Retail Media Systems

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Salah satu startup di Dublin yang ingin mencari partner di Indonesia

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  • 03/28/11
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  • Retail Media Systems

    1. 1. Digital Menu Boards – the story
    2. 2. <ul><li>We are a digital media solution company based in the Digital Depot, Dublin. </li></ul><ul><li>Formed in 2006 to produce an internet managed in-store audio system. </li></ul><ul><li>4 full-time employees. </li></ul><ul><li>Annual turnover of €160K </li></ul>About Us
    3. 3. <ul><li>One of our in-store music clients asked us to develop a digital menu system for two fast-food outlets in Ireland. </li></ul><ul><li>We extended our in-store audio visuals platform to become a digital menu display platform that satisfied their requirements. </li></ul><ul><li>We analysed the market to understand why a fast-food business in Ireland needed us to custom develop a solution to their problem. </li></ul><ul><li>We discovered a range of problems faced by nearly all fast-food businesses relating to how they managed their menus displays. </li></ul>Digital Menu Displays – the background
    4. 4. <ul><li>Fast-food businesses were unable to offer different menus or use different prices at different times of the day. </li></ul><ul><li>Changes to prices or products on the menu boards often took weeks and incurred costs. </li></ul><ul><li>Promotions and special offers were difficult to promote yet they needed to increase sales revenue by up-selling high margin products at peak times </li></ul><ul><li>For businesses with multiple outlets difficulties managing the content of the menu displays across all outlets was inhibiting new marketing ideas </li></ul><ul><li>The market is getting more competitive and companies need to differentiate and stand out from the competition. </li></ul>The Fast-food Industry - the Problem
    5. 5. <ul><li>We developed a digital display system based on internet technologies that can provide content for multiple screens. </li></ul><ul><li>Hardware, software and content work together to provide a robust system that allows in-store staff to quickly change prices and products. </li></ul><ul><li>We developed a web portal to allow all systems to be centrally managed. </li></ul><ul><li>Content is animated and can pull information directly from the Internet, EPOS system, or other external systems. </li></ul><ul><li>We provide a fully managed service for company's menu displays. </li></ul>Retail Media System - the Solution
    6. 6. <ul><li>I nstalled systems in 3 sites in Ireland belonging the the Fast-food chain 'Supermacs'. </li></ul><ul><li>Created dynamic content from the artwork supplied by their design company. </li></ul><ul><li>Continuously update, manage and actively monitor the system using the Internet portal. </li></ul>Customer Engagement – Supermacs Fast-food Restaurants
    7. 7. <ul><li>Introduced full breakfast, day and night time menu offerings. </li></ul><ul><li>Started to quickly test price points of new products and promotions. </li></ul><ul><li>Started to localise prices and offerings in response to external events. </li></ul><ul><li>Sales of animated high profit items up by 60%. </li></ul><ul><li>Overall sales up by 30%. </li></ul><ul><li>Working to roll out platform to 80 remaining outlets. </li></ul>Customer Engagement – the Results
    8. 8. Market Overview <ul><li>Market Size: </li></ul><ul><li>Ireland 3,000 outlets </li></ul><ul><li>UK 45,000 outlets </li></ul><ul><li>Europe 400,000 outlets </li></ul><ul><li>Asia 500,000 outlets </li></ul><ul><li>N. America 400,000 outlets </li></ul>Our primary target market is the Fast-food, QSR, sandwich counter / deli bar, café markets in which nearly all currently use traditional printed menu boards to display their menu offering. Average yearly spend on displays is €2,000 Market Overview
    9. 9. <ul><li>Lower cost of LCD screens & availability of broadband. </li></ul><ul><li>QSR market is getting more competitive and companies need to differentiate and stand out from the competition. </li></ul><ul><li>Developments in web technologies / mobile phone and internet convergence. </li></ul>Market Trends
    10. 10. Our Competitive Advantage <ul><li>Hardware platform – up to 8 zones allows us to lower costs and treat all screens as one big screen or stunning effects. </li></ul><ul><li>In-store editing of content – no extra licensing fees, special training or design companies needed to change a price. </li></ul><ul><li>Internet Open standards – our platform can quickly adapt to new technologies </li></ul><ul><li>Web Portal – allows as to offer fully managed services to our customers </li></ul>
    11. 11. <ul><li>Direct sales in Ireland as we already have a sales person and client base. </li></ul><ul><li>Reseller sales model outside Ireland to target small & independent fast-food businesses. </li></ul><ul><li>Directly target large chains with local installation & support partners to provide local on-the-ground services. </li></ul><ul><li>Partnerships with screen manufacturers to sell product bundle. </li></ul><ul><li>Web presence. </li></ul>Sales Model
    12. 12. <ul><li>14 systems installed since first full release of the product. </li></ul><ul><li>Product is stable and scalable. </li></ul><ul><li>4 resellers actively working to promote product, 20+ resellers have expressed interest in reselling. </li></ul><ul><li>In talks with 4 large Irish + UK groups for potentially over 400 sites. </li></ul><ul><li>International enquiries for our system from our website. </li></ul><ul><li>Looking for investors / partners to enable us to reach international markets. </li></ul>Current Status
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