Your SlideShare is downloading. ×

Measuring Social Media ROI

329
views

Published on

Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be bench-marked against return on investment? Get an idea of how well your …

Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be bench-marked against return on investment? Get an idea of how well your strategy is working in terms of customer engagement.Learn to measure ROI on all your social media activities.


0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
329
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Measuring Social Media ROI
  • 2. What’s ROI? ROI
  • 3. Sales funnel The AIDA Model
  • 4. Metrics for the sales funnel
  • 5. Most of us are measuring the wrong stuff
  • 6. Measure “hard” objectives Examples • Increase awareness among target audience by 15% • Increase revenue by $5M • Drive 100 downloads of brochure • Encourage 10,000 adults to quit smoking
  • 7. Measuring Cost effectiveness of tactics
  • 8. Use a result-focused measurement framework
  • 9. KPIs vs diagnostic metrics
  • 10. How we measure
  • 11. Incorporate measurement at every stage
  • 12. Always-on cross media tracking
  • 13. Some Insights • “By starting earlier and using social media to spread the word about the new product, we’re really reducing the amount of traditional advertising we have to spend.” - Jim Farley, Ford CMO • Four out of five consumers said they would be more inclined to buy a brand more often in the future after being exposed to a brand’s social media presence – AIB Research • After seeing a friend’s social signal (like, re-tweet, comment), 7% of his/her acquaintances will consider the brand in conversation, and 42% of his/her close friends will want to buy - Rotterdam School of Management white paper
  • 14. Thank You