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SageRock Full Service Pricing
 

SageRock Full Service Pricing

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    SageRock Full Service Pricing SageRock Full Service Pricing Document Transcript

    • SageRock Full ServiceContinuing Success with SageRock 1
    • Executive Summary Objective With the SageRock Full Service Complete Engagement Marketing Solution we become your complete Web marketing department. You get dedicated access to a Web marketing team that is industry renowned and has been focused on this space since 1999 - something very few agencies can claim. We do it all for you. Together we develop the goals and you sit back and let SageRock do the work for you. You can focus on what you do best. Based on goals established we will develop a comprehensive strategy focused on digital marketing content and channel creation, cohesion, usability, testing and tracking in order to more effectivelycraft and measure the success of your online sales channel.Continuing Success with SageRock 2
    • Included Services:Paid Search ManagementSearch Engine OptimizationOnline Public RelationsContent CreationEmail Marketing I’ve known Sage for well over 5 years and he’s one of the best. He’s nationally rec- ognized and his firm has helped organiza-Social Media Marketing tions of all sizes get the most out of Google and search engine traffic. I recommend him to everyone when myAnalytics services fail to fit for whatever reason. Joel Cheesman is the Founder of the Restaurant SMS TechnologySocial Media mobsicle.Landing Page Creation & OptimizationContinuing Success with SageRock 3
    • Continuing Success with SageRock 4
    • Small SEO Budget Yields Big Results  35% Increase in Traffic  Page 1 Positions for 90% of Target Phrases Industry Large Format Printing Services Provided  Competitor Audits  Website Audits  Search Engine OptimizationThe ChallengeMegaPrint Inc., a successful small business specializing in custom large-format poster printing,calls SageRock after an online competitor begins outranking them in Google. The CEO wants toregain prominence for his websites – MegaPrint.com and PosterSessions.com, however, af-fordability is key. SageRock uses two specific service strategies:  Completes competitor audit and company sites’ audit to understand the online market- place.  Performs incremental implementation of audit recommendations -- choosing high traffic phrases; optimizing content and meta tags; wireframing sites; & fixing the link popularity deficit.The ResultsMegaPrint.com  35% increase in traffic  Moved up 4000 positions overall  Ranking for 55 new phrases  On page #1 & 2 for 60% of targeted phrasesPosterSession.com  30% increase in search-only traffic  Moved up 237 positions  On page #1 for 90% of phrases targetedContinuing Success with SageRock 5
    • A Year of SageRock Does a Company Good  Website leads up 74%  Lead cost went from $529 to $31  Site conversion rate went from 0.23% to 5% Industry Heat sealing equipment for industrial fabrics Services Provided  Paid Search  Search Engine Optimization  Blog creationSearch Engine OptimizationWe’ve been working with Miller Weldmaster, industry leader in welding machines, since December 2010. Ihave been excited to cross that one-year mark, just so I could share a snapshot of what we can do for an inno-vative, cutting edge company within 12 months.Before I start bragging, let me say these are joint accomplishments between SageRock and Miller Weldmaster.No results this good can be achieved without a company that has a good product and is ready to immediatelyimplement what needs done to boost sales. That might sound like an easy job for them, but it’s not. This com-pany doesn’t let bureaucracy slow it down, they don’t baulk at risk and innovation, and they have guts and usethem. That makes all the difference. They also have their priorities in line. Their priority is conversion.Joint AccomplishmentsThe leaders at Miller Weldmaster realize that all this online promotion stuff is about one thing: selling more ma-chines. They are tracking from the time someone fills out a form to when they finally become a customer. Theyknow exactly what is working and what isn’t working.Since working with SageRock on SEO: * Website leads are up 74% * Website traffic has increased approximately 25%But wait, there’s more!After we found out that each paid search form was costing them $529 per lead, SageRock took down their paidsearch account and started over. Weldmaster sells expensive, top quality machines, but they aren’t expensiveenough to pay $529 for a lead.Continuing Success with SageRock 6
    • Since working with SageRock on PPC: ● Before SageRock Paid Search leads cost $529 each form ● After SageRock re-worked the account leads cost $31 each form ● Before SageRock Paid Search conversion rates were 0.23% ● After SageRock re-worked the account conversion rates are 3.5 to 5% That’s more like it!Seeing this kind of growth is really great. It makes me realize the meaning of my life... to get my clients betterconversion rates.Continuing Success with SageRock 7
