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tourism in pakistan over the years

tourism in pakistan over the years

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  • very comprehensive effort i presenting covering all the aspect however this industry can not b revived by addressing one component at one time rather it should be pushed like a movement so that it may not end up like half hearted efforts as in the past
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Amjad bhatti.ppt Presentation Transcript

  • 1. TOURISM AS ECONOMIC FORCE MULTIPLIER
  • 2. AIM
    • TO HIGHLIGHT THE ECONOMICAL POTENTIAL OF TOURISM INDUSTRY OF PAKISTAN
  • 3. SEQUENCE
    • Introduction
    • Aim
    • Pakistan tourism industry and its activities
    • Statistics of tourists coming to Pakistan
    • Factors affecting tourism industry
    • Prospects and strategy of tourism industry for Pakistan
    • Recommendations
    • Conclusion
    • Questions & ans
  • 4. HISTORY OF PAKISTAN TOURISM
    • Member of UNWTO in September 1949
    • Initially Pakistan Railways was responsible for tourism matter
    • In 1956 , transferred to Communications and Transport Division
    • In June 1960, was named as Bureau of Tourism
    • In 1964, was placed under control of CAA and Tourism
    • PTDC was set up in In March 1970
    • In September, 2004 it was given status of Ministry of Tourism
  • 5. VISION OF MINISTRY OF TOURISM
      • To promote and develop tourism by providing
        • Accommodation
        • Food
        • Entertainment/amusement
        • Public amenities
      • To exploit great potential of our cultural, scenic & religious tourism to;
        • Create employment
        • Generate revenues
        • Reduce poverty
        • Bring equitable distribution of benefits
  • 6. MAJOR ACHIEVEMENTS
    • Development of Patriata sky ride project & road side service areas
    • Mona Bao train for Indian tourists
    • Intercity luxury bus service
    • Adventure package tours, city towers etc
    • Launched website for online communication
  • 7. TOURISM AS ECONOMICAL FORCE
    • It includes potential tourist spots:
      • Various Museums of Pakistan
      • Various national parks of Pakistan
      • Other historical places
      • Small scale industries
      • Tourist spots in Northern areas
  • 8. NATIONAL MUSEUM OF PAKISTAN
    • Established in 1950 in Frere Hall Building at Karachi
    • 11 galleries in museum including Quranic Gallery
    • Ancient collections include;
      • Indus Valley Civilization Artifacts
      • Gandhara arts
      • Islamic art
      • Paintings
      • Ancient Coins
  • 9. LAHORE MUSEUM
    • Established in 1894
    • A Mughal style building
    • Fine collection of;
      • Specimens of Mughal and Sikh doorways
      • Wood work
      • Musical instruments
      • Ancient jewellery
      • Textile, pottery, and armory
  • 10. TAXILA MUSEUM
    • Located on GT. Road to Peshawar
    • Famous work of Gandhara art
    • Sites are dating back to 600BC to 500BC
    • Depicts ancient Taxila
  • 11. PESHAWAR MUSEUM
    • Originally called Victoria Memorial Hall
    • Built in1906-07 in the memory of Queen Victoria
    • Amalgamated design of British and Mughal art
    • Largest antiques collection in the world
    • Its preserves are;
      • 14,101 items of Gandhara art
      • Coins, dresses, manuscripts, weapons, jewellery, painting of Mughal era etc
    • Greco-Buddhist art collection is 4247 pieces
  • 12. LOK VERSA MUSEUM AND HERITAGE LIBRARY
    • Located near Shakarparian Hills
    • Preserves;
      • living folk and traditional culture of Pakistan
      • Jewellery
      • wood work
      • Metal work, ivory and bone work
  • 13. HINGOL NATIONAL PARK
    • Covers about 1,650 km²
    • Largest of National Parks of Pakistan
    • Lies on the Makran coast in Balochistan
    • Firstly declared reserved in 1988
  • 14. KIRTHAR NATIONAL PARK
    • 2nd biggest National Park
    • Habitate for;
      • 5,000 wild goats
      • About 150 chinkara
      • Ibexes are 13,155
    • Reptiles include;
      • Rock python
      • Sindh cobra
      • Royal rat snake etc
  • 15. KHUNJERAB NATIONAL PARK
    • One of highest altitude parks
    • Animal species are;
      • Snow leopard
      • Marco Polo sheep
      • Himalayan Ibex
  • 16. HAZARGANJI-CHILTAN NATIONAL PARK
    • Lies in the central area of Chilton Hills and HazarGanji Range
    • Habitate for:
      • Chilton wild goat or Markhor
      • No of Chilton wild goat is about 800
      • Carnivores include Red fox
      • Different species of birds and reptiles
  • 17. AYUBIA NATIONAL PARK
    • Named after President Ayub Khan
    • Riding trails, hiking places, picnic spots and motels
    • Chairlift is available for tourists
    • Harbors;
      • Golden eagle, vulture
      • Sparrow hawk, hill pigeon
      • Asiatic leopard
      • Black bear, hill fox etc
  • 18. DEOSAI NATIONAL PARK
    • Located at 4,114 m AMSL
    • Millions of flowers and wide variety of butterflies
    • Natural habitat for;
      • Himalayan brown bear
      • Ibex, red fox, wolf
      • Snow leopard
      • Himalayan musk deer
      • Golden eagle
      • Griffon vulture
      • Falcon
  • 19.
