FutureBook Conference 2013
„The Next Wave of ebook Sales‟
Ziyad Marar, Global Publishing Director, SAGE
Twitter: @ZiyadMar...
Box C powered by Box A

Print
Paradigm

Digital
Paradigm

Education
A
College textbooks
Supplementary texts
Faculty adopti...
Four Cs in stormy Box C
●
●
●
●

1. Context – rise of digital expectations
2. Continuum – from print to digital, not binar...
1. Context
● Changing expectations and usage
● Rise of new actors
• Tech start ups
• MOOCs
• Changing Higher Ed Institutio...
The future of Higher Education
●
●
●
●
●
●

Affordability
Learning outcomes
Flipped classroom
Adaptive learning
Learning a...
MOOCs 2.0 – Free to fee

Los Angeles | London | New Delhi
Singapore | Washington DC
Technology hype cycle

Los Angeles | London | New Delhi
Singapore | Washington DC
Projected MOOC hype cycle

Los Angeles | London | New Delhi
Singapore | Washington DC
9

By 2020, pure print = 30% of textbook
market
Whole course solutions will be almost 50%
2012
Print Textbook Content

Dig...
Expectations of digital are high

Improve
learning
outcomes

Print

Increase
faculty
productivity

Digital
Save time

Redu...
Move over MOOCs –
2013 is year of adaptive learning

Los Angeles | London | New Delhi
Singapore | Washington DC
2. Continuum
Box
A
Textbook

Box
C

Supplement to Textbook Replacement

Generic/ancillary content
Bundle across many texts...
Box
A

Box
C

Textbook Supplement to Textbook Replacement

●
●
●
●

StatLab Online
IntroStats Online
MobileStudy
SpeechPla...
SAGE Online Modules
Box
A
Textbook Supplement

Box
C
to Textbook Replacement

● 24-module textbook supplement
● 5-8 learni...
3. Case studies – Teaching how to
do research
● Digitally enhancing Box A, textbooks
• Andy Field‟s “Discovering Statistic...
Field Discovering Statics Using IBM
SPSS Statistics 4e

Bridging the print and
digital landscape with
print that „knows‟

...
A digital strategy with four components
● WebAssign
● MobileStudy

● CWS developments
● Social media

Los Angeles | London...
SAGE’s ‘study-on-the-go’ brand

Los Angeles | London | New Delhi
Singapore | Washington DC
MobileStudy next steps
An additional 4 titles by end Q1 2014:
● Van Niewerburgh, An Introduction to Coaching
Skills (Decem...
adaptive for
Research Methods – KEY FEATURES
●
●
●
●

An adaptive student learning experience
A professor grade book and a...
Los Angeles | London | New Delhi
Singapore | Washington DC
Los Angeles | London | New Delhi
Singapore | Washington DC
Watch and learn

Los Angeles | London | New Delhi
Singapore | Washington DC
4. Customers – Institutions in transition
● Ubiquity of LMSs
● Rise of institutional sales
● Focus on learning outcomes
● ...
Institutional sales:
An emerging business model
Career
colleges
● A proven opportunity
● Commercial partners
keen to purch...
April 2014: WGU & SAGE Research
Methods enhanced courses
powered by Acrobatiq

Box
A
Textbook Supplement

Box
C
to Textboo...
New institutional sales initiative:
Curriculum development

Program Revisions in:
● Associate‟s (Two Year) Degree in Crimi...
Traditional university case study:
California State University System
Affordable Learning Solutions partnership

Los Angel...
Traditional university case study:
Internet2
● Consortium of 251 major
universities
● Leveraging super network to
make adv...
Institutional sales at traditional colleges:
Lessons learned in first 18 months
● The university must drive change
● Oppor...
Los Angeles | London | New Delhi
Singapore | Washington DC
Key principles of successful digital
pedagogy
● Ensure print and digital complement each other
● Focus on rewarding effort...
One more C for Box C - CONTENT
@ProfAndyField
www.facebook.com/ProfAndyField

discoveringstatistics.blogspot.co.uk
www.you...
Ziyad Marar, Global Publishing Director, SAGE

Twitter: @ZiyadMarar

Los Angeles | London | New Delhi
Singapore | Washingt...
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Future book conference 2013 - Ziyad Marar Global Publishing Director SAGE - The next wave of eBooks

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The next wave of eBooks- FutureBook conference 2013
Ziyad Marar's slide deck from the FB conference 2013 - eBooks and Moocs.

