Collective Intelligence at Work




    Promise, Perils and Practice
Jenny Ambrozek   Knowledge Innovation Workshop   2009
Driving Force
% Worldwide Traffic
collective intelligence 1.00   wikinomics 1.90    crowdsourcing 1.90

open innovation 2.30    open col...
Enterprise Collective Intelligence
                         Sensorpedia      Inno360        Ideas4All
2009                ...
Why Collective Intelligence Now?


            How do prediction and
          knowledge markets enable
          enterpri...
A Collected Intelligence Presentation
                 CASES
     Ricardo dos Santos                   Rami Levy
     Vent...
Linda Rebrovick, Consensus Point
Qualcomm Venture Fest


         Collective Intelligence
                 Meets
               Corporate
           Entrep...
Venture Fest Process Overview
                                       3. Co-
                          2. Crowd    creation...
QVF Is Both An Idea Validation Process
& A Leadership Development Program




                             Ricardo Dos San...
Crowdsourcing for Ideas
          Corporate Entrepreneurs are encouraged to scout inside AND outside the firm boundary to
...
The Unique Aspects of QVF

• Wrapped in business plan competition format
• Targets self-selected corporate entrepreneurs
•...
QVF Idea Results Are Consistent w/ The Break
             Through Objectives

Overall Product Results           People Dev...
Rami Levy, Motorola
Rami Levy, Motorola
Rami Levy, Motorola
Rami Levy, Motorola
Rami Levy, Motorola
Rami Levy, Motorola
Rami Levy, Motorola
Harnessing Crowds:
Mapping the Genome of Collective
          Intelligence




                          Malone et al 2009...
Collective Intelligence
  Lessons Learned




                    Wikisourcing
      Cases 2.0     Sustainable
           ...
Are We Smarter?

         Stakeholders:
         MIT CCI, Wharton School,
         Pearson Publishing, Shared
         Ins...
Andrew McAfee’s Cases 2.0




                        2 years
                        35 cases
                        110...
Wikisourcing Sustainable Enterprises

                                                  4 months
                         ...
Network Map courtesy of Vincent Associates NetView
Wikisourcing Lessons

 Technology enabling easy contribution + access to information
                             +
Indivi...
Enterprise Collective Intelligence

                              =
                     Proprietary

       Focus Group
 ...
Business Strategy
Value Creation                   Evolving Organizations
                                     Structure &...
Please Connect to Continue the
        Conversation


         @sagenet



          21st Century Organization Blog


    ...
Collective Intelligence At Work
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Collective Intelligence At Work

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Presentation to Knowledge Innovation Network, University of Warwick 2009-12-03 focuses on the organizational aspects of successfully crowdsourcing ideas and creating value from collective intelligence in, across and beyond the enterprise

Published in: Business, Education
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  • Niki,
    Thanks for your encouraging comments about my presentation but please take a moment to give yourself some credit too.

    You contributed to ' Wikisourcing Sustainable Enterprises' (WSE) and supported our network mapping survey. Even more so, while not explicitly stated, this presentation builds from our 'Facebook Groups in Business Investigation' (FGIBI to which you were an essential contributor. Recall you brought us 2 Facebook Groups and helped refine our tracking spreadsheet?

    In the event you want to revisit FGIBI here's:

    i) The Inside Knowledge article, 'Placing Faces on Knowledge' where you are quoted on the importance of 'trust' http://bit.ly/199i6K

    ii) Slides from FGIBI presentation including your 'Network Weaving' essentials Slide 27. http://bit.ly/2Bi4sm

    I look forward to more opportunities to learn together
    .
    Jenny
       Reply 
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  • Fantastic presentation!! Excellent work!! congratulations!!
       Reply 
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Collective Intelligence At Work

