        • Snow leopard
        • Marco Polo sheep
        • Himalayan Ibex
    • HAZARGANJI-CHILTAN NATIONAL PARK
      • Lies in the central area of Chilton Hills and HazarGanji Range
      • Habitate for:
        • Chilton wild goat or Markhor
        • No of Chilton wild goat is about 800
        • Carnivores include Red fox
        • Different species of birds and reptiles
    • AYUBIA NATIONAL PARK
      • Named after President Ayub Khan
      • Riding trails, hiking places, picnic spots and motels
      • Chairlift is available for tourists
      • Harbors;
        • Golden eagle, vulture
        • Sparrow hawk, hill pigeon
        • Asiatic leopard
        • Black bear, hill fox etc
    • DEOSAI NATIONAL PARK
      • Located at 4,114 m AMSL
      • Millions of flowers and wide variety of butterflies
      • Natural habitat for;
        • Himalayan brown bear
        • Ibex, red fox, wolf
        • Snow leopard
        • Himalayan musk deer
        • Golden eagle
        • Griffon vulture
        • Falcon
      • Located in the foothills of the Himalayas
      • Safe habitate for;
        • Asiatic leopard
        • Gray goral
        • Barking deer
        • Red fox
      MARGALLA HILLS NATIONAL PARK
    • INDUSTRIAL POTENTIAL CARPETS TEXTILES EMBROIDERY JEWELLERY CERAMICS WOOD WORK METAL WORK SPORTS GOODS SURGICAL INSTRUMENTS
    • TREASURES OF GEMSTONES
      • Northern areas have variety of gemstones
      • Some are metamorphic in nature such as emerald, ruby, sapphire
      • These include;
    • EMERALD
    • AQUAMARINE
    • PERIDOT
    • RUBY
    • TOURMALINE
    • TOPAZ
    • WOOD CARVING
      • Ranges from smaller items to furniture items
      • Important traditional designs are Lotus, Dragon etc
    • JEWELLERY
      • Blend of Mughal jewelry and the modern jewelry
      • Transferred from Mughal era to later generations
    • MONUMENTAL PAINTING
      • An art made by applying paints to a surface
      • Can be seen on the National Monument in Islamabad
    • CALLIGRAPHY
      • Sadeqain (1930-1986) was self-made, self-taught painter and calligrapher
      • Worked on;
        • Book titles
        • Portraits
        • Sketches
        • Quranic calligraphy
    • TEXTILES  
      • Art transmitted from ancient people of Mohenjodaro, Harappa and Taxila
      • Well established in Karachi and Faisalabad
    • GLASS AND GLASS WARE
      • Glimpses of these can be seen on;
        • Ancient tombs
        • Shrines of Makli
        • Badshahi Masjid
        • Shish Mehal
    • SHANDUR MELA (July 7-9) Polo at the top of the World
      • Held at Shandur Pass
      • Reflects culture, traditions of this region
      • Includes;
        • Folk music
        • Dancing
        • Fishing
        • Horse back riding
        • Mountaineering
        • Hiking and exploring
        • Trout fishing
    • MELA CHIRAGHAN / MELA SHALAMAR
      • Celebrated on urs of Sufi poet /saint Shah Hussain
      • Takes place at in Baghbanpura
      • Ethnic foods - Gol Gappas, Sweetmeats, Qatlamas etc
      • Thousands of candles are lit up
      • Dervishes dance to the tunes of drums
    • WORLD PERFORMING ARTS
      • The biggest international cultural event
      • Takes place in Lahore at the Gaddafi Stadium
      • Reflects Pakistan's cultural tradition in performing arts
      • Takes place in the mid of February
      • Tourists worldwide come to join in and celebrate it
      • It decorates Lahore with multicolored kites
      • Source of tourist attraction
      JASHN-E-BAHARAN
    • LOK VIRSA FOLK FESTIVAL
      • Largest cultural activity in Pakistan
      • Artisans & performers around world  participate
      • Reflects traditionally rich culture
    • THE SILK ROAD FESTIVAL
      • Main trading route between south Asia and central Asia
      • Attracts other silk route countries like;
        • China, kyrgyzstan, uzbekistan
        • Tajikistan, kazakhstan
    • MOHENJO-DARO
      • Means the "mound of the dead”
      • Symbol of civilized and modern society
      • Remarkable construction of;
        • Buildings
        • Highly developed drainage system
    • HARAPPA
      • Harappa dates back to 3rd to 2nd millennium B.C.
