Ssp.annual.2011 usage.panel conrad
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Ssp.annual.2011 usage.panel conrad

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A presentation given by SAGE's Lettie Conrad at the 2011 SSP Annual Convention

A presentation given by SAGE's Lettie Conrad at the 2011 SSP Annual Convention

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  • Overview – I’ll share some things… 1. SAGE is doing now for customers and partners, as well as for internal strategic development 2. SAGE is working on to apply to both external and internal needs 3. Other things we’re considering doing down the line
  • First, to provide some context for what I’ll present today, I’d like to share a bit about the team I work in at SAGE. The Online Products Team is a global group dedicated to the delivery of innovative, commercially-driven online products geared toward the changing needs of the library market. I lead the product management portion of this new department, which is best represented by this workflow demonstrating the cyclic relationship between our vision for the development of SAGE’s products, informed by market research to continue to grow our knowledge of what users need from us.
  • Today, we’re doing a number of things to share usage of our online products with customers and publishing partners…. COUNTER data available directly to library administrators Reports to consortia with usage comparisons over time and by discipline COUNTER and Google Analytics data provided to journal publishing partners
  • For example – This table was included in a recent Q1 report to an unnamed consortia partner, to demonstrate a year-to-date view of their growing usage since 2007
  • Today, for strategic development… Annual usage targets and benchmarking, used to guide marketing / sales campaigns Deploy usage-driving campaigns and monitor their effectiveness Cross-institutional comparisons, by consortia, region, product, etc. Web analytics applied to feature development & platform maintenance
  • Another example – our Library Marketing team developed an awareness campaign by promoting SAGE articles directly to authors of highly ranked journals in Web of Science. For example, authors of recent articles in a well-regarded journal in criminology would receive personalized emails from SAGE drawing their attention to related content on SJO. While we enjoyed positive individual reactions, we also measured impact of these campaigns on usage by discipline.
  • For example – we saw steadily increasing trends of mobile web access of our journal sites as a driver for development of our mobile delivery strategy for SJO
  • Next, I’d like to share a bit about what we’re working on offering customers soon Usage in context – cross-institutional averages, likely using Carnegie classifications or geographic regions Third-party usage aggregation Web analytics incorporated into reports, for richer understanding of value
  • For example – our newest online product is SAGE Research Methods Online, which provides a number of innovative tools for content discovery and selection. Standard COUNTER database reports will only show thin numbers of searches and sessions, which disregard the use of data visualization options, such as the Methods Map…We’d like to integration web analytics of features such as this to communicate the relative value of the product to our customers (esp. when renewal time comes around).
  • Next, a few points about what we’re working on for internal strategic development needs Third-party usage aggregation Comprehensive product performance dashboards for well-rounded perspective – where we can see high-level COUNTER stats alongside web analytics, discoverability tests, sales, and market research, like usability metrics and surveys Global benchmarking
  • For example – back to SRMO, here’s a snapshot of the dashboard we’re developing, to record various points of interest from Google Analytics. We’re also monitoring the Google page rank for a targeted selection of key terms and assessing the impact of various discoverability efforts to increase the visibility of our product via open web search engines.
  • We want to expand the ways we communicate product value to our customers and peers via usage data – which requires context Synchronizing usability testing and market research findings with usage data How to tie usage data to trends in research behavior Differentiating by user persona

Ssp.annual.2011 usage.panel conrad Ssp.annual.2011 usage.panel conrad Presentation Transcript

