Sagee Ben-Zedeff, Co-founder & CEO | sagee@serendip.me | serendip.me/sageebAsaf Atzmon, Co-founder & CTO | asaf@serendip.m...
“WITH A LITTLE HELP FROM MY FRIENDS…” (Joe Cocker)Sagee Ben-Zedeff, Founder & CEO15 years in tech, leading product develop...
Serendip:SOCIAL MUSICRECOMMENDATIONS, CURATED BY
“I WATCH THE RIPPLES CHANGE THEIR SIZE, BUT NEVER LEAVE THE STREAM…” (David Bowie)
“Spotify is great when I know what I want to listen to,but not so great when I dont"- Daniel Ek, Founder & CEO, Spotify
“Pandora is really to blame for the modern misuse of the word ‘discovery’.”Tayer Gray, FastCompany
“Facebook failed to leverage users and get people using the platform as a way ofactively talking about music”Nick Summers,...
August 2012“THE WORDS OF THE PROPHETS ARE WRITTEN ON THE SUBWAY WALLS…” (Simon and Garfunkel)More teens now listen to musi...
“I REMEMBER WHEN ROCK WAS YOUNG…” (Elton John)
“AND EVERYTHING I HAD TO KNOW I HEARD IT ON MY RADIO…” (Queen)Organize music information and make ituniversally accessible...
YOUR PERSONAL SOCIAL MUSIC COMMUNITY, POWERED BY YOUR MUSIC SOUL MATES
“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)
“FRIENDS”“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)
MUSIC FRIENDS“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)
“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)MUSIC INTERESTBASED MATCHES
“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)MUSIC SOUL MATES
“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)POSTS>500MGATHER AND STRUCTURE
“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)POSTS>500MGATHER AND STRUCTUREENRICHTRACKS>50MTitleAlbumYearG...
“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)POSTS>500MGATHER AND STRUCTUREENRICHTRACKS>50MTitleAlbumYearG...
Algorithm-Made Playlists(e.g Pandora)Human-Algorithm Hybrid“can curate far more effectively thanthe individual human or al...
Social FilteringApplying algorithms to automatically identify social sources with high curationpotential and discovery met...
COMMUNITY“WHEREVER I LAY MY HAT THAT’S MY HOME…” (Marvin Gaye)
“SAY SAY SAY…” (Paul McCarthney)“When it comes to music discovery, technology and the Internet opened a lot ofpossibilitie...
“Spotify has teamed up with Facebook, but it’s failed to leveragethose users and get people using the platform as a way of...
“SAY SAY SAY…” (Paul McCarthney)"The Serendip mobile app offers a beautiful interface, and worked like a charm… And itdid ...
COMMUNITY“WHEREVER I LAY MY HAT THAT’S MY HOME…” (Marvin Gaye)
COMMUNITY“WHEREVER I LAY MY HAT THAT’S MY HOME…” (Marvin Gaye)
Fully-fledged API LayerRegistrations /Personalized Playlists/ Actions /Recommendations“YOU GOT TO SERVE SOMEBODY…” (Bob Dy...
COMMUNITY“WHEREVER I LAY MY HAT THAT’S MY HOME…” (Marvin Gaye)
“AND WHAT HAVE YOU GOT AT THE END OF THE DAY?…” (Dire Straits)Monetization EnginesFreemium Servicead-based / ad-free with ...
“EVERYTHING IS POSSIBLE WHEN YOU’RE SOWING THE SEEDS OF LOVE…” (Tears For Fears)• Founded: Jan ’11• Team: 4 (incl. founder...
David Weinberg, Entrepreneur , Consultant and MentorDigital Strategy consultant at Beats Electronics, VEVO, Disney Interac...
“THANK YOU FOR HEARING ME…” (Sinead O’Connor)
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Serendip Media - Public Deck

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Public Deck for Serendip Media

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  • Intro (1 page)
  • Intro (1 page)
  • Opportunity (2-5 pages)
  • Solution (2-6 pages)
  • Solution (2-6 pages)
  • Solution (2-6 pages)
  • Solution (2-6 pages)
  • Solution (2-6 pages)
  • Solution (2-6 pages)
  • Solution (2-6 pages)
  • Solution (2-6 pages)
  • Solution (2-6 pages)
  • The team
  • Serendip Media - Public Deck

    1. 1. Sagee Ben-Zedeff, Co-founder & CEO | sagee@serendip.me | serendip.me/sageebAsaf Atzmon, Co-founder & CTO | asaf@serendip.me | serendip.me/brad
    2. 2. “WITH A LITTLE HELP FROM MY FRIENDS…” (Joe Cocker)Sagee Ben-Zedeff, Founder & CEO15 years in tech, leading product development from cradle to launchand beyondInnovator and intra/entreprenuerFormerly Director of Product & Marketing, Video Solutions atRADVISION (acquired by Avaya), Head of Product & AlgorithmResearch at Meicom Technologies (acquired by DSPG).Retired music critic and editor.Asaf Atzmon, Founder & CTOMore than 15 years of experience leading research & development inleading consumer focused companies.Formerly Senior Director of New Products & Innovation at BigBandNetworks (acquired by Arris), Product Marketing Manager at NDS(acquired by Cisco), VP R&D and later CTO at Orca Interactive(acquired by France Telecom).Coding since 2nd grade.Friends since the age of 6.
