2009 Marketing Mix Survey

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Survey Profile
•Fourth consecutive year conducted
•Implemented during the summer of 2009
•Online questionnaire with 250 respondents
•Targeted at marketing management professionals
•Broad industry distribution with concentration in health, technology, and business-to-business companies
•Geographically focused in the greater Philadelphia and New Jersey area

Research Objective
This survey was conducted to gain insight into current marketing practices and uncover what companies are doing to implement successful marketing tactics. Data from previous surveys was used to identify marketing trends.

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2009 Marketing Mix Survey

  1. 1. 2009 Marketing Mix Survey Summary Report September 2009 Sagefrog Marketing Group, LLC © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
  2. 2. Survey Profile • Fourth consecutive year conducted • Implemented during the summer of 2009 • Online questionnaire with 250 respondents • Targeted at marketing management professionals • Broad industry distribution with concentration in health, technology, and business-to-business companies • Geographically focused in the greater Philadelphia and New Jersey area Research Objective This survey was conducted to gain insight into current marketing practices and uncover what companies are doing to implement successful marketing tactics. Data from previous surveys was used to identify marketing trends. © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 2
  3. 3. How are companies’ marketing needs fulfilled? © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 3
  4. 4. How are companies outsourcing? © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 4
  5. 5. Do companies have a marketing plan? © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 5
  6. 6. What percentage of overall budget is invested in marketing? © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 6
  7. 7. Where are marketing budgets being spent? (ranked highest to lowest) 1. Website Development 2. Online Marketing 3. Direct Marketing 4. Marketing Materials 5. Tradeshow & Event Marketing 6. Public Relations 7. Marketing Planning & Brand Strategy 8. Advertising © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 7
  8. 8. Where are sales leads coming from? (ranked highest to lowest) 1. Referrals 2. Seminars/Events 3. Online Marketing 4. Email Marketing 5. Public Relations 6. Telemarketing 7. Direct Mail 8. Advertising © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 8
  9. 9. Where is the Return On Investment? (ranked highest to lowest) 1. Referrals 2. Seminars/Events 3. Email Marketing 4. Online Marketing 5. Public Relations 6. Direct Mail 7. Telemarketing 8. Advertising © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 9
  10. 10. Which online tools are companies using? © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 10
  11. 11. Summary & Marketing Trends (2006 to 2009) • Since 2006, over 50% of companies continue to use both in-house and outsourced marketing • The use of marketing plans has increased from 51% in 2006 to 78% in 2009 • Over the past four years about half of companies spent 10% or more of their budget on marketing • Continued from 2008, the most money is allocated to website development • Since 2006, referrals are the number one sales lead source and generate the highest return on investment • In 2008 and 2009, seminars/events ranked number two in sales leads and ROI • In 2009, email and online marketing is generating higher ROI compared to previous years • Telemarketing and advertising has dropped in ranking as sources of leads and in ROI over the past two years • For the first time, in 2009, 100% of respondents are utilizing websites • Companies using social media has grown from 37% in 2008 to 55% in 2009 © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 11
  12. 12. About Sagefrog Sagefrog Marketing Group is a full service marketing, interactive, and public relations company. We specialize in health, technology and business marketing for companies based in the greater Philadelphia and New Jersey area. We utilize strategy, creativity and a proven process to help our clients reach the next level. Our services include: • Marketing Strategy and Tactics • Brand Positioning, Messaging and Identity • Website and Graphic Design • Online and Search Engine Marketing • Public Relations Services • Advertising and Tradeshow support • Direct and Email Marketing Sagefrog Marketing Group, LLC 196 West Ashland St. Doylestown, PA 18901 Phone: 215-230-9024 info@sagefrog.com © 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 12

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