BYOD: BRING YOUR OWN DEVICE     ONLINE MARKETING        KENDRA WRIGHT        CASSIE ROBERTS
LET’S HAVE A LITTLE FUNWho has used Twitter?Who has used Twitter from your smartphone?Let’s do an experiment!
MAKE UP A TWEETHaving a great time watching <pick anentertainer> at #TESummit with@SaffireEvents  – Weird Al  – Elmo  – Ga...
What if this was your eventand everyone was tweeting about you?  What would make them want to?
IF YOU HAVE A QUESTION…Ask anytimeORTweet your question using the hashtag#TESummit           Please be kind! 
YOU DON’T HAVE TO TAKE NOTES• Give us your business card at the end of  the presentation.  – We’ll send you our slides.  –...
INTERNET WINS POPULARITY CONTEST
MOBILE IS GOING TO WIN TOO                      Source: Morgan Stanley Research
ARE YOU FOLLOWING THESE TRENDS?     ARE YOUR CUSTOMERS?
PRESENTERS      Kendra Wright                    Cassie Roberts           President                 Manager, Sales & Partn...
HISTORY
SAFFIRE CLIENTS
SAFFIRE CLIENTS
SAFFIRE ASSOCIATION PARTNERS
PALAMINO FEST
Our goal is to elevate the event industryby enhancing its most important virtual   front door – its online presence.
OUR AGENDA•   How to prioritize SOCIAL MEDIA•   Tips and trends for marketing on FACEBOOK•   What to do about TWITTER•   T...
YOUR SOCIAL MEDIA PRIORITIES• Spend 70% of your time on Facebook• Use an app that tweets when you post on Facebook (adding...
WHAT TO SHARE & WHEREWhat to Share      WhereShort blurbs       Facebook, TwitterLonger stories     Facebook (and/or link ...
FACEBOOK
FACEBOOK• Your top social media priority• 901 million monthly active users• One in every seven humans on earth is an  acti...
FACEBOOK COVER PHOTO• Be creative! Use this space to make big  announcements, i.e. event dates and upcoming  performers.• ...
FACEBOOK PROFILE PICTURE• Don’t forget the profile picture!• It will appear “solo” throughout Facebook; it needs to be  ab...
FACEBOOK MILESTONES• Facebook’s timeline  automatically creates a  history of your event.• Call out important  photos and ...
COOL FACEBOOK COVERS/PROFILES
COOL FACEBOOK COVERS/PROFILES
TAGGING IN FACEBOOK• Take pictures of the crowd at  concerts, post them and encourage them  to tag themselves        Your ...
TWITTER
TWITTERYour 2nd priority for social media• 530 million accounts• 340 million tweets a day• 1 million accounts added  to Tw...
WHY TWEET?• Twitter is best for up-to-the minute  important news and cultural happenings.• Ramp up your publishing frequen...
STEP 1: SET UP TWITTER• No more than 15 characters in Username• Example: Amador County Fair  – Too many characters: @Amado...
AmadorFair
WHO TO FOLLOW IN SET UPFollow the minimum - Industry associations& businesses  – IAFE @IAFE  – IFEA @IFEAworld  – Texas Ev...
STEP 2: CUSTOMIZE YOUR PAGE• Edit Profile  – Add a photo (logo)     • Get 10x more followers  – Add a bio (mission – make ...
NEW! ADD A HEADER•   Make a file that is 1200px wide by 600px tall•   It will be a background behind:•   Twitter name•   B...
• Amador header
STEP 3: DO A FEW RE-TWEETS•   Re-tweet people you follow•   Look through your timeline•   At first, this is just to get yo...
STEP 4: FOLLOW SOME PEOPLE•   Events similar to yours•   Big events•   People involved in your event•   Local businesses• ...
PEOPLE INVOLVED IN YOUR EVENT•   Sponsors                    • Exhibitors•   Vendors                     • Board members• ...
LOCAL BUSINESSES• Local businesses  – Amador (county)  – Plymouth (city)• Local press                    SAFFIRE RECOMMEND...
WHAT TO POST•   Website changes/blog posts/email articles•   Testimonials•   Photos/Videos•   “Insider info”•   News of we...
SPECIFIC IDEAS• Send opening day congrats to other fairs• Judiciously promote big sponsors for  retweet• Same with vendors...
TRICKS & TIPS FOR TWEETSFor the highest click-through rates:Tweet between 120-130 characters.Write tweets containing “via,...
THE ART OF THE HASHTAGA hashtag is how Twitter users organize themselves.People start including a hashtag when tweeting ab...
ENSURE ADOPTION OF A HASHTAG         You can’t!
WHAT YOU CAN DOPOST it – relevant places on yourwebsite/blogPRINT it – eventmaterials, signage, scoreboards, etc.PUBLICIZE...
SAFFIRE’S HASHTAG ADDENDUMMany also use hashtags to add somethingparenthetical/funny at the end of a tweetJimmy Fallon exa...
STEP 7: MANAGE YOUR TWEETS
TAKE IT A STEP FURTHER
STEP 8: GO ABOUT YOUR DAY• Install Firefox extension
EVEN WHEN YOU’RE MOBILE
STEP 9: TWEET ABOUT YOUR PEOPLE• Now you follow “your people”• You may have even retweeted some of them• Now start writing...
TWITONOMY
STEP 10: TWEAK & REPEAT• Check BufferApp or Twitonomy analytics.• Write down topics that had the most reach.  – Do more of...
TARGETING TRENDS
50% of all web content is…
YOUTUBE           • Customers exposed to videos             are 437% more likely to             engage in your brand.     ...
YOUTUBE• 3rd in your social media  priorities• 4 billion videos/day viewed• 800 million unique users visit  YouTube each m...
What is the fastest growing   website of all time?
PINTERESTPinterest was the first site to get 10million unique visitors in a month.Pin event photos (and more) andinvite yo...
PINTEREST
PINTEREST
INSTAGRAM • Mainly for mobile • Known for image   “doctoring” • Trends younger
TEXT MARKETING• Your customers are texting.• Consider joining the conversation.• Judiciously text deals and special announ...
