0
saffireevents

THE BEST

25 NEW IDEAS
FOR ONLINE MARKETING
CASSIE ROBERTS|PARTNERSHIP DIRECTOR
saffireevents
saffireevents

HISTORY
saffireevents

EVENT PORTFOLIO

Rodeo Austin
South Texas State Fair
Rodeo Belton/ 4th of July
Celebration
Brazos Valley Fa...
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

SAFFIRE ASSOCIATION PARTNERS
saffireevents

NOTES ABOUT THE PROGRAM

• No need to write it all down– Leave me your
business card or a piece of paper wi...
saffireevents

INFO ON HOMEPAGE

1

Now more than ever, your homepage must be enticing.
• Users want to spend an average o...
saffireevents
saffireevents
saffireevents

To Users:
saffireevents
saffireevents

CONSIDER BIG BRANDS
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

ADD A PHOTO UPLOAD TOOL

2

Use entertainment options to increase time on site.
• Allow your customers to u...
saffireevents
saffireevents

ADD OTHER INTERACTIVITY

• You can also have:
•
•

Polls, Photo galleries, Video galleries, Twitter Feeds e...
saffireevents

SIKESTON RODEO
saffireevents

ON SOCIAL: INCLUDE A PHOTO

4

A VERY IMPORTANT TIP
• EVERY social platform reports higher interaction
when...
saffireevents
saffireevents

EXAMPLE
saffireevents

PHOTO IN POST, NOT LINK

5

• Use the Upload Photos/Video function to publish
photo files directly into you...
saffireevents

The

Difference?
saffireevents

LINK TO PHOTO
saffireevents

PHOTO
saffireevents

CAN EVEN EXPAND POST
saffireevents

ALSO INCLUDE VIDEO

6

• Include video on your website, on your social
media, wherever you can. Link to You...
saffireevents

Videos are shared

12x MORE
than links/text posts
saffireevents

HOT FAIR VIDEO
http://youtu.be/yOPP6HDCdJQ
saffireevents

VIDEO IDEA
saffireevents
saffireevents

FACEBOOK GRAPH SEARCH

7

• Have you used this yet? Figure out what types of
people have friended you!
• Le...
saffireevents
saffireevents

MAKE FOLLOWERS INSIDERS

8

• Make sure your Facebook & Twitter followers are
the first to know about enter...
saffireevents

AMAZON GOLD BOX
saffireevents

POST VENDOR DEALS

9

• Ask your vendors in advance if they want to
participate in a “2 for 1” or other dis...
saffireevents

WEST END FAIR
saffireevents

EXAMPLE TEXTS
saffireevents

PARKING-GREAT FOR TEXTS

10

• If your event is notorious for bad parking, promote
your text list as a park...
saffireevents

CREATE INTERACTIVE CONTESTS

11

Facebook has changed its contest rules!
• Biggest change: You can now util...
saffireevents
saffireevents

BE A BIG DEAL

12

• Post information about weather, big local news stories,
incidents, accidents whatever ...
saffireevents
saffireevents

COLORADO STATE FAIR
saffireevents

INCORPORATE INSTAGRAM
Mainly

MOBILE
Organized by

HASHTAGS
Trends

YOUNGER

13
saffireevents

WHO USES INSTAGRAM?
saffireevents

Use #nofilter

14

• It seems crazy, but on Instagram, Fortune 500
companies recently reported getting 20% ...
saffireevents

WHAT IT MEANS
saffireevents

DON’T FAKE IT!

www.filterfaker.com
saffireevents

TRY IFTTT

15

• It stands for: IF THIS THEN THAT.
• You create “recipes” to make something
automatically h...
saffireevents
saffireevents

PROMOTE YOUR SPONSORS

16

• Use your social media as a way to interact with
your sponsors—especially big o...
saffireevents

EDITORIAL CALENDAR
saffireevents

www.SaffireEvents.com/calendar
saffireevents

USE THE 80-20 Rule

17

Make 80% of your posts fun and 20% promotional.
saffireevents

POST FROM MASCOT
saffireevents

ADVICE POSTS

SHARED 522% MORE
saffireevents

LIVE TWEETS

18

• Put up screens that show your live twitter feed,
with #YourEventName to get your tweet o...
saffireevents
saffireevents
saffireevents

OFF SEASON

19

• Post photos of your fairgrounds in the winter,
covered in snow…or rain as the case may be...
saffireevents

MORE OFF SEASON

19.5

• Everyone loves a random holiday. Look them up in
advance, and post about them. You...
saffireevents

GRANDPARENTS DAY
saffireevents

TEXT

“Happy Grandparents Day! If
you have a special memory with
your grandparent or grandkid at the
fair, ...
saffireevents

EXAMPLE COMMENT

“Playing washer pull or draw a number. It
was something my family could afford & it
benefi...
saffireevents

Make sure you
are
acting as your
page!
saffireevents

TWEET SHORTER

20

• No need to use all 140 Characters! (That would be
crazy long!)
• Tweets under 100 char...
saffireevents

QUALITY NOT QUANTITY

Most effective tweets ask for:
1. A Download:

Increase clicks by 11%
saffireevents

QUALITY NOT QUANTITY

2. A Retweet:

Increase retweet by 311%
saffireevents

QUALITY NOT QUANTITY

3. A Follow:

Increase follows by an average of 85%
saffireevents

WHEN TO TWEET

21

• 24 Hours a Day, 7 Days a week. Interaction levels
don’t point out a clear “winner” for...
saffireevents

TWITTER ANALYTICS

• You can now view analytics from your twitter
account!
• Go to http://analytics.twitter...
saffireevents
saffireevents

BUFFER-CREATIVE POSTING
saffireevents

INCORPORATE PINTEREST

22

• Add boards of things to do in your city, links to
your vendors pages, places t...
saffireevents

COOL PINTEREST IDEAS
saffireevents

JOIN THE (EMAIL) CLUB

23

• EVERYBODY loves to be a part of a club.
• Make your email list or text list a ...
saffireevents
saffireevents

MOBILE IS A MUST

24

• According to Forbes:
“87% of connected devices sales by 2017 will be
tablets and sm...
saffireevents

ALMOST LIKE AN APP
saffireevents

EXAMPLE MOBILE STATS
40% Mobile Visits
43% Mobile Pageviews
54% Mobile Visits
40% Mobile Pageviews

47% Mob...
saffireevents

ONLY WRONG TO BE SILENT

25

• The internet is fast moving; people are quick to
forget. Today’s story is ye...
saffireevents

FREE ONLINE MARKETING TIPS

Facebook
Twitter
Instagram
Pinterest
YouTube

Saffire Events
@SaffireEvents
saf...
saffireevents

CASSIE ROBERTS
www.saffireevents.com
@SaffireEvents
Upcoming SlideShare
Loading in...5
×

MAFF2014 The Best 25 New Ideas for Online Marketing

159

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
159
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "MAFF2014 The Best 25 New Ideas for Online Marketing"

  1. 1. saffireevents THE BEST 25 NEW IDEAS FOR ONLINE MARKETING CASSIE ROBERTS|PARTNERSHIP DIRECTOR
  2. 2. saffireevents
  3. 3. saffireevents HISTORY
  4. 4. saffireevents EVENT PORTFOLIO Rodeo Austin South Texas State Fair Rodeo Belton/ 4th of July Celebration Brazos Valley Fair Heart O' Texas Fair & Rodeo Amarillo Tri-State Fair Fort Bend County Fair Central Texas State Fair Comal County Fair Okeechobee County Fair Amador County Fair Chowchilla Fair Palomino Fest Lea County Coors Cowboy Club Washington County Fair Texas State Forest Festival American Royal Colorado State Fair Napa County Fair Dodge City Round Up Brazoria County Fair San Angelo Rogers County Fair Greater Baton Rouge State Fair Central States Black Hills Stock Show/Rodeo Los Fresnos Twas the Lights Reno Rodeo Redding Rodeo Northwest Washington Fair Sikeston Rodeo Delaware State Fair Sangamon County Fair East Texas Park of East Texas Laramie County Fair Benton-Franklin Fair Carroll County Fair Pendleton Round-Up Pony Express Days Arizona National Livestock Show Yolo County Fair California Rodeo Salinas Rio Grande Valley Livestock Show Old Sorehead Trade Days Cuero TurkeyFest Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair Montgomery County Fair Agricultural Learning Center Grant County Fair North Texas State Fair Rooftop Rodeo West End Fair Crabtree Amusements Trinity Valley Exposition Brackenridge Recreation Complex Kitsap Rodeo Cowpokes Refugio County Fair Rockdale Fair & Rodeo
  5. 5. saffireevents
  6. 6. saffireevents
  7. 7. saffireevents
  8. 8. saffireevents
  9. 9. saffireevents SAFFIRE ASSOCIATION PARTNERS
  10. 10. saffireevents NOTES ABOUT THE PROGRAM • No need to write it all down– Leave me your business card or a piece of paper with your contact information and I’ll send you the slides. • Feel free to Use your device! • Ideas are not in order of importance.
  11. 11. saffireevents INFO ON HOMEPAGE 1 Now more than ever, your homepage must be enticing. • Users want to spend an average of 10 seconds on a webpage. What would a user see in 10 seconds on your homepage? • Could they find what they needed and move on within your site or would they leave?
  12. 12. saffireevents
  13. 13. saffireevents
  14. 14. saffireevents To Users:
  15. 15. saffireevents
  16. 16. saffireevents CONSIDER BIG BRANDS
  17. 17. saffireevents
  18. 18. saffireevents
  19. 19. saffireevents
  20. 20. saffireevents
  21. 21. saffireevents ADD A PHOTO UPLOAD TOOL 2 Use entertainment options to increase time on site. • Allow your customers to upload their photos to your website. Have a photo contest! (Then, you can later use the photos for your marketing.)
  22. 22. saffireevents
  23. 23. saffireevents ADD OTHER INTERACTIVITY • You can also have: • • Polls, Photo galleries, Video galleries, Twitter Feeds etc. Your website has to be your main priority. It affects every other portion of your online marketing & ecommerce • GOAL: Drive traffic to your website. 3
  24. 24. saffireevents SIKESTON RODEO
  25. 25. saffireevents ON SOCIAL: INCLUDE A PHOTO 4 A VERY IMPORTANT TIP • EVERY social platform reports higher interaction when a photo is included. • Tweets with image links get 2x more interaction. • The Engagement Rate on Facebook posts with photos is .37%. Without a photo, it’s .27%.
  26. 26. saffireevents
  27. 27. saffireevents EXAMPLE
  28. 28. saffireevents PHOTO IN POST, NOT LINK 5 • Use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail.
  29. 29. saffireevents The Difference?
  30. 30. saffireevents LINK TO PHOTO
  31. 31. saffireevents PHOTO
  32. 32. saffireevents CAN EVEN EXPAND POST
  33. 33. saffireevents ALSO INCLUDE VIDEO 6 • Include video on your website, on your social media, wherever you can. Link to YouTube or embed the video right in your page. • Consider This: 100 MILLION videos are watched every week on YouTube. Don’t you want to be a part of the party?
  34. 34. saffireevents Videos are shared 12x MORE than links/text posts
  35. 35. saffireevents HOT FAIR VIDEO http://youtu.be/yOPP6HDCdJQ
  36. 36. saffireevents VIDEO IDEA
  37. 37. saffireevents
  38. 38. saffireevents FACEBOOK GRAPH SEARCH 7 • Have you used this yet? Figure out what types of people have friended you! • Let’s try it out!
  39. 39. saffireevents
  40. 40. saffireevents MAKE FOLLOWERS INSIDERS 8 • Make sure your Facebook & Twitter followers are the first to know about entertainers, ticket sales and other big event announcements.
  41. 41. saffireevents AMAZON GOLD BOX
  42. 42. saffireevents POST VENDOR DEALS 9 • Ask your vendors in advance if they want to participate in a “2 for 1” or other discount deal, and then post it to your social media, website or text it. • Remember to include a photo if you’re sharing on social media!
  43. 43. saffireevents WEST END FAIR
  44. 44. saffireevents EXAMPLE TEXTS
  45. 45. saffireevents PARKING-GREAT FOR TEXTS 10 • If your event is notorious for bad parking, promote your text list as a parking update mechanism. • Easy to send out as your situation changes—put a volunteer in charge. • Might want to include a “Don’t Text & Drive!” every so often for your civic duty.
  46. 46. saffireevents CREATE INTERACTIVE CONTESTS 11 Facebook has changed its contest rules! • Biggest change: You can now utilize likes and comments as voting mechanisms. • You still can’t make people tag themselves as part of a contest.
  47. 47. saffireevents
  48. 48. saffireevents BE A BIG DEAL 12 • Post information about weather, big local news stories, incidents, accidents whatever you can think of on your social media. • Sometimes the things that people care about will SHOCK you. • You can also post YOUR breaking news and ask local news organizations to follow you.
  49. 49. saffireevents
  50. 50. saffireevents COLORADO STATE FAIR
  51. 51. saffireevents INCORPORATE INSTAGRAM Mainly MOBILE Organized by HASHTAGS Trends YOUNGER 13
  52. 52. saffireevents WHO USES INSTAGRAM?
  53. 53. saffireevents Use #nofilter 14 • It seems crazy, but on Instagram, Fortune 500 companies recently reported getting 20% higher interaction on photos with #nofilter than the next highest filter option.
  54. 54. saffireevents WHAT IT MEANS
  55. 55. saffireevents DON’T FAKE IT! www.filterfaker.com
  56. 56. saffireevents TRY IFTTT 15 • It stands for: IF THIS THEN THAT. • You create “recipes” to make something automatically happen within your social media. • For Saffire, we use: IF we post to our Instagram, automatically post it on our Facebook. • Search IFTTT in your App store or go to www.ifttt.com.
  57. 57. saffireevents
  58. 58. saffireevents PROMOTE YOUR SPONSORS 16 • Use your social media as a way to interact with your sponsors—especially big ones! • You can post about their deals, and they may return the favor during your event. • They will retweet and favorite you. EVERYBODY WINS.
  59. 59. saffireevents EDITORIAL CALENDAR
  60. 60. saffireevents www.SaffireEvents.com/calendar
  61. 61. saffireevents USE THE 80-20 Rule 17 Make 80% of your posts fun and 20% promotional.
  62. 62. saffireevents POST FROM MASCOT
  63. 63. saffireevents ADVICE POSTS SHARED 522% MORE
  64. 64. saffireevents LIVE TWEETS 18 • Put up screens that show your live twitter feed, with #YourEventName to get your tweet on the big screen.
  65. 65. saffireevents
  66. 66. saffireevents
  67. 67. saffireevents OFF SEASON 19 • Post photos of your fairgrounds in the winter, covered in snow…or rain as the case may be! • Say something creative like, “We’re in hibernation! What do you miss most about the fair?”
  68. 68. saffireevents MORE OFF SEASON 19.5 • Everyone loves a random holiday. Look them up in advance, and post about them. You can even schedule it in advance through Facebook now!
  69. 69. saffireevents GRANDPARENTS DAY
  70. 70. saffireevents TEXT “Happy Grandparents Day! If you have a special memory with your grandparent or grandkid at the fair, please share!
  71. 71. saffireevents EXAMPLE COMMENT “Playing washer pull or draw a number. It was something my family could afford & it benefited a great group. We'd win a small plant or something & just could not walk away. We would just keep playing.” 
  72. 72. saffireevents Make sure you are acting as your page!
  73. 73. saffireevents TWEET SHORTER 20 • No need to use all 140 Characters! (That would be crazy long!) • Tweets under 100 characters get 17% higher engagement than longer tweets. • This is partially because they can be retweeted.
  74. 74. saffireevents QUALITY NOT QUANTITY Most effective tweets ask for: 1. A Download: Increase clicks by 11%
  75. 75. saffireevents QUALITY NOT QUANTITY 2. A Retweet: Increase retweet by 311%
  76. 76. saffireevents QUALITY NOT QUANTITY 3. A Follow: Increase follows by an average of 85%
  77. 77. saffireevents WHEN TO TWEET 21 • 24 Hours a Day, 7 Days a week. Interaction levels don’t point out a clear “winner” for when you should post. • You may find something different for your own event by looking at your analytics—if so then follow that trend.
  78. 78. saffireevents TWITTER ANALYTICS • You can now view analytics from your twitter account! • Go to http://analytics.twitter.com/ • It’s going to say “Advertise on Twitter” (Since you’re smart, you will know it’s more than that now!)
  79. 79. saffireevents
  80. 80. saffireevents BUFFER-CREATIVE POSTING
  81. 81. saffireevents INCORPORATE PINTEREST 22 • Add boards of things to do in your city, links to your vendors pages, places to stay • Craft projects, ‘how to’ cooking boards, etc.
  82. 82. saffireevents COOL PINTEREST IDEAS
  83. 83. saffireevents JOIN THE (EMAIL) CLUB 23 • EVERYBODY loves to be a part of a club. • Make your email list or text list a “club” sign up or encourage people to pay to join with perks. • Can do kids & adults!
  84. 84. saffireevents
  85. 85. saffireevents MOBILE IS A MUST 24 • According to Forbes: “87% of connected devices sales by 2017 will be tablets and smartphones.” ARE YOU READY?
  86. 86. saffireevents ALMOST LIKE AN APP
  87. 87. saffireevents EXAMPLE MOBILE STATS 40% Mobile Visits 43% Mobile Pageviews 54% Mobile Visits 40% Mobile Pageviews 47% Mobile Visits 44% Mobile Pageviews
  88. 88. saffireevents ONLY WRONG TO BE SILENT 25 • The internet is fast moving; people are quick to forget. Today’s story is yesterday’s history. • ALWAYS RESPOND to comments, even negative. The worst thing you can do is not be a part of the conversation.
  89. 89. saffireevents FREE ONLINE MARKETING TIPS Facebook Twitter Instagram Pinterest YouTube Saffire Events @SaffireEvents saffireevents saffireevents saffirestudio Questions?
  90. 90. saffireevents CASSIE ROBERTS www.saffireevents.com @SaffireEvents
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×