Celebrating the spirit of womanhood on the International Women’s Day, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Delhi Traffic Police organised a ‘Women Safety Rally,’ here today. The rally was flagged off by Mr. B. S. Bassi, Commissioner of Police, Delhi and Mr. Y. S. Guleria, Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, from Traffic Training Park at Baba Kharak Singh Marg, New Delhi.

1. Honda and Delhi Traffic Police organize ‘Women
Safety Rally’ to celebrate International Women’s Day
• Rally flagged-off in presence of Mr. B.S. Bassi, Commissioner of Police, Delhi
• Women encouraged to use helmets while riding two wheelers
• More than an 300 women participated to make rally a grand success
New Delhi, March 08, 2015: Celebrating the spirit of womanhood on the International Women’s Day,
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Delhi Traffic Police organised a ‘Women Safety
Rally,’ here today. The rally was flagged off by Mr. B. S. Bassi, Commissioner of Police, Delhi and
Mr. Y. S. Guleria, Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt.
Ltd, from Traffic Training Park at Baba Kharak Singh Marg, New Delhi.
More than 300 women, including Delhi Traffic Police members and women riders who had learnt riding at
Traffic Training Parks in Delhi, participated in the safety-rally. The rally followed a round-robin route,
commencing and culminating at the Traffic Training Park at Baba Kharak Singh Marg with detours
through Gol Daak Khana, Ashok Road - Janpath Road- Regal Cinema, before culminating at Traffic
Training Park, Baba Kharak Singh Marg.
Speaking on the occasion, Mr. Yadvinder S. Guleria, Vice
President-Sales & Marketing, Honda Motorcycle &
Scooter India Pvt. Ltd. said, “It is our strong belief that
strong and empowered women are the backbone of flourishing
societies. At Honda we are committed towards providing
physical, personal and social movement to the people and
through the ‘Women Safety Rally’, we want to permeate the
message of road safety among women riders by encouraging
the use of helmet while riding two-wheelers.”
“The alarming trend of lower adoption of helmets among
women riders is on the rise. We are hopeful such initiatives will
help in creating awareness and sensitising the society towards
the use of helmets. We are thankful to the Delhi traffic police
for their continued support in our joint efforts for making Delhi
roads safe for all,” Mr Guleria said.
While conforming to the prescribed ISI standards, the helmets distributed by Honda also focus on style,
comfort and safety; and are specially designed for women participants.
About Road Safety Promotion by Honda
Globally, road safety is Honda’s top priorities since 1970. After its inception in India in 2001, Honda
initially promoted its safe riding concepts through its dealership networks.
Aimed at the women riders, Honda had also launched the ‘Dream riding’ initiative to initiate them into
two-wheeler riding. Aspiring women riders above 18 years of age just need to drop a mail with their
details on the e-mail id: dreamriding@ttpdelhi.in, and can learn how to ride a two-wheeler in a single
day from trained Honda female instructors in a specially designed 4 hour module. At the National Road
Safety week 2015, also in association with Delhi Traffic police, Honda had empowered more than 2000
women on 2 wheeler riding at its traffic parks in Roshanara Bagh and Baba Kharak Singh Marg in New
Delhi.
Today, Honda has a dedicated corporate team that steers the Road-Safety promotion activities for the
company at all dealerships. This team imparts training to develop Safety Riding Advisors who in turn
provide Pre-delivery Safety Advice (PDSA) to customers and imbibe safe-riding habits amongst two-
wheeler riders. Additionally, Honda has also adopted seven Traffic Training Parks – 2 in Delhi; one each
in Jaipur, Bhubaneswar, Cuttack, Yeola, and the latest one in Chandigarh.
For further information, contact:
Public Relations Department, Honda Motorcycle & Scooter India Pvt. Ltd
Public.relations@honda2wheelersindia.com
Usage of Helmets
• Helmets protect very effectively
against the type of head injuries that
may be sustained by riders and
passengers of motorized 2wheelers.
• Use of helmets have shown to reduce
fatal and serious head injuries.
• Laws that mandate helmet use are