IAVM 2014-Top 10 Online Tips to Get Butts in Seats
Upcoming SlideShare
Loading in...5
×
 

IAVM 2014-Top 10 Online Tips to Get Butts in Seats

on

  • 117 views

IAVM 2014-Top 10 Online Tips to Get Butts in Seats

IAVM 2014-Top 10 Online Tips to Get Butts in Seats

Statistics

Views

Total Views
117
Views on SlideShare
117
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

IAVM 2014-Top 10 Online Tips to Get Butts in Seats IAVM 2014-Top 10 Online Tips to Get Butts in Seats Presentation Transcript

  • Kendra Wright| Saffire Events BUTTS IN SEATS! TOP 10 ONLINE TIPS TO GET
  • Share your card - I’ll send you slides NO NEED FOR NOTES
  • HISTORY View slide
  • Over 120 Events, Venues & Destinations trust Saffire! View slide
  • MOST IMPORTANT FOR BUTTS
  • YOUR BRAND YOUR LAND?
  • INCREMENTAL REVENUE
  • EVERY PART Your online presence affects of your marketing strategy.
  • THE SAD TRUTH 40-60% of the people who visit your website will only visit the homepage before leaving your website. 98% of anonymous online prospects enter a website looking for something, yet still leave anonymous.
  • GREAT HOMEPAGE CHECKLIST • Clear navigation • Relevant content • Calls to action • Good search • Fast load • Clean layout • Compelling imagery • Interactivity
  • LAYOUT Clean 1
  • THE GOOD
  • COMPARE& CONTRAST
  • TO USERS:
  • THE CAPITAL “F”
  • Imagery Compelling 2
  • WHAT IS A WEB WITHOUT IMAGERY?
  • GREAT IMAGERY Clearly is key.
  • EVER TAKEN 10% of photos were taken in the last 12 months.
  • Interactivity Enticing 3
  • 2INTERACTIVITY
  • VISITED WHAT’S THE MOST BESIDES HOMEPAGE?
  • EVENT SCHEDULE
  • PHOTO INTERACTIVITY
  • PHOTO UPLOADS
  • 12 TIMES Video watchers are more likely to purchase.
  • VIDEOS NEAR BUYING OPPS
  • GIVE AWAY FREE STUFF BOOTH #2244
  • Interactivity The Ultimate 4
  • TICKETS DO YOU SELL ONLINE?
  • GET TICKETS HERE BUY TICKETS TICKETS & DEALS WHICH DOOR WOULD YOU CLICK? 1 2 3
  • BUTTON NAMES
  • STEAL OF A DEAL • Bundle tickets together for one show. • Family 5-pack
  • BUNDLE TICKETS One big show with three smaller ones
  • ADD COUNTDOWN TO TIX
  • Content Managing Your 5
  • IS THIS HOW YOU MANAGE YOURS? YOU MUST BE IN CONTROL OF YOUR WEBSITE CONTENT.
  • MANAGE YOUR CONTENT
  • …BUT ALSO HERE…
  • …AND HERE!
  • MOBILE Great 6 Presence
  • MOBILE How many have a optimized website?
  • Really Old Days Fairly Old Days Now
  • SOFA MAXIMIZEthe
  • MOBILE PURCHASE
  • DON’T FORGET TABLET!
  • Email 7 Strategy
  • EMAIL How many of you your customers?
  • MOST PREDICTAVE OF A SALE
  • EVEN ON MOBILE
  • ANATOMY OF SUCCESS Big Email List Lots Opened Lots Clicked $$$
  • Get a big email LIST Get started, and keep it going
  • EMAIL SIGNUP ON ALL PAGES
  • Get lots of OPENS Good subject line + Sent atright time
  • SUBJECT LINE BEST PRACTICES • Subject recognizable • Action words • Not too spammy • Also From name
  • Get lots of CLICKS Good content & images
  • DON’T TELLTHE WHOLE STORY
  • WHY GET THEM TO YOUR SITE?
  • CONSIDER A PYRAMID one main story two smaller features TEST AGAINST EACH OTHER two smaller features
  • SOCIAL 8 Strategy
  • ADVERTISE How many of you on Facebook?
  • FOCUS ON FACEBOOK Free Facebook is Dwindling. BUT YOUMAYHAVE HEARD…
  • THE OLD WORLD
  • THE NEW WORLD In September, Facebook made a change to its algorithm, drastically reducing the reach of business posts. In December, they did it again. Now an estimated only 3% of your followers will see your posts if you don’t advertise. If you are posting, you must “pay to play.”
  • WHY? USER EXPERIENCE & CA$H
  • NEW FACEBOOK STRATEGIES 1. Re-evaluate your Facebook investment. 2. Optimize posts for sharing. 3. Engage your fans elsewhere. 4. Pay up. (cheap… for now)
  • FACEBOOK AD TARGETING • Your Facebook followers & (potentially) their friends • Your email list & (potentially) “look-alikes” • People who went to your website • People who are interested in related organizations
  • HOW FAR DOES YOUR MONEY GO?
  • TESTING, 9 Testing…
  • GOOGLE HEAT MAP GO TO: BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR
  • FACEBOOK ADS With your emails and social media, it has never been cheaper or easier to see what gets results.
  • EMAIL LAYOUT & CONTENT
  • THEN APPLY EVERYWHERE!
  • PUT IT HERE
  • …AND HERE
  • AND MOST IMPORTANTLY…
  • ORGANIZED 10 Get
  • EDITORIAL CALENDAR
  • www.SaffireEvents.com/calendar
  • ONLINE + YOU
  • Don’t forget to drop off your business cards.
  • FREE ONLINE MARKETING TIPS Website www.saffireevents.com The Amplifier www.saffireevents.com/podcast Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio Questions?