    3. 3. Serendip:SOCIAL MUSICRECOMMENDATIONS, CURATED BY
    4. 4. “I WATCH THE RIPPLES CHANGE THEIR SIZE, BUT NEVER LEAVE THE STREAM…” (David Bowie)
    5. 5. “Spotify is great when I know what I want to listen to,but not so great when I dont"- Daniel Ek, Founder & CEO, Spotify
    6. 6. “Pandora is really to blame for the modern misuse of the word ‘discovery’.”Tayer Gray, FastCompany
    7. 7. “Facebook failed to leverage users and get people using the platform as a way ofactively talking about music”Nick Summers, TheNextWeb
    8. 8. August 2012“THE WORDS OF THE PROPHETS ARE WRITTEN ON THE SUBWAY WALLS…” (Simon and Garfunkel)More teens now listen to musicvia YouYube than any other source48% see radio as the dominantway to discover new music54% more likely to purchase musicbased on friends recommendations
    9. 9. “I REMEMBER WHEN ROCK WAS YOUNG…” (Elton John)
    10. 10. “AND EVERYTHING I HAD TO KNOW I HEARD IT ON MY RADIO…” (Queen)Organize music information and make ituniversally accessible, useful and enjoyable
    11. 11. YOUR PERSONAL SOCIAL MUSIC COMMUNITY, POWERED BY YOUR MUSIC SOUL MATES
    12. 12. “SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)
    13. 13. “FRIENDS”“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)
    14. 14. MUSIC FRIENDS“SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)
    15. 15. “SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)MUSIC INTERESTBASED MATCHES
    16. 16. “SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)MUSIC SOUL MATES
    17. 17. “SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)POSTS>500MGATHER AND STRUCTURE
    18. 18. “SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)POSTS>500MGATHER AND STRUCTUREENRICHTRACKS>50MTitleAlbumYearGenreCover art
    19. 19. “SHOW ME, SHOW ME, SHOW ME HOW YOU DO THAT TRICK…” (The Cure)POSTS>500MGATHER AND STRUCTUREENRICHTRACKS>50MTitleAlbumYearGenreCover artDJs>15MDemographicsLocationLanguagesTop ArtistsTop GenresBlack ListPROFILE
    20. 20. Algorithm-Made Playlists(e.g Pandora)Human-Algorithm Hybrid“can curate far more effectively thanthe individual human or algorithmic parts”“AND EVERYTHING I HAD TO KNOW I HEARD IT ON MY RADIO…” (Queen)Human Curated Playlists(e.g. Songza)
    21. 21. Social FilteringApplying algorithms to automatically identify social sources with high curationpotential and discovery methods to match users with semantically high value(“music soul mates”)Human-Algorithm Hybrid“can curate far more effectively thanthe individual human or algorithmic parts”“AND EVERYTHING I HAD TO KNOW I HEARD IT ON MY RADIO…” (Queen)US Patent 13556232 (Pending): SYSTEM FOR SOCIAL-BASED FILTERING ANDCONTRIBUTED PLAYLIST GENERATION
    22. 22. COMMUNITY“WHEREVER I LAY MY HAT THAT’S MY HOME…” (Marvin Gaye)
    23. 23. “SAY SAY SAY…” (Paul McCarthney)“When it comes to music discovery, technology and the Internet opened a lot ofpossibilities. Yet, and this is what Serendip is all about, music curation by your friendsor knowledgeable people are frequently much more valuable than what you could getfrom an automated service.”“Even though its new, Serendip still manages to stuff your playlist with songs youll like.As you use it, your own DJ page will grow and youll connect with more people.”“The great thing about Serendip is it doesn’t take much time to get set up at all. Justsign up via Twitter and Facebook, follow some friends, tell Serendip about some of themusic you like and you’ve already got a ready-made playlist waiting for you.”TechCrunch, August 2012LifeHacker, September 2012Social Times, September 2012
    24. 24. “Spotify has teamed up with Facebook, but it’s failed to leveragethose users and get people using the platform as a way of activelytalking about music. New services such as Serendip however, havecreated far more buzz and social interaction for a fraction of theprice.”TheNextWeb, September 2012“SAY SAY SAY…” (Paul McCarthney)Music should be social“We all love to share music with one another.My Facebook and Twitter feed is dotted withtracks, both and new old, from my friendsexplaining why it’s this year’s summer anthem,their favorite music video or track to listen to”
