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•Fourth consecutive year conducted
•Implemented during the summer of 2009
•Online questionnaire with 250 respondents
•Targeted at marketing management professionals
•Broad industry distribution with concentration in health, technology, and business-to-business companies
•Geographically focused in the greater Philadelphia and New Jersey area
This survey was conducted to gain insight into current marketing practices and uncover what companies are doing to implement successful marketing tactics. Data from previous surveys was used to identify marketing trends.