London Book Fair - Managing and adapting to content delivery - April 2014

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Academic publishers today strive to keep pace with a rapid evolution in how readers discover and evaluate scholarly content. Indexing routines change regularly for open-web search engines, like Google. New researcher tools, like Mendeley and ReadCube, present new challenges in ensuring scholarly material is findable via all the possible channels used by students, authors, practitioners, and other consumers. Standards organizations, who govern routines for information delivery and metadata exchanges, are struggling to keep up with the pace of this change.

Presentations were given by the following:

Ashley Crowson, PhD Scholar, King’s College London
- analysis of the research process, the challenges that scholars face in discoverability and how they go about researching and finding materials.

Roger Schonfeld, Program Director, Libraries, Users, and Scholarly Practices, Ithaka S+R
- Challenges for librarians and the issues that they face, •
Lettie Conrad, Online Product Manager, SAGE
- provided the publisher angle - product support and development

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London Book Fair - Managing and adapting to content delivery - April 2014

  1. 1. Los Angeles | London | New Delhi Singapore | Washington DC Measuring and Adapting to New Channels for Content Discovery London Book Fair April 10, 2013 @LondonBookFair #LBF14
  2. 2. Los Angeles | London | New Delhi Singapore | Washington DC Chair Martha Sedgwick, Executive Director, Product Innovation, SAGE @coffeepot Panellists Ashley Crowson, PHD Scholar, Kings College London @AshleyCrowson Roger Schonfeld, Program Director, Libraries, Users and Scholarly Practices, Ithaka S+R @rschon Lettie Conrad, Executive Manager, Online Products, SAGE @lyconrad
  3. 3. Los Angeles | London | New Delhi Singapore | Washington DC Scholarly Communication Supply Chain
  4. 4. ACADEMIC CONTENT DISCOVERY: A RESEARCHER’S PERSPECTIVE Ashley Crowson PhD Candidate, King’s College London ashley.crowson@kcl.ac.uk @ashleycrowson
  5. 5. Starting Research
  6. 6. The Research ‘Web’
  7. 7. On the web, but not like the rest of the web
  8. 8. ‘Enhanced’Article
  9. 9. Ithaka S+R US Library Survey 2013: Key Findings on Discovery Roger C. Schonfeld April 10, 2014
  10. 10. The Library Survey 2013: Advisory Committee • Larry P. Alford, Chief Librarian, University of Toronto Libraries • Joseph S. Meisel, Deputy Provost, Brown University • Jenica P. Rogers, Director of Libraries, SUNY Potsdam • Charles Thomas, Executive Director, University System of Maryland and Affiliated Institutions
  11. 11. The Library Survey 2013: Sponsors
  12. 12. • Population included library deans and directors at US higher education institutions granting a bachelor’s degree or higher. • In October 2013, 1,508 library deans and directors were invited and then reminded to participate via email • By November, 499 responses were received The Library Survey 2013: Methodology Number of Invitations Number of Responses Response Rate Baccalaureate 612 186 30.4% Master’s 620 190 30.6% Doctoral 276 123 44.6% Total 1508 499 33.1%
  13. 13. Has your library implemented an index-based discovery service such as EBSCO Discovery Service, Primo, Summon, or WorldCat Local? 0% 20% 40% 60% 80% 100% Baccalaureate Master's Doctoral
  14. 14. 81% of library directors say yes. Is your indexed discovery service the default search from your library website? (Includes only respondents at institutions that have implemented discovery services.)
  15. 15. "To what extent do you think that your index-based discovery service has made your users' discovery experience better or worse in each of the following areas?" (Includes only respondents at institutions that have implemented discovery services.)
  16. 16. "It is strategically important that my library be seen by its users as the first place they go to discover scholarly content." Percentage of respondents who strongly agreed, over time.
  17. 17. "My library is always the best place for researchers at my institution to start their search for scholarly information." Percentage of respondents who strongly agreed.
  18. 18. Thank you Reports are available for free at: http://www.sr.ithaka.org/ Contact information: rcs@ithaka.org @rschon 212-500-2338
  19. 19. Los Angeles | London | New Delhi Singapore | Washington DC SAGE overview ● Independent, global scholarly publisher ● Books, journals, reference, databases
  20. 20. Los Angeles | London | New Delhi Singapore | Washington DC Discovery channels – what are they? 1. Open web search 2. Library search 3. Academic / A&I search
  21. 21. Los Angeles | London | New Delhi Singapore | Washington DC User knowledge >> channel knowledge ● Market research • Usability testing & observation • Librarian advisory boards • End-user focus groups, surveys, etc. • Info-seeking behavior research studies ● Data analysis • COUNTER reports • Google Analytics • Moz (previously SEOMoz) • Data Salon
  22. 22. Los Angeles | London | New Delhi Singapore | Washington DC 1. Open Web Search – who uses it? ● Everyone! (despite what they may say) ● Simple and user friendly ● Quantity vs. quality traffic ● Use case: quick search, new topic
  23. 23. Los Angeles | London | New Delhi Singapore | Washington DC Open web search – why does it matter? ● Everyone uses it (remember?) ● SEO = ROI ● Common ‘starter’ channel
  24. 24. Los Angeles | London | New Delhi Singapore | Washington DC Open web search – how do we monitor? ● Google Analytics ● Moz ● Market research CQ Researcher Traffic Sources Open web search Library referrals Social media Academic N/A SAGE Journals Traffic Sources Open web search Library referrals Social media Academic N/A
  25. 25. Los Angeles | London | New Delhi Singapore | Washington DC 2. Library search – who uses it? ● Advanced students, faculty ● Advanced search / browse ● Use case: narrow queries, “known searches”
  26. 26. Los Angeles | London | New Delhi Singapore | Washington DC Library search – why does it matter? ● Capture advanced readers ● Win-win strategy • Discovery services • ERM feeds • LibGuides, widgets and more!
  27. 27. Los Angeles | London | New Delhi Singapore | Washington DC Library search – how do we monitor? ● Google Analytics ● COUNTER – cost / use ● Usability testing
  28. 28. Los Angeles | London | New Delhi Singapore | Washington DC 3. Academic / A&I search – who uses it? ● Advanced students, faculty, practitioners ● “Power” users ● Use case: deep research, building expertise
  29. 29. Los Angeles | London | New Delhi Singapore | Washington DC Academic search – why does it matter? ● A&I • reach experts, power users • branding, profile, scholarly ecosystem ● Mainstream academic search • hybrid, emerging technology • reach wider audience, including advanced readers
  30. 30. Los Angeles | London | New Delhi Singapore | Washington DC Academic search – high-value usage New visits Bounce rate Pages / visit Visit length Open web 24% 85% 1 0:40 Library 34% 29% 4 4:88 Academic 1% 26% 6 3:02
  31. 31. Los Angeles | London | New Delhi Singapore | Washington DC Thank you! Email: lettie.conrad@sagepub.com Twitter: @lyconrad http://orcid.org/0000-0003-1580-7037
  32. 32. Los Angeles | London | New Delhi Singapore | Washington DC Questions?

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