Social Media Workshop

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Social Media Workshop

  1. 1. Social Media for Professionals Work Shop February 9, 2010
  2. 2. Agenda   9:00 – 9:10 Introductions & set-up   9:10 – 10:00 Social Media Strategic Planning   10:00 – 10:50 Twitter & Hootsuite   10:50 – 11:00 Break   11:00 – 11:50 Facebook   11:50 – 12:00 Wrap-up & final questions
  3. 3. Social Media Strategic Planning   Objectives   Target Audience   Strategy & Tactics   Measurement
  4. 4. Objectives   Business objectives (quantify) −  Acquire [xx] new customers   SM Marketing objectives −  Build my network −  Generate leads −  Increase website traffic
  5. 5. General Motors SM Objectives  Become more responsive to consumer audiences  Incorporate consumer feedback into our organization more quickly and effectively  Make our brand a little more “human” to the outside world, and show people the smarts, personality and passion of the people behind our logo
  6. 6. Target Audience   Who are you talking to −  Male / Female / Age range −  Technical / social media savvy   Purchase process −  Researching −  Decision −  Advocate
  7. 7. Research   Survey your customers −  Demographics −  Why choose to work with you −  Want to see/hear from you −  Would recommend to friend
  8. 8. Website Audit   Website stats analysis −  Visitors (local / out of provice) −  Source of traffic / Referring sites −  Keywords −  Entry / exit pages −  Bounce rate
  9. 9. Site Audit
  10. 10. Site Overlay
  11. 11. Strategy / Tactics (examples)   Demonstrate expertise −  Blog + Twitter   Increase awareness −  Facebook Page + advertising   Generate leads −  Request an evaluation / market analysis
  12. 12. SM Strategy Breakdown 1.  Content 2.  Engagement 3.  Management 4.  Measurement
  13. 13. SM Strategy Breakdown 1.  Content −  Plan compelling, valuable content −  Content types: copy, images, video −  Create list of relevant blogs −  Follow category, customers, competitors −  RSS feeds −  5 buckets
  14. 14. Five Buckets 1.  Legal info 2.  What to look for in a lawyer 3.  When you don’t need a lawyer 4.  Top 10 Project Mgt Mistakes 5.  How to invest 6.  Types of investments 7.  Top 10 investment mistakes
  15. 15. SM Strategy Breakdown 2.  Engagement −  Determine tools (Blog, Facebook, Twitter, Linkedin, YouTube) −  Set-up and / or optimize accounts −  Network building (Find people, search, groups, tweetups) −  Social media ready website −  Be “social” …
  16. 16. Let’s get social…
  17. 17. Tweet Rule 10 : 1 Value-add : Marketing
  18. 18. As you get social don’t be a “Cisco Fatty”
  19. 19. SM Strategy Breakdown 3.  Management (tools & systems) −  Identify resources −  Hootsuite −  System −  Monitor −  Engage −  Publish −  Weekly evaluation
  20. 20. SM Strategy Breakdown 4.  Measurement & Monitoring −  Google analytics −  Hootsuite −  Facebook −  Google Alerts / ScoutLabs
  21. 21. Hootsuite Stats
  22. 22. Social Media   Marketing opportunities −  Partner with related businesses for tweetups, cross promotions −  Twitter handle on signage −  Promote Events / Open Houses on Facebook / Linkedin −  Photo / video opp’s
  23. 23. A few more ideas… −  Write a blog about your profession −  Take category related pictures and post them to your blog −  Do interview videos with people from your industry −  Host tweetups for prospective customers −  Don’t be afraid to experiment. Not everything will work. Learn from your ‘failures’
  24. 24. Time for a 10 minute break

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