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social media professional,social media consultant,SMO freelancer,SMO mumbai,SEO,facebook ads,google adwords,google analytics

social media professional,social media consultant,SMO freelancer,SMO mumbai,SEO,facebook ads,google adwords,google analytics

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  • 11/28/12
  • 11/28/12
  • 11/28/12
  • 11/28/12
  • 11/28/12
  • 11/28/12
  • 11/28/12
  • 11/28/12
  • 11/28/12
  • 11/28/12
  • 11/28/12

social media strategy social media strategy Presentation Transcript

  • Digital Media Strategy Prepared by : Sagar Panda
  • Social Media Trends 2012 has been a year of change in social media. from facebook buying instagram to the twitter and linkedin break-up, we have seen many updates and changes to the social media world that we never saw coming. the most important part of learning about these changes is making sure that they are weaved into your social media strategy. twitter and linkedin have both made segmentation easier. facebook has made global marketing easier. the task at hand now is integrating these updates swiftly into our marketing strategy.
  • Socio Strategy Facebook : Acer’s Facebook strategy is simple – Be helpful and interesting. The page publishes updates once a day mostly and the updates are a mix of helpful tips and fun activities. #1 GLOBAL BRAND PAGE We had to maintain facebook pages for people who speak different languages. Managers had to make a decision to either keep up multiple brand pages or maintain one brand page with really general content. With global pages, marketers can maintain just one facebook page url that will route fans to different versions of the page based on their location. This update makes the job of a social media marketer much more efficient and effective. we get the best of both worlds -- one page to manage personalized content, and one centralized dashboard to measure it all. Also we can use MOBILE ONLY FACEBOOK ADS (pay for ads only in the facebook mobile app)
  • Twitter Presently Acer Global is doing a fair job with its Twitter profile. On one hand its broadcasting the updates that are similar to its Facebook’s content and on other it’s also managing customer queries. But it needs to be regional twitter handle where we can target the right group & TG. Besides that the communication is humane and warm. #2 TAILORED TRENDS now trends will be even more targeted to users who see them. tailored trends take into account a user’s interests, followers, and location. this update allows twitter to notify users about relevant topics. Socio Strategy
  • #3 TARGETED LINKEDIN UPDATES : following suit from some of the other social networks, marketers can now segment updates based on company size, industry, job function, seniority, geography, and include/exclude company employees. Using this criteria, advertisers can publish updates right to a user’s homepage. As a result of targeted ads, linkedin has seen a 66% increase in engagement! Socio Strategy
  • #4 SEARCH ENGINE UPDATES google is now integrated into google+ search results so whenever we search for something on google, it uses information from google+ accounts in your results. this includes photos and updates that you or others in your network have shared. Marketers, do need to remember that if they are looking to improve the Seo, they need to use google+ as part of their marketing strategy. The line between social media and Seo is getting thinner and thinner, be sure you’re connecting the dots. Socio Strategy
  • Social Media Strategy Build a Acer India brand by getting people to recognize the name and associate it with the current new launched product. Attract new customers by driving traffic to the social media pages (facebook,twitter & tumblr or company website (http://www.acer.co.in) Support sales by answering prospects’ questions and showing them how to use your products or services. Engage with fans by giving customers a reason to talk about the brand and encourage others to purchase from you. By setting specific objectives, we can establish markers for the business. This helps define our social media metrics and will make effective social media marketing easier for us to do.
  • Some of key social media metrics: make sense for business #1: Examine Referring Traffic Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels. #2: Review the Quality and Relevance of Content Content is the fuel for your social media engine, but if it’s not relevant and useful, it’s a waste of digital space. #3: Look at Share of Voice With social media, share of voice refers to the number of conversations about your company versus your competitors/market. The value of online customer and prospect interaction can be tied to the share of voice (SOV) metric.
  • Share of Voice Share of Voice = Your Mentions / (Total Mentions for Competitive Companies/Brands)
  • Some of key social media metrics: make sense for business #4: Track the Total Size of Community and Engagement Measuring and tracking the size of your collective communities is essential in determining whether you are adding value through your social strategy. Using a social CRM tool is a great way to integrate customer data with social profiles and interactions while monitoring growth and engagement levels. We can use Social CRM tools such as Sprout Social for the same. #5: Measure Sentiment Sentiment analysis is imperfect at best, often ignoring the human element of sarcasm or simple context. To be completely accurate, we need to track this manually. The social metrics used to determine success are the ones that make sense for your business and that you can tie back to your marketing bottom line.
  • Prepared By : Sagar Panda