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    ASD ASD Presentation Transcript

    • Strengthening Your Web Site’sPresence through an Integrated Marketing Plan Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan Sage Island CEO
    • Know your Customer
    • Speak your Customers Language
    • Keyword ResearchHave a Strategy, Careful keyword selection is the heart of any campaign!Create a robust keyword portfolio of relevant keyword phrases that aresearched on by potential customers. www.keyworddiscovery.com www.wordtracker.com Google Adwords Keyword Tool www.seobook.com www.seomoz.org
    • Drive Traffic to your Store
    • SEO On-Page Optimization• Use keyword research to determine how customers search• Inject keywords into body copy, titles, and images• User friendly and search engine friendly site.Ranking factors:www.seomoz.org/article/search-ranking-factorswww.vaughns-1-pagers.com/internet/google-ranking-factors.htm
    • Meta Data<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,Skateboard Decks, Trucks, Wheels & Much More!</TITLE><META NAME="Description" CONTENT="Biggest selection of skateboards,skateboard decks, complete skateboards, skateboard wheels, skateboard trucks,skateboards delivered right to your door!"> <META NAME="Keywords" CONTENT="skateboards,skateboard,completeskateboards,skateboard decks,skateboard wheels,skateboard trucks,skatedecks,warehouse skateboards">Mike Duncan’s Best Practices!"#$%%&&&()*+,(-)./012%34567+(8#/9
    • Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/Bing (MSN) WebMaster Tools - www.bing.com/webmasters Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com Create a Sitemap www.gsitecrawler.com Do you have a Robots.txt file? www.yourdomain.com/robots.txt User-agent: * Disallow: /my-dirty-photos Sitemap: http://www.domain.com/sitemap.xml
    • SEO OFF-Page Optimization Link Building
    • Jan 25, 2007
    • Quality/Quantity external links is what you are after! What is a Quality link? Answer: Good Google Page Rank (3+) Relevant
    • How does your site rank in SEO? www.websitegrader.com
    • Paid Search
    • Shopping Networks
    • Company Blogging
    • Social Networking
    • Customer Service
    • Track Everything!
    • Questions?slidesha re .net/sa geisla nd Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan