SAGE Reference Survey: Preliminary Results

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SAGE Reference Survey: Preliminary Results

  1. 1. Los Angeles | London | New DelhiSingapore | Washington DCSAGE Reference Survey:Preliminary ResultsElisabeth Leonard, MSLS, MBAelisabeth.leonard@sagepub.comTwitter: ElisabethAnn
  2. 2. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCBackground● To find out how reference resources arebeing used in todays libraries.● 5 pages and a total of 32 questions.● Completed surveys received before June21st were eligible for a drawing for an iPadmini.● A full report will be made available on theSAGE website.SAGE reference survey preliminary results.elisabeth.leonard@sagepub.com
  3. 3. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● 471 responses• 90% from North America (n=310)• 6% from Asia Pacific (n=22)• 2% from Europe (n=7)• 1% from South America (n=3)• >1% from Africa (n=1)DemographicsALA reference preliminary survey results.elisabeth.leonard@sagepub.com
  4. 4. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● Type of library• Academic libraries: 58% (n=190)• Corporate libraries: 13% (n=42)• Medical libraries: 12% (n=40)• Government or military libraries: 10% (n=32)• Public libraries: 6% (n=20)• School libraries 1% (n=3)DemographicsALA reference survey results.elisabeth.leonard@sagepub.com
  5. 5. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCType Is Reference Is One of Most UsefulA&I resources 78% 42%Almanacs 84% 9%Bibliographies 71% 15%Chronologies 64% 8%Article databases 56% 75%Video databases 44% 22%Image databases 47% 27%Statistical databases 63% 51%Dictionaries 88% 38%Encyclopedias 89% 21%Glossaries 73% 38%Handbooks 66% 8%Major works 26% 34%Primary source archives 42% 19%What is a reference resource?
  6. 6. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● Differentiating "reference" material in the digital age from other contentresources or information assets has blurred beyond recognition. A goodsource of information, reference or not, is one that answers thequestion, period.● Wasnt clear on this but am assuming that we are not talking about"R"eference, in the traditional sense (ready reference etc.), but ratherinformation tools (most of what we use today) to find answers.● Article databases- only those that are specifically reference sources...ecollections of reference traditional reference materials- encyclopedias,almanac, bibliographies etc.● While I dont consider "article databases" to be traditional referenceresources, I do frequently use them or direct customers to them inresponse to "reference" questions.Comments on ambiguityALA reference preliminary survey results.elisabeth.leonard@sagepub.com
  7. 7. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● Good use of article databases and primarysources. Lots of interest in video content.● Online Encyclopedias with good links to majorworks such as primary resources or articlesfrom secondary sources help our studentsdevelop understanding of the researchprocess linking information to knowledge andcritical thinking.Comments on usefulnessALA reference survey results.elisabeth.leonard@sagepub.com
  8. 8. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCType Is Reference(all)Is reference(academic)Most useful(academic)Most Useful(all)A&I resources 78% 82% 46% 42%Almanacs 84% 91% 8% 9%Bibliographies 71% 74% 13% 15%Chronologies 64% 69% 6% 8%Article databases 56% 53% 67% 75%Video databases 44% 40% 23% 22%Image databases 47% 43% 24% 27%Statisticaldatabases63%64% 56% 51%Directories 88% 91% 44% 38%Encyclopedias 89% 93% 53% 21%Glossaries 73% 77% 9% 38%Handbooks 66% 66% 33% 8%Major works 26% 19% 15% 34%Primary source 42%What is a reference (academic)?
  9. 9. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCType Is Reference(all)Is reference(corporate)Most useful(corporate)Most Useful(all)A&I resources 78% 45% 33% 42%Almanacs 84% 83% 7% 9%Bibliographies 71% 79% 17% 15%Chronologies 64% 60% 10% 8%Article databases 56% 55% 81% 75%Video databases 44% 52% 7% 22%Image databases 47% 48% 17% 27%Statisticaldatabases63%64% 36% 51%Directories 88% 93% 33% 38%Encyclopedias 89% 86% 21% 21%Glossaries 73% 71% 10% 38%Handbooks 66% 57% 38% 8%Major works 26% 29% 26% 34%Primary source 42%57% 31% 19%What is a reference (corporate)?
  10. 10. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCType Is Reference(all)Is reference(medical)Most useful (medical) Most Useful(all)A&I resources 78% 63% 48% 42%Almanacs 84% 73% 3% 9%Bibliographies 71% 53% 15% 15%Chronologies 64% 60% 3% 8%Article databases 56% 58% 88% 75%Video databases 44% 55% 18% 22%Image databases 47% 57% 43% 27%Statisticaldatabases63%60% 55% 51%Dictionaries 88% 83% 23% 38%Encyclopedias 89% 83% 10% 21%Glossaries 73% 90% 10% 38%Handbooks 66% 61% 39% 8%Major works 26% 60% 4% 34%Primary source 42%76% 24% 19%What is a reference (medical)?
  11. 11. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCType Is Reference(all)Is reference(medical)Most useful (medical) Most Useful(all)A&I resources 78% 72% 47% 42%Almanacs 84% 91% 16% 9%Bibliographies 71% 59% 19% 15%Chronologies 64% 50% 3% 8%Article databases 56% 53% 88% 75%Video databases 44% 41% 13% 22%Image databases 47% 44% 16% 27%Statisticaldatabases63%53% 41% 51%Dictionaries 88% 84% 22% 38%Encyclopedias 89% 96% 13% 21%Glossaries 73% 69% 0% 38%Handbooks 66% 66% 34% 8%Major works 26% 19% 25% 34%Primary source 42%41% 38% 19%What is a reference (govt)?
  12. 12. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCType Is Reference(all)Is reference(medical)Most useful (medical) Most Useful(all)A&I resources 78% 85% 40% 42%Almanacs 84% 65% 25% 9%Bibliographies 71% 70% 20% 15%Chronologies 64% 50% 25% 8%Article databases 56% 60% 85% 75%Video databases 44% 45% 35% 22%Image databases 47% 50% 30% 27%Statisticaldatabases63%65% 40% 51%Dictionaries 88% 65% 45% 38%Encyclopedias 89% 70% 50% 21%Glossaries 73% 65% 0% 38%Handbooks 66% 55% 30% 8%Major works 26% 25% 20% 34%Primary source 42%55% 40% 19%What is a reference (public)?