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  • 2012 Year of the MOOC; 2013 is year MOOCs went mainstream, or at least flowed down the hype curve from the peak of high expectations to the trough of disillusion, push back, and uncertain returns. MOOCs have traded disruption in search of a business model; Free to fee; (WPINR) wildly popular idea no revenue NYT article “100K students educated independently by video chat” to “groups of 15 or less in same classroom with an instructor” has more benefit. Big MOOC finding: small in person classroom with an instructor may hold benefits
  • Gartner technology hype cycleWhat separates hype and bust from hype and success?
  • Also in the career college space I wanted to share an exciting new potential sales initiative that we uncovered this year:Bryant & Stratton is a career college based in Albany with 8,000 students enrolled in their 2-year and 4-year Criminal Justice programsThey approached SAGE to see if we would partner with them in creating their course curriculum for both of these programsThey would like to forgo the work and the expense tied to revamping or adding new programs.Bryant & Stratton offered us the ability to have SAGE create their curriculum and in exchange they would select more SAGE books for their curriculum as long as our books were a good match for the curriculum suggestedWe partner with a third party that writes curriculum, in this case we selected Curriculum Technology. They do research in what various colleges are adding to their curriculum and the interview likely employers of students graduating form Bryant & Stratton and they revise the curriculum to address these hot topics and employer needsWe instruct CT to base the curriculum around SAGE textbooksPrize for a 4 year adoption of our materials if we get 100% adoption is $1.4M over the 4 years, current revenue is under $20K/year.
  • Have been partnering with the CSU Chancellor’s Office Department of Affordable Learning Solutions and Gerry Hanley since January.Gerry participated in our strategy formation meetings in March and will be helping us as we create our first online courses with identifying faculty members on CSU campuses who will assist us in the creation of the Research Methods online course.23 Campuses in the CSU System, and 437,000 students making it the largest university system in the USWe launched a program to provide inexpensive criminal justice texts to all students and marketed heavily in Spring semester to Provosts, Deans, and Faculty. 25 sections took advantage in the start up semster, hoping to really ramp it up this fall. We created a Web portal page for the program at http://www.sagepub.com/affordablelearning/csu/We completed a complex RFP and were awarded official Affiliate Publisher status this year in CSU’s Rent Digital program through which we price our backlist titles at a 60% off list price which means that CSU can now officially market SAGE as a participating publisher to its faculty membersFrom Fall 2013, less than $10,000 of revenue came from these two pilots. Instructors had an option to get a higher discount for including the digital text in their course fee which results in 100% sell through and eliminates used and rental, and there was only one instructor who tried to take advantage, but when she submitted her application to have the course materials included in the course fee, the committee that approves these course fee additions denied her requestMain students who take advantage are financially underprivileged, and these students would typically not buy a book, so we’re tapping into a new market, but not our traditional market.
  • Future book conference 2013 - Ziyad Marar Global Publishing Director SAGE - The next wave of eBooks

