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Strengthening Your Web Site’sPresence through an Integrated        Marketing Plan       Mike Dunca n      mdunc an @Sa ge ...
Know your Customer
Speak your Customers Language
Keyword ResearchHave a Strategy, Careful keyword selection is the heart of any campaign!Create a robust keyword portfolio ...
Drive Traffic to your Store
SEO On-Page Optimization• Use keyword research to determine how customers search• Inject keywords into body copy, titles, ...
Meta Data<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,Skateboard Decks, Trucks, Wheels & Much Mo...
Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/Bing (MSN) WebMaster Tools - www.bing.com/webma...
SEO OFF-Page Optimization   Link Building
Jan 25, 2007
Quality/Quantity external links is       what you are after!        What is a Quality link?               Answer:     Good...
How does your site rank in SEO?      www.websitegrader.com
Paid Search
Shopping Networks
Company Blogging
Social Networking
Customer Service
Track Everything!
Questions?slidesha re .net/sa geisla nd   Search Engine Optimization – Kristopher Jones      Get to the top on Google – Da...
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ASD

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  1. 1. Strengthening Your Web Site’sPresence through an Integrated Marketing Plan Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan Sage Island CEO
  2. 2. Know your Customer
  3. 3. Speak your Customers Language
  4. 4. Keyword ResearchHave a Strategy, Careful keyword selection is the heart of any campaign!Create a robust keyword portfolio of relevant keyword phrases that aresearched on by potential customers. www.keyworddiscovery.com www.wordtracker.com Google Adwords Keyword Tool www.seobook.com www.seomoz.org
  5. 5. Drive Traffic to your Store
  6. 6. SEO On-Page Optimization• Use keyword research to determine how customers search• Inject keywords into body copy, titles, and images• User friendly and search engine friendly site.Ranking factors:www.seomoz.org/article/search-ranking-factorswww.vaughns-1-pagers.com/internet/google-ranking-factors.htm
  7. 7. Meta Data<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,Skateboard Decks, Trucks, Wheels & Much More!</TITLE><META NAME="Description" CONTENT="Biggest selection of skateboards,skateboard decks, complete skateboards, skateboard wheels, skateboard trucks,skateboards delivered right to your door!"> <META NAME="Keywords" CONTENT="skateboards,skateboard,completeskateboards,skateboard decks,skateboard wheels,skateboard trucks,skatedecks,warehouse skateboards">Mike Duncan’s Best Practices!"#$%%&&&()*+,(-)./012%34567+(8#/9
  8. 8. Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/Bing (MSN) WebMaster Tools - www.bing.com/webmasters Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com Create a Sitemap www.gsitecrawler.com Do you have a Robots.txt file? www.yourdomain.com/robots.txt User-agent: * Disallow: /my-dirty-photos Sitemap: http://www.domain.com/sitemap.xml
  9. 9. SEO OFF-Page Optimization Link Building
  10. 10. Jan 25, 2007
  11. 11. Quality/Quantity external links is what you are after! What is a Quality link? Answer: Good Google Page Rank (3+) Relevant
  12. 12. How does your site rank in SEO? www.websitegrader.com
  13. 13. Paid Search
  14. 14. Shopping Networks
  15. 15. Company Blogging
  16. 16. Social Networking
  17. 17. Customer Service
  18. 18. Track Everything!
  19. 19. Questions?slidesha re .net/sa geisla nd Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan
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