Target customers can’t find my website
using search engines
Your website needs to be easily found by your potential
customers. If popular search engines such as Google,
Bing andYahoo don’t return your website high in their
listings, you’re losing business to your competitors.
Search Engine Optimization (SEO) will help your website
“organically”show up on the ﬁrst few result pages of a
search using relevant keywords and phrases. Search Engine
Marketing (SEM), also known as, Pay-Per-Click (PPC) is
paid advertising on search engines.
Sagefrog’s Online Marketing Team optimized the RPM Direct website to
ensure they’d be easy to ﬁnd.
CLUE T WO
My competitors’websites are attracting more
attention than mine
Have you checked out your competitors’websites lately?
Look at their positioning, messaging and how up-to-date
their content is. Evaluate how successful, professional
and relevant their websites look.Your website should be
comparable, if not superior, to the competition.
A new website helps AXIS Global Accident & Health Insurance take business
from bigger and older competitors.
My website doesn’t display well
on all devices
Look around – most people use a smartphone or tablet
to access the internet. It’s naïve to think that all of your
website visitors are sitting behind a computer monitor
using the same browser. Make sure your website
displays properly and provides easy navigation on all
devices. Your new website should feature responsive
design, allowing it to expand and contract in a visually
The Hussian School of Art website is designed to display properly
on a variety of monitors, browsers, and devices.
My website doesn’t portray the image of
a successful company
Your website should project the image of a company
your size or larger and it should engage visitors with its
professional design while enticing them to learn more about
your company, products and services. A great website has
the look and feel of a company that people want to do
ARAMARK Facility Services asked Sagefrog to build a new website that was
modern and portayed the image of a professional organization.
My website content isn’t very engaging
What are your value proposition and key messages to target
customers? Is it being communicated on your website? If not,
you may be confusing people and sending them away to
your competitors.Try talking less and saying more. Edit text
to communicate your message in fewer, shorter and more
thoughtful words and sentences. Using subheads and bullets
can make complex information easier to understand.
It’s clear from their website that Elm City Communications bends over backward
for their clients.
Visitors to my site can’t quickly find the
information they need
Your homepage should provide a clear map for visitors to
easily ﬁnd and identify their areas of interest and get relevant
information fast, with an intuitive user-interface, sitemap
and well-organized content.Your site can be creative and
exciting, but it should not be perceived as inappropriate
by people in your market. If you have a lot of content and
numerous webpages, consider drop down, pop-up or ﬂy-out
menus making your site easier to navigate.
Finding the information you’re looking for is painless on the Opt-In Dental
Laboratory Cooperative website.
My website isn’t generating sales leads
Every page of your website should have a call-to-action to
prompt your visitors to engage with you. Make sure to oﬀer
information that visitors ﬁnd useful and they will be more
likely to provide their contact information in return. Don’t
be selﬁsh — you need to“give-to-get“ and provide ”news
they can use”so visitors will ﬁll out a lead form. Is your
existing website integrated with Social Media channels
and a CRM system? If not, you may be losing track of
The Graﬀen Business Systems website is a lead generation machine.
It’s not easy to update and maintain
Today, most new websites are built on Content Management
Systems (CMS), which enable non-programmers to quickly
and easily update content. It’s important that visitors see your
latest developments and current content helps your rankings
on search engines such as Google.When search engines see
new content, they will push up your website on its listings.
The AutoRx website features a WordPress Content Management System (CMS).