MAFF2014 The Best 25 New Ideas for Online Marketing
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MAFF2014 The Best 25 New Ideas for Online Marketing MAFF2014 The Best 25 New Ideas for Online Marketing Presentation Transcript

  • saffireevents THE BEST 25 NEW IDEAS FOR ONLINE MARKETING CASSIE ROBERTS|PARTNERSHIP DIRECTOR
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  • saffireevents HISTORY
  • saffireevents EVENT PORTFOLIO Rodeo Austin South Texas State Fair Rodeo Belton/ 4th of July Celebration Brazos Valley Fair Heart O' Texas Fair & Rodeo Amarillo Tri-State Fair Fort Bend County Fair Central Texas State Fair Comal County Fair Okeechobee County Fair Amador County Fair Chowchilla Fair Palomino Fest Lea County Coors Cowboy Club Washington County Fair Texas State Forest Festival American Royal Colorado State Fair Napa County Fair Dodge City Round Up Brazoria County Fair San Angelo Rogers County Fair Greater Baton Rouge State Fair Central States Black Hills Stock Show/Rodeo Los Fresnos Twas the Lights Reno Rodeo Redding Rodeo Northwest Washington Fair Sikeston Rodeo Delaware State Fair Sangamon County Fair East Texas Park of East Texas Laramie County Fair Benton-Franklin Fair Carroll County Fair Pendleton Round-Up Pony Express Days Arizona National Livestock Show Yolo County Fair California Rodeo Salinas Rio Grande Valley Livestock Show Old Sorehead Trade Days Cuero TurkeyFest Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair Montgomery County Fair Agricultural Learning Center Grant County Fair North Texas State Fair Rooftop Rodeo West End Fair Crabtree Amusements Trinity Valley Exposition Brackenridge Recreation Complex Kitsap Rodeo Cowpokes Refugio County Fair Rockdale Fair & Rodeo
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  • saffireevents SAFFIRE ASSOCIATION PARTNERS
  • saffireevents NOTES ABOUT THE PROGRAM • No need to write it all down– Leave me your business card or a piece of paper with your contact information and I’ll send you the slides. • Feel free to Use your device! • Ideas are not in order of importance.
  • saffireevents INFO ON HOMEPAGE 1 Now more than ever, your homepage must be enticing. • Users want to spend an average of 10 seconds on a webpage. What would a user see in 10 seconds on your homepage? • Could they find what they needed and move on within your site or would they leave?
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  • saffireevents To Users:
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  • saffireevents CONSIDER BIG BRANDS
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  • saffireevents ADD A PHOTO UPLOAD TOOL 2 Use entertainment options to increase time on site. • Allow your customers to upload their photos to your website. Have a photo contest! (Then, you can later use the photos for your marketing.)
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  • saffireevents ADD OTHER INTERACTIVITY • You can also have: • • Polls, Photo galleries, Video galleries, Twitter Feeds etc. Your website has to be your main priority. It affects every other portion of your online marketing & ecommerce • GOAL: Drive traffic to your website. 3
  • saffireevents SIKESTON RODEO
  • saffireevents ON SOCIAL: INCLUDE A PHOTO 4 A VERY IMPORTANT TIP • EVERY social platform reports higher interaction when a photo is included. • Tweets with image links get 2x more interaction. • The Engagement Rate on Facebook posts with photos is .37%. Without a photo, it’s .27%.
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  • saffireevents EXAMPLE
  • saffireevents PHOTO IN POST, NOT LINK 5 • Use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail.
  • saffireevents The Difference?
  • saffireevents LINK TO PHOTO
  • saffireevents PHOTO
  • saffireevents CAN EVEN EXPAND POST
  • saffireevents ALSO INCLUDE VIDEO 6 • Include video on your website, on your social media, wherever you can. Link to YouTube or embed the video right in your page. • Consider This: 100 MILLION videos are watched every week on YouTube. Don’t you want to be a part of the party?
  • saffireevents Videos are shared 12x MORE than links/text posts
  • saffireevents HOT FAIR VIDEO http://youtu.be/yOPP6HDCdJQ
  • saffireevents VIDEO IDEA
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  • saffireevents FACEBOOK GRAPH SEARCH 7 • Have you used this yet? Figure out what types of people have friended you! • Let’s try it out!
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  • saffireevents MAKE FOLLOWERS INSIDERS 8 • Make sure your Facebook & Twitter followers are the first to know about entertainers, ticket sales and other big event announcements.
  • saffireevents AMAZON GOLD BOX
  • saffireevents POST VENDOR DEALS 9 • Ask your vendors in advance if they want to participate in a “2 for 1” or other discount deal, and then post it to your social media, website or text it. • Remember to include a photo if you’re sharing on social media!
  • saffireevents WEST END FAIR
  • saffireevents EXAMPLE TEXTS
  • saffireevents PARKING-GREAT FOR TEXTS 10 • If your event is notorious for bad parking, promote your text list as a parking update mechanism. • Easy to send out as your situation changes—put a volunteer in charge. • Might want to include a “Don’t Text & Drive!” every so often for your civic duty.
  • saffireevents CREATE INTERACTIVE CONTESTS 11 Facebook has changed its contest rules! • Biggest change: You can now utilize likes and comments as voting mechanisms. • You still can’t make people tag themselves as part of a contest.
