OUR AGENDABuzz Words: I’ve maybe heard of that, but what theheck IS it?Latest Trends in Online Marketing: Learn everything youneed to know about online trends even if youmade the choice not to use computers for thepast 15 years.Priorities: There are only 24 hours in a day, and I’monly willing to give a fraction of those to acomputer.Next Steps: I’m giving YOU the knowledge & powerto help market your event online!
COOKIEA small piece of code downloadedto a user’s machine to recognizerepeat visitors or track onlineactivity.• Saves your search settings• Remembers your browsing preferences and history
CACHEA storage of data so that futurethat reduces load time of pages• The Down Side: Can store out of date site info SAFFIRE RECOMMENDATION Use Shift+Control+Delete to clear your cache or clear your cookies.
DON’T WORRYFrom the marketer’sstandpoint, it’s it’s much moreeffective to have a solidpresence in one or two channelsthan it is to try to dominate everyplatform.
FACEBOOKOver 1 BILLION monthly active usersOne in every seven humans on earth isan active Facebook userThe most important way to spend yoursocial networking energyFacebook trends to know• People use it on mobile• People use it for photosharing
TWITTERHow many of you have a Twitter account for your event? How many of you have a personal Twitter account? Don’t skip out on Twitter!
TWITTERYour 2nd priority for social media530 million accounts340 million tweets a day1 million accounts added toTwitter every day
WHY TWEET?Twitter is current on up-to-the minuteimportant news and culturalhappenings—Remember Blake Griffin!Ramp up your publishingfrequency, and make timely contentthe focus of your Twitter activities inorder to satisfy information-hungryusers.
PEOPLE INVOLVED IN YOUR EVENTSponsorsVendorsEntertainersVolunteersExhibitorsBoard members SAFFIRE RECOMMENDATION Follow people on a Tuesday morning; there may be better chance they’ll follow you back.
WRITE SOME TWEETSIt’s a chicken and the egg: peopledon’t follow people withouttweets, but you’ll get better bangfor buck once you have morefollowersTweet what you think will be helpfulto your target audience • Don’t be too self-serving
WHAT TO POSTWebsite changes/blog posts/emailarticlesTestimonialsPhotos/VideosNews of weird/human intereststoriesContestsQuestions
TWEET ABOUT YOUR PEOPLENow you follow “your people”You may have even retweetedsome of themNow start writing original tweetsabout them
THE ART OF THE HASHTAGPeople start including a hashtagwhen tweeting about a topic.It becomes easier to find thattopic in search.
TES HASHTAG ADDENDUMDo you tweet?We’re using #TESummit thisweekend!Tweet: The best part of Texas is… @SaffireEvents #TESummit
What is the fastest growing website of all time?
PINTERESTPinterest was the first siteto get 10 million uniquevisitors in a month.Pin event photos (andmore) and invite yourcustomers to follow yourboards!Not your highest priority,but do it! It’s fun!
YOUTUBE Customers exposed to videos are 437% more likely to engage in your brand. • Engagement = Purchases SAFFIRE RECOMMENDATIONMake your videos raw and not too produced to help customers identify with your brand.
YOUTUBE• 3rd in your social media priorities• 4 billion videos/day viewed• 800 million unique users visit YouTube each month• 44% of YouTube’s users are aged between 12 & 34
FUN FACTS ABOUT INSTAGRAM• Social media users plan to increase their use of Instagram at a rate higher than that of any other network.• Also, 85% of Instagrammers use the platform at work, way above any other social media format.
USE HASHTAGS ON INSTAGRAM TOO! SAFFIRE RECOMMENDATION Use the same hashtags that you use on twitter so people (and you) have less to remember.
HASHTAGS FOR INSTAGRAM• Use them in the same way as on twitter!
FINAL WORD ON INSTAGRAMThe most important thing you cando for your Instagram community isto remain active, engaged andprovide value by responding tocomments.
ARE YOU FOLLOWING THESE TRENDS? ARE YOUR CUSTOMERS?
VOLUNTEER!• Become the social media guru for your event!• It’s an easy way to get involved• Your over-stressed staff member(s) will LOVE you• IT IS FUN!