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The (Multitasking,  Multi-hat-wearing)Idiots Guide To Video      Marketing     SageRock - Specializing in Airport Web Mark...
Get the FREE Airport In-depth  Web Marketing Analysis White           Paper here:http://www.sagerock.com/airport        Sa...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
You never know whatis going to flop andwhat is going to begreat.      SageRock - Specializing in Airport Web Marketing    ...
From: http://www.techwelkin.com/SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
If three of the major US networks werebroadcasting 24 hours a day, 7 days aweek, 365 days a year for the last             ...
#1 video in YouTube for the word “Airport.”The animated story of one mans epic journey, created entirely from publicdomain...
What Bitches Wear At The Airport       SageRock - Specializing in Airport Web Marketing         Download the Airport Web M...
Your Best Video Camera    SageRock - Specializing in Airport Web Marketing      Download the Airport Web Marketing White  ...
I also like:               SageRock - Specializing in Airport Web Marketing                 Download the Airport Web Marke...
If you want to make an investment consider a DSLR with Video               SageRock - Specializing in Airport Web Marketin...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
Consider a mount for your smartphone to put on a tripod                SageRock - Specializing in Airport Web Marketing   ...
Consider getting a Gorillapod to holdyour camera.        SageRock - Specializing in Airport Web Marketing          Downloa...
Using an External Audio Device will significantly improveyour video.                SageRock - Specializing in Airport Web...
I like buying                                            from Cowboy                                            Studio bec...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
You can                                                   trim                                                   videos   ...
You can get the YouTube Android              App.        SageRock - Specializing in Airport Web Marketing          Downloa...
I use this tool to trim videos on my Android Phone.              SageRock - Specializing in Airport Web Marketing         ...
Edit Your Videos Within YouTube at: http://www.youtube.com/editor       SageRock - Specializing in Airport Web Marketing  ...
Use Annotations to:•Add background informationabout the video•Create stories with multiplepossibilities (viewers click toc...
How to get the word out about your video…          SageRock - Specializing in Airport Web Marketing            Download th...
Use Google AdWords for Video       SageRock - Specializing in Airport Web Marketing         Download the Airport Web Marke...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
Akron-Canton                                                   Regional                                                   ...
Hartsfield                                                   Jackson                                                   Atl...
Denver                                                   International                                                   A...
Dallas/Fort                                            Worth                                            International     ...
DetroitMetropolitanWayne CountyAirport mostviewed video.                SageRock - Specializing in Airport Web Marketing  ...
George BushIntercontinental Airportmost viewedvideo.                 SageRock - Specializing in Airport Web Marketing     ...
IndianapolisInternationalAirport mostviewed video.                SageRock - Specializing in Airport Web Marketing        ...
Kansas City                                                   International                                               ...
Orlando                                                   International                                                   ...
Raleigh-                                                   Durham                                                   Intern...
Jacksonville                                                   International                                              ...
SageRock - Specializing in Airport Web Marketing  Download the Airport Web Marketing White Paper here: http://www.sagerock...
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Idiot's guide to video marketing

360

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This presentation addresses these points:

Things to talk about would be:

1. How to take video without being a videographer or any training in filmmaking

2. Tools you can use and how to take video right form your phone – even apps to use?

3. Video content. What can the airports take video of? What is compelling content? How long should the video be?

4. How do you do it? Some examples of successful “homemade” videos

5. How to optimize the video so it gets found

6. Why take video?

Published in: Business, Education
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Transcript of "Idiot's guide to video marketing"

  1. 1. The (Multitasking, Multi-hat-wearing)Idiots Guide To Video Marketing SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  2. 2. Get the FREE Airport In-depth Web Marketing Analysis White Paper here:http://www.sagerock.com/airport SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  3. 3. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  4. 4. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  5. 5. You never know whatis going to flop andwhat is going to begreat. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  6. 6. From: http://www.techwelkin.com/SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  7. 7. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  8. 8. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  9. 9. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  10. 10. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  11. 11. If three of the major US networks werebroadcasting 24 hours a day, 7 days aweek, 365 days a year for the last 60years, they still wouldn’t havebroadcast as much content as is uploadedto YouTube every 30 days. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  12. 12. #1 video in YouTube for the word “Airport.”The animated story of one mans epic journey, created entirely from publicdomain symbols. In other words, an airport story told in the language ofairport infographics. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  13. 13. What Bitches Wear At The Airport SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  14. 14. Your Best Video Camera SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  15. 15. I also like: SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  16. 16. If you want to make an investment consider a DSLR with Video SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  17. 17. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  18. 18. Consider a mount for your smartphone to put on a tripod SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  19. 19. Consider getting a Gorillapod to holdyour camera. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  20. 20. Using an External Audio Device will significantly improveyour video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  21. 21. I like buying from Cowboy Studio because their stuff is pretty darn good and super cheap.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  22. 22. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  23. 23. You can trim videos directly in the Photos app on your iPhone.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  24. 24. You can get the YouTube Android App. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  25. 25. I use this tool to trim videos on my Android Phone. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  26. 26. Edit Your Videos Within YouTube at: http://www.youtube.com/editor SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  27. 27. Use Annotations to:•Add background informationabout the video•Create stories with multiplepossibilities (viewers click tochoose the next scene)•Link to related YouTubevideos, channels, or searchresults from within a video SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  28. 28. How to get the word out about your video… SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  29. 29. Use Google AdWords for Video SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  30. 30. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  31. 31. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  32. 32. Akron-Canton Regional Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  33. 33. Hartsfield Jackson Atlanta International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  34. 34. Denver International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  35. 35. Dallas/Fort Worth International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  36. 36. DetroitMetropolitanWayne CountyAirport mostviewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  37. 37. George BushIntercontinental Airportmost viewedvideo. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  38. 38. IndianapolisInternationalAirport mostviewed video. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  39. 39. Kansas City International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  40. 40. Orlando International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  41. 41. Raleigh- Durham International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  42. 42. Jacksonville International Airport most viewed video.SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
  43. 43. SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White Paper here: http://www.sagerock.com/airport
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