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How to Sell More Online - ARC 2015
- 1. Cassie Roberts | Saffire REVENUE THROUGH ONLINE SALES MAXIMIZE YOUR
- 5. HELP MORE PEOPLE! We wanted to
- 14. LEAVE CARD–WE’LL SEND SLIDES!
- 15. WEBSITES? Why do we have
- 16. TO MAKE MORE MONEY!To promote.To educate.To entertain.
- 17. ECOMMERCE ON THE RISE
- 18. PEOPLE EXPECT ECOMMERCE Consumers want what they want and they want it NOW!
- 19. THINGS HAVE CHANGED BEFORE! Imagine shopping with a Sears Catalog and MAILING OFF for your items!! 19971897 NOW
- 20. IS THIS THE FUTURE?
- 21. WHY SHOULD YOU HAVE ECOM?
- 24. WHAT DO CUSTOMERS BUY ONLINE? • Advance Tickets/Wristbands • Merchandise • Memberships • Registrations • Sponsor/Ad Placement
- 25. WHAT TO EXPECT HOMEPAGE 100% PRODUCT PAGE 16% CART 4% BUY 1-2%
- 26. TRANSLATION • Typically, ONLY 1-2% of your website visitors will result in a purchase, and sometimes it’s less! • How can we improve your sales resulting in a bigger pile of cash?
- 27. MAKE YOUR WEBSITE DO THE WORK
- 28. CLEAR CALLS TO ACTION
- 29. BUY FROM ANY PAGE
- 32. DETAILED INFO
- 36. SEE WITH JEANS!
- 37. (I BET SEARS DIDN’T HAVE THAT)
- 39. CONNECT ECOMMERCE & SOCIAL
- 40. FACEBOOK ADS
- 41. 12 TIMES Video watchers are more likely to purchase.
- 42. VIDEOS NEAR BUY BUTTON!
- 43. ADD EMAIL TO ECOMMERCE STRATEGY
- 44. Most Cost-Effective Top Revenue Generator Fastest Results
- 45. 44% of email recipients made at least one purchase last year based on a promotional email.
- 46. WHY IS IT SO EFFECTIVE?
- 47. 1: EMAILS OFTEN OFFER DISCOUNTS
- 48. THE GOOD NEWS 7 in 10 people say they made use of a coupon or discount from a marketing email in the last 7 days. • Only 80% of tickets bought online are redeemed. • Consider 20% discount– You could break even!
- 49. USE PROMO CODES • Determine ROI of your advertising methods • EX: Radio station names • Use a sponsor name as the promo code • EX: Enter “COKE” at check out for 20% off! • Be timely to drive sales • EX: You haved until 5:00pm on Friday to get the discount!
- 50. PROMO CODES Tie directly in the purchase process
- 52. 2: PEOPLE READ EMAIL ON MOBILE (And up to 33% of ecommerce is expected to be on mobile in 2015!)
- 53. MOBILE PURCHASE
- 54. The Old Days The Late 90’s Now
- 55. MAKE SURE YOU’RE MOBILE
- 56. LOCAL ADVANTAGE • Customers increasingly use mobile search to shop. • 95% of all mobile searches are for local goods. • 61% of all local searches result in a purchase.
- 57. SELL SMARTER
- 58. BUNDLE ITEMS SELL MORE TYPES OF ITEMS TOGETHER • An admission ticket with food vouchers • A carnival wristband with midway tickets
- 59. BUNDLE ITEMS SELL A REOCCURENCE OF THE SAME ITEM • Season Tickets • Mini season theatre packages • Can bundle 2 big shows & 2 smaller shows • 1 ticket for each day of a festival sold together
- 60. BUNDLE ITEMS SELL MORE OF A PARTICULAR ITEM AT ONCE • Family 4-pack • Family 5-pack?
- 61. PRICE VARIANCE Family Fun Pack $60.00 Single Day Adult Admission $10.00 Single Day Child Admission $5.00 The thing you want to sell more of looks cheaper!
- 62. GET TICKETS HERE! BUY TICKETS! TICKET DEALS & DISCOUNTS! WHICH DOOR WOULD YOU CLICK? 1 2 3
- 64. ADD COUNTDOWN TO ITEMS
- 65. SELL MORE THAN STUFF
- 66. REGISTRATIONS
- 67. ALLOW CUSTOMERS ONLINE REG.
- 68. ALLOW VENDORS ONLINE REG.
- 69. ADVERTISEMENTS
- 71. ROTATING ADS
- 72. IN CLOSING
- 73. REMEMBER THE FUNNEL HOMEPAGE 100% PRODUCT PAGE 16% CART 4% BUY 1-2%
- 74. CAST A BIG NET Get more people TO your homepage so you have a bigger number to start! Your website must be: • Easy to find – Are you on Google’s first page? • Compelling – Once people get there do they like what they see? • Easy to Navigate – Can people find what they’re looking for?
- 75. CASSIE SAYS ALWAYS BE HUSTLIN’ • Try to think of new creative ways YOU can sell online! • There are no bad online sales—any money you make NOW is money in the bank for later. • People expect to buy online, so make sure you’re getting a share!
- 76. FREE ONLINE MARKETING TIPS Website www.saffire.com The Amplifier www.saffire.com/podcast Facebook Saffire Twitter @SaffireLLC Instagram saffirellc Pinterest saffireevents YouTube saffirestudio Questions?