3. Rodeo Austin
South Texas State Fair
Rodeo Belton/ 4th of July
Celebration
Brazos Valley Fair
Heart O' Texas Fair & Rodeo
Amarillo Tri-State Fair
Fort Bend County Fair
Central Texas State Fair
Comal County Fair
Okeechobee County Fair
Amador County Fair
Chowchilla Fair
Palomino Fest
Lea County
Coors Cowboy Club
Washington County Fair
Texas State Forest Festival
American Royal
Colorado State Fair
EVENT PORTFOLIO
Napa County Fair
Dodge City Round Up
Brazoria County Fair
San Angelo
Rogers County Fair
Greater Baton Rouge State Fair
Central States
Black Hills Stock Show/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
Northwest Washington Fair
Sikeston Rodeo
Delaware State Fair
Sangamon County Fair
East Texas
Park of East Texas
Laramie County Fair
Benton-Franklin Fair
Carroll County Fair
Pendleton Round-Up
Pony Express Days
Arizona National Livestock
Show
Yolo County Fair
California Rodeo Salinas
Rio Grande Valley Livestock
Show
Old Sorehead Trade Days
Cuero TurkeyFest
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
Montgomery County Fair
Fiesta San Antonio
Glenn County Fair
State Fair of Louisiana
Four States Fair
OVER
100
Four States Fair
Montgomery County Fair
Agricultural Learning Center
Grant County Fair
North Texas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation Complex
Kitsap Rodeo Cowpokes
Refugio County Fair
Rockdale Fair & Rodeo
Children’s Center
NILE
MATE
Volusia County Fair
Firefighter’s Fair
Fayette County Fair
Extreme Tix
CLIENTS!
Salvation Army
Jerry Jones Education Town
Wings Stadium
Bradford County Fair
Pasco County Fair
Greeley Stampede
Sweetwater Events Complex
iFest
Hardee County Fair
Angelina Ccounty Fair/Expo
Midland Horseshoe Arena
Harborside Events Center
My River District
Taylor County Expo
Five State Fair
Western Heritage Classic
Extraco Events Center
Central Washington State
Fair
El Paso County Fair
17. ADVICE FOR “NEW” WORLD
Mimic what you see on the platform. Content is King, but
context is even more important.
Don’t interrupt or be intrusive. Talk about what they’re
talking about.
Example: My late talking son.
18. ADVICE FOR “NEW” WORLD
Share “jabs,” non-direct to what you sell. Aim to hit an
emotion so hard that the customer wants to share it,
because it will say as much about them as your event.
Example: Remember when you were little and asked for ice
cream. What happened?
19. ADVICE FOR “NEW” WORLD
Be a real person, like a friend. Share:
• Entertainment to help them escape
• Useful information they can utilize
20. ADVICE FOR “NEW” WORLD
Leverage pop culture
• Show customers you love the music, shows, etc. they do
• BE READY when something happens you can leverage
• Examples: Ponchos, Harlem Shake, Oreos, Sound of Music
21. ADVICE FOR “NEW” WORLD
Post, and advertise or don’t post.
Advantages:
• Greater targeting
• Greater reach
• It won’t run if people don’t click
24. JANUARY
Promotions
• Create a social media contest that gives followers
an opportunity to win tickets to your event
• Medium: Social Media
25. CREATE CONTESTS FOR INTERACTIVITY
Facebook has changed its contest rules!
• Biggest change: You can now utilize Likes and
Comments as voting mechanisms.
30. MAKE FOLLOWERS INSIDERS
• Make sure your email subscribers, Facebook & Twitter
followers are the first to know about entertainers, ticket
sales and other announcements.
• Tie them all together (IFTT, BufferApp, etc.)
36. PROMOTE YOUR SPONSORS
• Use your social media as a way to interact with
your sponsors—especially big ones!
• You get retweets and likes, they get exposure
EVERYBODY WINS.
43. FEBRUARY
Promotions
• Give a free or discounted ticket to people who
come to your outreach effort
•
Do bigger discounts the farther out the event is!
• Medium: In person
44. FEBRUARY
Post
• On Valentine’s Day, post a cake recipe
•
Put your fair’s winning recipe to good use!
• Medium: Social Media
64. MAY
Outreach
• Find a local event to be a part of
•
•
Have a booth or an info session
As a volunteer, this could be a great way to get involved!
• Medium: In person, Social Media
69. MAY
60-Days-Out To Do List
• Schedule social media posts
• Schedule emails
•
Could be the time to schedule advertising
Bottom Line: As busy as you are, you’re less busy than
you will be! This ensures you reuse info and it is
cohesive.
79. JULY
Press
• Strategically plan emails to go out before the
morning news
•
Allows local news station to talk about your event
• Medium: Email (Media List)
89. AUGUST
• Your customers are texting; consider joining the conversation.
• Text deals and special announcements.
RELEVANCY BAR IS HIGH!
Offer people the opportunity to sign up for text,
even if you don’t know what you’ll do with them.
91. AUGUST
Post
• Let your followers know what’s going on every day
of your big event
•
•
Post highlights ongoing
This is your “Christmas”
• Medium: Social Media, Email, Traditional Media
94. AUGUST
• Don’t post when you have news!
•
•
Schedule posts ahead of time
Strategize them to appear at the optimal times
122. DECEMBER
Sales
• Sell carnival wristbands as Christmas gifts
•
Comes with a stuffed animal and ticket to Kid’s Day at the fair
• Medium: Online, In person
124. DECEMBER
Promotions
• Give away a kid’s tickets to your event during the
toy drive
•
Kid’s tickets are less expensive, and they’ll always need an
adult to go with them.
• Medium: In person