    • Located in the foothills of the Himalayas
    • Safe habitate for;
      • Asiatic leopard
      • Gray goral
      • Barking deer
      • Red fox
    MARGALLA HILLS NATIONAL PARK
  • 20. INDUSTRIAL POTENTIAL CARPETS TEXTILES EMBROIDERY JEWELLERY CERAMICS WOOD WORK METAL WORK SPORTS GOODS SURGICAL INSTRUMENTS
  • 21. TREASURES OF GEMSTONES
    • Northern areas have variety of gemstones
    • Some are metamorphic in nature such as emerald, ruby, sapphire
    • These include;
  • 22. EMERALD
  • 23. AQUAMARINE
  • 24. PERIDOT
  • 25. RUBY
  • 26. TOURMALINE
  • 27. TOPAZ
  • 28. WOOD CARVING
    • Ranges from smaller items to furniture items
    • Important traditional designs are Lotus, Dragon etc
  • 29. JEWELLERY
    • Blend of Mughal jewelry and the modern jewelry
    • Transferred from Mughal era to later generations
  • 30. MONUMENTAL PAINTING
    • An art made by applying paints to a surface
    • Can be seen on the National Monument in Islamabad
  • 31. CALLIGRAPHY
    • Sadeqain (1930-1986) was self-made, self-taught painter and calligrapher
    • Worked on;
      • Book titles
      • Portraits
      • Sketches
      • Quranic calligraphy
  • 32. TEXTILES  
    • Art transmitted from ancient people of Mohenjodaro, Harappa and Taxila
    • Well established in Karachi and Faisalabad
  • 33. GLASS AND GLASS WARE
    • Glimpses of these can be seen on;
      • Ancient tombs
      • Shrines of Makli
      • Badshahi Masjid
      • Shish Mehal
  • 34. SHANDUR MELA (July 7-9) Polo at the top of the World
    • Held at Shandur Pass
    • Reflects culture, traditions of this region
    • Includes;
      • Folk music
      • Dancing
      • Fishing
      • Horse back riding
      • Mountaineering
      • Hiking and exploring
      • Trout fishing
  • 35. MELA CHIRAGHAN / MELA SHALAMAR
    • Celebrated on urs of Sufi poet /saint Shah Hussain
    • Takes place at in Baghbanpura
    • Ethnic foods - Gol Gappas, Sweetmeats, Qatlamas etc
    • Thousands of candles are lit up
    • Dervishes dance to the tunes of drums
  • 36. WORLD PERFORMING ARTS
    • The biggest international cultural event
    • Takes place in Lahore at the Gaddafi Stadium
    • Reflects Pakistan's cultural tradition in performing arts
  • 37.
    • Takes place in the mid of February
    • Tourists worldwide come to join in and celebrate it
    • It decorates Lahore with multicolored kites
    • Source of tourist attraction
    JASHN-E-BAHARAN
  • 38. LOK VIRSA FOLK FESTIVAL
    • Largest cultural activity in Pakistan
    • Artisans & performers around world  participate
    • Reflects traditionally rich culture
  • 39. THE SILK ROAD FESTIVAL
    • Main trading route between south Asia and central Asia
    • Attracts other silk route countries like;
      • China, kyrgyzstan, uzbekistan
      • Tajikistan, kazakhstan
  • 40. MOHENJO-DARO
    • Means the "mound of the dead”
    • Symbol of civilized and modern society
    • Remarkable construction of;
      • Buildings
      • Highly developed drainage system
  • 41. HARAPPA
    • Harappa dates back to 3rd to 2nd millennium B.C.