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  • saffireevents BE A BIG DEAL 12 • Post information about weather, big local news stories, incidents, accidents whatever you can think of on your social media. • Sometimes the things that people care about will SHOCK you. • You can also post YOUR breaking news and ask local news organizations to follow you.
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  • saffireevents COLORADO STATE FAIR
  • saffireevents INCORPORATE INSTAGRAM Mainly MOBILE Organized by HASHTAGS Trends YOUNGER 13
  • saffireevents WHO USES INSTAGRAM?
  • saffireevents Use #nofilter 14 • It seems crazy, but on Instagram, Fortune 500 companies recently reported getting 20% higher interaction on photos with #nofilter than the next highest filter option.
  • saffireevents WHAT IT MEANS
  • saffireevents DON’T FAKE IT! www.filterfaker.com
  • saffireevents TRY IFTTT 15 • It stands for: IF THIS THEN THAT. • You create “recipes” to make something automatically happen within your social media. • For Saffire, we use: IF we post to our Instagram, automatically post it on our Facebook. • Search IFTTT in your App store or go to www.ifttt.com.
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  • saffireevents PROMOTE YOUR SPONSORS 16 • Use your social media as a way to interact with your sponsors—especially big ones! • You can post about their deals, and they may return the favor during your event. • They will retweet and favorite you. EVERYBODY WINS.
  • saffireevents EDITORIAL CALENDAR
  • saffireevents www.SaffireEvents.com/calendar
  • saffireevents USE THE 80-20 Rule 17 Make 80% of your posts fun and 20% promotional.
  • saffireevents POST FROM MASCOT
  • saffireevents ADVICE POSTS SHARED 522% MORE
  • saffireevents LIVE TWEETS 18 • Put up screens that show your live twitter feed, with #YourEventName to get your tweet on the big screen.
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  • saffireevents OFF SEASON 19 • Post photos of your fairgrounds in the winter, covered in snow…or rain as the case may be! • Say something creative like, “We’re in hibernation! What do you miss most about the fair?”
  • saffireevents MORE OFF SEASON 19.5 • Everyone loves a random holiday. Look them up in advance, and post about them. You can even schedule it in advance through Facebook now!
  • saffireevents GRANDPARENTS DAY
  • saffireevents TEXT “Happy Grandparents Day! If you have a special memory with your grandparent or grandkid at the fair, please share!
  • saffireevents EXAMPLE COMMENT “Playing washer pull or draw a number. It was something my family could afford & it benefited a great group. We'd win a small plant or something & just could not walk away. We would just keep playing.” 
  • saffireevents Make sure you are acting as your page!
  • saffireevents TWEET SHORTER 20 • No need to use all 140 Characters! (That would be crazy long!) • Tweets under 100 characters get 17% higher engagement than longer tweets. • This is partially because they can be retweeted.
  • saffireevents QUALITY NOT QUANTITY Most effective tweets ask for: 1. A Download: Increase clicks by 11%
  • saffireevents QUALITY NOT QUANTITY 2. A Retweet: Increase retweet by 311%
  • saffireevents QUALITY NOT QUANTITY 3. A Follow: Increase follows by an average of 85%
  • saffireevents WHEN TO TWEET 21 • 24 Hours a Day, 7 Days a week. Interaction levels don’t point out a clear “winner” for when you should post. • You may find something different for your own event by looking at your analytics—if so then follow that trend.
  • saffireevents TWITTER ANALYTICS • You can now view analytics from your twitter account! • Go to http://analytics.twitter.com/ • It’s going to say “Advertise on Twitter” (Since you’re smart, you will know it’s more than that now!)
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  • saffireevents BUFFER-CREATIVE POSTING
  • saffireevents INCORPORATE PINTEREST 22 • Add boards of things to do in your city, links to your vendors pages, places to stay • Craft projects, ‘how to’ cooking boards, etc.
  • saffireevents COOL PINTEREST IDEAS
  • saffireevents JOIN THE (EMAIL) CLUB 23 • EVERYBODY loves to be a part of a club. • Make your email list or text list a “club” sign up or encourage people to pay to join with perks. • Can do kids & adults!
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  • saffireevents MOBILE IS A MUST 24 • According to Forbes: “87% of connected devices sales by 2017 will be tablets and smartphones.” ARE YOU READY?
  • saffireevents ALMOST LIKE AN APP
  • saffireevents EXAMPLE MOBILE STATS 40% Mobile Visits 43% Mobile Pageviews 54% Mobile Visits 40% Mobile Pageviews 47% Mobile Visits 44% Mobile Pageviews
  • saffireevents ONLY WRONG TO BE SILENT 25 • The internet is fast moving; people are quick to forget. Today’s story is yesterday’s history. • ALWAYS RESPOND to comments, even negative. The worst thing you can do is not be a part of the conversation.
  • saffireevents FREE ONLINE MARKETING TIPS Facebook Twitter Instagram Pinterest YouTube Saffire Events @SaffireEvents saffireevents saffireevents saffirestudio Questions?
  • saffireevents CASSIE ROBERTS www.saffireevents.com @SaffireEvents