    • Since working with SageRock Overall: ● Before the site had a conversion rate of 0.72% ● After the overall site conversion rate is 2.19% ● After overall website cost per form is now just over $13That’s pretty great for a site that is highly informational. This makes their web leads one of the least expensivelead generation sources for the company.Social Media with Miller WeldmasterCreating effective social media campaigns in manufacturing can be a challenge. Miller Weldmaster has madeit easy because of their creative and innovative culture. Check out the Miller Weldmaster Roadshow. They takemachines to potential clients in this awesome thing:It’s a great way to show potential customers exactly what these machines can do. And clients and prospectscan keep up with the roadshow and other innovative news from Miller Weldmaster on their highly active socialmedia channels: ● http://www.youtube.com/millerweldmaster ● http://twitter.com/weldmaster ● http://www.facebook.com/millerweldmasterThe FutureThe groundwork is done and now SageRock plans to keep the improvements coming by refining existingchannels. We will also be focusing on optimizing the website, building out the blog to help support this cam-paign, and making their social media even greater resources in welding. We will also support progress alreadymade in Paid Search campaigns and build out new campaigns.I’m really proud to work with Miller Weldmaster. And I’m super proud of all the work their team and theSageRock team has accomplished so far.Continuing Success with SageRock 8
    • Who is SageRockSageRocks sole focus is getting you more traffic and then making that traffic do more of what it is you wantthem to do. We are Engagement Marketing Specialists.Our VisionSageRock is all about being creative and innovative. We are people who love our industry. That love makes usthe best possible marketers for our clients... constantly testing, trying and refining to get the most for our cli-ents. SageRock building proudly owned by SageRock co-founder Sage LewisContinuing Success with SageRock 9
    • Our PositionOur devout specialization, along with our Brand position as one of the founding companies in the Search En-gine Market, establishes us as a leader with one of the longest track records of success. New firms have trou-ble standing up to that 13 year history, our client list, and the results we can prove because of that. We alsohave secured many publisher and tradeshow relationships based on that history of success. This has estab-lished and maintained our position as leading experts. SageRock spends a significant time developing and executing its expert status.Professor:Continuing Success with SageRock 10
    • SageRock Services  Paid Search  Online Advertising o Research o Retargeting o Setup o Creative o Maintenance o Measurement  SEO  Email o Research o Newsletter Creation o Content o Acquisition Campaigns o Code  Conversion-based Design  Social Media o User Interface Design o Research o Usability Testing o Strategy o Landing Page Creation o Content Distribution o Micro-site Dev  Tracking: All Services  Affiliate Marketing o Position, Referral Volume o Creation and Setup o Brand, Reach o Promotion o Conversion, ROI o Affiliate management o Usability Issues  Mobile Advertising  Training  Ad Buys o Custom Training o Content Creation o Group Webinars o Strategy  App Development o Android o iPhone o FacebookContinuing Success with SageRock 11
    • Some Of Our ClientsContinuing Success with SageRock 12
    • Success Stories Over 1 BILLION competitors: 1,020,000,000 Problem: Charter sees a dramatic drop in overall activity on charter.com and online orders during the months of February through April, year after year. Solution: Instead of focusing on generating orders, focus on building engaged site traffic through Social Media and Paid Search and the orders will follow. Strategy: Build buzz and traffic (unique and repeat) with a memorable, buzzworthy campaign. An eBay-style auction, letting customers and prospects bid to pay a single price for High-Speed Inter- net service for the rest of their lives. Build a viral component with an official Sweeps contest and then create a page presence on MySpace, FaceBook, and numerous blogs (to establish fans and friends). Reinforce that presence with text and banner advertising in multiple Social Media chan- nels: YouTube, Friendster, and other Demo and Location targeted PPC. Result: Over 2000 new unique registered users giving email, phone, and address information. Over 20% online order volume lift during Q1. Problem: Brand Leader has poor positioning online in an incredibly competitive free listing arena. Solution: Develop and implement a Phased SEO pro- gram that drives some immediate results in free listing and builds on that success for the future. Strategy: • Phase 1: Extensive Market, Competitor, and Phrase Research; Tag Optimization; Site Map Creation • Phase 2: Content creation; Blog Setup • Phase 3: Measurement and Refinement Result: Even though SEO will not fully pay off until July through Jan. 08, after only 3 months we have placed the site on: Bing Position #3 for Fax Over 900 million competitors: 943,000,000 Google Position #7 for FaxContinuing Success with SageRock 13
    • Continuing Success with SageRock 14
