Your SlideShare is downloading. ×
0
Social Media for Marketing

 Mark Schmukler, Managing Partner
 Sagefrog Marketing Group, LLC

 May 2009




© 2009 Sagefro...
How can I use
Social Media for
Marketing?


© 2009 Sagefrog Marketing Group, LLC. All rights reserved.   www.sagefrog.com
...
The 7 categories of Social Media
   Sagefrog’s Social Media Marketing Strategic Framework™


                             ...
CATEGORY 1
Social Networking Sites
    Description: Virtual business and career networking

    Leaders:
    • Facebook (#...
CASE STUDY
Target on Facebook
                                                                                • Great bran...
EXAMPLE
LinkedIn Polls




© 2009 Sagefrog Marketing Group, LLC. All rights reserved.   www.sagefrog.com
                 ...
CATEGORY 2
Multimedia Sharing
    Description: Sites that host multimedia content

    Leaders:
    • YouTube (#3)
    • F...
CASE STUDY
BlendTec on YouTube
                                                                                • Small bud...
CATEGORY 3
Blogs and Mini-blogs
    Description: Published thoughts, links and multimedia

    Leaders:
    • Blogger (#8)...
CASE STUDY
American Express Blog
                                                                                • 200K vi...
CASE STUDY
Starbucks on Twitter




© 2009 Sagefrog Marketing Group, LLC. All rights reserved.   www.sagefrog.com
        ...
CATEGORY 4
Wiki Collaboration
    Description: Multiple contributors of shared content

    Leaders:
    • Wikipedia (#7)
...
CASE STUDY
Nike on Wikipedia




© 2009 Sagefrog Marketing Group, LLC. All rights reserved.   www.sagefrog.com
           ...
CATEGORY 5
Communities and Reviews
    Description: Discussion groups to share information
     and opinions on common int...
EXAMPLE
Eastern Technology Council
                                                                                • Membe...
EXAMPLE
TripAdvisor.com




© 2009 Sagefrog Marketing Group, LLC. All rights reserved.   www.sagefrog.com
                ...
CATEGORY 6
Tagging and Bookmarking
    Description: Ability to tag articles and websites

    Leaders:
    • Digg (#179)
 ...
EXAMPLE
Bookmarks




© 2009 Sagefrog Marketing Group, LLC. All rights reserved.   www.sagefrog.com
                      ...
CATEGORY 7
RSS Feeds and Aggregators
    Description: Organize for efficient consumption

    Leaders:
    • RSS readers, ...
EXAMPLE
iGoogle




© 2009 Sagefrog Marketing Group, LLC. All rights reserved.   www.sagefrog.com
                        ...
EXAMPLE
Friendfeed




© 2009 Sagefrog Marketing Group, LLC. All rights reserved.   www.sagefrog.com
                     ...
EXAMPLE
Tweetdeck




© 2009 Sagefrog Marketing Group, LLC. All rights reserved.   www.sagefrog.com
                      ...
Integrate Social Media Marketing

    Objectives
             Awareness, traffic, leads, conversions,
             revenu...
Sagefrog Marketing Group, LLC
(215) 230-9024 . info@sagefrog.com . www.sagefrog.com
196 West Ashland Street, Doylestown, P...
Upcoming SlideShare
Loading in...5
×

Sagefrog Social Media Framework

558

Published on

Are you wondering how to use Social Media to market your business?

A Forrester Study, The Growth Of Social Technology Adoption, reports that three in four US online adults now use social tools to connect with each other, up from 56% in 2007. Social Media is the fastest growing internet technology, but how can you leverage it to meet your business objectives?

Mark Schmukler, a partner at Sagefrog Marketing Group, provides a Social Media Marketing Framework to jump start your social media marketing strategy. He recently presented, in Philadelphia, at an Eastern Technology Council and Women in Networking event - Web 2.0 More Than Just Friends.

