• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
BizTech - Strengthening Your Web Site’s Presence through an Integrated Marketing Plan
 

BizTech - Strengthening Your Web Site’s Presence through an Integrated Marketing Plan

on

  • 2,893 views

We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington ...

We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington Convention Center will include keynote speakers, seminars, and over 100 exhibitors. The event will help connect employees with new customers and will include an all start line up of educational internet marketing seminars.

Mike is scheduled to speak on the 14th from 9:45 – 10:45 a.m. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.

Statistics

Views

Total Views
2,893
Views on SlideShare
2,186
Embed Views
707

Actions

Likes
1
Downloads
50
Comments
0

2 Embeds 707

http://www.sageisland.com 706
http://webcache.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    BizTech - Strengthening Your Web Site’s Presence through an Integrated Marketing Plan BizTech - Strengthening Your Web Site’s Presence through an Integrated Marketing Plan Presentation Transcript

    • Strengthening Your Web Site’sPresence through an Integrated Marketing Plan Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan Sage Island CEO
    • Amazon.com Conversion Experts• 2009 Sales of $24.51B (+28%)• 275M visitors/mo (56.5m unique)• Converts 9.6%• Avg. Sale $170Traffic Comes from:• Search Engines (32%)• New Shoppers (30%)• Return Shoppers (70%)
    • Know your Customer
    • Speak your Customers Language
    • Keyword ResearchHave a Strategy, Careful keyword selection is the heart of any campaign!Create a robust keyword portfolio of relevant keyword phrases that aresearched on by potential customers. www.keyworddiscovery.com www.wordtracker.com Google Adwords Keyword Tool www.seobook.com www.seomoz.org
    • Drive Traffic to your Store
    • SEO On-Page Optimization• Use keyword research to determine how customers search• Inject keywords into body copy, titles, and images• User friendly and search engine friendly site.Ranking factors:www.seomoz.org/article/search-ranking-factorswww.vaughns-1-pagers.com/internet/google-ranking-factors.htm
    • Meta Data<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,Skateboard Decks, Trucks, Wheels & Much More!</TITLE><META NAME="Description" CONTENT="Biggest selection of skateboards,skateboard decks, complete skateboards, skateboard wheels, skateboard trucks,skateboards delivered right to your door!"> <META NAME="Keywords" CONTENT="skateboards,skateboard,completeskateboards,skateboard decks,skateboard wheels,skateboard trucks,skatedecks,warehouse skateboards">Mike Duncan’s Best Practicesh"p://www.sageisland.com/SEO-­‐best.pdf
    • Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/Bing (MSN) WebMaster Tools - www.bing.com/webmasters Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com Create a Sitemap www.gsitecrawler.com Do you have a Robots.txt file? www.yourdomain.com/robots.txt User-agent: * Disallow: /my-dirty-photos Sitemap: http://www.domain.com/sitemap.xml
    • SEO OFF-Page Optimization Link Building
    • Jan 25, 2007
    • Quality/Quantity external links is what you are after! What is a Quality link? Answer: Good Google Page Rank (3+) Relevant
    • How does your site rank in SEO? www.websitegrader.com
    • Paid Search
    • Shopping Networks
    • Company Blogging
    • Social Networking
    • Customer Service
    • Track Everything!
    • Questions?slidesha re .net/sa geisla nd Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan