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marketing strategy and company profile

marketing strategy and company profile



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    Coco-cola Coco-cola Presentation Transcript

    • Coca-Cola The global drink
    • From the Three A’s to the Three P’s Coca-Cola used to focus its strategy on the three A’s: availability, acceptability, and affordability.  While these provided for tremendous growth, they also led to lowered entry barriers.  Today, Coca-Cola’s mantra is the three P’s: preference, pervasive penetration, and price-related value.
    • Each month, Coca-Cola tests 20 brand attributes with 4,000 consumers to measure movement. The company also compensates (bonus and other compensation components) a large portion of its senior managers based on brand preference.
    • A recent Coca-Cola annual report reported that the second most recognized expression in the world after “ok?” is “Coca-Cola.”
    • Coca-Cola Statistics
      • Coca cola owns more than ½ of the world’s beverages.
      • Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack.
      • Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink
    • Advertising
      • Coke was first advertised as a remedy for headaches and exhaustion
      • Coke has been advertising on television for 50 years.
      • Songs used in coca cola commercials have become popular.
      • They use catchy mottos such as:
      • “ Adds a refreshing relish to every form of exercise”
    • Charitable Giving
      • The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts.
    • The Other Side of Coke
      • There are 27 different varieties of coke made by Coca-Cola
      • First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia.
      • Some of the other brands under the Coca-Cola Company are:
        • Sprite
        • Barq’s Root beer
        • Dasani
        • Dr. Pepper
        • Fresca
        • Hi-C
        • Minute Maid
    • Marketing Worldwide
      • In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide.
      • Coke is a Kosher drink, so it is sold internationally.
      This coke can is written in Hebrew
    • Coca-Cola Recognition
      • Coca-Cola is recognized by 94% of the world’s population
      • Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day
    • International Coca-Cola
      • In Hong-Kong, heated Coke is served as a cold remedy
      • Coke advertises 200 in countries around the world.
      • In Japan people use money chips on their cell phones to pay for drinks.
    • Coca-Cola in Our Schools
      • Students in our surveys indicated their ads were similar to those in the United States. This was particularly true in Europe.
      • Coke vending machines appear in many schools around the world.
    • In the Olden Days
      • Coca-Cola sold only 25 bottles in the first year
      • Nowadays, they sell over one billion bottles per day
      • A single share in Coke that was bought in 1919 would be worth $92,500 in 1997
      • 1919 is when the Coca-Cola went public
    • Funky Facts
      • You can put a penny in Coke and it will dissolve
      • The sales of Coke in the first year was $50, and the expenses were $70
    • Coke in Space
      • In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger
      • A special space can was developed
    • Did You Know?
      • If you stacked all of the bottles of Coke that had ever been made end to end, it would reach to the moon and back 1,045 times!
      • Coca-Cola contained cocaine until 1913
        • They had to remove it from the ingredients because people were becoming addicted to the drink
    • Source :-www. Interbrand.com