A company that takes on the name of its founder.
Founded in Austin, Texas, in 1984 by Michael Dell, the company today reaches
customers in 166 languages and 34 countries around the world.
A company name derived from the first letters of each word in a longer name to create
a more succinct version.
Initially incorporated in 1911 as the Computing-Tabulating-Recording Company
(C-T-R), the company changed its name in 1924 to International Business
Machines Corporation, or IBM, to better reﬂect its expanded oﬀerings.
A made-up or extremely obscure name.
The name Kodak was devised by the company’s founder, George
Eastman, who had a fondness for the letter “K.” He sought a name
that was short, easy to pronounce, and would not resemble or be
associated with any other name in the industry.
A name that describes what the business does or sells.
Originally named "Micro-soft" in 1976 by co-founder Bill Gates to represent its
dedication to microcomputer software, the company dropped the hyphen from
its name in 1987 when it introduced a new corporate identity and logo.
A name that evokes one or more of the qualities of the business.
Apple was named for the favorite fruit
of co-founder Steve Jobs. The name and
logo were meant to evoke simplicity,
distancing the company from the cold,
complicated imagery of other computer
companies of the day.
A name that combines two or more name types.“Sagefrog” is a compound fabricated company
name that is also descriptive and metaphoric.
The name “Sagefrog” was conceived to communicate that our company possesses both
the strategic wisdom of a sage and the adaptability of a frog. For more information about
our company name, visit www.sagefrog.com/about/what-is-a-sagefrog.