HANDS-ON LAB:Real Time Marketing  from Your Event  KENDRA WRIGHT AARON PEDERSON
PRESENTERS      Kendra Wright                   Aaron Pederson          President                     Technical Director• ...
HISTORY
SAFFIRE CLIENTS
SAFFIRE ASSOCIATION PARTNERS
PALAMINO FEST
TRADITIONAL ADVERTISING MODEL                             Local Radio Ad:                              5,000 people/    Lo...
SOCIAL NETWORKING MODELME: 1                 My Friends’        My Friends:        130 - 500+      Friends                ...
AGENDA1. Understand which social media outlets to   use to get the most ―bang for the buck‖2. Sign up for Facebook & Twitt...
SOCIAL MEDIA PRIORITIESFacebookTwitterYouTubePinterestInstagram       Follow 80/20 Rule!
REAL-TIME MARKETING TOOLS    If you have a smart phone,         you can post from        your event grounds.     There’s a...
FACEBOOKHow many of you have a Facebook page? Do you have the Facebook mobile app?
THE POWER OF FACEBOOKCoca-Cola has reported that Facebook fans are 2times as likely to consume & 10 times more likelyto pu...
CREATE AN ACCOUNT
FACEBOOK BASICSCover photoProfile picture—appears throughout the siteStatus updates
MAKING STATUS UPDATES
ACTION ITEMS• Create a Facebook account (laptop)• Do a Facebook post (mobile)     • Tag people     • Tag place     • Tag p...
TWITTERHow many of you have a Twitter account?  Do you have the Twitter mobile app?
THE POWER OF TWITTEReMarketer reports that most Twitter followersare more likely to purchase from brands theyfollow.
CREATE AN ACCOUNT
ANDROID – APP OPTIONS
POSTING ON PLUME
IPHONE – APP OPTIONS
IPHONE TWITTER APP
ACTION ITEMS• Create a Twitter account (laptop)• Do a Twitter post (mobile)  •   Add a shortened URL  •   Add a hashtag  •...
PINTEREST  Experian reports that Pinterest had 21.5million visits the last week of January, whichis 30 times the number of...
PINTEREST
FOLLOW SAFFIRE EVENTS
CREATE AN ACCOUNT
PINTEREST ON MOBILE
YOUTUBE98 out of 100 of AdAge’s Top 100advertisers have run campaigns on YouTube
CHECK OUT SAFFIRE STUDIO
UPLOAD VIDEOS FROM MOBILE
MANAGE FB & TWITTER - BUFFER            APP
NOW LET’S GET BUSYIf you want to CREATE a Facebook or Twitteraccount, or if you don’t have a smart phone:• Join us at a la...
SAMPLE FACEBOOK POSTS•    This weekend, I’m visiting fairs across the     state at the Washington State Fairs     Associat...
SAMPLE TWEETS•   (Take a picture of someone next to you._    Tweet: I just met (name) from (event twitter    handle) @WAFa...
Need more help?The team at Saffire Events can help you withyour social media.Give us your business card, and we willinvite...
Hands on social media
Hands on social media
Hands on social media
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Hands on social media

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  • Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
  • Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
  • -Graphic from Mashable.com
  • Blog – you update and customers commentThe rest, both you and your customers can contribute.
  • Look for other stats about FB
  • Look for other stats about FB
  • Look for other stats about FB
  • CASSIE – BufferApp is awesome, because it allows you to tweet when you like but they aren’t sent until the times when the highest number of your followers are online (as evidenced by when they are tweeting). It is also awesome, because it allows you to send tweets and FB posts at one time.
  • Hands on social media

    1. 1. HANDS-ON LAB:Real Time Marketing from Your Event KENDRA WRIGHT AARON PEDERSON
    2. 2. PRESENTERS Kendra Wright Aaron Pederson President Technical Director• First job managing events • Leads a team of highly- for non-profit skilled programmers• Began building websites in 1995 for Fortune 1000 • Finds the perfect technology company for the job• Started own company in • A different breed of techie – 1998 speaks English!• Brings big-company experience to the event industry
    3. 3. HISTORY
    4. 4. SAFFIRE CLIENTS
    5. 5. SAFFIRE ASSOCIATION PARTNERS
    6. 6. PALAMINO FEST
    7. 7. TRADITIONAL ADVERTISING MODEL Local Radio Ad: 5,000 people/ Local TV Ad commercial Campaign: 200,000 people/commercial Print: Varies based on Send *Based on midsized market
    8. 8. SOCIAL NETWORKING MODELME: 1 My Friends’ My Friends: 130 - 500+ Friends 250,000+
    9. 9. AGENDA1. Understand which social media outlets to use to get the most ―bang for the buck‖2. Sign up for Facebook & Twitter if you don’t have an account3. Become more comfortable with posting to your social media accounts4. Learn easy ways to keep up with your accounts, even while you’re at your event
    10. 10. SOCIAL MEDIA PRIORITIESFacebookTwitterYouTubePinterestInstagram Follow 80/20 Rule!
    11. 11. REAL-TIME MARKETING TOOLS If you have a smart phone, you can post from your event grounds. There’s an app for that.
    12. 12. FACEBOOKHow many of you have a Facebook page? Do you have the Facebook mobile app?
    13. 13. THE POWER OF FACEBOOKCoca-Cola has reported that Facebook fans are 2times as likely to consume & 10 times more likelyto purchase than non-fans.
    14. 14. CREATE AN ACCOUNT
    15. 15. FACEBOOK BASICSCover photoProfile picture—appears throughout the siteStatus updates
    16. 16. MAKING STATUS UPDATES
    17. 17. ACTION ITEMS• Create a Facebook account (laptop)• Do a Facebook post (mobile) • Tag people • Tag place • Tag photos• Search Facebook
    18. 18. TWITTERHow many of you have a Twitter account? Do you have the Twitter mobile app?
    19. 19. THE POWER OF TWITTEReMarketer reports that most Twitter followersare more likely to purchase from brands theyfollow.
    20. 20. CREATE AN ACCOUNT
    21. 21. ANDROID – APP OPTIONS
    22. 22. POSTING ON PLUME
    23. 23. IPHONE – APP OPTIONS
    24. 24. IPHONE TWITTER APP
    25. 25. ACTION ITEMS• Create a Twitter account (laptop)• Do a Twitter post (mobile) • Add a shortened URL • Add a hashtag • Add a photo• Search Twitter
    26. 26. PINTEREST Experian reports that Pinterest had 21.5million visits the last week of January, whichis 30 times the number of visitors over July 2011.
    27. 27. PINTEREST
    28. 28. FOLLOW SAFFIRE EVENTS
    29. 29. CREATE AN ACCOUNT
    30. 30. PINTEREST ON MOBILE
    31. 31. YOUTUBE98 out of 100 of AdAge’s Top 100advertisers have run campaigns on YouTube
    32. 32. CHECK OUT SAFFIRE STUDIO
    33. 33. UPLOAD VIDEOS FROM MOBILE
    34. 34. MANAGE FB & TWITTER - BUFFER APP
    35. 35. NOW LET’S GET BUSYIf you want to CREATE a Facebook or Twitteraccount, or if you don’t have a smart phone:• Join us at a laptopIf you HAVE a Facebook or Twitter account, or ifyou have a smart phone:• Download the App• Follow WSFA / Saffire Events on Facebook• Follow @WAFairsAssn, @Saffire Events on Twitter• Practice making posts/tweets
    36. 36. SAMPLE FACEBOOK POSTS• This weekend, I’m visiting fairs across the state at the Washington State Fairs Association annual convention! Get ready for an even better fair next year!• @SaffireEvents is teaching us fun facts about social media at the @Washington State Fairs Association Convention! Did you know that there are over 1 billion active Facebook users?
    37. 37. SAMPLE TWEETS• (Take a picture of someone next to you._ Tweet: I just met (name) from (event twitter handle) @WAFairsAssn conference!• Poll: What fair food do you miss most throughout the year?• Link: Missing us at the fair? Check out our photos from last year at (insert shortened URL here) o Use this option only if you have a mobile website
    38. 38. Need more help?The team at Saffire Events can help you withyour social media.Give us your business card, and we willinvite you to upcoming webinars and sendyou The Dirt for social media marketing tips.
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