Departments now organized by market segment with staff in offices around the world focused on global academic needs and products in diverse markets Online Product Division – dedicated to online product development and management In-house market researchers – feeding data into library marketing, editorial, design teams. SAGE advisory boards – for researchers, faculty, librarians and more
Several-year process of design and feature development based upon initial market research exercises in partnership with HighWire Press. Throughout development, SAGE library and researcher advisory boards provided real-time feedback, incorporated into each iteration of our new site. The end result has proven to serve today’s academic research needs – with agile navigation throughout our nearly 600 journals.
Redesigned main portal with targeted options for improved navigation by a variety of user types
Custom taxonomy created for our journals – for discipline-driven search. Broad matrix of terms to organize our nearly 600 journals, with 4 parent categories and 53 sub-categories within each, for topics and journals.
Same taxonomy applies to browse and alerting features.
Refocused journal sites to treat articles as new home pages – to ensure easy access to key journal services and research tools. Feature hideaway – menus retain your preferences within a session. Keyword search, to save researchers a few steps to query terms against the journal’s archive.
Abstract pop-up keeps users in context as they browse TOCs and search results
Tag-along navigation – follows a reader throughout the full text of an article, providing easy access to key article services, such as citation information and article navigation. Image viewing options – resizing and PowerPoint download.
New designs allow for more agile feature changes – with widget technology allowing easier development of pages to fit user needs
SAGE Journals Online
Online Information Seminar, 2010 SAGE Journals Online user-centered design
SAGE’s library customer focus <ul><li>Organized by global market segment </li></ul><ul><li>Dedicated online product development and support team </li></ul><ul><li>In-house market research resources </li></ul><ul><li>Advisory boards of researchers, faculty, librarians </li></ul>
Next generation of SAGE Journals Online (SJO) <ul><li>Designed in partnership with academic market </li></ul><ul><li>Ongoing user consultation to review concepts & prototypes throughout development </li></ul><ul><li>Serves today’s research needs with agile navigation </li></ul>