  1. 1. Collective Intelligence at Work Promise, Perils and Practice Jenny Ambrozek Knowledge Innovation Workshop 2009
  2. 2. Driving Force
  3. 3. % Worldwide Traffic collective intelligence 1.00 wikinomics 1.90 crowdsourcing 1.90 open innovation 2.30 open collaboration 1.10 2009-11- 19 Wikinomics 2006 Crowdsourcing 2004 "Openness, Peering, Sharing, “Distributed problem- and Acting Globally. " solving and production” Open Collaboration "Adopting the precepts of open source to improve research & development" Open Innovation Collective Intelligence (Wikipedia) “Using social networks and data Shared or group intelligence that sharing to improve and expand emerges from the collaboration and product development and competition of many individuals. streamline supply chains "
  4. 4. Enterprise Collective Intelligence Sensorpedia Inno360 Ideas4All 2009 US ORNL Spigit MIT Center for Crowdcast 2006 Collective Intellipedia Intelligence US CIA 2004 Reality Mining Ed Lafley P&G CEO Connect Failed Policy Mobile phones HP Research 2003 & Develop Analysis Market as sociometers Sales Forecasting Wikipedia US Government 2001 MIT Reseach InnoCentive Alpheus Bingham, Newsfutures Eli Lilly 1994 Consensus Point Linux Linus Xanadu Torvald 1st Corporate Open Prediction Market 1990 Source Robin Hanson Peer-to-Peer Open Production Open Innovation Markets Prediction Markets Key Events and Influentials
  5. 5. Why Collective Intelligence Now? How do prediction and knowledge markets enable enterprise collective intelligence? What's required to derive business benefits from enterprise collective intelligence?
  6. 6. A Collected Intelligence Presentation CASES Ricardo dos Santos Rami Levy VentureFest TIX Decision Market QUALCOMM MOTOROLA SLIDES Linda Rebrovick Vincent Associates CEO Network Maps Consensus Point Idea refining and fresh insights
  7. 7. Linda Rebrovick, Consensus Point
  8. 8. Qualcomm Venture Fest Collective Intelligence Meets Corporate Entrepreneurship Ricardo Dos Santos, Qualcomm Senior Business Development Director, Qualcomm Innovation Network Leader
  9. 9. Venture Fest Process Overview 3. Co- 2. Crowd creation Funded 1. Strategic sourcing of Projects Challenges for ideas business plans A yearly business plan competition structured in 3 phases December 18, 2009 Ricardo Dos Santos, Qualcomm Inc
  10. 10. QVF Is Both An Idea Validation Process & A Leadership Development Program Ricardo Dos Santos, Qualcomm Inc
  11. 11. Crowdsourcing for Ideas Corporate Entrepreneurs are encouraged to scout inside AND outside the firm boundary to connect insightful research to new development projects 11 Research Connect Development In-House R&D Projects Development of International Breakthrough Offices Innovations Business Units firm boundary Partners Start ups University & Gov’t Research Ricardo Dos Santos, Qualcomm Inc
  12. 12. The Unique Aspects of QVF • Wrapped in business plan competition format • Targets self-selected corporate entrepreneurs • Scope of entries is any growth opportunity that employee deems as strategic, but specific challenges are also issued by business units • Combines peer promotion, expert ratings and live judging and detailed assessments • Teams are self-forming, volunteer based • Involves employees in various roles and at all levels of the company (champions, management sponsors/mentors , top level executives) December 18, 2009 Ricardo Dos Santos, Qualcomm Inc
  13. 13. QVF Idea Results Are Consistent w/ The Break Through Objectives Overall Product Results People Development Results • 38 biz plans have been •Over 40% improvement in presented to executives entrepreneurial skills • 75% receive approval for •Over 25% improvement in ‘Proof-of-Concept’ activities entrepreneurial attitude • 40% enter advanced research •Over 50% improvement in or development ability to structure winning • 20% launch stand-alone; business plans others combined into existing •Even greater improvements projects or file strategic IP among team leaders and engineers Ricardo Dos Santos, Qualcomm Inc
  14. 14. Rami Levy, Motorola
  15. 15. Rami Levy, Motorola
  16. 16. Rami Levy, Motorola
  17. 17. Rami Levy, Motorola
  18. 18. Rami Levy, Motorola
  19. 19. Rami Levy, Motorola
  20. 20. Rami Levy, Motorola
  21. 21. Harnessing Crowds: Mapping the Genome of Collective Intelligence Malone et al 2009 MIT CCI
  22. 22. Collective Intelligence Lessons Learned Wikisourcing Cases 2.0 Sustainable Enterprises
  23. 23. Are We Smarter? Stakeholders: MIT CCI, Wharton School, Pearson Publishing, Shared Insights Participation: 4375 Registered Members 737 forum posts 250 wiki contributors 1600 wiki posts Result: Book written by 6 paid writers
  24. 24. Andrew McAfee’s Cases 2.0 2 years 35 cases 110 revisions 108,432 views
  25. 25. Wikisourcing Sustainable Enterprises 4 months 6 profiles 4 contributors 20 supporters 2009 “Building a virtual Sustainable Enterprise Network library of business Connecting practitioners and thought leaders via Ning cases for sustainable practices” ~ SEN Member 2008
  26. 26. Network Map courtesy of Vincent Associates NetView
  27. 27. Wikisourcing Lessons Technology enabling easy contribution + access to information + Individuals incented to participate and deriving value overtime to ensure ongoing contributions + Stakeholder Network Engagement + Value for Sponsors
  28. 28. Enterprise Collective Intelligence = Proprietary Focus Group Collected Intelligence Collective Crowdsourcing Intelligence Open Source Evolving Intelligence Diverse Talent
  29. 29. Business Strategy Value Creation Evolving Organizations Structure & Talent Strategic Initiatives Filtering & & Their Champions Implementing High Potential Ideas Incentives for Participation & Contribution Connecting Diverse Strong & Technology Weak Ties Sharing Knowledge Enabling Platforms & Co-creating Enterprise Collective Intelligence at Work
  30. 30. Please Connect to Continue the Conversation @sagenet 21st Century Organization Blog jenny@sageway.com Jenny Ambrozek SageNet LLC

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