2010 marketing mix survey
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2010 marketing mix survey

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• Must-have for smart marketers

• Must-have for smart marketers
• Reference for your 2011 Planning
• 5-year marketing mix trends

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2010 marketing mix survey Presentation Transcript

  • 1. 2010 Marketing Mix Survey
    Summary Report
    Sagefrog Marketing Group, LLC
    September 2010
  • 2. 2
    Survey Profile
    • Survey implemented during the summer of 2010
    • 3. Online questionnaire with 100 respondents
    • 4. Broad industry distribution overweighed in the health
    and technology markets
    • Primarily marketing management professionals
    • 5. Geographically focused in the greater Philadelphia and New Jersey area
    Research Objective
    This survey was conducted to gain insights into marketing practices
    and uncover what marketers are doing to implement successful
    marketing tactics. Data from previous years’ surveys were used to
    identify marketing trends.
  • 6. Most Companies Have a Formal Marketing Plan
    3
  • 7. Most Companies Outsource on a Project Basis
    4
  • 8. Most Companies’ Marketing Needs are fulfilled via In-house and Outsourcing
    5
  • 9. Percentage of Companies’ Overall Budget Invested in Marketing
    6
  • 10. Amount of Marketing Budget Spent (most to least)
    7
    Website Development
    Online Marketing
    Tradeshows and Events
    Direct Marketing
    Advertising
    Marketing Planning and Brand Strategy
    Public Relations
  • 11. Sources of Sales Leads (most to least)
    8
    Referrals
    Online Marketing
    Tradeshows and Events
    Email Marketing
    Telemarketing
    Advertising
    Direct Mail
    Public Relations
  • 12. Return On Investment (most to least)
    9
    Referrals
    Tradeshows and Events
    Online Marketing
    Email Marketing
    Direct Mail
    Advertising
    Public Relations
    Telemarketing
  • 13. Popularity of Marketing Tactics
    10
  • 14. Popularity of Social Media Tactics
    11
  • 15. About Half of Companies’ Plan to Increase Budget in 2011
    12
  • 16. 13
    Marketing Trends
    • The majority (60%) of the companies are using both in-house resources and outsourcing to marketing agencies on a project basis
    • 17. Over the past 5 years, “5% of the overall budget is invested in marketing” is most common response; with an increasing percentage spent on website development and online marketing (2006 through 2010)
    • 18. The greatest percentage of marketing budgets are spent on website development, online marketing, tradeshows & events, direct marketing and advertising
    • 19. The greatest source of leads and Return-On-Investment are referrals, online marketing, tradeshows & events and email marketing
    • 20. The most utilized social media tactics are social networking sites such as Facebook and LinkedIn; as well as Blogs with usage rates of 63% and 43% respectively
    • 21. Despite the economy, approximately half of companies plan to increase their 2011 marketing budget
  • 14
    About Sagefrog
    Sagefrog Marketing Group is a full service marketing, interactive and public relations company. Sagefrog specializes in health, technology and business marketing for companies based in the greater Philadelphia and New Jersey area. We utilize strategy, creativity and a proven process to help our clients reach the next level. Our services include:
    • Marketing Strategy and Tactics
    • 22. Brand Positioning, Messaging and Identity
    • 23. Website and Graphic Design
    • 24. Online Marketing – SEO, SEM, SMM
    • 25. Public Relations Services
    • 26. Advertising and Trade Show support
    • 27. Direct and Email Marketing
     
    Contact us and we will leap into action!
    Sagefrog Marketing Group, LLC
    196 West Ashland Street
    Doylestown, PA 18901
    Phone: 215-230-9024
    info@sagefrog.com