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Bootstrapping a Semantic Visualization with Duct Tape and Bailing Wire

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SAGE's Keith Lawrenz spoke about the SRM Methods Map at the Publishing Business Conference & Expo on September 23: http://www.publishingbusiness.com/agenda/overview/type/stm+and+scholarly/

SAGE's Keith Lawrenz spoke about the SRM Methods Map at the Publishing Business Conference & Expo on September 23: http://www.publishingbusiness.com/agenda/overview/type/stm+and+scholarly/

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  • Ok, so just some quick facts about SAGE, as a foundation for my talk.We are a nearly 50-year old independent scholarly publisher with editorial offices in the US, UK, India and Singapore. We publish print and digital books, journals, reference and database products. We have a number of imprints and subsidiaries – *cue animation* such as Corwin, CQ Press, and Adam Matthew.
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    • 1. Bootstrapping a Semantic Visualization with Duct Tape and Bailing Wire SAGE Research Methods Methods Map Los Angeles | London | New Delhi Singapore | Washington DC
    • 2. SAGE overview ● Independent, global scholarly publisher ● Books, journals, reference, databases Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 3. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 4. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 5. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 6. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 7. Overview ● ● ● ● ● 770 terms 1,387 synonyms 700 related term relationships 605 people 12,600 books, chapters, journal articles and videos have applied terms ● 37,000 terms applied terms Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 8. The critical roles ● ● ● ● ● Content Expert - Research Methods Editor Product Development Manager Project Manager/Business Analyst XML Analyst Front End Developer Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 9. Iteration #1 - taxonomy ● Editor documents taxonomy in Excel ● Front-end developer provides taxonomy schema ● XML Analyst normalizes terms and converts from Excel to XML ● Project Manager manages ● Front-end developer creates visualization ● Product development manager and Editor hate it Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 10. Iteration #2 - ontology ● Editor documents ontology in Excel ● Front-end provides ontology schema ● XML Analyst normalizes and converts from Excel to XML ● Project Manager manages ● Front-end developer creates broken visualization ● Product development manager and Editor hate it less Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 11. Iteration #3 – ontology-2 ● XML Analyst converts from XML to Excel ● Editor changes ontology in Excel ● XML Analyst converts back from Excel • Ensuring a directed acyclic graph (DAG) ● Project Manager manages ● Front-end developer refines visualization ● Product development manager and Editor like it but are ready to give up when they understand that we need to apply terms to content Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 12. Iteration #3 – apply terms ● XML Analyst creates apply-term worksheets • Content XML to HTML through a “recommendation” filter (XQuery) ● Editor hires PhD RM candidates to complete worksheets • 2 or 3 was optimal for our project (2 months) ● Worksheets generate an email to XML analyst ● XML Analyst extracts applied terms from emails and generates RDF-XML Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 13. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 14. Iteration #4 – efficiency ● Apply terms application • Enables edits • Eliminates emails and term worksheets ● Ontology manager application • Ensures DAG ● Automate content QA and delivery through our SAGE Online Content Repository Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 15. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 16. Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 17. Learnings ● ● ● ● Standards KISS Iterate manually first Build efficient process later Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 18. Results ● Awards ● Reviews ● User Experience • 20% of users use the Methods Map • 90% reach content Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC
    • 19. Keith Lawrenz Sr. Business Analyst and Content Systems Supervisor Publishing Technologies, SAGE Publications keith.lawrenz@sagepub.com www.sagepub.com Making Semantics Work, Publishing Business Conference and Expo 2013 Los Angeles | London | New Delhi Singapore | Washington DC

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