    • About SageSage Lewis is the President of SageRock Digital Marketing. SageRock has been a leader in Web marketing since 1999 offering search engine optimization, paid search marketing, social media marketing and analytics. Sage speaks nationally with Search Engine Strategies and other prominent Web marketing organizations. Sage is also “The Web Marketing Video Guy” with over 600 Web marketing videos published. Sage writes as an expert for ClickZ.com in the “Search Engine Marketing” section of the site. Sage is a highly dynamic speaker that offers a depth of knowledge only possible through his decade of experience in the Web marketing industry. Sage believes that Web marketing is possibly the greatest transformation in the history of marketing. The passion he has for Web marketing is continually com- municated and instilled into the culture of SageRock. This passion creates an en- vironment of only doing what is absolutely best for the SageRock clients and providing the highest possible level of Web marketing service. This dedication to extreme excellence isnt something that is hoped for as some sort of long-term goal, its the base level of expectation for everyone who worksat SageRock.Sage doesnt want to be the biggest. He just wants to be the best.How To Reach UsSageRock Inc15 Broad St.Akron, Ohio 44305Sages Direct Contact Information:330-379-9000 ex 5010sage@sagerock.comContinuing Success with SageRock 15
    • SageRock Contract TermsSageRock IndemnificationNotwithstanding anything to the contrary contained herein, SageRock warrants to Client that the services andother related materials provided to Client under this Agreement by SageRock will not infringe any UnitedStates patent, trademark, copyright, or other intellectual property right of any third party. Moreover, SageRockhereby agrees to indemnify, defend, and hold Client harmless from and against any claims, actions, or de-mands alleging that the services and/or the other related materials provided to Client by SageRock under thisAgreement infringes any patent, copyright, or other intellectual property right of a third party. Should the ser-vices and/or other related materials become the subject of any infringement claim or suit, Client shall permitSageRock, at SageRock’s option, to either replace or modify any affected SageRock services and/or other re-lated materials so as to avoid infringement or to procure the right for Client to continue using such items or, ifneither of such alternatives is available to SageRock on commercially reasonable terms, the infringing itemsshall be returned to SageRock and SageRock shall refund the amounts paid therefore by Client under thisAgreement.Client’s Intellectual PropertyTitle to and ownership of Client’s Intellectual Property Rights shall at all times remain with the Client. ThisAgreement shall be not construed to grant to SageRock or any other party any right, title, or interest in any ofClient’s Intellectual Property Rights whatsoever, or any right to copy, modify, or lease Client’s Intellectual prop-erty Rights. Under no circumstances shall SageRock, nor shall SageRock permit any third party to knowingly,reverse assemble, reverse compile, reverse translate or otherwise reverse engineer Client’s Intellectual Prop-erty Rights or otherwise attempt to learn or derive the source code, structure, algorithms or ideas underlyingany of Client’s Intellectual Property Rights. In no event shall SageRock knowingly use, or knowingly permit anythird party to use, Client’s Intellectual Property Rights in any manner not specifically authorized hereunder. “In-tellectual Property Rights” collectively means any and all copyrights, patents, patent registration rights, busi-ness processes, disc rights, mask works, trademarks, trade names, service marks, service names, trade se-crets, and know-how rights arising or enforceable under U.S. law, foreign law, or international treaty regime.TerminationEither party may terminate this Agreement upon thirty days written notice to the other party. Except as ex-pressly required by law, in the event of termination of this Agreement, neither party shall be liable to the other,because of such termination, for compensation, reimbursement or damages on account of the loss of prospec-tive profits or anticipated sales or on account of expenditures, inventory, investments, leases or commitmentsin connection with the business or goodwill. Termination shall not, however, relieve either party of obligationsincurred prior to the termination.ConfidentialityEach Party agrees at all times during the term of this Agreement and thereafter, except as may be otherwiserequired by law, to hold in strictest confidence, and not to use, except for the benefit of the Disclosing Party, orto disclose to any person, firm, or corporation except for the benefit of the Disclosing Party and with written au-thorization of an authorized officer of the Disclosing Party, any Confidential Information of the Disclosing Party.The Parties understand that "Confidential Information" means any of the Disclosing Party’s proprietary infor-Continuing Success with SageRock 16
