Open net∞WORKing Organizations – Co-generating Business Value

Open net∞WORKing Organizations – Co-generating Business Value Jenny Ambrozek & Victoria Axelrod Graphic source Enterprise 2.0 Open Boston, June 10, 2008 Discussion Starters

net ∞ WORK Understanding human networks as resources to be WORKed to create value for organizations

The Organizational Challenge Social Technology Control Time Degree Enterprise systems , Blogs Wikis Podcasting , Social Networking Tagging Ethernet 1973 Web 1.0 1991 Web 2.0 Web 3.0 Search Links Authoring Tags Extensions Signals as social technology INCREASES Direct control DECREASES Web 3.0

Direct CONTROL lessens

Slates S earch L inks A uthoring T ags E xtensions S ignals Enterprise 2.0 Technology components ~ Andrew McAfee,

E2.0 S L A T E S Impact Changes Participation & Working Networks “ Change the patterns of participation, and you change the organization. At the core of the 21st century company is the question of participation. At the heart of participation is the mind and spirit of the knowledge worker....” John Seely Brown & Estee Solomon Gray, “The People are the Company” Fast Company Issue 01, October 1995 http://www.fastcompany.com/online/01/people.html Organizational boundaries Inside & out less bounded

Today’s Social Technology Industrial Age Information Economy Networked Information Economy Traditional Org Models Effectiveness Technology Social Technology Time Line

Yesterday’s Socio - Tech “ If a technical system is created at the expense of a social system, the results obtained will be sub-optimal.” ~ Tavistock 1949 http://www.enid.u-net.com/Sociotech.htm

Participation is Individual & Complex High Engagement Low Engagement Facilitators Roles Attention Connection Participation Contribution Adapted from Ross Mayfield April 2006

HR IT FIN

Organizations Function As Complex Network Webs
Work Gets Done Through Individual Networks
Knowledge Is Created Through Individual Interactions
Patterns Of Participation Impact Knowledge Flows
ONA Reveals Current Knowledge Flows And Individual's Roles
Network Maps Visualize Network Analysis
Network Analysis Provides New Measurement Tools
Knowledge Is In Net ∞ Working. Innovation Is The Result Of Action
Technologies Shape Work
Balance Intension and Control in Support of the Business Strategy
net ∞ WORK Thinking and Acting - 10 Dimensions * * Derived from peer contributions for an Effective Executive article

net  WORKing CORE ™
Business Driver- What value are you trying to create? Define business challenge or strategic intent.
Stakeholder Network – Who do you need to bring together for the most productive result? Use ONA.
Survey – What questions might you want answered to resolve your business need?
Analyze survey findings.
Results – Visual network map.
Follow-up interviews to validate data.
Convene network to address business challenge and implement actions.
Co-generating Business Value

Past Present Emerging Future net  WORKing CORE™ Value Roadmap

21 st Century Organization Blog http://c21org.typepad.com/
21 st Century Organization Facebook Group http://www.facebook.com/group.php?gid=2436782733
Networked Organizations Wiki
http://networkedorganizations.wikispaces.com/
Email [email_address]
[email_address]
Thank You
Continuing the Conversation

Open net∞WORKing Organizations – Co-generating Business Value

by Jenny Ambrozek on Jun 08, 2008

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