  13. 13. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC●50% direct patrons daily to free andfee reference resources●4% don’t assist patrons withinformation needsHow often do you direct users toreference resources?SAGE reference preliminary survey results.elisabeth.leonard@sagepub.com
  14. 14. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● I feel that it is important for students to learn tools they will stillhave access to after graduating, so I make a point to show themboth subscription-based and free resources.● We pay for some references resources and I think they arebetter than basic search engines. PubMed is free and Irecommend this all the time. I suggest our patrons go to ourlibrary page where they can see all the resources we have inone place.● We strongly encourage use of our subscription databases whendirecting students who are conducting research.● Reference materials often have the best information but mostpatrons have the google mentality of good enough from theinternet.CommentsSAGE reference survey results.elisabeth.leonard@sagepub.com
  15. 15. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCPreference for print or onlinereferenceSAGE reference survey results.elisabeth.leonard@sagepub.com
  16. 16. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● this list contains reference resources or types, however the bigchange is that they are not in "protected reference collections"today as we have migrated from print to online and if the productis in print it now circulates.● what a changing world. speculating that research librariessupporting humanities and social sciences scholars andresearchers will still have deep physical reference collections butmost libraries -- the physical reference collection will becomevery small, online reference collection and curating that onlinecollection is the futureComments on the shift from “p” to“e”ALA reference survey results.elisabeth.leonard@sagepub.com
  17. 17. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCSAGE reference survey results.elisabeth.leonard@sagepub.com
  18. 18. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● We really have to improve our accessibility toour reference resource collections. Right now,the print and the electronic parts of thereference collection are in chaotic odds witheach other. I feel the future is to integratereference collections almost fully with thegeneral collection.● Reference resources need more marketingComments on discoveryALA reference survey results.elisabeth.leonard@sagepub.com
  19. 19. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● Im a realist, I know that the instant access ofthe web is primary for most students. Facultyuse what they know, some online, some inpaper.● I don t think we can do a lot to change ourpatrons worldview. So we need to work hardto make the reference resources more easilydiscoverable.Comments on discoverySAGE reference survey results.elisabeth.leonard@sagepub.com
  20. 20. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● Every single Library needs a PR consultant,IMO.● We need to do more marketing, but it isdifficult to know what will reach 23 year olds.● Students dont make a distinction betweenreference sources and other types of sources(journals, databases, etc.). So, I wouldnt refera student to a "reference resource" so muchas something that will help with their research.Comments on marketingALA reference survey results.elisabeth.leonard@sagepub.com
  21. 21. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● It’s a research skill that appear to have been lost to patrons andlibrarians - they are almost seen quaint - I view them as integralto the research process.● We need to market better but reference resources are not apriority with our administration.● Why on earth would they know about our reference sources? Wedont have a good way of delivering that information, and ourown staff is dismally unaware of what we have online.Comment on the disconnectSAGE reference survey results.elisabeth.leonard@sagepub.com
  22. 22. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● I wish people had more time, or would make more time, to take a libraryorientation and tour. But this is for overall knowledge of the library andits procedures, not just awareness of reference resources! Overallpeople are so happy that our firm even has a library so most are keen tocheck it out.● I feel we should raise more awareness of what reference materials wehave, but I also think that there are many other types of libraryresources that can be helpful to our patrons.● Given the amount of communication available to library clients in manydifferent formats, the comment that they didnt know the library held aparticular item (or range of items) occurs too often.Comments on satisfaction withawarenessALA reference survey results.elisabeth.leonard@sagepub.com
  23. 23. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● Students, faculty and staff (but mostly students) are a movingtarget. There is always a new crop being admitted every quarterand some graduating each quarter. So we must hit themfrequently with the same information. Weve found it takes abouttwo years to socialize an idea with faculty who are strongdisseminators of specific resources.● I have one hour with the new attorneys to teach them about thefirms resources. The attorneys who have been with the firm formore than 3 years missed this. I fill them in when they give methe opportunity.Marketing: a moving targetSAGE reference survey results.elisabeth.leonard@sagepub.com
  24. 24. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DC● A paper summarizing the survey● An annual survey?Next stepsALA reference survey results.elisabeth.leonard@sagepub.com
  25. 25. Meeting Name Here (modify under View/Master/Slide Master) Los Angeles | London | New DelhiSingapore | Washington DCQuestions?elisabeth.leonard@sagepub.comTwitter: ElisabethAnnSAGE reference survey results.elisabeth.leonard@sagepub.com

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