Transformations in the academic market - Ziyad Marar
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Transformations in the academic market - Ziyad Marar

  • 1,516 views
Uploaded on

Presentation on the transformations in the academic market given by Ziyad Marar, Global Publishing Director, SAGE, at The Bookseller's Future Book Conference December 2012.

Presentation on the transformations in the academic market given by Ziyad Marar, Global Publishing Director, SAGE, at The Bookseller's Future Book Conference December 2012.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,516
On Slideshare
1,034
From Embeds
482
Number of Embeds
1

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 482

http://sageconnection.wordpress.com 482

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • .

Transcript

  • 1. FutureBook Conference 2012 Transformations in the academic marketZiyad Marar, Global Publishing Director, SAGE @ZiyadMarar Los Angeles | London | New Delhi Singapore | Washington DC
  • 2. Technology critical to success Los Angeles | London | New Delhi Singapore | Washington DC
  • 3. Learning environments andengaging students with technology Los Angeles | London | New Delhi Singapore | Washington DC
  • 4. Expectations of digital are high Improve Increase learning faculty outcomes productivity Print Digital Reduce Save time costs Los Angeles | London | New Delhi Singapore | Washington DC
  • 5. What does this mean for textbooks? Los Angeles | London | New Delhi Singapore | Washington DC
  • 6. SAGE’s response – Two case studies● Case Study 1 – Bundling online products with interactive eTextbooks● Case Study 2 – Digitally enhancing a new edition – Field: Discovering Statistics Los Angeles | London | New Delhi Singapore | Washington DC
  • 7. State Stats/College collaboration + Los Angeles | London | New Delhi Singapore | Washington DC
  • 8. State Stats/College collaboration● Pilot program to pair State Stats with three 2013 titles● State Stats-specific exercises in interactive eBooks or on companion sites● Direct links into data sets, topic areas, and visualizations● Students purchasing new copies of books get semester long access to State Stats Los Angeles | London | New Delhi Singapore | Washington DC
  • 9. Field Discovering Statics Using IBMSPSS 4e How the new edition was developed to meet changing student needs Los Angeles | London | New Delhi Singapore | Washington DC
  • 10. Uses engaging examples and an eclectic cast of characters making the teaching of statistics through the use of SPSS compelling and accessible to even the most anxious of students. Los Angeles | London | New Delhi Singapore | Washington DC
  • 11. How did SAGE decide what to do tosupport the new edition?● Talked to lecturers and students● Analysed our competitors● Reviewed the book● Conducted online surveys● Utilised commissioned market research Los Angeles | London | New Delhi Singapore | Washington DC
  • 12. What is the new edition comingwith?● A companion website● SAGEMobileStudy● WebAssign Los Angeles | London | New Delhi Singapore | Washington DC
  • 13. DSUS: Online features● 300 pages of additional material● 300 pages of answers • Labcoat Leni tasks • Smart Alex tasks● PowerPoint Slides● Glossary● Data Files (now 132 of them)● MCQs • TestbankVLE Cartridges • Psychology & other disciplines • Self-assessment● Webcasts Los Angeles | London | New Delhi Singapore | Washington DC
  • 14. Webcasts: μ-Tube Oditi’s Lantern Los Angeles | London | New Delhi Singapore | Washington DC
  • 15. Webcasts● What are webcasts? • Videos on the web • Currently 24 videos (about 13 hours)● Content • Full lectures (50 minutes) • SPSS tutorials (various lengths) • Concept explanations Los Angeles | London | New Delhi Singapore | Washington DC
  • 16. Which of the following types of device doyou own currently or intend to purchaseover the next 12 months? Los Angeles | London | New Delhi Singapore | Washington DC
  • 17. Los Angeles | London | New Delhi Singapore | Washington DC
  • 18. How will it be accessed? Each chapter will include a QR code which can be saved in the student favourites, allowing them to access revision resources for Field any time, anywhere, even if they don’t have the book. Los Angeles | London | New Delhi Singapore | Washington DC
  • 19. Each QR code will take you to the mobilerevision materials for the chapter: •Chapter introductions •What will this chapter tell me •Cramming Sam revision tips •Interactive MCQs •Flashcards •Oditi’s lantern abbreviated videos •Chapter summaries •Links to Andy and SAGE’s social mediaOnce you have scanned a QR code you cannavigate between chapters by using thenavigation menu at the top of the screen. Los Angeles | London | New Delhi Singapore | Washington DC
  • 20. WebAssign is… •Automatically graded online homework •Provides students with instant feedback to further direct their study •Used by many publishers, particularly in North America •Fully-hosted, web-based service – NO software install! •Statistically proven to improve student performance Los Angeles | London | New Delhi Singapore | Washington DC
  • 21. Why WebAssign? 177 lecturers can’t be wrong....With the new edition of Field Statistics UsingSPSS, we are planning on providing an online Do you feel the questions in thestudent assessment system. With this system existing testbank are appropriate forinstructors can create assignments or test such a resource?online and electronically transmit them to theirstudents. Students can then complete theassignment online. The assignment will beautomatically graded and the results will bemade available in a gradebook, which only you,the instructor can see, allowing you to keeptrack of your student’s progress. Students willreceive instant feedback on their individualperformance allowing them to track theirunderstanding and target their study. Los Angeles | London | New Delhi Singapore | Washington DC
  • 22. What did reviewers say? “I think this would be an excellent way of engaging with the students on“Would be very useful and save me from a weekly basis. If this could be linkedhaving to do it myself.” — Reviewer, University to Blackboard (gradebook) this wouldof Glamorgan be excellent.”— Reviewer, Bangor Business School “This will be very helpful as part of the teaching. We can direct the students to “I would seriously consider making this assessment as homework or as a that part of the weekly requirements for progress test.” — Reviewer, London Met the course tutorials.” — Reviewer, University of Amsterdam, dept of “This would provide a great opportunity for Communication Science students to see if they have understood the content of teaching sessions especially as homework is graded and feedback is given! “These would be great so that the A great idea!!” — Reviewer, University of students could have worked through Northampton these homework problems between “Would be an extremely useful means of lecture and practical sessions. It implementing formative feedback and would also be great for revisions. testing learning. I would structure Please implement this!” — workshops and self-directed learning Reviewer, Aberystwyth University activities around this type of material.” — Los Angeles | London | New Delhi Reviewer, Cardiff Metropolitan Singapore | Washington DC
  • 23. How is it accessed?● Via Bundled Access Code● Individual student purchase online● Institutional purchase Los Angeles | London | New Delhi Singapore | Washington DC
  • 24. Vendors used● Pearldrop: Making the new author video● WebAssign: making an online assessment system● Vital Source: Providing the eBook Los Angeles | London | New Delhi Singapore | Washington DC
  • 25. In the final analysisauthorship is still key @ProfAndyField www.facebook.com/ProfAndyField discoveringstatistics.blogspot.co.uk www.youtube.com/user/profandyfield Los Angeles | London | New Delhi Singapore | Washington DC
  • 26. Ziyad Marar, Global Publishing Director, SAGE @ZiyadMarar Los Angeles | London | New Delhi Singapore | Washington DC