Webinar: Social Networking 101
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Webinar: Social Networking 101

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Valentine's Day Special on Social Networking! Thanks for joining us!

Valentine's Day Special on Social Networking! Thanks for joining us!

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  • We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
  • Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
  • Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
  • Monika- can you put a slide here, like the graphic on the next page, but for traditional media…start it with Me: 1 and then some stats on how many people each one may reach? Like TV ads, Radio ads, direct mail pieces…you can kind of make up the #’s or just find an example. Obviously direct mail’s going to vary per campaign, so just guesstimate what you think…-Graphic from Mashable.com
  • Cassie does website, mobile and social networking.
  • Cassie does website, mobile and social networking.
  • http://www.inc.com/guides/201103/how-to-create-an-effective-company-facebook-page.html
  • Troy, I had to unfollow Saffire Events so we can show these people how to do a follow. 
  • Since we do the Amador website, we’re the perfect people to supply these graphics, so we’re going to add a heading now; it’s basically a background for the top part of the page.
  • Looks pretty snazzy, doesn’t it, Troy?
  • Don’t follow too many until you have tweeted and have a branded page!
  • Troy, do any of these look legit, like you’d want to follow them?
  • http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.html Source Mashable.
  • http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.html Source Mashable.
  • http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.html Source Mashable.
  • http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.htmlPost - media section, event section, etc
  • Schedule up to 10 posts for each account you set up for FREEFacebook, Twitter, LinkedIn“GO AWESOME” and for $10 a month, you can schedule up to 100 posts per account
  • Different for weekends and weekdays
  • Videos account for 50% of all online traffic as of January 2012
  • #1 we all know nothing sells an event like photos. Photos are also an EXTREMELY personal way to share an event, especially if the photo is of them. This is one of the great things about localized eventsAbout half of young Americans find their news through Facebook. Do you make it easy for people to share content and articles?
  • 1.    Share your Blog postsDoes your company blog? Why not take the time to share that wonderful content with your audience on Social Media? Sharing your blog posts with your Facebook and Twitter followers will not only help you engage with them, but it will also increase web traffic to your blog. If you increase this traffic you can then convert them into paying customers.2.   QuestionsAsk a question on Twitter, LinkedIn, Quora or Facebook and then share the answers you get. Create thought provoking and engaging questions based upon your area of expertise or industry that will produce great responses. Then share those answers with everyone on your company’s page. You can generate great feedback and start interesting discussions.3.   Highlight Customer Stories and TestimonialsLet your customers do the marketing for you! Share the stories and experiences that your customers have had with your company for all to see. This will show your company from different perspectives and show others what they can expect when doing business with you.4.   Local ActivitiesA great way to get people involved with your business and the community is to let them know about the things that are happening locally. Keeping your fans engaged with what’s going on in the community will not only look good for you but when they tell others where they heard about the event, they will be reminded of your company and that they heard it from you first! A good way to do this is to run a contest and give away something relevant to your community.5.   Fill in the BlankThis is a great way to get some conversations started. By creating fill in the blanks, you are setting yourself up for some interesting responses. These types of comments/ posts really get people to participate because when people see them they just can’t help themselves and feel the need to chime in with their two cents.6.   Organize a contestCreate a Contest that is both engaging and simple, but make sure that the prize is enticing as well! Simplicity goes very far when it comes to online contests. The fact of the matter is that people want to enter to win something for free, but are more reluctant to do so when they have to give out their information in fear of being spammed and contacted for services or products that they don’t need or want. Therefore use contests to create more visibility for your company and attract more followers and fans rather than trying to sell them something!7.    Top 10 ListsCreate top ten lists for different topics related to your industry. This is a great way to give your professional opinion on what you think is more important along with creating some discussion and engagement. Top ten lists usually draw a lot more attention because they are easier to read and people like to see how things rank in a list. This is why whenever you can create a list about a specific topic, you should. It’s also great for SEO (Search Engine Optimization)!8.   How-to VideosShow a video on how to do something specific that’s related to your business or industry. By making a step-by-step video, you not only improve SEO, but you’re also helping your online credibility. Just make sure that you pick something that you are an expert in and make sure it is done right. No one likes watching a how to video and not being able to do what it is you set out to show him or her. Since video is very popular on the Internet, it makes sense to be one step ahead of the competition and take the time to film out exactly what you are trying to show them.9.   Post Funny Photos or SayingsPeople love to laugh, so if you have something funny to say or something funny to show, then share it! Just make sure it’s appropriate for your audience and doesn’t pull in politics or religion. You don’t want to lose credibility for something you thought was funny but offended your audience.10.  Customer ContentDon’t put the entire burden on your own shoulders all the time. Let your customers and clients do the work for you! Allow them to upload and share their content with their friends and followers. Make sure that you respond accordingly to any negative content that may arise! Encourage your audience and provide them a place where they can share their content, to get all around engagement! Just be sure that it doesn’t turn off topic or become spammy.Leave us a comment below and let us know what has worked for you! We’re always curious to learn about what strategies work for particular businesses! You can leave a response, or trackback from your own site.

Webinar: Social Networking 101 Webinar: Social Networking 101 Presentation Transcript

  • SOCIALNETWORKING 101 KENDRA WRIGHT JESSICA BYBEE-DZIEDZIC
  • SIT BACK AND RELAXWe’ll send you our slides.
  • PRESENTER Kendra Wright• First job managing events for non-profit• Began building websites in 1995 for Fortune 1000 company• Started own company in 1998• Brings big-company experience to the
  • HISTORY
  • SAFFIRE CLIENTS
  • SAFFIRE CLIENTS
  • SAFFIRE CLIENTS
  • ASSOCIATION PARTNERS
  • PALAMINO FEST
  • Our goal is to elevatethe event industry by enhancing its mostimportant virtual front door – its online presence.
  • WHY USE SOCIAL NETWORKING? Traditional Networking Model Local Radio Ad: 5,000 people/ Local TV Ad commercialCampaign: 200,000people/commercial Print: Varies based on Send*Based on midsized market
  • WHY USE SOCIAL NETWORKING? Social Networking ModelME: 1 My Friends’ My Friends: Friends 150-500+ 250,000+
  • ANOTHER GOOD REASONGoogle has increased theimportance it places on socialinteraction to determine how you’reranked. • Likes • Shares/retweets
  • WHICH OUTLETS TO USE?
  • YOUR SOCIALMEDIA PRIORITIES• Spend 70% of your time on Facebook• Use app that posts to Twitter when you post on Facebook (adding 0-10%)• Spend 15% on YouTube• Spend 5% between Pinterest and Instagram (photo sharing)• Keep your eye on Google+ (could affect Google search results)
  • WHICH OUTLETS DO I USE?DON’T try to dominate on everysocial media outlet.Have a solid presence on the mostimportant channels.
  • WHAT TO SHARE & WHEREWhat to Share WhereShort blurbs Facebook, TwitterLonger stories Facebook (and/or link to website or blog)Photos Facebook, Twitter, Pinterest, InstagramVideos Facebook, Twitter, YouTubeContests Facebook, Twitter (website)
  • WHEN TO SHAREPeople consume most of theirentertainment media on nights andweekends.But most publishers publish…when?Publish when people areconsuming.
  • FACEBOOK
  • POLLHow many of you have a Facebook account for your event?
  • FACEBOOKOver 1 BILLION monthly active usersOne in every seven humans on earthis active on FacebookThe most important way to spend yoursocial networking energyFacebook trends to know• People use it on mobile• People use it for photo sharing
  • FACEBOOK COVER PHOTO to make  Be creative! Use this space big announcements, i.e. event dates and upcoming performers.  Change it daily during your event to highlight the day’s activities.  You can’t put links on your cover photo.
  • FACEBOOKPROFILE PICTURE Don’t forget the profile picture! It will appear “solo” throughout Facebook; it needs to be able to stand alone and represent your brand.
  • COOL FACEBOOKCOVERS/PROFILES
  • COOL FACEBOOKCOVERS/PROFILES
  • COOL FACEBOOKCOVER PHOTOS
  • TAGGING INFACEBOOK
  • TAGGING IN FACEBOOKTake pictures of the crowd atconcerts, post them and encouragethem to tag themselvesYour photo appears in their Facebook
  • DEEP THOUGHT Ask questions that get people totalk about themselves in relation to your event
  • GRAB THEIR• ATTENTION Consider funny – posts from mascot, etc.• Personal/human interest stories get a lot of hits• Posts with photos get more views! Think about what YOU would want to click!
  • TWITTER
  • POLL Do you have a Twitteraccount for your event?
  • TWITTERYour 2nd priority for social media530 million accounts340 million tweets a day1 million accounts added to Twitter every day
  • WHY TWEET?Twitter is current on up-to-theminute, important news andcultural happenings.Ramp up your publishingfrequency, and make timelycontent the focus of your Twitteractivities in order to satisfy
  • SETTING UP TWITTERNo more than 15 characters in UsernameExample: Amador County Fair • Too many characters: @AmadorCountyFair • Use: @AmadorFair • Use your real business name so search engines & customers can find you SAFFIRE RECOMMENDATION Include your state in your username if you need to differentiate yourself!
  • COMPLETE A FEW FIELDS AmadorFair
  • WHO TO FOLLOW IN SET UPWhen you set up your account, justfollow the minimum - Industryassociations & businesses • IAFE @IAFE • IFEA @IFEAworld • State/regional organization • Saffire Events @SaffireEvents
  • CUSTOMIZING YOUR PAGEEdit Profile • Add a photo (logo) o Get 10x more followers • Add a bio (mission – make it fun) o Get 8x more followersCustomize your design • Use your website background
  • NEW! ADD A HEADER by 600pxMake a file that is 1200px widetallIt will be a background behind:• Twitter name• Bio• Location• URLJust another way to convey your brandUpload it to Profile/Design
  • Amador header
  • RE-TWEETING• Look through your timeline• Find tweets you wouldn’t mind sharing• Give people a taste of what’s to come