OTHER PARTIES TO ATTEND
2013: THE YEAR OF THE…        Story!
VISUAL STORYTELLING    A marketing technique that can bring youincreased exposure, better customer engagement         and ...
THE KEY TO SUCCESS Create visual features thattell a story about your event.   Share them everywhere.
EMAIL MARKETING
WHAT’S COOL ABOUT EMAIL?        NOT COOL:     One of the oldest online marketing tactics
WHAT’S COOL ABOUT EMAIL?            COOL:67% of global marketers rated  email the most successful   digital marketing tact...
COMPELLING REASONS TO EMAIL• Email is the top revenue generator for  many companies (even above social  media)• Email give...
ANATOMY OF SUCCESSFUL EMAIL   A Big Email List     Lots Opened          Lots         Clicked           $$$
GUIDE TO EMAIL MARKETINGMAKE A GAME   CREATE A LIST   WRITE THE   INCLUDE GOOD   USE A STRONG     TRACK THE   LEARN AND   ...
STEP 1: MAKE A GAME PLANMAKE A GAME   CREATE A LIST   WRITE THE   INCLUDE GOOD   USE A STRONG     TRACK THE   LEARN AND   ...
MAKE A GAME PLANPlan for:• How often will you say it?• Unless you’re big, don’t publicize schedule• What day of the week w...
STEP 2: CREATE A LIST OF RECIPIENTSMAKE A GAME   CREATE A LIST   WRITE THE   INCLUDE GOOD   USE A STRONG     TRACK THE   L...
EMAIL YOUR PEEPS•   Outlook contacts•   Board of directors•   Volunteers•   Sponsors•   Exhibitors•   Past purchasers•   E...
EMAIL SIGNUPS ON EVERY PAGE
GET ADDRESSES ONGOING• Online   – On every webpage   – When people share an event photo   – When they complete an online f...
STEP 3: WRITE THE MESSAGEMAKE A GAME   CREATE A LIST   WRITE THE   INCLUDE GOOD   USE A STRONG     TRACK THE   LEARN AND  ...
WRITE THE MESSAGE• Use ideas from your  brainstorming/calendar• Consider a “pyramid” approach  – One main story  – Two sma...
EMAIL ARTICLES: THE FORMULA•   Headline•   Image•   Text (short, with links)•   Call to action    – Consider “Click here t...
CONSIDER A PYRAMID                one main                  story                  TEST                 AGAINST           ...
WHAT WILL WE SAY?Don’t tell the whole story.    Goal: CLICKS!
STEP 4: INCLUDE GOOD IMAGERYMAKE A GAME   CREATE A LIST   WRITE THE   INCLUDE GOOD   USE A STRONG     TRACK THE   LEARN AN...
WHAT MAKES A GOOD IMAGE?• The best email images are the ones that  make people click!• Use zoom/cropping• Use photos of pe...
STEP 5: USE A STRONG SUBJECT LINEMAKE A GAME   CREATE A LIST   WRITE THE   INCLUDE GOOD   USE A STRONG     TRACK THE   LEA...
STEP 5: USE A STRONG SUBJECT LINEGood content and images lead to CLICKS…          But a good subject line   (sent at right...
WHAT MAKES A GOOD SUBJECT LINE?•   Include something recognizable•   Use action words•   Not too spammy•   50 characters o...
STEP 6: TRACK THE PERFORMANCEMAKE A GAME   CREATE A LIST   WRITE THE   INCLUDE GOOD   USE A STRONG     TRACK THE   LEARN A...
TRACK THE PERFORMANCE           Kendra’s Law:If you’re not measuring marketing,       you’re not marketing!
WHAT TO TRACKPer email•   Open rate•   Click-through rate (CTR)•   Response rate – web visits, revenueOver time•   House f...
SAMPLE OPEN RATESVaries by client• 9-15% on low end• 30-35% on high endWho has the highest open rate?• Good subject line• ...
SAMPLE CLICK RATESNot as much variance• Around 10-20%Depends on call to action, so use action words•   Get More Info!•   S...
STEP 7: LEARN AND REPEATMAKE A GAME   CREATE A LIST   WRITE THE   INCLUDE GOOD   USE A STRONG     TRACK THE   LEARN AND   ...
YOUR WEBSITE
YOUR WEBSITE... YOUR PARTY
WHY???• It’s a medium we aren’t 100%  comfortable with• We don’t know where to start• Things are changing so fast…  It loo...
HOW DO YOU MANAGE YOUR SITE?
YOUR WEB GUY
THE GOAL To be the most successfuland to maintain your sanity,    you must be able to market your event on your    website...
THE REALITY98% of anonymous onlineprospects enter a website looking for something…yet still leave anonymous.
MAKE INFO QUICK TO FIND• Don’t have more than 5-7 links in one place.• Make your information hierarchical.                ...
MAKE IT FUN• Use photos to tell your story.• Give people features to click.
Besides your homepage, where do   people go on your website?         (do you know?)
MAKE EVENT PAGES INTERACTIVE
MAKE EVENT PAGES INTERACTIVE
MAKE EVENT PAGES INTERACTIVE
MAXIMIZE SOCIAL MEDIA• Facebook or Tweet your ENTIRE EVENT
MAXIMIZE SOCIAL MEDIA• Facebook or Tweet an EVENT FEATURE
MAXIMIZE SOCIAL MEDIA• Facebook or Tweet a PHOTO of an event feature
WHY DO ECOMMERCE?
ECOMMERCE = INSURANCE POLICY
ECOMMERCE = INCREMENTAL REVENUE
DETERMINING PRICE• 80/20 rule  – Approximately 80% of the tickets you sell online will    be redeemed  – Offer 20% discoun...
SELL MORE NOW• Make your tickets easy to find.• Have minimum clicks to get to the shopping cart.• Integrate the design of ...
MAKING IT MOBILE
MOBILE
APP OR MOBILE SITE?                0%   BlackBerry      24%                     Android     Apple            46%    iPhone...
APP OR MOBILE SITE?
WHY MOBILE?• Customers use mobile search to shop.  – 95% of all mobile searches are for LOCAL    products and services.  –...
