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HANDS-ON LAB:Real Time Marketing from Your Event KENDRA WRIGHT AARON PEDERSON
PRESENTERS Kendra Wright Aaron Pederson President Technical Director• First job managing events • Leads a team of highly- for non-profit skilled programmers• Began building websites in 1995 for Fortune 1000 • Finds the perfect technology company for the job• Started own company in • A different breed of techie – 1998 speaks English!• Brings big-company experience to the event industry
TRADITIONAL ADVERTISING MODEL Local Radio Ad: 5,000 people/ Local TV Ad commercial Campaign: 200,000 people/commercial Print: Varies based on Send *Based on midsized market
SOCIAL NETWORKING MODELME: 1 My Friends’ My Friends: 130 - 500+ Friends 250,000+
AGENDA1. Understand which social media outlets to use to get the most ―bang for the buck‖2. Sign up for Facebook & Twitter if you don’t have an account3. Become more comfortable with posting to your social media accounts4. Learn easy ways to keep up with your accounts, even while you’re at your event
SOCIAL MEDIA PRIORITIESFacebookTwitterYouTubePinterestInstagram Follow 80/20 Rule!
REAL-TIME MARKETING TOOLS If you have a smart phone, you can post from your event grounds. There’s an app for that.
FACEBOOKHow many of you have a Facebook page? Do you have the Facebook mobile app?
THE POWER OF FACEBOOKCoca-Cola has reported that Facebook fans are 2times as likely to consume & 10 times more likelyto purchase than non-fans.
CREATE AN ACCOUNT
FACEBOOK BASICSCover photoProfile picture—appears throughout the siteStatus updates
MAKING STATUS UPDATES
ACTION ITEMS• Create a Facebook account (laptop)• Do a Facebook post (mobile) • Tag people • Tag place • Tag photos• Search Facebook
TWITTERHow many of you have a Twitter account? Do you have the Twitter mobile app?
THE POWER OF TWITTEReMarketer reports that most Twitter followersare more likely to purchase from brands theyfollow.
CREATE AN ACCOUNT
ANDROID – APP OPTIONS
POSTING ON PLUME
IPHONE – APP OPTIONS
IPHONE TWITTER APP
ACTION ITEMS• Create a Twitter account (laptop)• Do a Twitter post (mobile) • Add a shortened URL • Add a hashtag • Add a photo• Search Twitter
PINTEREST Experian reports that Pinterest had 21.5million visits the last week of January, whichis 30 times the number of visitors over July 2011.
FOLLOW SAFFIRE EVENTS
CREATE AN ACCOUNT
PINTEREST ON MOBILE
YOUTUBE98 out of 100 of AdAge’s Top 100advertisers have run campaigns on YouTube
CHECK OUT SAFFIRE STUDIO
UPLOAD VIDEOS FROM MOBILE
MANAGE FB & TWITTER - BUFFER APP
NOW LET’S GET BUSYIf you want to CREATE a Facebook or Twitteraccount, or if you don’t have a smart phone:• Join us at a laptopIf you HAVE a Facebook or Twitter account, or ifyou have a smart phone:• Download the App• Follow WSFA / Saffire Events on Facebook• Follow @WAFairsAssn, @Saffire Events on Twitter• Practice making posts/tweets
SAMPLE FACEBOOK POSTS• This weekend, I’m visiting fairs across the state at the Washington State Fairs Association annual convention! Get ready for an even better fair next year!• @SaffireEvents is teaching us fun facts about social media at the @Washington State Fairs Association Convention! Did you know that there are over 1 billion active Facebook users?
SAMPLE TWEETS• (Take a picture of someone next to you._ Tweet: I just met (name) from (event twitter handle) @WAFairsAssn conference!• Poll: What fair food do you miss most throughout the year?• Link: Missing us at the fair? Check out our photos from last year at (insert shortened URL here) o Use this option only if you have a mobile website
Need more help?The team at Saffire Events can help you withyour social media.Give us your business card, and we willinvite you to upcoming webinars and sendyou The Dirt for social media marketing tips.