    • Harappa houses are interesting
    • Well-maintained museum
    • Finest collection of artifacts found in the area
  • 42. MOUNTAINEERING IN PAKISTAN
    • 05 peaks of over 800m including;
      • World’s second highest peak K-2 (8611m)
      • 29 peaks of over 7500m
      • 121 peaks of over 7000m
      • Hundreds of peaks still lying unclimbed
    • Permits are issued for open and restricted areas
  • 43. TREKKING IN PAKISTAN
    • Pakistan is paradise for trekking (May-Oct)
    • Generates great revenues
    • Most of trekking routes lie in:
      • Hindukush
      • Korakorum
      • Himalayas
    • It has three zones;
      • Open, restricted and closed
  • 44. SKARDU
    • A landscape of
      • Towering mountains
      • Waterfalls and Quiet lakes
      • Located on banks of river Indus
    • Known as mountaineers' paradise
    • The five main valleys are;
      • Skardu, Shigar
      • Khaplu, Rondu
      • Kharmang
  • 45.
    • Galliat region is famous for ;
      • Natural beauty
      • Cool temperatures in summer season
      • Equally popular around the year
      • Bhurban, Patriata and Ayubia are other attractions
    MURREE
  • 46. KAGHAN VALLEY
    • The best place to enjoy cool weather in summer
    • Worth seeing places are;
      • Lake Saif-ul-Muluk
      • Plateaus of Shogran & Lalazar
      • Naran , Kaghan
      • Mansehra and Balakot
  • 47. VISITORS TO PAKISTAN ANNUAL ARRIVAL DATA
  • 48. ANNUAL ARRIVAL SHARES OF VARIOUS REGIONS Source: Ministry of Tourism-2006 27 250 13 2 55 101 141
  • 49. ANNUAL ARRIVAL SHARES OF VARIOUS REGIONS IN %AGE Source: Ministry of Tourism-2006 5 % 42 % 2 % 1% 9 % 17 % 24 %
  • 50. ANNUAL ARRIVAL SHARES OF VARIOUS COUNTRIES IN %AGE Source: Ministry of Tourism-2006 7 % 43 % 4 % 0% 8 % 9 % 24 %
  • 51. PLACES OF INTEREST TO FOREIGN TOURISTS
  • 52. WHAT ATTRACTED TOURISTS
  • 53. FACTORS AFFECTING TOURISM
    • Presence of tourist spots
    • Levels of security for tourists
    • Government policies for tourism
    • Development of transport and communication
    • Non-availability of funds
    • Management of tourist attractions
    • lack of infrastructure facilities
    • Marketing at local and international level
    • No concept of rail tourism in Pakistan
    • Rising inflation
    • Hunza lake incident
  • 54. LEVEL OF SECURITY FOR TOURISTS
    • Terrorism has hampered tourism industry of Pakistan
    • 04 lacs foreign visitors came in 2008
    • No of tourists dropped by 6% in 2009
    • Pakistan’s ranking was 103/124 countries
    • Even regular tourists are hesitant and feeling insecure
  • 55. GOVERNMENT POLICIES
    • Essential factor of tourism industry
    • Gives direction to industry
    • Triggers a sound economic activity
    • Pak needs an implementable policy
  • 56. DEVELOPMENT OF TRANSPORT AND COMMUNICATION
    • Air/ground transport facility for northern areas is available in summer season
    • No transport and communication in winter season
    • Ranked 40th for its airline services
    • 39th for ground transport infrastructure
  • 57. NON-AVAILABILITY OF FUNDS
    • Used for Developmental projects
    • Funded by Govt
    • Currently Govt has not allocated sufficient funds
  • 58. NO PROMOTION OF GAMES
    • Pakistan has huge potential for sports tourism
    • Currently Govt has no sound policy for sports tourism
    • Although few trials have been made for hot air ballooning in Shandur and Skardu valleys
  • 59. MANAGEMENT OF TOURISTS
    • Currently TICs established to assist the tourists in terms of;
      • Tourist registration
      • Tourist guidance
      • Rent a transport
      • Booking of hotels
      • Scheduling events
      • Formation of groups
      • Package details
  • 60. LACK OF INFRASTRUCTURE
    • Current infrastructure does not meet with international standards