THE PERFECT STORM   LOCAL Search        +  Mobile PURCHASEMOBILE SUCCESS
WHAT LEADS TO MOBILE PURCHASE?
WHAT TO MAKE MOBILE• As much as you can!• A couple years ago, with Saffire, we debated  how much to charge for mobile.    ...
MULTI-SCREEN MARKETING
MULTI-SCREEN MARKETING
MAXIMIZE THE SOFAREALLY OLD DAYS• We marketed to people on their sofas• Newspapers, TV, magazinesFAIRLY OLD DAYS• We relie...
REAL-TIMEMARKETING TOOLS
YOUR WEBSITE
YOUR WEBSITE
FACEBOOK
TWITTER
PINTEREST
YOUTUBE
ANALYTICS
GOOGLE ANALYTICS
GOOGLE ANALYTICS
4 IMPORTANT THINGS TO WATCH              •Low visits?               Improve SEO orSITE VISITS    online marketing of      ...
4 IMPORTANT THINGS TO WATCH BOUNCE   •High bounce rate?           Improve your  RATE     homepage
4 IMPORTANT THINGS TO WATCH actions/ •Not enough action?           Make your websiteconversion more compelling   rate    (...
ONE MORE THING TO WATCHTIME ON   •Low time?           Add interactivity and  SITE     other “stickiness”
BLOGGING
BLOGGING OPTIONS• Wordpress & Blogger are the biggest free  blogging tools• Tumbler is the fastest growing• We recommend W...
ADVANTAGES OF A BLOG• Simple to update content  – Particularly important if Website isn’t so easy• Can do 100% from phone•...
HOW TO GET STARTED BLOGGING•   Sign up at www.wordpress.com•   Click “Get Started”•   Complete contact info and blog URL• ...
START WRITING POSTS
MAKE A GAME PLAN
WHAT WILL YOU SAY?1. Determine Your Target Audiences
WHAT WILL YOU SAY?  2. Get your team together –make sure to include all audiences
WHAT WILL YOU SAY?3. Brainstorm all the reasons people come to your event
WHAT WILL YOU SAY?4. Come up with topics for all these reasons
WHAT WILL YOU SAY?Two things to tell people:  1.   What we want them to hear  2.   What people want to hear
PICK YOUR POISON•   Website•   Mobile•   Email•   Facebook•   Twitter•   YouTube•   Pinterest•   Blog•   Flickr
CREATE AN EDITORIAL CALENDAR
SPECIFIC ONLINE MARKETING IDEAS
DEEP THOUGHT...• Ask questions that get people  to talk about themselves in relation to  your event
GRAB THEIR ATTENTION• Consider funny – tweets from mascot, etc.• Personal/human interest stories get a lot of  hits• Posts...
MAKE PEOPLE FEEL LIKE INSIDERS• Be the first to know about X via social  media!• See behind-the-scenes looks at our  event...
MULTIMEDIA• Photo contests on website and Facebook• Caption that photo• Funny video upload• Photos and video are naturally...
GET PEOPLE TALKING• Show live tweets on concert side screens• Have a vote or quiz  – Answer on text, app, QR code, etc.
CONTESTS WITH PUBLICITY BONUS• Have a contest for front row concert seats  – Text, tweet or post on FB page NOW = publicit...
CONTESTS WITH PUBLICITY BONUS• Do giveaways with charitable tie-in• Allow groups to get $ for their orgs for  advance sale...
FAIRS EVERYWHERE
FAIRS EVERYWHERE                   1   2
FAIRS EVERYWHERE
FAIRS EVERYWHERE
TO REVIEW• In this order, focus on this social media       – Facebook, Twitter, YouTube, Pinterest/Instagram•   Prioritize...
MORE TALKSToday 2:20 & 3:20 - Secret Sauce for Your Event with HOT Fair         (nothing to do with online, but awesome!)S...
BULLS-EYELeave us your business card, and we’ll send:• These slides• The Editorial Calendar template• A free subscription ...
Bring Your Own Device TES
Bring Your Own Device TES
Bring Your Own Device TES
Bring Your Own Device TES
Bring Your Own Device TES
Bring Your Own Device TES
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  • We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
  • We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
  • We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
  • We are going to give you lots of great info today you’ll be able to use to immediately increase revenue for your event. But you don’t need to take notes. Just come up afterwards and give us your business card, and we’ll send you a link to the slides right after the conference.
  • Five years ago, most of us probably felt like we were spending a ton of time online. But internet usage has more than DOUBLED since then! The amount of time people spend overall on the Internet has increased 121% over the past five years.In 2010, for the first time ever, Internet usage surpassed television usage.Even if we’re not personally following this trend, our customers are, and they are the ones we most need to reach in order to grow.Are we following this trend?Do we think our customers are?
  • By 2014, more people will access your website via mobile devices than desktop computers. Based on the trajectory I’ve seen, I believe it!
  • Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
  • Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
  • Cassie does website, mobile and social networking.
  • Cassie does website, mobile and social networking.
  • Cassie does website, mobile and social networking.
  • http://www.inc.com/guides/201103/how-to-create-an-effective-company-facebook-page.html
  • Troy, I had to unfollow Saffire Events so we can show these people how to do a follow. 
  • Since we do the Amador website, we’re the perfect people to supply these graphics, so we’re going to add a heading now; it’s basically a background for the top part of the page.
  • Looks pretty snazzy, doesn’t it, Troy?
  • Don’t follow too many until you have tweeted and have a branded page!
  • Troy, do any of these look legit, like you’d want to follow them?
  • 1.    Share your Blog postsDoes your company blog? Why not take the time to share that wonderful content with your audience on Social Media? Sharing your blog posts with your Facebook and Twitter followers will not only help you engage with them, but it will also increase web traffic to your blog. If you increase this traffic you can then convert them into paying customers.2.   QuestionsAsk a question on Twitter, LinkedIn, Quora or Facebook and then share the answers you get. Create thought provoking and engaging questions based upon your area of expertise or industry that will produce great responses. Then share those answers with everyone on your company’s page. You can generate great feedback and start interesting discussions.3.   Highlight Customer Stories and TestimonialsLet your customers do the marketing for you! Share the stories and experiences that your customers have had with your company for all to see. This will show your company from different perspectives and show others what they can expect when doing business with you.4.   Local ActivitiesA great way to get people involved with your business and the community is to let them know about the things that are happening locally. Keeping your fans engaged with what’s going on in the community will not only look good for you but when they tell others where they heard about the event, they will be reminded of your company and that they heard it from you first! A good way to do this is to run a contest and give away something relevant to your community.5.   Fill in the BlankThis is a great way to get some conversations started. By creating fill in the blanks, you are setting yourself up for some interesting responses. These types of comments/ posts really get people to participate because when people see them they just can’t help themselves and feel the need to chime in with their two cents.6.   Organize a contestCreate a Contest that is both engaging and simple, but make sure that the prize is enticing as well! Simplicity goes very far when it comes to online contests. The fact of the matter is that people want to enter to win something for free, but are more reluctant to do so when they have to give out their information in fear of being spammed and contacted for services or products that they don’t need or want. Therefore use contests to create more visibility for your company and attract more followers and fans rather than trying to sell them something!7.    Top 10 ListsCreate top ten lists for different topics related to your industry. This is a great way to give your professional opinion on what you think is more important along with creating some discussion and engagement. Top ten lists usually draw a lot more attention because they are easier to read and people like to see how things rank in a list. This is why whenever you can create a list about a specific topic, you should. It’s also great for SEO (Search Engine Optimization)!8.   How-to VideosShow a video on how to do something specific that’s related to your business or industry. By making a step-by-step video, you not only improve SEO, but you’re also helping your online credibility. Just make sure that you pick something that you are an expert in and make sure it is done right. No one likes watching a how to video and not being able to do what it is you set out to show him or her. Since video is very popular on the Internet, it makes sense to be one step ahead of the competition and take the time to film out exactly what you are trying to show them.9.   Post Funny Photos or SayingsPeople love to laugh, so if you have something funny to say or something funny to show, then share it! Just make sure it’s appropriate for your audience and doesn’t pull in politics or religion. You don’t want to lose credibility for something you thought was funny but offended your audience.10.  Customer ContentDon’t put the entire burden on your own shoulders all the time. Let your customers and clients do the work for you! Allow them to upload and share their content with their friends and followers. Make sure that you respond accordingly to any negative content that may arise! Encourage your audience and provide them a place where they can share their content, to get all around engagement! Just be sure that it doesn’t turn off topic or become spammy.Leave us a comment below and let us know what has worked for you! We’re always curious to learn about what strategies work for particular businesses! You can leave a response, or trackback from your own site.
  • http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.html Source Mashable.
  • http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.html Source Mashable.
  • http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.htmlPost - media section, event section, etc
  • Schedule up to 10 posts for each account you set up for FREEFacebook, Twitter, LinkedIn“GO AWESOME” and for $10 a month, you can schedule up to 100 posts per account
  • Different for weekends and weekdays
  • Videos account for 50% of all online traffic as of January 2012
  • Videos account for 50% of all online traffic as of January 2012
  • You can see it’s not, just by the numbers of accounts and messages sent every day!
  • But first, let’s talk in general about how to do email marketing. Here are some things we think are keys to success.We’re going to go through each of them and give you recommendations about how to do them successfully.
  • The first step is to have a game plan.
  • Here are some questions to ask yourself. Don’t worry, we’ll go through the answers.
  • I’m always surprised that events don’t have email lists that they email on a regular basis. Does anyone here not email yet?
  • The most important place to collect addresses on an ongoing basis is from your website. These people have self-selected that they like receiving information electronically.Don’t:LINK to an email signup (include it on the page)Put it on just the HOMEPAGE (put it on every page)
  • If your website is interactive, you should give people the chance to self-identify every time they interact with your site. Then think of the other places you interact with potential customers, and start capturing them there too.
  • Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
  • So what’s the format? Simple. You just need a headline, some imagery, text and a call to action. Some research shows that Click Here gets lots more clicks, but I’d include it not as the link – make the link be the actual action you want them to take.
  • Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
  • Now you take your ideas you’ve put into your calendar, and pick the one(s) to send, and write your story – but don’t put the whole thing in your email. Put a few sentences, and link to your website or blog, where people might get “sucked in” to learn more. I love including more than one article, so you can test them against each other. Then have an office pool as to which one will get the most clicks – I bet you’re surprised!
  • Research on what makes people click online images shows that the least likely photos to attract info are ones where there are no people, better are ones with people not looking at the camera, but the best are ones with people looking at the camera. Why? They ENGAGE! Try it!Early in my career, I was a writer, so it’s very dismaying to me that I work on a medium where people don’t read. But I work it by having short, punchy copy and lots of pictures.
  • We talked about how your goal in your content is to get clicks to your website, blog or Facebook. But none of this means anything if people don’t open it in the first place! Make sure you have a good subject line!What is a good open rate?
  • There is so much to learn from looking at your statistics.
  • It’s awesome. We love it. And everyone is so happy.Now how do we look approximately 9 days (ok, a couple years) later, when it looks dated, hard to maintain and isn’t doing much for you?
  • In the past, we all had a “guy.” Someone to keep our site updated.
  • Sometimes, however, your guy isn’t available.
  • #1 we all know nothing sells an event like photos. Photos are also an EXTREMELY personal way to share an event, especially if the photo is of them. This is one of the great things about localized eventsAbout half of young Americans find their news through Facebook. Do you make it easy for people to share content and articles?
  • Selling advanced tickets to your event is like an insurance policy against all these things. Things happen. People get busy. They use up all the money from their current paycheck. But if they have a ticket to your event, they will probably come. But not all of them will. People will spend incremental revenue.And because redemption won’t be 100%, you can even afford to discount tickets and/or offer free shipping off the gate price, and still make more than you would have.
  • Selling advanced tickets to your event is like an insurance policy against all these things. Things happen. People get busy. They use up all the money from their current paycheck. But if they have a ticket to your event, they will probably come. But not all of them will. People will spend incremental revenue.And because redemption won’t be 100%, you can even afford to discount tickets and/or offer free shipping off the gate price, and still make more than you would have.
