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Strengthening Your Website through an Integrated Marketing Plan

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Your website is a critical component of your business. At a time when online competition has never been so fierce, it’s crucial to ensure that qualified traffic is coming to your site. This seminar, …

Your website is a critical component of your business. At a time when online competition has never been so fierce, it’s crucial to ensure that qualified traffic is coming to your site. This seminar, presented my Mike Duncan, CEO of Sage Island addresses the necessity of a well designed, innovative website, and how to properly market it through a hands on approach of planning, analysis, and optimization. Mike speaks to the art of SEO and PPC tactics, successful eCommerce strategies, and how to properly utilize social media platforms to drive results and maximize your bottom line.

Published in: Technology, Business

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  • 1. Strengthening Your Web Site’sPresence through an Integrated Marketing Plan Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan Sage Island CEO
  • 2. Amazon.com Conversion Experts• 2009 Sales of $24.51B (+28%)• 275M visitors/mo (56.5m unique)• Converts 9.6%• Avg. Sale $170Traffic Comes from:• Search Engines (32%)• New Shoppers (30%)• Return Shoppers (70%)
  • 3. Know your Customer
  • 4. Speak your Customers Language
  • 5. Keyword ResearchHave a Strategy, Careful keyword selection is the heart of any campaign!Create a robust keyword portfolio of relevant keyword phrases that aresearched on by potential customers. www.keyworddiscovery.com www.wordtracker.com Google Adwords Keyword Tool www.seobook.com www.seomoz.org
  • 6. Drive Traffic to your Store
  • 7. SEO On-Page Optimization• Use keyword research to determine how customers search• Inject keywords into body copy, titles, and images• User friendly and search engine friendly site.Ranking factors:www.seomoz.org/article/search-ranking-factorswww.vaughns-1-pagers.com/internet/google-ranking-factors.htm
  • 8. Meta Data<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,Skateboard Decks, Trucks, Wheels & Much More!</TITLE><META NAME="Description" CONTENT="Biggest selection of skateboards,skateboard decks, complete skateboards, skateboard wheels, skateboard trucks,skateboards delivered right to your door!"> <META NAME="Keywords" CONTENT="skateboards,skateboard,completeskateboards,skateboard decks,skateboard wheels,skateboard trucks,skatedecks,warehouse skateboards">Mike Duncan’s Best Practicesh"p://www.sageisland.com/SEO-­‐best.pdf
  • 9. Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/Bing (MSN) WebMaster Tools - www.bing.com/webmasters Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com Create a Sitemap www.gsitecrawler.com Do you have a Robots.txt file? www.yourdomain.com/robots.txt User-agent: * Disallow: /my-dirty-photos Sitemap: http://www.domain.com/sitemap.xml
  • 10. SEO OFF-Page Optimization Link Building
  • 11. Jan 25, 2007
  • 12. Quality/Quantity external links is what you are after! What is a Quality link? Answer: Good Google Page Rank (3+) Relevant
  • 13. How does your site rank in SEO? www.websitegrader.com
  • 14. Paid Search
  • 15. Shopping Networks
  • 16. Company Blogging
  • 17. Social Networking
  • 18. Customer Service
  • 19. Track Everything!
  • 20. Questions?slidesha re .net/sa geisla nd Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan