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Mike Duncan                           Sage Island, CEO @ Board Retailers Association, Founder                             ...
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“37% of shoppers                                                                find online social                        ...
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Products / ServicesMonday, January 28, 2013
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www.slideshare.net/sageisland   www.snowsports.org/RMG   To order a version of the printed guide, please contact SIA   Mar...
Questions?                           mduncan@sageisland.comMonday, January 28, 2013
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2012-2013 Retail To Consumer Marketing Guide

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As we come off a tough retail season to say the least, it is our mission to help retailers recharge their business for 2012-2013. This Marketing Guide is one of several SIA initiatives designed to help increase participation and stimulate purchase of new product from your store. Take the time to refresh yourself with the latest—and most affordable—ways to connect with your customer and strengthen your community.

This guide is packed with 24 different campaigns, separated into four segments of the season. Each campaign offers ad and postcard headlines, radio ads, several social media posts, html emails complete with images, and even in-store event ideas. Follow the messages inside the the Retail Marketing Calendar. Use them as suggested, or customize them to meet your needs—it's up to you. Either way, you're sure to engage your customer and help increase traffic to your store.

Download the FREE guide at http://www.snowsports.org/RMG

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2012-2013 Retail To Consumer Marketing Guide

  1. 1. snowsports.org/RMGMonday, January 28, 2013
  2. 2. Mike Duncan Sage Island, CEO @ Board Retailers Association, Founder mduncan@sageisland.com Vicki Vasil Sage Island, Account Executive vicki@sageisland.comMonday, January 28, 2013
  3. 3. www.slideshare.net/sageisland www.snowsports.org/RMG To order a version of the printed guide, please contact SIA Marketing/Communications Coordinator: Lindsey Auer Lauer@snowsports.orgMonday, January 28, 2013
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  35. 35. “37% of shoppers find online social sources to be an influential driver when making decisions” Google 2011 Source: Brian Solis & Jesse ThomasMonday, January 28, 2013
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  40. 40. Facebook ProfileMonday, January 28, 2013
  41. 41. Facebook (Business) PagesMonday, January 28, 2013
  42. 42. Sales PostMonday, January 28, 2013
  43. 43. News / EventsMonday, January 28, 2013
  44. 44. Real Time EventMonday, January 28, 2013
  45. 45. Personal IndustryMonday, January 28, 2013
  46. 46. Products / ServicesMonday, January 28, 2013
  47. 47. Image QuestionsMonday, January 28, 2013
  48. 48. Questions / SurveysMonday, January 28, 2013
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  53. 53. woobox.comMonday, January 28, 2013
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  67. 67. www.slideshare.net/sageisland www.snowsports.org/RMG To order a version of the printed guide, please contact SIA Marketing/Communications Coordinator: Lindsey Auer Lauer@snowsports.orgMonday, January 28, 2013
  68. 68. Questions? mduncan@sageisland.comMonday, January 28, 2013
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