  • So you know you need to be on Mobile, but what should you do- an app or a mobile site? And do you know the difference? App: Downloadable interface that installs Mobile site- DEFINITELY. You’ll reach MORE! That way you don’t have to guess which phone will “win!”The same technology you use to build mobile also works for tablets (no Flash)An app only reaches your most loyal followers while a mobile site reaches EVERYONEQR codes only go to mobile sites!
  • If you’re doing it, so are your customers. Figure out ways to market that link different forms of technologyTablet/Laptop/Phone/TV: Pick two and link them
  • Fascinating which things it doesn’t matter if it’s DURING the program even! Not just during commercials
  • Research on what makes people click online images shows that the least likely photos to attract info are ones where there are no people, better are ones with people not looking at the camera, but the best are ones with people looking at the camera. Why? They ENGAGE! Try it!Early in my career, I was a writer, so it’s very dismaying to me that I work on a medium where people don’t read. But I work it by having short, punchy copy and lots of pictures.
  • Research on what makes people click online images shows that the least likely photos to attract info are ones where there are no people, better are ones with people not looking at the camera, but the best are ones with people looking at the camera. Why? They ENGAGE! Try it!Early in my career, I was a writer, so it’s very dismaying to me that I work on a medium where people don’t read. But I work it by having short, punchy copy and lots of pictures.
  • Research on what makes people click online images shows that the least likely photos to attract info are ones where there are no people, better are ones with people not looking at the camera, but the best are ones with people looking at the camera. Why? They ENGAGE! Try it!Early in my career, I was a writer, so it’s very dismaying to me that I work on a medium where people don’t read. But I work it by having short, punchy copy and lots of pictures.
  • Blog – you update and customers commentThe rest, both you and your customers can contribute.
  • This is a format I’ve loved and used for years. It’s super simple (and I can send it to you – just request it). Just put the dates down the left and the mediums across the top. Then start filling in things from your brainstorming session.
  • Bring Your Own Device TES

    1. 1. BYOD: BRING YOUR OWN DEVICE ONLINE MARKETING KENDRA WRIGHT CASSIE ROBERTS
    2. 2. LET’S HAVE A LITTLE FUNWho has used Twitter?Who has used Twitter from your smartphone?Let’s do an experiment!
    3. 3. MAKE UP A TWEETHaving a great time watching <pick anentertainer> at #TESummit with@SaffireEvents – Weird Al – Elmo – Garth Brooks – Sumo wrestling – Wayne Newton
    4. 4. What if this was your eventand everyone was tweeting about you? What would make them want to?
    5. 5. IF YOU HAVE A QUESTION…Ask anytimeORTweet your question using the hashtag#TESummit Please be kind! 
    6. 6. YOU DON’T HAVE TO TAKE NOTES• Give us your business card at the end of the presentation. – We’ll send you our slides. – We’ll send you an invite to our Hollywood Happy Hour. – We’ll send you The Dirt free online marketing tips.
    7. 7. INTERNET WINS POPULARITY CONTEST
    8. 8. MOBILE IS GOING TO WIN TOO Source: Morgan Stanley Research
    9. 9. ARE YOU FOLLOWING THESE TRENDS? ARE YOUR CUSTOMERS?
    10. 10. PRESENTERS Kendra Wright Cassie Roberts President Manager, Sales & Partnership• First job managing events for • Received BS Public Relations, & non-profit Masters Sport Management, The• Began building websites in 1995 University of Texas for Fortune 1000 company• Started own company in 1998 • Born in Central City, NE• Brings big-company experience • United States Olympic Committee to the event industry • Rodeo Austin
    11. 11. HISTORY
    12. 12. SAFFIRE CLIENTS
    13. 13. SAFFIRE CLIENTS
    14. 14. SAFFIRE ASSOCIATION PARTNERS
    15. 15. PALAMINO FEST
    16. 16. Our goal is to elevate the event industryby enhancing its most important virtual front door – its online presence.
    17. 17. OUR AGENDA• How to prioritize SOCIAL MEDIA• Tips and trends for marketing on FACEBOOK• What to do about TWITTER• The latest TRENDS and what to do about them• Prioritize how to make your WEBSITE better• Maximize your MOBILE presence• Important STATISTICS TO WATCH and what to do with the info• How to make more money with EMAIL• Tools to market your event FROM YOUR EVENT GROUNDS• Your GAME PLAN for when you get home• Specific ONLINE MARKETING IDEAS
    18. 18. YOUR SOCIAL MEDIA PRIORITIES• Spend 70% of your time on Facebook• Use an app that tweets when you post on Facebook (adding 10%)• Spend 15% on YouTube• Spend 5% between Pinterest and Instagram (photo sharing)
    19. 19. WHAT TO SHARE & WHEREWhat to Share WhereShort blurbs Facebook, TwitterLonger stories Facebook (and/or link to website or blog)Photos Facebook, Twitter, Pinterest, InstagramVideos Facebook, Twitter, YouTubeContests Facebook, Twitter (website)
    20. 20. FACEBOOK
    21. 21. FACEBOOK• Your top social media priority• 901 million monthly active users• One in every seven humans on earth is an active Facebook user• Facebook trends to know – People use it on mobile – People use it for photo sharing
    22. 22. FACEBOOK COVER PHOTO• Be creative! Use this space to make big announcements, i.e. event dates and upcoming performers.• Change it daily during your event to highlight the day’s activities.• You can’t put links on your cover photo.
    23. 23. FACEBOOK PROFILE PICTURE• Don’t forget the profile picture!• It will appear “solo” throughout Facebook; it needs to be able to stand alone and represent your brand
    24. 24. FACEBOOK MILESTONES• Facebook’s timeline automatically creates a history of your event.• Call out important photos and events by clicking the star on a post to expand the photo to a widescreen view.• You can even pin content so it will remain the top post for 7 days.
    25. 25. COOL FACEBOOK COVERS/PROFILES
    26. 26. COOL FACEBOOK COVERS/PROFILES
    27. 27. TAGGING IN FACEBOOK• Take pictures of the crowd at concerts, post them and encourage them to tag themselves Your photo appears in their Facebook feed!