      • Harappa houses are interesting
      • Well-maintained museum
      • Finest collection of artifacts found in the area
    • MOUNTAINEERING IN PAKISTAN
      • 05 peaks of over 800m including;
        • World’s second highest peak K-2 (8611m)
        • 29 peaks of over 7500m
        • 121 peaks of over 7000m
        • Hundreds of peaks still lying unclimbed
      • Permits are issued for open and restricted areas
    • TREKKING IN PAKISTAN
      • Pakistan is paradise for trekking (May-Oct)
      • Generates great revenues
      • Most of trekking routes lie in:
        • Hindukush
        • Korakorum
        • Himalayas
      • It has three zones;
        • Open, restricted and closed
    • SKARDU
      • A landscape of
        • Towering mountains
        • Waterfalls and Quiet lakes
        • Located on banks of river Indus
      • Known as mountaineers' paradise
      • The five main valleys are;
        • Skardu, Shigar
        • Khaplu, Rondu
        • Kharmang
      • Galliat region is famous for ;
        • Natural beauty
        • Cool temperatures in summer season
        • Equally popular around the year
        • Bhurban, Patriata and Ayubia are other attractions
      MURREE
    • KAGHAN VALLEY
      • The best place to enjoy cool weather in summer
      • Worth seeing places are;
        • Lake Saif-ul-Muluk
        • Plateaus of Shogran & Lalazar
        • Naran , Kaghan
        • Mansehra and Balakot
    • VISITORS TO PAKISTAN ANNUAL ARRIVAL DATA
    • ANNUAL ARRIVAL SHARES OF VARIOUS REGIONS Source: Ministry of Tourism-2006 27 250 13 2 55 101 141
    • ANNUAL ARRIVAL SHARES OF VARIOUS REGIONS IN %AGE Source: Ministry of Tourism-2006 5 % 42 % 2 % 1% 9 % 17 % 24 %
    • ANNUAL ARRIVAL SHARES OF VARIOUS COUNTRIES IN %AGE Source: Ministry of Tourism-2006 7 % 43 % 4 % 0% 8 % 9 % 24 %
    • PLACES OF INTEREST TO FOREIGN TOURISTS
    • WHAT ATTRACTED TOURISTS
    • FACTORS AFFECTING TOURISM
      • Presence of tourist spots
      • Levels of security for tourists
      • Government policies for tourism
      • Development of transport and communication
      • Non-availability of funds
      • Management of tourist attractions
      • lack of infrastructure facilities
      • Marketing at local and international level
      • No concept of rail tourism in Pakistan
      • Rising inflation
      • Hunza lake incident
    • LEVEL OF SECURITY FOR TOURISTS
      • Terrorism has hampered tourism industry of Pakistan
      • 04 lacs foreign visitors came in 2008
      • No of tourists dropped by 6% in 2009
      • Pakistan’s ranking was 103/124 countries
      • Even regular tourists are hesitant and feeling insecure
    • GOVERNMENT POLICIES
      • Essential factor of tourism industry
      • Gives direction to industry
      • Triggers a sound economic activity
      • Pak needs an implementable policy
    • DEVELOPMENT OF TRANSPORT AND COMMUNICATION
      • Air/ground transport facility for northern areas is available in summer season
      • No transport and communication in winter season
      • Ranked 40th for its airline services
      • 39th for ground transport infrastructure
    • NON-AVAILABILITY OF FUNDS
      • Used for Developmental projects
      • Funded by Govt
      • Currently Govt has not allocated sufficient funds
    • NO PROMOTION OF GAMES
      • Pakistan has huge potential for sports tourism
      • Currently Govt has no sound policy for sports tourism
      • Although few trials have been made for hot air ballooning in Shandur and Skardu valleys
    • MANAGEMENT OF TOURISTS
      • Currently TICs established to assist the tourists in terms of;
        • Tourist registration
        • Tourist guidance
        • Rent a transport
        • Booking of hotels
        • Scheduling events
        • Formation of groups
        • Package details
    • LACK OF INFRASTRUCTURE
      • Current infrastructure does not meet with international standards
