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Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
Sagefrog Social Media Framework
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Sagefrog Social Media Framework

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Are you wondering how to use Social Media to market your business? …

Are you wondering how to use Social Media to market your business?

A Forrester Study, The Growth Of Social Technology Adoption, reports that three in four US online adults now use social tools to connect with each other, up from 56% in 2007. Social Media is the fastest growing internet technology, but how can you leverage it to meet your business objectives?

Mark Schmukler, a partner at Sagefrog Marketing Group, provides a Social Media Marketing Framework to jump start your social media marketing strategy. He recently presented, in Philadelphia, at an Eastern Technology Council and Women in Networking event - Web 2.0 More Than Just Friends.

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  • 1. Social Media for Marketing Mark Schmukler, Managing Partner Sagefrog Marketing Group, LLC May 2009 © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
  • 2. How can I use Social Media for Marketing? © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 2
  • 3. The 7 categories of Social Media Sagefrog’s Social Media Marketing Strategic Framework™ 1 Social Network Sites RSS Feeds & Aggregators 7 2 Multimedia Sharing Your Tagging & Bookmarking 6 Website 3 Blogs & Mini-blogs Communities & Reviews 5 4 Wiki Collaboration © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 3
  • 4. CATEGORY 1 Social Networking Sites Description: Virtual business and career networking Leaders: • Facebook (#4) • Linked-In (#101) Marketing Applications: • Check out advertising opportunities • Create company pages • Use LinkedIn features Polls, Status, Group, Discussions, News, Jobs, Events, Q&A © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 4
  • 5. CASE STUDY Target on Facebook • Great branding • 5% of income ($3M) to charities • Fans vote • Can post to their Wall (friends) • Smart marketing © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 5
  • 6. EXAMPLE LinkedIn Polls © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 6
  • 7. CATEGORY 2 Multimedia Sharing Description: Sites that host multimedia content Leaders: • YouTube (#3) • Flickr (#33) • SlideShare (#636) Marketing Applications: • Upload videos, photos and presentations • Share via email, links and your website • YouTube Channel © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 7
  • 8. CASE STUDY BlendTec on YouTube • Small budget • Viral effect • 10’s of millions of views • 500% sales increase http://www.youtube.com/watch?v=qg1ckCkm8YI © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 8
  • 9. CATEGORY 3 Blogs and Mini-blogs Description: Published thoughts, links and multimedia Leaders: • Blogger (#8) • Wordpress (#19) • Twitter (#38) Marketing Applications: • Monitor - Search Google Alerts, Technorati and Twitter • Comment and Publish - on multiple blogs © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 9
  • 10. CASE STUDY American Express Blog • 200K visits per month • Guy K. doubles traffic • 100,000+ followers • No advertising Traffic sources: • 11.7% Twitter • 9.1% Google • 4.5% Guy’s Blog © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 10
  • 11. CASE STUDY Starbucks on Twitter © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 11
  • 12. CATEGORY 4 Wiki Collaboration Description: Multiple contributors of shared content Leaders: • Wikipedia (#7) Marketing Applications: • Search, monitor, contribute and create © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 12
  • 13. CASE STUDY Nike on Wikipedia © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 13
  • 14. CATEGORY 5 Communities and Reviews Description: Discussion groups to share information and opinions on common interests Leaders: • Eastern Technology Council • Amazon (#34) • Tripadvisor.com (#411) Marketing Applications: • Monitor and analyze • Consider creating niche communities © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 14
  • 15. EXAMPLE Eastern Technology Council • Members • Profiles • Connections • Videos • Events • Groups • Forums © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 15
  • 16. EXAMPLE TripAdvisor.com © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 16
  • 17. CATEGORY 6 Tagging and Bookmarking Description: Ability to tag articles and websites Leaders: • Digg (#179) • Stumbleupon (#458) • Delicious Marketing Applications: • Add links to your websites • Create profiles, tag websites and articles © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 17
  • 18. EXAMPLE Bookmarks © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 18
  • 19. CATEGORY 7 RSS Feeds and Aggregators Description: Organize for efficient consumption Leaders: • RSS readers, widgets (iGoogle) • Social Media aggregators (FriendFeed) • Twitter aggregators (Tweetdeck) Marketing Applications: • Subscribe, merge and organize © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 19
  • 20. EXAMPLE iGoogle © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 20
  • 21. EXAMPLE Friendfeed © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 21
  • 22. EXAMPLE Tweetdeck © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 22
  • 23. Integrate Social Media Marketing  Objectives Awareness, traffic, leads, conversions, revenue, units, price, share, ROI  Strategy Positioning, messaging, and brand identity  Programs Public relations, awareness marketing, direct marketing, online marketing (cross-linking)  Measurement Track performance relative to your objectives above. © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 23
  • 24. Sagefrog Marketing Group, LLC (215) 230-9024 . info@sagefrog.com . www.sagefrog.com 196 West Ashland Street, Doylestown, PA 18901 twitter.com/sagefrog linkedin.com/in/sagefrog © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

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