    • Due to poor tourism infrastructure rankings of Pakistan are;
      • 110/124 w.r.t accommodation
      • 110/124 w.r.t ATM
  • 61. MARKETING AT LOCAL AND INTERNATIONAL LEVEL
    • They are redirection of revenues
    • Needs less than 1% of Pakistan’s tourism revenue
    • It will multiply in future
  • 62. RISING INFLATION
      • Positive aspects are;
        • Generates more revenues
        • Strengthens the economy
      • Negatives are;
        • Negative impact on intending tourists
        • Reduces tourism
  • 63. FUTURE CHALLENGES OF PTDC
    • Eradication of terrorism
    • Promotion of local/international tourism
    • Drafting tourism policy by Govt
    • Promotion of sports tourism
    • Provision of infrastructure
    • Development of Website for Tourism
    • Re-vamping of Tourist Information
  • 64. ERADICATION OF TERRORISM
    • Taken many steps like;
      • Operation Rah-e-Nijaat
      • Operation Rah-e-Raast
      • Struggle is continued..
  • 65. PROMOTION OF LOCAL/INTERNATIONAL TOURISM
    • Various tourism campaigns have been launched
    • President has announced;
      • Rent free accommodation in swat valley for local & international tourists
  • 66. PROVISION OF TRANSPORT FACILITIES
    • PIA and Pakistan railways offers following concessions;
      • 30% discount on international flights
      • 50% on domestic flights is for students
      • Pakistan Railways allow 25% concession to foreign tourists
      • Pakistan Railways allow 50% concession to Foreigner students
  • 67. CONCEPT OF MEDICAL TOURISM IN PAKISTAN
    • Medical tourism is Key element of Pakistan's tourism policy 2010
    • It is under discussion at parliament
    • Positives are;
      • To promote and develop medical health
      • Costs half of that of India
      • Generates revenues
    • Punjab Govt is working on;
      • Kidney transplant
      • Hair transplant
      • Heart surgery
  • 68. LAUNCHING OF WEBSITE WWW.TOURISM.GOV.PK /
    • Plate form to disseminate information to;
      • Domestic and foreign Tourists
      • Tourism Professionals
      • National and international Organizations
    •   Website has been completed
  • 69. RE-VAMPING OF TOURIST INFORMATION
    • Govt. is re-vamping tourist information
    • Objectives are:
      • To facilitate tourists
      • Provision of updated/ Better information
      • Guidance to foreign and domestic tourists
  • 70. PROJECTS UNDER CONSTRUCTION
    • Purchased 16-Kanals for service area at khajut
    • Installation of chairlift/cable car system at fort Monroe
    • Construction of hotel/tourist facilities at Bahawalpur
    • Mangla view resort (pvt) ltd
    • Hashwani hotel ltd islamabad
    • Grand sari hotel, lahore
    • Serena hotel islamabad
    • Islamabad club
    • Royal raim golf ; country club lahore
    • Rehman residency hotel, lahore
    • Holiday inn, islamabad
    • Grand leisure, karachi
    • Lahore regency
  • 71.
    • Regency Inn Hotel Islamabad
    • Sozo Adventure Park, Murree
    • Millennium Entertainment
    • Avari Hotels Karachi
    • Pearl Continental Hotels
    • Pizza Hut Restaurant Karachi
    • Hawk Gliding Club Lahore
    • Wayzgoose Park Chakwal
    • Jacaranda Family Club, Islamabad.
    • Aashiana Hotel Lahore
    • Lahore Sports Meadows, Lahore
    • Gloria Jean's Coffees Lahore
    PROJECTS UNDER CONSTRUCTION
  • 72. RECOMMENDATIONS
      • To frame sound policy for sport, religious, beach, cultural tourism, rail tourism, medical tourism
      • To give it status of industry in real sense
      • To create awareness among people
      • Manpower may be trained for it
      • Education system (at degree level) may devised like other countries like India, Egypt etc
  • 73. CONCLUSION BEGGARS- DEVELOPE POTENTIAL
  • 74.  
  • 75. ?