    28. 28. TWITTER
    29. 29. TWITTERYour 2nd priority for social media• 530 million accounts• 340 million tweets a day• 1 million accounts added to Twitter every day
    30. 30. WHY TWEET?• Twitter is best for up-to-the minute important news and cultural happenings.• Ramp up your publishing frequency, and make timely content the focus of your Twitter activities in order to satisfy information-hungry users.
    31. 31. STEP 1: SET UP TWITTER• No more than 15 characters in Username• Example: Amador County Fair – Too many characters: @AmadorCountyFair – Use: @AmadorFair – Use your real business name so search engines & customers can find you SAFFIRE RECOMMENDATION Include your state in your username if you need to differentiate yourself!
    32. 32. AmadorFair
    33. 33. WHO TO FOLLOW IN SET UPFollow the minimum - Industry associations& businesses – IAFE @IAFE – IFEA @IFEAworld – Texas Events Summit @TXEventsSummit – Saffire Events @SaffireEvents
    34. 34. STEP 2: CUSTOMIZE YOUR PAGE• Edit Profile – Add a photo (logo) • Get 10x more followers – Add a bio (mission – make it fun) • Get 8x more followers• Customize your design – Use your website background
    35. 35. NEW! ADD A HEADER• Make a file that is 1200px wide by 600px tall• It will be a background behind:• Twitter name• Bio• Location• URL• Just another way to convey your brand• Upload it to Profile/Design
    36. 36. • Amador header
    37. 37. STEP 3: DO A FEW RE-TWEETS• Re-tweet people you follow• Look through your timeline• At first, this is just to get your feet wet• Give people a taste of what’s to come
    38. 38. STEP 4: FOLLOW SOME PEOPLE• Events similar to yours• Big events• People involved in your event• Local businesses• Just for fun SAFFIRE RECOMMENDATION Don’t follow too many until you have tweeted and have a branded page!
    39. 39. PEOPLE INVOLVED IN YOUR EVENT• Sponsors • Exhibitors• Vendors • Board members• Entertainers• Volunteers SAFFIRE RECOMMENDATION Follow people on a Tuesday morning; there may be better chance they’ll follow you back.
    40. 40. LOCAL BUSINESSES• Local businesses – Amador (county) – Plymouth (city)• Local press SAFFIRE RECOMMENDATION Pilfer from those we are following & our followers!
    41. 41. WHAT TO POST• Website changes/blog posts/email articles• Testimonials• Photos/Videos• “Insider info”• News of weird/human interest stories• Contests• Questions
    42. 42. SPECIFIC IDEAS• Send opening day congrats to other fairs• Judiciously promote big sponsors for retweet• Same with vendors and entertainers• Post thanks to people/groups; they’ll repost
    43. 43. TRICKS & TIPS FOR TWEETSFor the highest click-through rates:Tweet between 120-130 characters.Write tweets containing “via,” “RT,” “please” and“check.”Post weird/human interest stories.Tweet on the weekends.
    44. 44. THE ART OF THE HASHTAGA hashtag is how Twitter users organize themselves.People start including a hashtag when tweeting about atopic.It becomes easier to find that topic in search.It is more likely to appear in Twitter’s Trending Topics.
    45. 45. ENSURE ADOPTION OF A HASHTAG You can’t!
    46. 46. WHAT YOU CAN DOPOST it – relevant places on yourwebsite/blogPRINT it – eventmaterials, signage, scoreboards, etc.PUBLICIZE it – Twitter feed, regularly andconsistently
    47. 47. SAFFIRE’S HASHTAG ADDENDUMMany also use hashtags to add somethingparenthetical/funny at the end of a tweetJimmy Fallon example
    48. 48. STEP 7: MANAGE YOUR TWEETS
    49. 49. TAKE IT A STEP FURTHER
    50. 50. STEP 8: GO ABOUT YOUR DAY• Install Firefox extension
    51. 51. EVEN WHEN YOU’RE MOBILE
    52. 52. STEP 9: TWEET ABOUT YOUR PEOPLE• Now you follow “your people”• You may have even retweeted some of them• Now start writing original tweets about them – Be ruthless: Keep track of how many followers THEY have, and tweet about those who have the most followers – include @ (Twitter name)! e.g., @saffireevents – Your goal, especially while you don’t have many followers, is to get retweeted. So think like people you tweet about. Hint: People tend to retweet when you say nice things about them.
    53. 53. TWITONOMY
    54. 54. STEP 10: TWEAK & REPEAT• Check BufferApp or Twitonomy analytics.• Write down topics that had the most reach. – Do more of those.• Write down topics that had the least reach. – Do less of those.
    55. 55. TARGETING TRENDS
    56. 56. 50% of all web content is…
    57. 57. YOUTUBE • Customers exposed to videos are 437% more likely to engage in your brand. – Engagement = Purchases SAFFIRE RECOMMENDATIONMake your videos raw and not too produced to help customers identify with your brand.
    58. 58. YOUTUBE• 3rd in your social media priorities• 4 billion videos/day viewed• 800 million unique users visit YouTube each month• 44% of YouTube’s users are aged between 12 and 34
    59. 59. What is the fastest growing website of all time?
    60. 60. PINTERESTPinterest was the first site to get 10million unique visitors in a month.Pin event photos (and more) andinvite your customers to follow yourboards!Not your highest priority, but do it!It’s fun!
    61. 61. PINTEREST
    62. 62. PINTEREST
    63. 63. INSTAGRAM • Mainly for mobile • Known for image “doctoring” • Trends younger
    64. 64. TEXT MARKETING• Your customers are texting.• Consider joining the conversation.• Judiciously text deals and special announcements. SAFFIRE RECOMMENDATION Start offering people the opportunity to sign up for text, even if you don’t know what you’ll do with them.
    65. 65. OTHER PARTIES TO ATTEND
    66. 66. 2013: THE YEAR OF THE… Story!
    67. 67. VISUAL STORYTELLING A marketing technique that can bring youincreased exposure, better customer engagement and retention, and more sales.
    68. 68. THE KEY TO SUCCESS Create visual features thattell a story about your event. Share them everywhere.