      • Due to poor tourism infrastructure rankings of Pakistan are;
        • 110/124 w.r.t accommodation
        • 110/124 w.r.t ATM
    • MARKETING AT LOCAL AND INTERNATIONAL LEVEL
      • They are redirection of revenues
      • Needs less than 1% of Pakistan’s tourism revenue
      • It will multiply in future
    • RISING INFLATION
        • Positive aspects are;
          • Generates more revenues
          • Strengthens the economy
        • Negatives are;
          • Negative impact on intending tourists
          • Reduces tourism
    • FUTURE CHALLENGES OF PTDC
      • Eradication of terrorism
      • Promotion of local/international tourism
      • Drafting tourism policy by Govt
      • Promotion of sports tourism
      • Provision of infrastructure
      • Development of Website for Tourism
      • Re-vamping of Tourist Information
    • ERADICATION OF TERRORISM
      • Taken many steps like;
        • Operation Rah-e-Nijaat
        • Operation Rah-e-Raast
        • Struggle is continued..
    • PROMOTION OF LOCAL/INTERNATIONAL TOURISM
      • Various tourism campaigns have been launched
      • President has announced;
        • Rent free accommodation in swat valley for local & international tourists
    • PROVISION OF TRANSPORT FACILITIES
      • PIA and Pakistan railways offers following concessions;
        • 30% discount on international flights
        • 50% on domestic flights is for students
        • Pakistan Railways allow 25% concession to foreign tourists
        • Pakistan Railways allow 50% concession to Foreigner students
    • CONCEPT OF MEDICAL TOURISM IN PAKISTAN
      • Medical tourism is Key element of Pakistan's tourism policy 2010
      • It is under discussion at parliament
      • Positives are;
        • To promote and develop medical health
        • Costs half of that of India
        • Generates revenues
      • Punjab Govt is working on;
        • Kidney transplant
        • Hair transplant
        • Heart surgery
    • LAUNCHING OF WEBSITE WWW.TOURISM.GOV.PK /
      • Plate form to disseminate information to;
        • Domestic and foreign Tourists
        • Tourism Professionals
        • National and international Organizations
      •   Website has been completed
    • RE-VAMPING OF TOURIST INFORMATION
      • Govt. is re-vamping tourist information
      • Objectives are:
        • To facilitate tourists
        • Provision of updated/ Better information
        • Guidance to foreign and domestic tourists
    • PROJECTS UNDER CONSTRUCTION
      • Purchased 16-Kanals for service area at khajut
      • Installation of chairlift/cable car system at fort Monroe
      • Construction of hotel/tourist facilities at Bahawalpur
      • Mangla view resort (pvt) ltd
      • Hashwani hotel ltd islamabad
      • Grand sari hotel, lahore
      • Serena hotel islamabad
      • Islamabad club
      • Royal raim golf ; country club lahore
      • Rehman residency hotel, lahore
      • Holiday inn, islamabad
      • Grand leisure, karachi
      • Lahore regency
      • Regency Inn Hotel Islamabad
      • Sozo Adventure Park, Murree
      • Millennium Entertainment
      • Avari Hotels Karachi
      • Pearl Continental Hotels
      • Pizza Hut Restaurant Karachi
      • Hawk Gliding Club Lahore
      • Wayzgoose Park Chakwal
      • Jacaranda Family Club, Islamabad.
      • Aashiana Hotel Lahore
      • Lahore Sports Meadows, Lahore
      • Gloria Jean's Coffees Lahore
      PROJECTS UNDER CONSTRUCTION
    • RECOMMENDATIONS
        • To frame sound policy for sport, religious, beach, cultural tourism, rail tourism, medical tourism
        • To give it status of industry in real sense
        • To create awareness among people
        • Manpower may be trained for it
        • Education system (at degree level) may devised like other countries like India, Egypt etc
    • CONCLUSION BEGGARS- DEVELOPE POTENTIAL
    •  
    • ?