    25. 25. “SAY SAY SAY…” (Paul McCarthney)"The Serendip mobile app offers a beautiful interface, and worked like a charm… And itdid what it proclaimed to do – it played tracks continuously, and knew what I liked""Streaming music startup Serendip is bringing its lean back, serendipitous music discoveryservice to mobile with the debut of the Serendip iOS application"“The fact that you can take this mobile experience with you everywhere makes it veryappealing"BetaKit, January 2013TheNextWeb, January 2013TechCrunch, January 2013
    26. 26. COMMUNITY“WHEREVER I LAY MY HAT THAT’S MY HOME…” (Marvin Gaye)
    27. 27. COMMUNITY“WHEREVER I LAY MY HAT THAT’S MY HOME…” (Marvin Gaye)
    28. 28. Fully-fledged API LayerRegistrations /Personalized Playlists/ Actions /Recommendations“YOU GOT TO SERVE SOMEBODY…” (Bob Dylan)AuthenticatedEndpointsNon-AuthenticatedEndpointsCharts / Stats /Public Profiles/Social Context /RecommendationsTelcos Middle-waresMusicServicesBusinessIntelligenceMusicBillboards
    29. 29. COMMUNITY“WHEREVER I LAY MY HAT THAT’S MY HOME…” (Marvin Gaye)
    30. 30. “AND WHAT HAVE YOU GOT AT THE END OF THE DAY?…” (Dire Straits)Monetization EnginesFreemium Servicead-based / ad-free with premium featuresAffiliate Merchandizingpurchase of songs, tickets, merchandizeLicensing Feesfrom 3rd party services and channels
    31. 31. “EVERYTHING IS POSSIBLE WHEN YOU’RE SOWING THE SEEDS OF LOVE…” (Tears For Fears)• Founded: Jan ’11• Team: 4 (incl. founders)• Funding:• $400K seed round July ‘11 @ $1M valuation• angel investors: Gigi Levy, Jeff Pulver, Pulver MAF, Yossi Gofman• built MVP, released private alpha (web), reached +5000 users• $450K seed round June ‘12 @ $2M valuation• angel investors: Tron CP, Gigi Levy, Pulver MAF, Yossi Gofman• launched web service, built initial user base, developed business channels,launched iOS app• Milestones:• Tracking more than 15M DJs, 500M posts, 50M music titles• More than 35000 subscribed users, 15000 MAU/10000 WAU/3500 DAU• +10 visits a month, +95 minutes per visit -> +15 monthly listening hoursper user on average
    32. 32. David Weinberg, Entrepreneur , Consultant and MentorDigital Strategy consultant at Beats Electronics, VEVO, Disney Interactive, theAudience.com, MOG andMaker Studios. Mentors music, gaming, ticketing and social media start-ups. Formerly Senior VP BusinessAffairs at Universal Music Group.Gigi Levy, Angel investorFormerly CEO of 888 Holdings, Division President, Europe, Central and Latin America at Amdocs, CEO atGiltek. Invested in various start-up technology companies in the fields of Gaming, Internet, Software andTelecom.Yossi Acrich, Customer Development & Marketing ExpertFormerly Co-founder, VP Customer Development at iCurrent (acquired by The Washington Post), VP Productat LocalTop, Orsus. Internet Marketing and User Growth consultant.Advisors“EVERYTHING IS POSSIBLE WHEN YOU’RE SOWING THE SEEDS OF LOVE…” (Tears For Fears)Sagee Ben-Zedeff, Founder & CEO15 years in tech, leading product development from cradle to launch and beyondInnovator and intra/entreprenuerFormerly Director of Product & Marketing, Video Solutions at RADVISION (acquired by Avaya), Head ofProduct & Algorithm Research at Meicom Technologies (acquired by DSPG).Retired music critic and editor.Asaf Atzmon, Founder & CTOMore than 15 years of experience leading research & development in leading consumer focusedcompanies.Formerly Senior Director of New Products & Innovation at BigBand Networks (acquired by Arris), ProductMarketing Manager at NDS (acquired by Cisco), VP R&D and later CTO at Orca Interactive (acquired byFrance Telecom).Coding since 2nd grade.
    33. 33. “THANK YOU FOR HEARING ME…” (Sinead O’Connor)

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