    69. 69. EMAIL MARKETING
    70. 70. WHAT’S COOL ABOUT EMAIL? NOT COOL: One of the oldest online marketing tactics
    71. 71. WHAT’S COOL ABOUT EMAIL? COOL:67% of global marketers rated email the most successful digital marketing tactic • Source: CMO Council, May 2012
    72. 72. COMPELLING REASONS TO EMAIL• Email is the top revenue generator for many companies (even above social media)• Email gives some of the fastest results, often within 24 hours• Email is the most cost-effective marketing tool
    73. 73. ANATOMY OF SUCCESSFUL EMAIL A Big Email List Lots Opened Lots Clicked $$$
    74. 74. GUIDE TO EMAIL MARKETINGMAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
    75. 75. STEP 1: MAKE A GAME PLANMAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
    76. 76. MAKE A GAME PLANPlan for:• How often will you say it?• Unless you’re big, don’t publicize schedule• What day of the week will you say it? o Tuesday (try Wednesday or Friday for fun!)• What time of day will you send it? o Mid-morning
    77. 77. STEP 2: CREATE A LIST OF RECIPIENTSMAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
    78. 78. EMAIL YOUR PEEPS• Outlook contacts• Board of directors• Volunteers• Sponsors• Exhibitors• Past purchasers• Etc.
    79. 79. EMAIL SIGNUPS ON EVERY PAGE
    80. 80. GET ADDRESSES ONGOING• Online – On every webpage – When people share an event photo – When they complete an online form – On Facebook, offer Like and email signup – On Twitter, promote by teasing pending campaign• Offline – Door prize or signup at events – Any time they purchase something
    81. 81. STEP 3: WRITE THE MESSAGEMAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
    82. 82. WRITE THE MESSAGE• Use ideas from your brainstorming/calendar• Consider a “pyramid” approach – One main story – Two smaller features – Then you can test one against others
    83. 83. EMAIL ARTICLES: THE FORMULA• Headline• Image• Text (short, with links)• Call to action – Consider “Click here to enter now!”
    84. 84. CONSIDER A PYRAMID one main story TEST AGAINST EACH OTHER two smaller two smaller features features
    85. 85. WHAT WILL WE SAY?Don’t tell the whole story. Goal: CLICKS!
    86. 86. STEP 4: INCLUDE GOOD IMAGERYMAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
    87. 87. WHAT MAKES A GOOD IMAGE?• The best email images are the ones that make people click!• Use zoom/cropping• Use photos of people looking at the camera
    88. 88. STEP 5: USE A STRONG SUBJECT LINEMAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
    89. 89. STEP 5: USE A STRONG SUBJECT LINEGood content and images lead to CLICKS… But a good subject line (sent at right time) leads to OPENS!
    90. 90. WHAT MAKES A GOOD SUBJECT LINE?• Include something recognizable• Use action words• Not too spammy• 50 characters or less – Turn into Tweet, with 120 characters, # and shortened URL – Turn into Facebook, with 150 characters, graphic and no #
    91. 91. STEP 6: TRACK THE PERFORMANCEMAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
    92. 92. TRACK THE PERFORMANCE Kendra’s Law:If you’re not measuring marketing, you’re not marketing!
    93. 93. WHAT TO TRACKPer email• Open rate• Click-through rate (CTR)• Response rate – web visits, revenueOver time• House file size• Churn (percentage who leave your list)• Cost/email• Revenue/email
    94. 94. SAMPLE OPEN RATESVaries by client• 9-15% on low end• 30-35% on high endWho has the highest open rate?• Good subject line• Clients who sell online• Clients with a strong brand• Sent at right time/day (Tuesday mid-morning)
    95. 95. SAMPLE CLICK RATESNot as much variance• Around 10-20%Depends on call to action, so use action words• Get More Info!• Sign Up!• Buy Now!• More Photos!Again, don’t tell the whole story!
    96. 96. STEP 7: LEARN AND REPEATMAKE A GAME CREATE A LIST WRITE THE INCLUDE GOOD USE A STRONG TRACK THE LEARN AND PLAN OF RECIPIENTS MESSAGE IMAGERY SUBJECT LINE PERFORMANCE REPEAT
    97. 97. YOUR WEBSITE
    98. 98. YOUR WEBSITE... YOUR PARTY
    99. 99. WHY???• It’s a medium we aren’t 100% comfortable with• We don’t know where to start• Things are changing so fast… It looked good a couple years ago!
    100. 100. HOW DO YOU MANAGE YOUR SITE?
    101. 101. YOUR WEB GUY
    102. 102. THE GOAL To be the most successfuland to maintain your sanity, you must be able to market your event on your website in real time.
    103. 103. THE REALITY98% of anonymous onlineprospects enter a website looking for something…yet still leave anonymous.
    104. 104. MAKE INFO QUICK TO FIND• Don’t have more than 5-7 links in one place.• Make your information hierarchical. SAFFIRE RECOMMENDATION Use categories and subcategories to organize your event information.
    105. 105. MAKE IT FUN• Use photos to tell your story.• Give people features to click.
    106. 106. Besides your homepage, where do people go on your website? (do you know?)
    107. 107. MAKE EVENT PAGES INTERACTIVE
    108. 108. MAKE EVENT PAGES INTERACTIVE
    109. 109. MAKE EVENT PAGES INTERACTIVE
    110. 110. MAXIMIZE SOCIAL MEDIA• Facebook or Tweet your ENTIRE EVENT
    111. 111. MAXIMIZE SOCIAL MEDIA• Facebook or Tweet an EVENT FEATURE
    112. 112. MAXIMIZE SOCIAL MEDIA• Facebook or Tweet a PHOTO of an event feature
    113. 113. WHY DO ECOMMERCE?
    114. 114. ECOMMERCE = INSURANCE POLICY
    115. 115. ECOMMERCE = INCREMENTAL REVENUE
    116. 116. DETERMINING PRICE• 80/20 rule – Approximately 80% of the tickets you sell online will be redeemed – Offer 20% discount – Come out even• Free shipping or print at home – ESPECIALLY when cheap to ship
    117. 117. SELL MORE NOW• Make your tickets easy to find.• Have minimum clicks to get to the shopping cart.• Integrate the design of your website with the design of your cart so that the “look” doesn’t change at the buying moment.
