Going Social                           w w w. s l i d e s h a r e . n e t / s a g e i s l a n d                           ...
Sunday, September 11, 11
Heineken: Social Networking Since 1873Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Facebook the Biggest!          • 500 million active users          • 50% of our active users log on to Facebook in any giv...
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Facebook ProfileSunday, September 11, 11
Facebook PagesSunday, September 11, 11
Facebook GroupsSunday, September 11, 11
200 X 600 Pixels                           Facebook GraphicsSunday, September 11, 11
Welcome PageSunday, September 11, 11
Who’s Your Customer?Sunday, September 11, 11
Or is it your Mom?Sunday, September 11, 11
Sales PostSunday, September 11, 11
News / EventsSunday, September 11, 11
Sunday, September 11, 11
Real Time EventsSunday, September 11, 11
Personal IndustrySunday, September 11, 11
ProductSunday, September 11, 11
QuestionsSunday, September 11, 11
Question / SurveysSunday, September 11, 11
Notes / RSS / BlogSunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Out of Ideas?Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
sortprice.com fb-storeSunday, September 11, 11
payvment.com fb-storeSunday, September 11, 11
payvment.comSunday, September 11, 11
Sunday, September 11, 11
Why Twitter for Building Your Brand?         • Twitter is 3rd largest social network after            FaceBook (1st) and M...
Sunday, September 11, 11
Sunday, September 11, 11
Build Your Follower Base    • Twitter Search | search.twitter.com/advanced             – Find your audience   • We Follow ...
Engage Your Followers        • TwtQpon | www.twtqpon.com                 Create coupons for Twitter. Give incentive to fol...
Monitor Your Brand        • TweetScan | www.tweetscan.com                Set up alerts for mentions of your brand and rela...
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
YouTube Optimization           • Use keyword tags to tell readers and search engines what your video is about.           •...
Sunday, September 11, 11
Sunday, September 11, 11
Company BloggingSunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
Product Reviews                 •70% of shoppers trust consumer reviews on                  products. (Nielsen)           ...
Sunday, September 11, 11
Ask for the ReviewSunday, September 11, 11
Sunday, September 11, 11
Sunday, September 11, 11
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w w w. s l i d e s h a r e . n e t / s a g e i s l a n d                                       M ike D unc a n            ...
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Going Social

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Surf Expo Seminar Series - Going Social - Thursday, September 8, 2011 in Orlando, FL presented by Sage Island's CEO Mike Duncan