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
558
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
31
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Transcript of "Sagefrog Social Media Framework"

  1. 1. Social Media for Marketing Mark Schmukler, Managing Partner Sagefrog Marketing Group, LLC May 2009 © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
  2. 2. How can I use Social Media for Marketing? © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 2
  3. 3. The 7 categories of Social Media Sagefrog’s Social Media Marketing Strategic Framework™ 1 Social Network Sites RSS Feeds & Aggregators 7 2 Multimedia Sharing Your Tagging & Bookmarking 6 Website 3 Blogs & Mini-blogs Communities & Reviews 5 4 Wiki Collaboration © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 3
  4. 4. CATEGORY 1 Social Networking Sites Description: Virtual business and career networking Leaders: • Facebook (#4) • Linked-In (#101) Marketing Applications: • Check out advertising opportunities • Create company pages • Use LinkedIn features Polls, Status, Group, Discussions, News, Jobs, Events, Q&A © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 4
  5. 5. CASE STUDY Target on Facebook • Great branding • 5% of income ($3M) to charities • Fans vote • Can post to their Wall (friends) • Smart marketing © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 5
  6. 6. EXAMPLE LinkedIn Polls © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 6
  7. 7. CATEGORY 2 Multimedia Sharing Description: Sites that host multimedia content Leaders: • YouTube (#3) • Flickr (#33) • SlideShare (#636) Marketing Applications: • Upload videos, photos and presentations • Share via email, links and your website • YouTube Channel © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 7
  8. 8. CASE STUDY BlendTec on YouTube • Small budget • Viral effect • 10’s of millions of views • 500% sales increase http://www.youtube.com/watch?v=qg1ckCkm8YI © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 8
  9. 9. CATEGORY 3 Blogs and Mini-blogs Description: Published thoughts, links and multimedia Leaders: • Blogger (#8) • Wordpress (#19) • Twitter (#38) Marketing Applications: • Monitor - Search Google Alerts, Technorati and Twitter • Comment and Publish - on multiple blogs © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 9
  10. 10. CASE STUDY American Express Blog • 200K visits per month • Guy K. doubles traffic • 100,000+ followers • No advertising Traffic sources: • 11.7% Twitter • 9.1% Google • 4.5% Guy’s Blog © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 10
  11. 11. CASE STUDY Starbucks on Twitter © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 11
  12. 12. CATEGORY 4 Wiki Collaboration Description: Multiple contributors of shared content Leaders: • Wikipedia (#7) Marketing Applications: • Search, monitor, contribute and create © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 12
  13. 13. CASE STUDY Nike on Wikipedia © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 13
  14. 14. CATEGORY 5 Communities and Reviews Description: Discussion groups to share information and opinions on common interests Leaders: • Eastern Technology Council • Amazon (#34) • Tripadvisor.com (#411) Marketing Applications: • Monitor and analyze • Consider creating niche communities © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 14
  15. 15. EXAMPLE Eastern Technology Council • Members • Profiles • Connections • Videos • Events • Groups • Forums © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 15
  16. 16. EXAMPLE TripAdvisor.com © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 16
  17. 17. CATEGORY 6 Tagging and Bookmarking Description: Ability to tag articles and websites Leaders: • Digg (#179) • Stumbleupon (#458) • Delicious Marketing Applications: • Add links to your websites • Create profiles, tag websites and articles © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 17
  18. 18. EXAMPLE Bookmarks © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 18
  19. 19. CATEGORY 7 RSS Feeds and Aggregators Description: Organize for efficient consumption Leaders: • RSS readers, widgets (iGoogle) • Social Media aggregators (FriendFeed) • Twitter aggregators (Tweetdeck) Marketing Applications: • Subscribe, merge and organize © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 19
  20. 20. EXAMPLE iGoogle © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 20
  21. 21. EXAMPLE Friendfeed © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 21
  22. 22. EXAMPLE Tweetdeck © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 22
  23. 23. Integrate Social Media Marketing  Objectives Awareness, traffic, leads, conversions, revenue, units, price, share, ROI  Strategy Positioning, messaging, and brand identity  Programs Public relations, awareness marketing, direct marketing, online marketing (cross-linking)  Measurement Track performance relative to your objectives above. © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 23
  24. 24. Sagefrog Marketing Group, LLC (215) 230-9024 . info@sagefrog.com . www.sagefrog.com 196 West Ashland Street, Doylestown, PA 18901 twitter.com/sagefrog linkedin.com/in/sagefrog © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×