Open net∞WORKing Organizations – Co-generating Business Value

Slide 1: Open net∞WORKing Organizations – Co-generating Business Value Discussion Starters Jenny Ambrozek & Victoria Axelrod Enterprise 2.0 Open Boston, June 10, 2008 Graphic source

Slide 2: net∞WORK Understanding human networks as resources to be WORKed to create value for organizations

Slide 4: The Organizational Challenge Direct control DECREASES Degree Enterprise systems Control Social Technology Social Networking Podcasting , Ethernet Web 1.0 Blogs Wikis Tagging Web 3.0 Web 3.0 Web 2.0 1973 1991 Search Links Authoring Tags Extensions Signals , Time as social technology INCREASES

Slide 5: Direct CONTROL lessens

Slide 6: S earch L inks A uthoring T ags E xtensions S ignals Enterprise 2.0 Technology components ~ Slates Andrew McAfee,

Slide 7: E2.0 S L A T E S Impact “Change the patterns of participation, and you change the organization. At the core of the 21st century company is the question of participation. At the heart of participation is the mind and spirit of the knowledge worker....” John Seely Brown & Estee Solomon Gray, “The People are the Company” Fast Company Issue 01, October 1995 http://www.fastcompany.com/online/01/people.html Organizational boundaries Inside & out less bounded Changes Participation & Working Networks

Slide 8: Today’s Social Technology Traditional Networked Org Models Information Effectiveness Information Economy Economy Industrial Age Technology Social Technology Time Line

Slide 9: Yesterday’s Socio - Tech “If a technical system is created at the expense of a social system, the results obtained will be sub-optimal.” ~ Tavistock 1949 http://www.enid.u-net.com/Sociotech.htm

Slide 10: Participation is Individual & Complex Facilitators Roles High Engagement Low Engagement Adapted from Ross Mayfield April 2006 Attention Connection Participation Contribution

Slide 11: =

Slide 12: HR IT FIN

Slide 13: net∞WORK Thinking and Acting - 10 Dimensions * 1. Organizations Function As Complex Network Webs 2. Work Gets Done Through Individual Networks 3. Knowledge Is Created Through Individual Interactions 4. Patterns Of Participation Impact Knowledge Flows 5. ONA Reveals Current Knowledge Flows And Individual's Roles 6. Network Maps Visualize Network Analysis 7. Network Analysis Provides New Measurement Tools 8. Knowledge Is In Net∞Working. Innovation Is The Result Of Action 9. Technologies Shape Work 10. Balance Intension and Control in Support of the Business Strategy *Derived from peer contributions for an Effective Executive article

Slide 14: netWORKing CORE™ • Business Driver- What value are you trying to create? Define business challenge or strategic intent. • Stakeholder Network – Who do you need to bring together for the most productive result? Use ONA. • Survey – What questions might you want answered to resolve your business need? • Analyze survey findings. • Results – Visual network map. • Follow-up interviews to validate data. • Convene network to address business challenge and implement actions. Co-generating Business Value

Slide 15: netWORKing CORE™ Value Roadmap Past Present Emerging Future

Slide 16: Continuing the Conversation 21st Century Organization Blog http://c21org.typepad.com/ 21st Century Organization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Networked Organizations Wiki http://networkedorganizations.wikispaces.com/ Email jenny@sageway.com Vaxelrod@axelrodbecker.com Thank You