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Going Social

  1. 1. Going Social w w w. s l i d e s h a r e . n e t / s a g e i s l a n d M ike D unc a n Sage Island CEO www.SageIsland.comSunday, September 11, 11
  2. 2. Sunday, September 11, 11
  3. 3. Heineken: Social Networking Since 1873Sunday, September 11, 11
  4. 4. Sunday, September 11, 11
  5. 5. Sunday, September 11, 11
  6. 6. Sunday, September 11, 11
  7. 7. Sunday, September 11, 11
  8. 8. Facebook the Biggest! • 500 million active users • 50% of our active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older • Average user has 130 friends on the site • 6 billion minutes are spent on Facebook each day (worldwide) • 40 million status updates each day • 10 million users become fans of Pages each day • 2 billion photos uploaded to the site each month • 14 million videos uploaded each month • 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week • 3 million events created each month • 45 million active user groups exist on the siteSunday, September 11, 11
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  14. 14. Sunday, September 11, 11
  15. 15. Sunday, September 11, 11
  16. 16. Facebook ProfileSunday, September 11, 11
  17. 17. Facebook PagesSunday, September 11, 11
  18. 18. Facebook GroupsSunday, September 11, 11
  19. 19. 200 X 600 Pixels Facebook GraphicsSunday, September 11, 11
  20. 20. Welcome PageSunday, September 11, 11
  21. 21. Who’s Your Customer?Sunday, September 11, 11
  22. 22. Or is it your Mom?Sunday, September 11, 11
  23. 23. Sales PostSunday, September 11, 11
  24. 24. News / EventsSunday, September 11, 11
  25. 25. Sunday, September 11, 11
  26. 26. Real Time EventsSunday, September 11, 11
  27. 27. Personal IndustrySunday, September 11, 11
  28. 28. ProductSunday, September 11, 11
  29. 29. QuestionsSunday, September 11, 11
  30. 30. Question / SurveysSunday, September 11, 11
  31. 31. Notes / RSS / BlogSunday, September 11, 11
  32. 32. Sunday, September 11, 11
  33. 33. Sunday, September 11, 11
  34. 34. Sunday, September 11, 11
  35. 35. Out of Ideas?Sunday, September 11, 11
  36. 36. Sunday, September 11, 11
  37. 37. Sunday, September 11, 11
  38. 38. sortprice.com fb-storeSunday, September 11, 11
  39. 39. payvment.com fb-storeSunday, September 11, 11
  40. 40. payvment.comSunday, September 11, 11
  41. 41. Sunday, September 11, 11
  42. 42. Why Twitter for Building Your Brand? • Twitter is 3rd largest social network after FaceBook (1st) and MySpace (2nd) – Over 6 million active Twitter users – Over 55 million monthly visitors to Twitter • Est. 5,000 new Twitter accounts every day • Most users access via mobile • Shouldn’t you be where your customers are?Sunday, September 11, 11
  43. 43. Sunday, September 11, 11
  44. 44. Sunday, September 11, 11
  45. 45. Build Your Follower Base • Twitter Search | search.twitter.com/advanced – Find your audience • We Follow | wefollow.com – User powered Twitter directory • Just Tweet It | www.justtweetit.com – Great Twitter directory; are you listed? • Mr. Tweet | www.mrtweet.net            –  Discover new people, get relevant followers and usage stats.Sunday, September 11, 11
  46. 46. Engage Your Followers • TwtQpon | www.twtqpon.com Create coupons for Twitter. Give incentive to follow you. • StrawPoll | www.strawpollnow.com Poll your followers. Ask questions about your brand, get instant feedback • TwitPic | www.twitpic.com Share interesting photos of new products, office antics, and other cool stuffSunday, September 11, 11
  47. 47. Monitor Your Brand • TweetScan | www.tweetscan.com Set up alerts for mentions of your brand and related keywords; never miss @ replies • TweetBeep Twilert | www.tweetbeep.com Like Google Alerts for Twitter • Twollow | www.twollow.com Auto-follow people that mention your brand • Twitterless | www.twittlerless.com Graphs your followers and tells you who stops following. • ow.ly | cl.ig | tr.im | adjix.com | etc.          Shrink your URLsSunday, September 11, 11
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  55. 55. YouTube Optimization • Use keyword tags to tell readers and search engines what your video is about. • Create a compelling headline to encourage viewers to watch your video. • Keep videos as short and engaging as possible with the most important messaging in the beginning. If viewers get bored, they won’t watch the whole thing. • Pay attention to your thumbnail image to entice viewers to click and watch. YouTube automatically selects a thumbnail by selecting an image from about halfway through your video.Sunday, September 11, 11
  56. 56. Sunday, September 11, 11
  57. 57. Sunday, September 11, 11
  58. 58. Company BloggingSunday, September 11, 11
  59. 59. Sunday, September 11, 11
  60. 60. Sunday, September 11, 11
  61. 61. Sunday, September 11, 11
  62. 62. Product Reviews •70% of shoppers trust consumer reviews on products. (Nielsen) • Offer users the opportunity to rate products, provide reviews, to encourage consumers to trust your products/brand.Sunday, September 11, 11
  63. 63. Sunday, September 11, 11
  64. 64. Ask for the ReviewSunday, September 11, 11
  65. 65. Sunday, September 11, 11
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  70. 70. w w w. s l i d e s h a r e . n e t / s a g e i s l a n d M ike D unc a n Sage Island CEO www.SageIsland.comSunday, September 11, 11

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