  • Usage statistics for wiser business decisions 33 rd Annual SSP Meeting Lettie Conrad Online Product Manager, SAGE
  • SAGE’s Online Product Usage
  • Market Knowledge Product Vision / Objectives Product Development User Testing Product Management SAGE’s Online Product Team
  • Today – for library market customers
    • COUNTER data available directly to library administrators
    • Reports to consortia with usage comparisons over time and by discipline
    • COUNTER and Google Analytics data provided to journal publishing partners
  • xxx
  • Today – for strategic development
    • Annual usage targets and benchmarking, used to guide marketing / sales campaigns
    • Deploy usage-driving campaigns and monitor their effectiveness
    • Cross-institutional comparisons
    • Web analytics applied to feature development & platform maintenance
  • CAMPAIGN TITLES Title Sum of Jan Sum of Feb Sum of Mar Sum of Apr Feb % Change Mar % Change Apr % Change Criminal Justice and Behavior 3,250 5,937 6,790 7,048 83% 14% 4% The ANNALS of the American Academy of Political and Social Science 4,056 6,966 7,717 8,350 72% 11% 8% Trauma, Violence, & Abuse 1,392 2,576 2,978 3,229 85% 16% 8% Grand Total 8,698 15,479 17,485 18,627 78% 13% 7% Usage went up for promoted titles in the schools that were targeted 78% in the month of the campaign, 13% in the following month, and 7% two months after.
  • 20x increase!
  • Coming soon – for our customers
    • Usage in context – cross-institutional averages (Carnegie)
    • Case studies of consortia usage needs, to investigate opportunities
    • Web analytics incorporated into reports, for richer understanding of value
  •  
  • Coming soon – for development
    • Third-party usage aggregation
    • “ Turnaway” reporting
    • Product performance dashboards
    • Global benchmarking
  • Visits and Sessions from Google Analytics  Metric January February March April # of Visits 65,580 57,566 69,789 74,998 # of Visits to Public Home Page 48,881 33,588 38,268 37,718 # of Visits to Authenticated Home Page 3,841 5,273 5,104 6,816 # of Searches 11,695 12,586 15,906 15,775 Methods Map sessions 3,088 2,813 2,684 2,914 Conversion Rate from Methods Map to Content 47.47% 61.14% 65.46% 67.20% Top 6 books viewed Score Reliability, Correcting Effect Sizes for Score Reliability: A Reminder That Measurement and Substantive Issues Are Linked Inextricably Score Reliability, Correcting Effect Sizes for Score Reliability Ethnographic Decision Tree Modeling, How to Build Multi-Stage Models Ethnographic Decision Tree Modelig, HOW TO BUILD MULTI-STAGE MODELS Ethnographic Decision Tree Modeling, HOW TO BUILD MULTI-STAGE MODELS Ethnographic Decision Tree Modeling, How to Build Multi-Stage Models Score Reliability, Effecting Correct Sizes for Score Reliability Encyclopedia of Social Science Research Methods, Structured Observation Encyclopedia of Evaluation, Cipp Model The A-Z of Social Research, Questionnaires and Structured Interview Schedules Encyclopedia of Evaluation, Cipp Model Encyclopedia of Evaluation, Cipp Model The A-Z of Social Research, Questionnaire and Structured Interview Schedule Design Encyclopedia of Evaluation, Cipp Model Sociological practice, Elements of the Research Process Encyclopedia of Social Science Research Methods, Reliability and Validity in Qualitative Research The A-Z of Social Research, Abduction and Retroduction Classroom-based Research and Evidence-based research, Teachers Evaluating Research Relevance Encyclopedia of Social Science Research Methods, Structured Observation Encyclopedia of Survey Research Methods, Cross-Sectional Survey Design The SAGE Dictionary of Social Research Methods, Opportunity Sampling Encyclopedia of Survey Research Methods, Purposive Sample The A-Z of Social Research, Questionnaire and Structured Interview Schedule Design The A-Z of Social Research, Questionnaire and Structured Interview Schedule Design Bottom 6 books viewed Logistic Regression Models for Ordinal Response Variables, The Continuation Ratio Model Communication Research Statistics, Correlations Analysis of Ordinal Data, Ordinal Measurement Understanding Management Research, Introduction-The Importance of Epistemology in Management Research The SAGE Handbook of Qualitative Research in Psychology, Using the Internet for Qualitative Research Strategies for Interpreting Qualitative Data, Deconstruction Understanding and Using Advanced Statistics, Path Analysis Keywords in Qualitative Methods, Logical Analysis Focus Groups, 1 Introduction: Focus Group History, Theory, and Practice The SAGE Dictionary of Social Research Methods, Deviant Case Analysis Encyclopedia of Evaluation, Responsive Evaluation Relating Statistics and Experimental Design, Matching Research Designs and Statistical Tests Keywords inQualitative Methods, Access Negotiations Encyclopedia of Evaluation, Deduction Dictionary of Statistics and Methodology, Sociometry The SAGE Dictionary of Social Research Methods, Naturalistic Data Journal of Educational and Behavioral Statistics,An Additional Measure of Overall Effect Size for Logistic Regression Models Journal Of Contemporary Ethnography, Erving Goffman's Sociological Legacies Encyclopedia of Survey Research Methods, Self-Selected Bias Correlation, Pearson-Product Moment Correlation Dictionary of Statistics and Methodology, Bipolar Scale Journal Of Contemporary Ethnography, Everett C. Hughes and the Development of Fieldwork in Sociology The SAGE Dictionary of Statistics, Student Newman-Keuls Multiple Comparison Test Keywords in Qualitative Methods, Phenomenological Methods
  • What else we’re considering
    • Synchronizing usability testing and market research findings with usage data
    • How to tie usage data to trends in research behavior
    • Differentiating by user persona
  • THANK YOU! QUESTIONS?
    • Lettie Conrad, Online Product Manager [email_address]