iPod has two major archetypes that is Queen Being and Actress. Queen being has the characteristics of relaxing, comforting, and sociable which are similar to that of iPod that is it helps relaxing, comforting, and is very sociable device. Actress has traits of glamorous, dramatic, and involved and similarly users of iPod are highly involved with the product, and consider it a trend setter.
High Involvement – Standard Learning hierarchy is applicable
Marketing strategies need to be implemented on a larger scale
iPod has created a niche of its own, and formed a community which includes all iPod owners sharing music files, podcasts, videos
The advertisements for iPod mostly consist of teenagers and people who are stressed and want to comfort them by listening to music.
Apple is well known for not keeping discount offers or bundles. This can be positive and negative.
Apple should concentrate more on emotional appeal of the consumers. - Accessories
There are many versions of iPods and each iPod has its own specialty. iPod should provide proper product differentiation in its catalogues, internet, and television ads, so consumers can make a rational decision and associate the iPod with their lifestyle.