    118. 118. MAKING IT MOBILE
    119. 119. MOBILE
    120. 120. APP OR MOBILE SITE? 0% BlackBerry 24% Android Apple 46% iPhone 30%
    121. 121. APP OR MOBILE SITE?
    122. 122. WHY MOBILE?• Customers use mobile search to shop. – 95% of all mobile searches are for LOCAL products and services. – 61% of all local searches result in a purchase.
    123. 123. THE PERFECT STORM LOCAL Search + Mobile PURCHASEMOBILE SUCCESS
    124. 124. WHAT LEADS TO MOBILE PURCHASE?
    125. 125. WHAT TO MAKE MOBILE• As much as you can!• A couple years ago, with Saffire, we debated how much to charge for mobile. – Answer? Zero! Because everyone needs it!• Then we debated what info to duplicate from the desktop site. – Answer? Everything! Because the bar is only getting higher for mobile!
    126. 126. MULTI-SCREEN MARKETING
    127. 127. MULTI-SCREEN MARKETING
    128. 128. MAXIMIZE THE SOFAREALLY OLD DAYS• We marketed to people on their sofas• Newspapers, TV, magazinesFAIRLY OLD DAYS• We relied on inertia!• We had to get people from their sofa to their computers to market to them online.• This was HARD!NOW• We can market to people on their sofa.• Take advantage of this marketing location!
    129. 129. REAL-TIMEMARKETING TOOLS
    130. 130. YOUR WEBSITE
    131. 131. YOUR WEBSITE
    132. 132. FACEBOOK
    133. 133. TWITTER
    134. 134. PINTEREST
    135. 135. YOUTUBE
    136. 136. ANALYTICS
    137. 137. GOOGLE ANALYTICS
    138. 138. GOOGLE ANALYTICS
    139. 139. 4 IMPORTANT THINGS TO WATCH •Low visits? Improve SEO orSITE VISITS online marketing of your site
    140. 140. 4 IMPORTANT THINGS TO WATCH BOUNCE •High bounce rate? Improve your RATE homepage
    141. 141. 4 IMPORTANT THINGS TO WATCH actions/ •Not enough action? Make your websiteconversion more compelling rate (good rate: 2%)
    142. 142. ONE MORE THING TO WATCHTIME ON •Low time? Add interactivity and SITE other “stickiness”
    143. 143. BLOGGING
    144. 144. BLOGGING OPTIONS• Wordpress & Blogger are the biggest free blogging tools• Tumbler is the fastest growing• We recommend Wordpress – Not quite as “basic” as Blogger but better in the long run – You can host it on your own domain – You have lots of design control
    145. 145. ADVANTAGES OF A BLOG• Simple to update content – Particularly important if Website isn’t so easy• Can do 100% from phone• Great for search engine optimization
    146. 146. HOW TO GET STARTED BLOGGING• Sign up at www.wordpress.com• Click “Get Started”• Complete contact info and blog URL• Start posting
    147. 147. START WRITING POSTS
    148. 148. MAKE A GAME PLAN
    149. 149. WHAT WILL YOU SAY?1. Determine Your Target Audiences
    150. 150. WHAT WILL YOU SAY? 2. Get your team together –make sure to include all audiences
    151. 151. WHAT WILL YOU SAY?3. Brainstorm all the reasons people come to your event
    152. 152. WHAT WILL YOU SAY?4. Come up with topics for all these reasons
    153. 153. WHAT WILL YOU SAY?Two things to tell people: 1. What we want them to hear 2. What people want to hear
    154. 154. PICK YOUR POISON• Website• Mobile• Email• Facebook• Twitter• YouTube• Pinterest• Blog• Flickr
    155. 155. CREATE AN EDITORIAL CALENDAR
    156. 156. SPECIFIC ONLINE MARKETING IDEAS
    157. 157. DEEP THOUGHT...• Ask questions that get people to talk about themselves in relation to your event
    158. 158. GRAB THEIR ATTENTION• Consider funny – tweets from mascot, etc.• Personal/human interest stories get a lot of hits• Posts with photos get more views!• Think about what YOUR AUDIENCE would want to click!
    159. 159. MAKE PEOPLE FEEL LIKE INSIDERS• Be the first to know about X via social media!• See behind-the-scenes looks at our event!• Your customers feel special, and they are more likely to be long-term followers.
    160. 160. MULTIMEDIA• Photo contests on website and Facebook• Caption that photo• Funny video upload• Photos and video are naturally VIRAL and give you more event photos!
    161. 161. GET PEOPLE TALKING• Show live tweets on concert side screens• Have a vote or quiz – Answer on text, app, QR code, etc.
    162. 162. CONTESTS WITH PUBLICITY BONUS• Have a contest for front row concert seats – Text, tweet or post on FB page NOW = publicity• Do giveaways with charitable tie-in• Allow groups to get $ for their orgs for advance sales; host trip for winners
    163. 163. CONTESTS WITH PUBLICITY BONUS• Do giveaways with charitable tie-in• Allow groups to get $ for their orgs for advance sales; host trip for winners
    164. 164. FAIRS EVERYWHERE
    165. 165. FAIRS EVERYWHERE 1 2
    166. 166. FAIRS EVERYWHERE
    167. 167. FAIRS EVERYWHERE
    168. 168. TO REVIEW• In this order, focus on this social media – Facebook, Twitter, YouTube, Pinterest/Instagram• Prioritize email, especially during your event• Get your website up to snuff• Get on getting a mobile website• Improve your tracking• Create an editorial calendar
    169. 169. MORE TALKSToday 2:20 & 3:20 - Secret Sauce for Your Event with HOT Fair (nothing to do with online, but awesome!)Saturday 10:30 - Exponentially Grow with Online Marketing (repeat info but shorter if someone else should see this) Saturday 4:15 - Online Marketing for Dummies (for board members)
    170. 170. BULLS-EYELeave us your business card, and we’ll send:• These slides• The Editorial Calendar template• A free subscription to The Dirt• Follow us on Facebook (SaffireEvent) and Twitter (@saffireevents)• Ongoing webinars

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