Webinar sponsorship

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Webinar sponsorship

  1. 1. saffireeventsBy: Cassie RobertsEarning theDigitalSponsorshipDollar
  2. 2. saffireeventsAncient Sponsorships
  3. 3. saffireeventsToo Far?
  4. 4. saffireeventsSponsorsWhat arereally spending?
  5. 5. saffireeventsTOTAL SPENDING
  6. 6. saffireeventsGET A SLICE
  7. 7. saffireevents“The sponsorship pie is growing, butbeing cut into fewer pieces.”-www.sponsorship.com
  8. 8. saffireeventsONLINE.The most cost-effective & beneficialways to earn your sponsorship dollars are
  9. 9. saffireevents
  10. 10. saffireeventsSponsorsWhat dowant from events?
  11. 11. saffireevents1 2 3Return onStrong FavorableINVESTMENTRELATIONSHIPS BENEFITS
  12. 12. saffireevents1IMPROVE yourRELATIONSHIPS
  13. 13. saffireeventsGet EducatedBE SMART ABOUTWHATYOU ARE OFFERING YOUR SPONSOR• Know your business• Learn about potential Sponsorbusiness• Offer relevantpartnership options• Always ask for theirsupport
  14. 14. saffireeventsGet InvolvedFIND THINGS YOU CANDO TOSUPPORT YOURPOTENTIALSPONSOR’SBUSINESS• Can you use theirproduct/serviceat your event?• Can you use theirproduct/serviceat home?• Can you recommendtheirproduct/serviceto someoneelse?• Can you volunteerorsend volunteersfor theirorganization?
  15. 15. saffireeventsGet MoneyMAKEIT EASY FOR YOUR SPONSORS TO SUPPORT YOU• Makeyour sponsorshippackages clear & concise• Organize your invoices—bill at the appropriate time• Allow sponsorsto pay online• Use an ecommerce system thatcharges per transaction,nota percentage
  16. 16. saffireeventsPARTNERSHIP.Always remember: It’s aYour sponsors are more likely to stay with you ifyou have a relationship past the sponsorship.
  17. 17. saffireevents2Offer better (digital)BENEFITS
  18. 18. saffireeventsONLINEHighlight your sponsors
  19. 19. saffireeventsConsider sponsor logo placement
  20. 20. saffireevents
  21. 21. saffireevents
  22. 22. saffireeventsWhat can you do for your biggersponsors?
  23. 23. saffireevents
  24. 24. saffireeventsDeclarea website sponsor; givethem prominence on your site
  25. 25. saffireevents
  26. 26. saffireeventsFor presenting event sponsors, share thename of the sponsor on the web in aprominent space
  27. 27. saffireevents
  28. 28. saffireeventsName your facilitiesafter sponsors andplace those on the web.
  29. 29. saffireevents
  30. 30. saffireeventsMake sure your sponsors translateto your mobile website.
  31. 31. saffireevents
  32. 32. saffireeventsSpeaking of mobile—is there an appfor that?
  33. 33. saffireevents
  34. 34. saffireeventsSet email sponsors
  35. 35. saffireevents
  36. 36. saffireeventsGive shout outs to yoursponsors onsocial mediaps: Thisis free!
  37. 37. saffireevents
  38. 38. saffireeventsAdd sponsorlogos toprint-at-home tickets
  39. 39. saffireevents
  40. 40. saffireeventsCase Study:Consider the Olympicshttp://www.olympic.org/sponsors
  41. 41. saffireeventsBRILLIANT!
  42. 42. saffireevents2. Recap thisyear’s Success1. Show yourexperience3. Use MixedMediaThis pagecan befound at: http://www.olympic.org/sponsors/100-years-of-olympic-marketing
  43. 43. saffireevents4. Use LinkedLogos5. Providecurrentreports
  44. 44. saffireevents6. Photosofsponsorshipin action7. Video &Descriptionof company
  45. 45. saffireeventsLIMITDON’TYOUR SPONSORSTO ONELOGORECAP:
  46. 46. saffireevents“Free” StuffWecan’t give away the profits!Maybe you can’t affordNOT to.Making Sponsorsfeel special will go along way. Most digital marketingdoesn’tcost you anything but time &effort.
  47. 47. saffireevents• Onesocial media post, plan to givetwo–It’s FREE.• Logo ononeeblast, and thennoonebuysthe space for thenextone,extendthesponsorship• Sharebusinessposts onFacebook—quicklybecoming theBEST wayto gain exposureonFacebook,and businesseswillappreciate it!Ideas
  48. 48. saffireeventsAPPRECIATEYour sponsors willthe extras.
  49. 49. saffireevents3Show theReturn
  50. 50. saffireeventsSponsorsneed NUMBERS
  51. 51. saffireeventsThe best way to showsponsor returnoninvestmentthe web isGOOGLEANALYTICS
  52. 52. saffireeventsHow many hits do Ineed?
  53. 53. saffireeventsHITS VERSUS VISITSA "hit" is a requestofthe server.Ifyouhave a page that has five pictures onit, that page is equalto sixhits, the page and then thefivegraphics. Peoplereport "hits" to a sponsor.This is wrong, because itcreates aninflated reportof sitetraffic.Visitors are thenumberofindividualpeoplecoming intothesite. Usually thisnumberis reportedright alongside Page Views-thetotal non-uniquepage views.
  54. 54. saffireeventsSPONSORS?What should I show my potental
  55. 55. saffireeventsTOTAL VISITS
  56. 56. saffireeventsAUDIENCE OVERVIEW
  57. 57. saffireeventsVISITS ON SPONSOR/EVENT PAGE
  58. 58. saffireeventsCONTENT DRILLDOWN
  59. 59. saffireeventsTOTAL TIME ON SITE & PAGES
  60. 60. saffireeventsENGAGEMENT
  61. 61. saffireeventsOPEN/CLICK RATES FOR EMAILS
  62. 62. saffireeventsREPORTS
  63. 63. saffireevents
  64. 64. saffireevents
  65. 65. saffireevents1 2 3IMPROVE GET SHOWRECAPCREATIVE RETURNOFFERING
  66. 66. saffireeventsQUESTIONS?
  67. 67. saffireeventswww.saffireevents.com/customers.aspx@SaffireEvents

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