    • mation, technical data, trade secrets or know-how, including, but not limited to, franchise owners, potentialfranchise owners, leads, vendors, suppliers, accounts, business plans, marketing plans, research, productplans, products, services, customer lists and customers (including, but not limited to, customers, franchiseowners and/or potential franchise owners, suppliers, and/or vendors of the Disclosing Party on whom the Re-ceiving Party called or with whom the Receiving Party became acquainted during the term of this Agreement),software, developments, inventions, processes, formulas, technology, designs, drawings, engineering,finances or other business information disclosed to the Receiving Party by the Disclosing Party either directlyor indirectly in writing, orally, or by drawings or observation. The Parties further agree and understand thatConfidential Information does not include any of the foregoing items that has become publicly known and madegenerally available through no wrongful act of the Receiving Party or of others who were not underconfidentiality obligations as to the item or items involved or improvements or new versions thereof. For pur-poses of this Agreement, the Party disclosing Confidential Information shall be referred to herein as the “Dis-closing Party” and the Party receiving such Confidential Information shall be referred to as the “Receiving Par-ty.”Access, Authorization, and ContentFor the purposes of providing these services, client agrees to provide:  FTP access to the main site for uploading new pages and proprietary software, and making mutually agreed changes in order to achieve and maintain positioning.  Where FTP access is not possible, client agrees to provide an email address of a technician who can upload requested changes on a timely basis. SageRock.com cannot be held responsible for delays once the technician has been notified of the upload request. A copy of the request will be sent to client.  Client authorizes SageRock Inc. use of all client logos, trademarks, Web site images, etc., for use in creating optimized pages and other uses as deemed necessary by SageRock.com for search engine marketing and optimization.  If Client’s site is light in textual content, client will provide additional relevant text content in electronic format for the purpose of creating additional Web pages. If clients cannot provide content and require SageRock.com to create content, additional charges will apply.Permission to LinkClient hereby grants SageRock.com permission to include the Clients graphic logo and a hypertext link fromSageRocks "Our Clients" Web page to the home page of Clients Web site. Neither party shall be liable to theother party for the content of its Web site or links on its Web site to other Web sites. SageRock acknowledgesthat Client may terminate this Permission at any time with or without cause by giving notice to SageRock.com.Grantee must remove the hypertext link to Grantees Web site within 10 days of receiving such notice.Work EditsSageRock.com will produce a maximum of three copy written versions of optimization work – the original ver-sion, a second edited version after client input, and a final edited version after client input. Optimization workincludes Title, Description, Keyword, and Alt tags; all modifications for optimization of existing content, creationof new content for optimization, and creation of Google, Yahoo, and other PPC ad copy.Continuing Success with SageRock 17
    • Changes to WorkOnce our work is approved in writing, clients take ownership of said work and SageRock.com is not responsi-ble for changes made to the work -- by other parties or by the client, either before or after uploading to the website -- after this final approval. Changes made to our work after final approval that adversely affects the searchengine rankings of the Client’s website will not be SageRock’s responsibility. Re-implementing search optimi-zation WILL require additional service charges.Payment TermsSageRock.com will begin work immediately upon receipt of this signed contract/proposal, but no work will bedelivered until the deposit or first monthly payment is received.Client shall make full payment for services by the date stated on the invoices and shall pay contract depositupon receipt and agreement to the contract. SageRock.com shall provide detailed invoices and shall maintain,and provide, upon request, backup documentation for a period of one year from the date of the respective in-voices. For monthly payments, the client is billed at the first of every month. Payment is due Net 30 days. Workis suspended if payments lapse beyond Net 45 days.Invoice ScheduleThe above SageRock Services shall be performed only for the specified contract agreed upon by the Client.The total price shall depend upon the services selected by the Client.Continuing Success with SageRock 18
    • AgreementI authorize SageRock to perform the services as listed above. I understand by signing this Agreement thatSageRock will begin allocating and scheduling resources in advance to perform the services as indicatedabove and that work will not be delivered to client until payment is received. If this Agreement is canceled be-fore completion, Client agrees to pay for all completed services. Service Amount Description SageRock Full Service $5000/month SageRock will implement a comprehensive Web Complete Engagement for 6 months marketing program for you based on mutually Marketing Solution agreed on goals and objectives. SageRock, Inc. Client:_____________________________ 15 Broad St. Akron, OH 44305 By:________________________________ (330) 379-9000 By: Sage Lewis, President Signature:___________________________ Signature: Date:_______________________________Continuing Success with SageRock 19