Open net∞WORKing Organizations – Co-generating Business Value

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Enterprise 2.0 OPEN Boston, June 10 Discussion Starters

Enterprise 2.0 OPEN Boston, June 10 Discussion Starters

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  • While we are waiting ask people to: Read the questions and tags doc – attached Think about potential applications of social media in their organizations: - business problem they want to address - people they need to help and how they might engage them - social media tool that seems the most useful technology


  • 1. Open net∞WORKing Organizations – Co-generating Business Value Jenny Ambrozek & Victoria Axelrod Graphic source Enterprise 2.0 Open Boston, June 10, 2008 Discussion Starters
  • 2. net ∞ WORK Understanding human networks as resources to be WORKed to create value for organizations
  • 3.  
  • 4. The Organizational Challenge Social Technology Control Time Degree Enterprise systems , Blogs Wikis Podcasting , Social Networking Tagging Ethernet 1973 Web 1.0 1991 Web 2.0 Web 3.0 Search Links Authoring Tags Extensions Signals as social technology INCREASES Direct control DECREASES Web 3.0
  • 5. Direct CONTROL lessens
  • 6. Slates S earch L inks A uthoring T ags E xtensions S ignals Enterprise 2.0 Technology components ~ Andrew McAfee,
  • 7. E2.0 S L A T E S Impact Changes Participation & Working Networks “ Change the patterns of participation, and you change the organization. At the core of the 21st century company is the question of participation. At the heart of participation is the mind and spirit of the knowledge worker....” John Seely Brown & Estee Solomon Gray, “The People are the Company” Fast Company Issue 01, October 1995 Organizational boundaries Inside & out less bounded
  • 8. Today’s Social Technology Industrial Age Information Economy Networked Information Economy Traditional Org Models Effectiveness Technology Social Technology Time Line
  • 9. Yesterday’s Socio - Tech “ If a technical system is created at the expense of a social system, the results obtained will be sub-optimal.” ~ Tavistock 1949
  • 10. Participation is Individual & Complex High Engagement Low Engagement Facilitators Roles   Attention Connection Participation Contribution Adapted from Ross Mayfield April 2006
  • 11. =
  • 12. HR IT FIN
  • 13.
    • Organizations Function As Complex Network Webs
    • Work Gets Done Through Individual Networks  
    • Knowledge Is Created Through Individual Interactions  
    • Patterns Of Participation Impact Knowledge Flows 
    • ONA Reveals Current Knowledge Flows And Individual's Roles  
    • Network Maps Visualize Network Analysis  
    • Network Analysis Provides New Measurement Tools  
    • Knowledge Is In Net ∞ Working. Innovation Is The Result Of Action 
    • Technologies Shape Work  
    • Balance Intension and Control in Support of the Business Strategy
    net ∞ WORK Thinking and Acting - 10 Dimensions * * Derived from peer contributions for an Effective Executive article
  • 14. net  WORKing CORE ™
    • Business Driver- What value are you trying to create? Define business challenge or strategic intent.
    • Stakeholder Network – Who do you need to bring together for the most productive result? Use ONA.
    • Survey – What questions might you want answered to resolve your business need?
    • Analyze survey findings.
    • Results – Visual network map.
    • Follow-up interviews to validate data.
    • Convene network to address business challenge and implement actions.
    • Co-generating Business Value
  • 15. Past Present Emerging Future net  WORKing CORE™ Value Roadmap
  • 16.
    • 21 st Century Organization Blog
    • 21 st Century Organization Facebook Group
    • Networked Organizations Wiki
    • Email [email_address]
    • [email_address]
    • Thank You
    Continuing the Conversation