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Ecommerce For Beginners
 

Ecommerce For Beginners

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In this seminar, you’ll learn tips and tricks for beginners in ecommerce. From using a Yahoo shopping cart to building a custom ecommerce website with an integrated POS system, this seminar offers ...

In this seminar, you’ll learn tips and tricks for beginners in ecommerce. From using a Yahoo shopping cart to building a custom ecommerce website with an integrated POS system, this seminar offers simple step-by-step instructions for how to sell and market your products online and where to take your online business next. Utilize the top tools and techniques for ecommerce success along with analytics to track your conversion rate and maximize your selling power. You’ll learn the techniques that make ecommerce giants like Amazon and Endless successful to turn your mom and pop store into an online selling machine.

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    Ecommerce For Beginners Ecommerce For Beginners Presentation Transcript

    • Get  started  in  the  world  of  eCommerce:   eCommerce  for  Beginners w w w. s l i d e s h a r e . n e t / s a g e i s l a n d Mike D unca n Sage Island CEO www.SageIsland.com
    • Types  of  eCommerce  sites • Business-­‐to-­‐Business  (B2B)  –  Manufacturers  selling  to   distributors  and  wholesales  selling  to  retailers. •  Business-­‐to-­‐Consumer  (B2C)  –  Businesses  selling  to   general  public  through  catalogs  and  online  stores. •  Consumer-­‐to-­‐Consumer  (C2C)  –  Classifieds,  auc@ons,   Craigslist,  eBay,  etc •Peer  to  Peer  (P2P)  -­‐  file  sharing •M-­‐Commerce  -­‐  Mobile  Commerce
    • Ques;ons Inventory  Management   •Credit  Card  Processor •Shipping  Methods •Order  Fulfillment  Process  /  Logis@cs •Customer  Service •Marke@ng  /  Branding •Rent  vs.  Own •Development  Resource
    • Product  Management Product  inventory   •Titles •Images  /  Video •Descrip@on •Weight •UPC  code •Price
    • Getting Started
    • Lis;ngs  Sites  (P2P) Lis@ng  individual  products  for  sale Pros • Network customer base • Very  easy  to  setup • Localized • Low  or  No  fees Cons • Everyone  is  looking  for  a  deal • Scammers • No  branding • Cash  only  deals  or  delayed  payment
    • The Next Step: Build your Brand
    • Network  eCommerce Build template store-front on a network Pros • Better branding, allows logo and limited customization • Network customer base, which cuts down on marketing cost Cons • Very limited customization • Store is on another domain • No control over functionality • High fees
    • Build your own Website
    • Hosted  eCommerce Build a template store-front on your own Pros • Branded domain name and website • eCommerce solution handles transactions, credit card processing, etc. • Customizable templates • Easy to do it yourself, no computer guy! • Little up-front cost Cons • Don’t own the cart • Only modify it as much as allowed • High monthly or yearly fees • SEO - Hard to market
    • The age old question: Rent vs. Own
    • Dedicated  eCommerce Build it for yourself Pros • The sky’s the limit • Online Marketing with SEO • Custom transactions, credit card processing, and anything else • Completely customized functionality • Adaptable as your needs change • Owned and maintained by your company Cons • Owned and maintained by your company • Requires hiring or outsourcing resources • Expensive
    • Customer Service
    • w w w. s l i d e s h a r e . n e t / s a g e i s l a n d Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter Mike D unca n Sage Island CEO www.SageIsland.com