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Webinar sponsorship

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  • 1. saffireeventsBy: Cassie RobertsEarning theDigitalSponsorshipDollar
  • 2. saffireeventsAncient Sponsorships
  • 3. saffireeventsToo Far?
  • 4. saffireeventsSponsorsWhat arereally spending?
  • 5. saffireeventsTOTAL SPENDING
  • 6. saffireeventsGET A SLICE
  • 7. saffireevents“The sponsorship pie is growing, butbeing cut into fewer pieces.”-www.sponsorship.com
  • 8. saffireeventsONLINE.The most cost-effective & beneficialways to earn your sponsorship dollars are
  • 9. saffireevents
  • 10. saffireeventsSponsorsWhat dowant from events?
  • 11. saffireevents1 2 3Return onStrong FavorableINVESTMENTRELATIONSHIPS BENEFITS
  • 12. saffireevents1IMPROVE yourRELATIONSHIPS
  • 13. saffireeventsGet EducatedBE SMART ABOUTWHATYOU ARE OFFERING YOUR SPONSOR• Know your business• Learn about potential Sponsorbusiness• Offer relevantpartnership options• Always ask for theirsupport
  • 14. saffireeventsGet InvolvedFIND THINGS YOU CANDO TOSUPPORT YOURPOTENTIALSPONSOR’SBUSINESS• Can you use theirproduct/serviceat your event?• Can you use theirproduct/serviceat home?• Can you recommendtheirproduct/serviceto someoneelse?• Can you volunteerorsend volunteersfor theirorganization?
  • 15. saffireeventsGet MoneyMAKEIT EASY FOR YOUR SPONSORS TO SUPPORT YOU• Makeyour sponsorshippackages clear & concise• Organize your invoices—bill at the appropriate time• Allow sponsorsto pay online• Use an ecommerce system thatcharges per transaction,nota percentage
  • 16. saffireeventsPARTNERSHIP.Always remember: It’s aYour sponsors are more likely to stay with you ifyou have a relationship past the sponsorship.
  • 17. saffireevents2Offer better (digital)BENEFITS
  • 18. saffireeventsONLINEHighlight your sponsors
  • 19. saffireeventsConsider sponsor logo placement
  • 20. saffireevents
  • 21. saffireevents
  • 22. saffireeventsWhat can you do for your biggersponsors?
  • 23. saffireevents
  • 24. saffireeventsDeclarea website sponsor; givethem prominence on your site
  • 25. saffireevents
  • 26. saffireeventsFor presenting event sponsors, share thename of the sponsor on the web in aprominent space
  • 27. saffireevents
  • 28. saffireeventsName your facilitiesafter sponsors andplace those on the web.
  • 29. saffireevents
  • 30. saffireeventsMake sure your sponsors translateto your mobile website.
  • 31. saffireevents
  • 32. saffireeventsSpeaking of mobile—is there an appfor that?
  • 33. saffireevents
  • 34. saffireeventsSet email sponsors
  • 35. saffireevents
  • 36. saffireeventsGive shout outs to yoursponsors onsocial mediaps: Thisis free!
  • 37. saffireevents
  • 38. saffireeventsAdd sponsorlogos toprint-at-home tickets
  • 39. saffireevents
  • 40. saffireeventsCase Study:Consider the Olympicshttp://www.olympic.org/sponsors
  • 41. saffireeventsBRILLIANT!
  • 42. saffireevents2. Recap thisyear’s Success1. Show yourexperience3. Use MixedMediaThis pagecan befound at: http://www.olympic.org/sponsors/100-years-of-olympic-marketing
  • 43. saffireevents4. Use LinkedLogos5. Providecurrentreports
  • 44. saffireevents6. Photosofsponsorshipin action7. Video &Descriptionof company
  • 45. saffireeventsLIMITDON’TYOUR SPONSORSTO ONELOGORECAP:
  • 46. saffireevents“Free” StuffWecan’t give away the profits!Maybe you can’t affordNOT to.Making Sponsorsfeel special will go along way. Most digital marketingdoesn’tcost you anything but time &effort.
  • 47. saffireevents• Onesocial media post, plan to givetwo–It’s FREE.• Logo ononeeblast, and thennoonebuysthe space for thenextone,extendthesponsorship• Sharebusinessposts onFacebook—quicklybecoming theBEST wayto gain exposureonFacebook,and businesseswillappreciate it!Ideas
  • 48. saffireeventsAPPRECIATEYour sponsors willthe extras.
  • 49. saffireevents3Show theReturn
  • 50. saffireeventsSponsorsneed NUMBERS
  • 51. saffireeventsThe best way to showsponsor returnoninvestmentthe web isGOOGLEANALYTICS
  • 52. saffireeventsHow many hits do Ineed?
  • 53. saffireeventsHITS VERSUS VISITSA "hit" is a requestofthe server.Ifyouhave a page that has five pictures onit, that page is equalto sixhits, the page and then thefivegraphics. Peoplereport "hits" to a sponsor.This is wrong, because itcreates aninflated reportof sitetraffic.Visitors are thenumberofindividualpeoplecoming intothesite. Usually thisnumberis reportedright alongside Page Views-thetotal non-uniquepage views.
  • 54. saffireeventsSPONSORS?What should I show my potental
  • 55. saffireeventsTOTAL VISITS
  • 56. saffireeventsAUDIENCE OVERVIEW
  • 57. saffireeventsVISITS ON SPONSOR/EVENT PAGE
  • 58. saffireeventsCONTENT DRILLDOWN
  • 59. saffireeventsTOTAL TIME ON SITE & PAGES
  • 60. saffireeventsENGAGEMENT
  • 61. saffireeventsOPEN/CLICK RATES FOR EMAILS
  • 62. saffireeventsREPORTS
  • 63. saffireevents
  • 64. saffireevents
  • 65. saffireevents1 2 3IMPROVE GET SHOWRECAPCREATIVE RETURNOFFERING
  • 66. saffireeventsQUESTIONS?
  • 67. saffireeventswww.saffireevents.com/customers.aspx@SaffireEvents

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