Get Passionate About SEO

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Get Passionate About SEO for the Cleveland American Marketing Association October 1, 2012

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Get Passionate About SEO

  1. 1. Get Passionate About SEOfor the Cleveland American Marketing Association October 1, 2012 Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  2. 2. Let’s take a poll… Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  3. 3. In the last week how many of youused the Yellow Pages to look up a business? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  4. 4. In the last week how many of you called a business from an ad in the newspaper? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  5. 5. In the last week how many of youcalled a business from an ad you saw in a magazine? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  6. 6. In the last week how many of you bought something because you saw a commercial on TV? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  7. 7. In the last week how many of youbought something because of an ad you heard on the radio? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  8. 8. In the last week how many of youresearched a business or product on Google? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  9. 9. IMTS SEO Findings
  10. 10. What is seo? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  11. 11. Tags and titles are so 2004. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  12. 12. But I will say this… Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  13. 13. Google Suggested Search. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  14. 14. Wireframe your site. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  15. 15. Search Engine Optimization Through CSU October 10 & 17, 2012 8am-4pm West Center Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  16. 16. Tags / Titles and Wireframing are not passionate. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  17. 17. So then what is SEO? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  18. 18. It’s social. It’s content.It’s giving a damn about your customers. It’s about love. It’s about giving your customers what they want. It’s about giving till it hurts.
  19. 19. That’s the only way you can succeed with the search engines today. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  20. 20. Shitty content tied to shittylinks you bought from India no longer works. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  21. 21. SEO is about loving what you do and who you do it for somuch that you will give thesepeople anything you possibly can. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  22. 22. What is a search engine? It’s anything with a search bar. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  23. 23. Top 3 sites Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  24. 24. YouTube Stats Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  25. 25. Facebook Stats•955 million monthly active users atthe end of June 2012.552 million daily active users onaverage in June 2012.543 million monthly active users whoused Facebook mobile products inJune 2012. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  26. 26. Google Stats Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  27. 27. Where do we stand with SEO today? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  28. 28. Panda/Farmer — February 23, 2011 Affecting up to 12% of search results Panda seemed to crack down on: •thin content •content farms •sites with high ad-to-content ratios. http://www.seomoz.org/google-algorithm-change Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  29. 29. Penguin — April 24, 2012Penguin adjusted a numberof spam factors, includingkeyword stuffing, andimpacted an estimated3.1% of English queries.http://www.seomoz.org/google-algorithm-change Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  30. 30. Panda 3.9.2 — September 18, 2012Penguin 1.1 — May 25, 2012 Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  31. 31. SEO is now both easier and harder. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  32. 32. Quality content is the only game in town. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  33. 33. But the techniques for SEO are pretty simple. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  34. 34. Find your key phrases. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  35. 35. Make a list of the key phrases. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  36. 36. Write content with those key phrases. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  37. 37. One targeted key phrase per page. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  38. 38. Put your key phrase in your title and use it in your body copy. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  39. 39. Tada! You are now an SEO expert. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  40. 40. How do you do SEO effectively? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  41. 41. You have to be interesting. You have to be news worthy. http://en.wikipedia.org/wiki/News_values Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  42. 42. Sudden eventsNegativityUnexpectednessEasy to understandActions of an individualReferencing an elite personConflictCompetition http://en.wikipedia.org/wiki/News_values Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  43. 43. You have to connect with people. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  44. 44. Why?Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  45. 45. Because people are only going tolink to things that matter to them. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  46. 46. And links are how searchengines determine if you areworth ranking for a particular phrase. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  47. 47. And we know this about social: Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  48. 48. Important profiles on Twitter matter and are monitoredby Google and Bing.Facebook fan pages are monitored and analyzed byGoogle and Bing.The “firehose” of data at Twitter is monitored andanalyzed by Google and Bing.Private information on Facebook profiles are notindexed by Google.Google states “we have no personal wall data fromFacebook.” Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  49. 49. BingSage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  50. 50. Bing and Yelp Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  51. 51. GoogleSage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  52. 52. Google Plus Local Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  53. 53. So what is SEO? Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo
  54. 54. It’s your culture.
  55. 55. It’s your values.
  56. 56. It’s your business.
  57. 57. It’s transparent you.
  58. 58. SEO is a mindset. It’s not a set of techniques. Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo

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