Ibibo Social Media Engagement Pitch


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Ibibo Social Media Engagement Pitch

  1. 1. IBIBO Parking Warsstaticplayerinvolvement.<br />
  2. 2. Basic Strategies<br />Making the Game even more fun.<br />More CelebrityInvolvement.<br />Voracious marketing throughcontemporary Social Media Platform specially Facebook<br />Official Twitteraccount and continuos updates<br />Thorough social media marketing through all platforms.<br />
  3. 3. Making the Game more Fun:<br />What is there: After joining and playing the game for a while I have come across some most relevant features that can attract the minds of the active as well as static users.<br />One of them is the “Cars” or the vehicles which is one of the main attributes in the game.<br />What we can do: Bringing in more vehicles is the key to make the game more interesting to play. There could be new and existing car brands and even with new car launches the virtual car of the same company can be launched simultaneously in the game!<br />Effective use of these can even make the car companies pay to keep their cars in the store.<br />Branded cars like these below can help the players connect with the game. <br /> VW BMW Chevrolet<br />
  4. 4. Making the Game more Fun:<br />What is there: One more important visual attribute is the Background in the game. The backgrounds has been localized with prominent locations in India.<br />What we can do: the idea of “Personalized Backgrounds” can be brought into play . There can be a feature where the player can personalize their backgrounds according to their hobbies and interests. <br />Also they can put their profile picture or an album picture in the background. It can be a great new feature which will attract players from all over.<br />A personalized picture or a interest picture of a player as a background would be an interesting feature.<br />
  5. 5. More CelebrityInvolvement<br />What is there: There is a fair amount of celebrity involvement in the network as well as the game (celebrity’s street). <br />What we can do: The involvement of celebrities can be brought in a more enhanced level in the game. <br />A prominent celebrity can be brought in to play the game and the news can be brought in through media channels (press releases, print or TV ads.)<br />The game play of the celebrity should be continuous, not necessary the celeb has to play the game himself but it should seem like that.<br />Through this the interest of the players can be regained as well as new players will walk in. <br />More focus should be given to the celebrities who are active in Social Media than the celebrities who just created an account here and there and are static!!!<br />
  6. 6. UsingFacebook:<br />What is there: Share and connect feature is already prominent in Ibibo but it has to be more vicious. It must be remembered that most users in Ibibo are already there in Facebook.<br />What we can do: There are few steps if followed will bring out the marketing genius in the game.<br />Some of these steps are already being followed but it has to be more pro-active.<br />This includes an official Facebook Fan Page with all notifications, news and announcement continuously updated. <br />The existing IbiboPage has only 64 fans…this issue has to be immediately fixed!!!<br />Also there is no official Fan Page of the Parking Wars which has to be created ASAP to reach out.<br />
  7. 7. Ways to make the Game more viral:<br />Utilize all FB Platform features<br /><ul><li>Games can’t be too dependent on any single FB platform feature.
  8. 8. It has to utilize all FB platform features available: publish2stream, notifications, publish pictures, become a fan, bookmarking, email etc.
  9. 9. Some features are better at acquiring users, some are better at retaining users. This metric has to be figured out.</li></li></ul><li>Ways to make the Game more viral:<br />Incentivize co-operation, sharing<br />Games have to encourage the user to interact with and to engage other users<br />Incentives, incentives, incentives! <br /><ul><li>To promote in-game action, To invite new users, To get invited users to accept invitation, To become a fan – Big Thing!, To subscribe to email or bookmarking, To grow avatar, farm, land, accomplish missions etc. Keep offline real prizes as well. Incentives are the key to attract players.</li></ul>Ensure that the users are obliged to engage or to reciprocate action!!<br />
  10. 10. Ways to make the Game more viral:<br />Start tracking early + track everything <br />Tracking + Metrics = Feedback -> Better decision making<br />Listen to your users. Excellent management of community<br />
  11. 11. Ways to make the Game more viral:<br />Publicity + Customer acquisition<br /><ul><li>Old school – PR, blogs, conferences & events
  12. 12. Leverage others: Cross promotion and marketing.
  13. 13. Ads on Orkut, Facebook, Linkedin etc</li></li></ul><li>Official Twitter account and continuous updates::<br /><ul><li> One most important upgrade should be a Twiiter Page which should be active and post updates in a ready to reach out basis.
  14. 14. The Tweets should be continuous feeding info to the followers about the game enhancements , features, news, announcements and event notifications.
  15. 15. The Twiiter page should be connected with the official Fan Page in Facebook by Tweetconnect etc. It is a nominal but great feature which gives the user an idea of how active the Game actually is. (As said earlier the key is to be “everywhere”)
  16. 16. If involvement of a celebrity in the game is announced by numerous tweets then the effect will be noteworthy. Its is a must for being viral and bringing up the static users. </li></li></ul><li>The Necessity of Social Media Involvement…why does it work?<br />Normal, everyday people are given opportunities to reach out and explore new areas of interest, meet new people, and take risks.<br />Users have control over what they do and accomplish online. <br />Its not a fad, but a trend that works. Its a concept that attracts users and will continue to until social media 2.0 comes out<br />Possibilities are endless. The different Social Media platform are just the beginning, and soon users will have the tools to do just about anything.<br />Social Media is easy. Its easy to use, easy to set up, and if done right, easy to make money.<br />
  17. 17. Social Media is:<br />
  18. 18. Social Media Landscape:<br />
  19. 19. Targeted Social Media Platforms<br /><ul><li>Discussion forum – All Indian online gaming forums
  20. 20. Social networking sites- FB & Orkut
  21. 21. Micro blogging sites- Mainly Twitter
  22. 22. Google, Yahoo groups
  23. 23. Social book marking sites- Digg, Delicious etc.
  24. 24. Social news sites
  25. 25. Online press release sites
  26. 26. Blogs
  27. 27. Video Submissions sites – mainly YouTube</li></li></ul><li>Targeted Social Media Platforms<br /><ul><li>Discussion forum – All Indian online gaming forums
  28. 28. Social networking sites- FB & Orkut
  29. 29. Micro blogging sites- Mainly Twitter
  30. 30. Google, Yahoo groups
  31. 31. Social book marking sites- Digg, Delicious etc.
  32. 32. Social news sites
  33. 33. Online press release sites
  34. 34. Blogs
  35. 35. Video Submissions sites – mainly YouTube</li></li></ul><li>Conclusion<br />Followingthese basic strategieswouldmake the game more viral and bring out the staticusersinto gaming world again.<br />Also certain offline incentivesshouldbeshelled out to create more playerinvolvement.<br />
  36. 36. Thank You<br />Created by:<br />Sagar Neil Banerjee<br />Mob: 9899519810<br />