    1. 1. FutureBook Conference 2013 „The Next Wave of ebook Sales‟ Ziyad Marar, Global Publishing Director, SAGE Twitter: @ZiyadMarar Los Angeles | London | New Delhi Singapore | Washington DC
    2. 2. Box C powered by Box A Print Paradigm Digital Paradigm Education A College textbooks Supplementary texts Faculty adoption is key C eBooks Interactive eBooks Digital Licensing Digital ancillaries Online course solutions What‟s changing? • • • • Content format Content integration Instructional format Transactional partners • Business models • Pricing Los Angeles | London | New Delhi Singapore | Washington DC
    3. 3. Four Cs in stormy Box C ● ● ● ● 1. Context – rise of digital expectations 2. Continuum – from print to digital, not binary 3. Case studies – egs across the spectrum 4. Customers – new transactional partners Los Angeles | London | New Delhi Singapore | Washington DC
    4. 4. 1. Context ● Changing expectations and usage ● Rise of new actors • Tech start ups • MOOCs • Changing Higher Ed Institutions Los Angeles | London | New Delhi Singapore | Washington DC
    5. 5. The future of Higher Education ● ● ● ● ● ● Affordability Learning outcomes Flipped classroom Adaptive learning Learning analytics 2014: competence based learning Los Angeles | London | New Delhi Singapore | Washington DC
    6. 6. MOOCs 2.0 – Free to fee Los Angeles | London | New Delhi Singapore | Washington DC
    7. 7. Technology hype cycle Los Angeles | London | New Delhi Singapore | Washington DC
    8. 8. Projected MOOC hype cycle Los Angeles | London | New Delhi Singapore | Washington DC
    9. 9. 9 By 2020, pure print = 30% of textbook market Whole course solutions will be almost 50% 2012 Print Textbook Content Digital Textbook Content 2020 Whole Course Solutions 0% 20% 40% 60% 80% 100% Source: Outsell analysis Los Angeles | London | New Delhi Singapore | Washington DC
    10. 10. Expectations of digital are high Improve learning outcomes Print Increase faculty productivity Digital Save time Reduce costs Los Angeles | London | New Delhi Singapore | Washington DC
    11. 11. Move over MOOCs – 2013 is year of adaptive learning Los Angeles | London | New Delhi Singapore | Washington DC
    12. 12. 2. Continuum Box A Textbook Box C Supplement to Textbook Replacement Generic/ancillary content Bundle across many texts Author/Book based Repurposed legacy print Author/SME Born digital Los Angeles | London | New Delhi Singapore | Washington DC
    13. 13. Box A Box C Textbook Supplement to Textbook Replacement ● ● ● ● StatLab Online IntroStats Online MobileStudy SpeechPlanner • Dissertation Planner • Research Paper Planner ● GoReact ● SAGE branded book companion websites Los Angeles | London | New Delhi Singapore | Washington DC
    14. 14. SAGE Online Modules Box A Textbook Supplement Box C to Textbook Replacement ● 24-module textbook supplement ● 5-8 learning objectives per module ● Personalized learning plan and feedback o videos o additional content (journal articles, SRM/SK links) o assignments o interactive activities o adaptive quizzing & dashboards ● Build to scale for other course templates Los Angeles | London | New Delhi Singapore | Washington DC
    15. 15. 3. Case studies – Teaching how to do research ● Digitally enhancing Box A, textbooks • Andy Field‟s “Discovering Statistics Using IBM SPSS 4e” ● Born digital for Box C, whole course solutions • SAGE Edge Adaptive for Research Methods Los Angeles | London | New Delhi Singapore | Washington DC
    16. 16. Field Discovering Statics Using IBM SPSS Statistics 4e Bridging the print and digital landscape with print that „knows‟ Los Angeles | London | New Delhi Singapore | Washington DC
    17. 17. A digital strategy with four components ● WebAssign ● MobileStudy ● CWS developments ● Social media Los Angeles | London | New Delhi Singapore | Washington DC
    18. 18. SAGE’s ‘study-on-the-go’ brand Los Angeles | London | New Delhi Singapore | Washington DC
    19. 19. MobileStudy next steps An additional 4 titles by end Q1 2014: ● Van Niewerburgh, An Introduction to Coaching Skills (December 2013) ● Kumar, Research Methodology 4e (January 2014) ● Masterson, Marketing: An Introduction 3e (February 2014) ● Haylock, Mathematics Explained for Primary Teachers 4e(June 2014) Los Angeles | London | New Delhi Singapore | Washington DC
    20. 20. adaptive for Research Methods – KEY FEATURES ● ● ● ● An adaptive student learning experience A professor grade book and analytics dashboard A student interface to track progress SAGE analytics and admin tool to understand usage and impact ● Selected Difference Engine as technology partner Los Angeles | London | New Delhi Singapore | Washington DC
    21. 21. Los Angeles | London | New Delhi Singapore | Washington DC
    22. 22. Los Angeles | London | New Delhi Singapore | Washington DC
    23. 23. Watch and learn Los Angeles | London | New Delhi Singapore | Washington DC
    24. 24. 4. Customers – Institutions in transition ● Ubiquity of LMSs ● Rise of institutional sales ● Focus on learning outcomes ● Digital developments from OER to MOOCs Los Angeles | London | New Delhi Singapore | Washington DC
    25. 25. Institutional sales: An emerging business model Career colleges ● A proven opportunity ● Commercial partners keen to purchase centrally ● Universities expect to purchase content for their students Traditional universities ● Strong interest in institutional model ● Challenging to change longestablished practices ● Universities not used to purchasing content for their students Los Angeles | London | New Delhi Singapore | Washington DC
    26. 26. April 2014: WGU & SAGE Research Methods enhanced courses powered by Acrobatiq Box A Textbook Supplement Box C to Textbook Replacement Burke Johnson SAGE Author Los Angeles | London | New Delhi Singapore | Washington DC
    27. 27. New institutional sales initiative: Curriculum development Program Revisions in: ● Associate‟s (Two Year) Degree in Criminal Justice ● Bachelor‟s Degree in Criminal Justice Los Angeles | London | New Delhi Singapore | Washington DC
    28. 28. Traditional university case study: California State University System Affordable Learning Solutions partnership Los Angeles | London | New Delhi Singapore | Washington DC
    29. 29. Traditional university case study: Internet2 ● Consortium of 251 major universities ● Leveraging super network to make advancements in digital course material delivery ● New content purchasing models ● Enhanced accessibility for disabled students ● Not clear they will be able to deliver on their vision Los Angeles | London | New Delhi Singapore | Washington DC
    30. 30. Institutional sales at traditional colleges: Lessons learned in first 18 months ● The university must drive change ● Opportunity for SAGE does exist at traditional universities ● Lion‟s share of college business will continue to come from traditional business model for some time Los Angeles | London | New Delhi Singapore | Washington DC
    31. 31. Los Angeles | London | New Delhi Singapore | Washington DC
    32. 32. Key principles of successful digital pedagogy ● Ensure print and digital complement each other ● Focus on rewarding effort and learning outcomes, not ticking boxes ● Treat HE institutions as transactional partners. Shift towards licensing ● Build, buy and partner Los Angeles | London | New Delhi Singapore | Washington DC
    33. 33. One more C for Box C - CONTENT @ProfAndyField www.facebook.com/ProfAndyField discoveringstatistics.blogspot.co.uk www.youtube.com/user/profandyfield Los Angeles | London | New Delhi Singapore | Washington DC
    34. 34. Ziyad Marar, Global Publishing Director, SAGE Twitter: @ZiyadMarar Los Angeles | London | New Delhi Singapore | Washington DC

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