  • MORE TO FOLLOWEvents similar to yoursBig eventsPeople involved in your eventLocal businessesJust for fun SAFFIRE RECOMMENDATION Don’t follow too many until you have tweeted and have a branded page!
  • PEOPLE INVOLVED IN YOUR EVENTSponsorsVendorsEntertainersVolunteersExhibitorsBoard members SAFFIRE RECOMMENDATION Follow people on a Tuesday morning; there may be better chance they’ll follow you back.
  • LOCAL BUSINESSESLocal businesses • Amador (county) • Plymouth (city)Local press SAFFIRE RECOMMENDATION Pilfer from those we are following & our followers!
  • TIPS & TRICKS FOR TWEETSTweet between 120-130 charactersWrite tweets containing “via,” “RT,”“please” and “check”Post weird/human interest storiesTweet on the weekends SAFFIRE RECOMMENDATION Use: www.bufferapp.com or www.hootsuite.com to schedule social media in advance.
  • WHAT IS THIS? #
  • THE ART OF THE HASHTAGA hashtag is how Twitter usersorganize themselves.People start including a hashtag whentweeting about a topic.It becomes easier to find that topic insearch.It is more likely to appear in Twitter’s
  • ENSURE ADOPTION OF A HASHTAG You can’t!
  • WHAT YOU CAN DOPOST it – relevant places on yourwebsite/blogPRINT it – event materials,signage, scoreboards, etc. SAFFIRE RECOMMENDATION Make it easy and – Twitter feed,PUBLICIZE it enticing for customers to find, adoptregularly and promote hashtags. and consistently
  • AN RECENT EXAMPLEMany also use hashtags to add somethingparenthetical/funnyat the end of a tweetManti Te’o hashtag: #catfished
  • STEP 6: MANAGE YOUR TWEETS
  • TAKE IT A STEP FURTHER
  • TWEET AS YOU GOABOUT YOUR DAYInstall Firefox extension • While you are online reading articles, don’t just post them; highlight text and click Buffer icon at bottom right to tweet
  • TWITONOMY
  • TWEAK & REPEATCheck BufferApp or Twitonomyanalytics.Write down topics that had themost reach. • Do more of those.Write down topics that had the leastreach.
  • what is the fastest growing website of all time?
  • PINTEREST Pinterest was the first site to get 10 million unique visitors in a month. Pin event photos (and more) and invite your customers to follow your boards! Not your highest priority,
  • PINTEREST
  • PINTEREST
  • 50% of all web content is…
  • YOUTUBE Customers exposed to videos are 437% more likely to engage in your brand. • Engagement = Purchases SAFFIRE RECOMMENDATIONMake your videos raw and not too produced to help customers identify with your brand.
  • YOUTUBE3rd in your social mediapriorities4 billion videos/dayviewed800 million unique usersvisit YouTube eachmonth
  • INSTAGRAM • Mainly for mobile • Known for image “doctoring” • Trends younger • Ease of use lowers barriers to content creation and helps fuel posts
  • Reach younger customers with…
  • 1. CREATE AN ACCOUNT
  • 2. TAKE A PHOTO
  • 3. PICK A FILTER
  • 4. POST!
  • FUN FACTS ABOUT INSTAGRAM• Social media users plan to increase their use of Instagram at a rate higher than that of any other network.• 85% of Instagrammers use the platform at work, way above any other social media format.
  • USE HASHTAGS ON INSTAGRAM TOO! SAFFIRE RECOMMENDATION Use the same hashtags that you use on twitter so people (and you) have less to remember.
  • Where is the best place tomaximize your social media presence?
  • MOBILENETWORKING
  • FACEBOOK
  • TWITTER
  • BUFFERAPP
  • PINTEREST
  • YOUTUBE
  • MAKING YOURWEBSITE SOCIAL
  • MAXIMIZE SOCIALMEDIA ON WEBSITE Facebook or Tweet your EVENT
  • MAXIMIZE SOCIALMEDIA ON WEBSITE Facebook/Tweet an EVENT FEATURE
  • MAXIMIZE SOCIALMEDIA ON WEBSITE Facebook or Tweet a PHOTO of an event/feature
  • SPECIFIC IDEAS
  • WHAT TO POSTWebsite changes/blog posts/emailarticlesTestimonialsPhotos/Videos“Insider info”News of weird/human interest storiesContestsQuestions
  • SPECIFIC IDEASSend opening day congrats toother fairsJudiciously promote big sponsorsfor retweetSame with vendors andentertainersPost thanks to people/groups;
  • FEEL LIKE• INSIDERS Be the first to know about X via social media!• See behind-the-scenes looks at our event! Your customers feel special,and they are more likely to be long term followers.
  • MULTIMEDIA• Photo contests on website and Facebook• Caption that photo• Funny video upload Photos and video are naturally VIRAL and give you more event photos!
  • GET PEOPLE TALKINGShow live tweets on concert sidescreensHave a vote or quiz • Answer on text, app, QR code, etc.
  • RECAPDon’t try to spread yourself too thinover social media outlets-pick a fewand be successfulDon’t prioritize social media at theexpense of your website
  • THANK YOU Any questions?